@@AdamWEST-yu2os That motto went out the window as soon as the original owners sold the company and it became a publicly traded company. It seems like that might have even been when they stopped using it.
So I know Google is the bad guy here, I'm not debating that, but this does validate my theory that advertisers have literally no idea how consumers interact with products, services, and advertisements.
Yes. Most simply "play the game", because that's what everyone ELSE is doing. But as long as money is sent, money gets spent, and that way, people can claim that advertisements were run. And advertisers can say that maybe the product wasn't desired by customers. Easy money.
I thought the same thing when i was helping my mum play candy crush and kept getting the sa adverts over and over and over. One of them was a small company that she recently bought a wool hat from, obviously they paid for google advertising, and all their money for their google marketing budget probably got eaten up just by my mum being forced to watch their advert over and over and over and over again to get free power up. When she was no more likepy to buy from the company that she already knows exists and looked at their products. I felt like emailing the company, but i had no proof they were being ripped off. But now this report has come out i will be emailing them about it.
I had monetization turned off for the first five years of my channel. I turned it on when I realized ads were running anyway. If they're advertising on my stuff I might as well make money too...
What also gets me is that TH-cam has these incredibly opaque monetization rules for creators where you are expected to self censor to please the algorithm yet at the same time there seems to be little to no vetting done to the advertisers. I constantly get scam ads and other garbage
It fills me with delight to know that youtube ads are disregarded, resented and for the most part encourage people to dislike the thing which is being advertised
@@nikedoesthings i have a new thing. Option a: quit the video when the first ad begins B: on a playlist, move to the next song and back until i can start with no effing ad
What, do you mean you won't buy a particular brand of car because they show you a video of a dog driving it through the woods? Shame! What kind of an intellectually challenged eighth grader are you, anyway? ;o)
Also.. like i’ve been getting clearblue and the medication for mould in the female private region since i was 14. RIGHT AFTER EACHOTHER.. like at this point i’m not even wanting kids. Yt knew my age and yet showed stuff i had no use for. Like i dont get a variety of ads either its the same every freaking time.
@@En_Joshi-Godrez I was talking with someone about banner ads on TH-cam last week actually, we agreed that those were a perfectly acceptable form of advertising It's still somewhat intrusive, yeah, but it's way better than stopping the video for an ad entirely
@@lordmarshmal_0643 Unfortunately, it's not up to you to decide what is "acceptable" in terms of an ad. It's the website/service/server owner who decides that. I cannot understand this entitlement where you get unlimited information for FREE but also want to decide how the person providing you unlimited information for free gets paid and how much. It's not up to you. Start your own service and try to generate revenue without ads. But please don't try to dictate how a corporation should generate revenue. You're not part of the conversation.
@@taylorhutcherson100 And I have right to choose what runs on my client (web browser). This thing is up to me. Not to the advertisement provider. That's why people block those. It's getting tiresome.
@@RicardoSantos-oz3uj at least an insurance could actually help you once a blue moon. Ads are 100% guaranteed to cause depression when force fed the way they are in today's digital age. Then again I aint American so maybe that's why my view on insurance companies is less tainted
@senhorfantasma636 visual pollution is real, I appreciate cities and villages that have strict advertising laws, so much more calm and visual pleasant to the eye, I'm also going to a festival which is ad-free not a banner or brand in sight only decor it aids in the magic as opposed to stages that look like nascars.
@@RicardoSantos-oz3uj most of the times yes, but my current phone is under insurance, and i managed to crack its screen 3 times, and got it mostly covered by the insurance, so i feel this is the only time i didnt get ripped off by insurance companies lol
Don'"t be evil" was replaced in 2015, and completely removed in 2018. "Do the right thing" is the new motto, but that is way more up for interpretation. "Do the right thing for the shareholders" is a valid interpretation, which sucks.
Working for one of Google’s largest advertisers, I can 100% confirm this. Google continues to roll back any sort of granular reporting to validate you are buying what they tell you.
I spent the last month or so testing out TH-cam without adblockers. I have been subjected to some videos with multiple unskippable 15-second ads before the video plays, another ad before even getting 1 minute into the actual video, and many scam ads. There are more scam ads than legitimate ones. It's so bad, even my antivirus pops a warning about some of the ads that play in the TH-cam player without me clicking on them. Google doesn't even mind spamming their users with actual scams! This is why I want adblockers.
I'm not surprised that Google's ad service is an absolute shitshow, and it's half the reason I even use adblock. Just to block the outright malicious or shady ads. What I'm surprised about is that they would screw over their big-dollar customers to this degree.
Failing companies do unsustainable things to compensate for failings, and the death spiral begins. I'm not saying that google is going anywhere soon, but TH-cam will continue to stray from the user made content base it was founded on, and further towards a platform for corporate media, which no-one wants, or else we would all be watching cable TV still.
@@lumpychucks6457 Louis was talking about Google digging change out of the couch cushions the other day. Given this new context, this adblock thing sounds exactly like that. Sort of a shakedown misdirect.
The entire online ad industry is a scam and it's not surprising Google is part of it. There was a report a while ago where a company decreased their ad spending by like 90% and it made no measurable difference. Many billions of dollars are disappearing somewhere in the network of ad companies and nobody knows where the money ends up.
For real, some google ads are a complete joke. My elderly father in close to his 70s showed me an AI made 'Elon' ad of him advertising a special opportunity for work/investment on TH-cam, Google doesn't do due diligence with their ads whatsoever. Many of these ads are purpose built to prey on the elderly/more gullible kind and Google also profits on them. They serve countless amounts of trash which some of absolutely violates copyright and happily profits on it. I find Google's anti adblocking movements ridiculous when they completely fail to gatekeep their own ads in the first place.
I think youtube’s advertisement policy should’ve been investigated after they were allowing so many fake mrbeast, unlimited Clash of Clan gems, and other blatant scams to get advertisements targeted towards children (Gta, minecraft, Roblox gaming videos would show these scam ads)
@@whenimmanicimgodly4228Some of it would be illegal but they originate from overseas or from 'fake' companies that disappear just as fast as they popped up and don't do enough damage to justify really going after them. At the end of the day it's on Google to do their due diligence.
I haven't depended on TH-cam for income in years. There was a time when I was making $3,000 per month, but one day, it gradually went down to $200 and won't budge. At that point, it was clear to me that this is not sustainable.
I always thought the autoplay (and very, VERY regularly randomly, and very conveniently for google, just turn on again for no reason) was 100% a way for google to inflate their metrics (especially the number of ads played).
When Google keeps on showing the exact same 10 ads for days/weeks in a row 100s of times then I get a distaste of these products they show. I get repulsed by these ads.
Funnily enough, this is the exact opposite to most people. Humans are creatures that like familiarity. On average, repeated exposure to a product, whether that be music, food, or an ad, usually increases familiarity with the product, and the likelihood of them liking the product, and thus buying, increases. This tactic is used quite often in the music industry, and obviously it's used in ads.
But you still know the products, and if you need the thing the product is for, you'll begrudgingly go and buy those products and not their competitors. That's a win.
I love how multi billion dollar mega corporations can just get away with stuff like this. Makes you wonder what other deceptive practices they get away with
If you're rich, you can do *ANYTHING* you want. Anything. Crimes are merely fines, and underhanded, blatantly evil actions are ENCOURAGED--especially if there are no laws nor limits, because that saves *money*. 💪😎✌️ Face it: unless you're wealthy, you're a slave. End of story.
I know, there are people who know the industry that say ads are incredibly successful and others in the industry who say ads are like .05 % click thru or whatever I do not know wtf I am talking about but it's interesting, anecdotally I never have clicked on an ad on purpose lol.
I think Louis viewers are generally "power users" relative to the smartphone generation. I kind of wonder if ads are served enmasse to third worlders who can't even buy products, though, like the bulk of "mainstream" channels with those unholy numbers of subs and views might be padding Google's stats for advertisers.
I told my old boss this same thing he was all about paying for leads getting customers to give leads and using constant contact trying to buy his way to the top and I kept saying forget that let your hardwork and honesty speak for itself you'll get and keep more customers that way than trying to rope and lasso them in on a contract. Mind you he ran a PC repair store I became lead technician and keyholder office manager hired on the whole team and when I left it was like the cornerstone was pulled out, they shut down six months later he never opened shop again. I believe in letting my reputation, quality and customers speak for my work..
I feel like autoplay is also interesting in this context. If the device is left unattended for whatever reason, it will go through lots of "unskipped" ads.
I wouldn't mind ads if they didn't play before a video, like if they were just there but not interrupting my video whatever. Always have had shitty internet, so those ads can turn a 45 second video into 5 minutes of buffering and loading
"Good job Google, don't do evil indeed." They changed their slogan from don't do evil a decade ago. Thet already admitted that evil was an option on the table.
@@ABaumstumpf You can go read it yourself, they just moved it down to the last paragraph. "And remember... don’t be evil, and if you see something that you think isn’t right - speak up!"
Bro, I been seeing these type of ads and I knew they were scamming someone with that trick. When I see these ads, I had no idea what they were for and they were so small I couldn't even make out what it was. Thank you for covering this.
You mean to say Elon Musk talking on stage sounding like 2006 version of Google TTS robot is not sound advice on how to invest?? Thanks a lot, almost spend my life savings on that video telling me to buy online coaching on how to become a filthy rich daytrader.🤦♂
Nothing worse when having a podcast in the background get interrupted by a two hour ad video telling me how some nobody has the ability to remember passed lives and know if aliens and ancient lost civilisations and they can teach it to you.
"will continue to show up in areas where the user has zero chance of ever seeing them." ...so, basically the advertisers are being treated like the majority of TH-cam creators. 😂
Honestly, as someone from purely the consumer side of things. The advertisers, at least the big ones (Disney, Amazon, Tik Tok, Microsoft, Sony, etc.) get no sympathy for getting screwed over. Because we all know, if given the chance, these same companies would have done exactly what Google has done. If I'm going to have anywhere between 30 seconds to a minute of my time stolen by unskippable ads on average per video, which the video creator isn't even getting properly compensated for, then they can get screwed for all I care.
You say that now, but vengeance will soon follow. Trust me, it won't be Google who gets punished, it will be the consumers, us, who will be served even more ads in even fouler ways.
You´ll be surprised by the level of inexperience and juniority in most marketing departments. They follow the easy way, bulk purchase of advertising space, in opaque environments, and limit themselves to buying the big players (FB, YT, other big nets) that perform more or less the same (which is a shitty result) so they can say "see, our campaign is slightly over average, so we are doing OK". As long as the junior planner/purchaser can show decent result to his boss, who can then show a decent result to his manager, who can present decent result to the client´s marketing exec, who can present decent result to his VP, nothing will change. And the ecosystem is rotten, so many tech layers, each one grabbing his share of the budget, everyone interested in keeping the thing going on...
Reminds me of how the downfall of the Amiga computer company was blamed on game piracy while in reality it was the management being too greedy to invest in new technology and design.
True but... I have adblockers on everything but can't do it the Facebook and Instagram apps obviously. I was recently looking to buy a new graphics card and they recently showed me an ad with great offer for the exact graphics card I wanted to buy. So I bought it and now use it. As much as we hate ads, targeted ads do work very well for a business. No matter the kind of consumer. Through that ad, the company found the exact customer (me) that they needed and probably hundreds of others.
Fact! I understand businesses wanting consumer awareness of their product or service. At the same time, the more I see an ad, the more likely I am to avoid the product. If the ad is loud/annoying, I make it part of my mission to never give them my money.
I don't believe that anyone is impervious to advertisements. It just all depends on what kind of ad and what's your tolerance for ads. TH-cam ads have never gotten any profit from me. An email from Spotify, informing me of a concert, that I didn't know about, of my favourite band, did work instead. Relevance and timing are two huge factors that you simply cannot get by showing random ads on repeat about things I couldn't care less about. The only solution to the relevance problem would be a whole lot more tracking online, which is something nobody wants. Hence adblock, tracker blocking etc.
Most advertisements are for crap I will never need or want, or are about things I really don't care that much about. They chose to spend money pissing in the wind and this is the consequences.
What I'm surprised is that ad block doesn't just serve the ad, but in a minimized tab that's muted and hidden. Google thinks you've seen the ad and you don't have to deal with garbage shoved in your face. It's a win win.
@@bigolbearthejammydodger6527 It's not what I want, it's what needs to be in use to solve both issues. Ad blockers won't be a problem if the ads still get served. That's all Google cares about. They don't give a shit if you've watched it or not, they only care that it was properly served. The advertiser is the only one that cares if you watched it.
Between an ad that pops up in my face at 3x the video volume when I'm trying to watch something, and a tiny, muted, small player ad in a corner of a page, I'm definitely more likely to remember the first one... and remember to NOT buy the advertised product when it comes to it
I can almost guarantee that Twitch has the exact same issue. Numbers on Twitch have long been inflated by streamers who embed their streams onto external websites, with a tiny player in the corner of your screen that plays automatically after you have had the browser window open for a certain amount of time. I have seen this specifically for a game called New World (also made by amazon) where people who are looking up information about the game will end up being counted as a view on that stream and subsequently for any ads that play in that timeframe. This is fraud!
Also the entire fextralife group of wikis, who ate up a lot of the organic video game wiki ecosystem...and also have a twitch player on autoplay on every single page to inflate their view count
@@hohohoupufuruyup, figured this out on the Sekiro wiki. But because it was annoying me I also found out you can create a permanent filter for that element in Ublock Origin and it will never show up again!
All of the numbers of esports streamed on twitch are inflated by background videos running on wiki type websites. Has been like that for the past 4 years, the follow up is that they just deny they did this, but there were quite a few voices in the community comenting about this back in the day. That's how Twitch got these sweet deals, advertisers turned deaf and blind because there was no alternative
The real thing unfriendly to me as a viewer was ads on content from demonetized creators. Why would I want to watch an ad when you refuse to pay the guy who made the content you're advertising over?
Same. Problem isn't even TH-cam premium. it's how every website/platform on the internet rely on spamming ads to make profit. I am not paying 20 different subs just so I can stop being spammed by nord VPN garbage that I do not intent on buying, even if I see their ad for the 600th time on twitch, youtube, twitter, facebook, TV, billboards...
To this day I nor anyone who I have ever interacted with in real life or online has ever watched an ad, clicked an ad, or let alone buy anything from an ad. How is there any money in this business at all? People HATE ads. In fact many people including myself go out of their way to boycott products we see advertisements of. The entire on-demand streaming industry was created and is thriving specifically as a means to avoid watching ads.
I feel like this is another brick of the global advertizing market crumbling. Social media is collapsing, everyone ignores, mutes, skips, or blocks ads, and now advertisers are realizing that their advertizing budget is basically getting flushed. Burn it all down.
Seems odd to me that the Marketing people at these giant corporations never CHECKED where/how their ads were being run?!? You would think they would, at the very least, have a few low-level employees scouring the web to see if the ad-delivery specs they were paying for is what was being delivered. Its like paying for billboard space and never driving by to see if there is an actual billboard ad in place.
There is an astounding amount of incompetence and just not caring present in any large company. I work for a Fortune 500 company and sometimes it feels like half the company is dead weight.
If you were working there and never got paid another dime if the ad worked or not, would you be working extra hard to make sure Google isn't scamming your employer?
most ads are scams anymore anyway, youtube is packed with scam ads and so is facebook and they don't care if their users are getting scammed so long as they make that ad revenue
Yep. And ironically they would get more people looking at the ads and be able to charge more per view if they cared. Most of us don't mind some ads in their video(hell we sometimes choose to watch videos that are compilations of ads.) but the complete lack of QA to make sure the ads are not scams or drive by malware installers is making people use ad blockers.
So if a small company were to do this, they would be put in jail likely for the rest of their lives. Google needs to be held accountable for their crimes and people need to be put in jail and heavily fined
Good luck. Google is still one of the biggest tech companies in the world, and more importantly, Google happily plays ball with the Federal Government. No real meaningful consequences for bad business practices will ever touch them.
I run lots of these TH-cam campaigns for clients.... the even bigger problem right now is click fraud that's gotten horrendously worse over the last year. I know as I have clients coming to me directly asking how to make their campaigns "work again" after being hit with a big rash of it. Google should definitely be able to catch and correct this, but they don't.
I have a theory that many, if not all, of these social media sites have been lying to advertisers for years now, and when they figure it out, it'll collapse the whole system. Some companies have marketing budgets larger than their operating costs but social media ads only have a 5% return
companies who need social media to exist and thrive are shit business models to begin with. social media has done nothing to improve society and has only made people fucking dumber.
It IS, actually. It ALREADY costs them way more than they make on ads. So yes...they would literally be better off financially if you didn't go to TH-cam. Much better for them than to lose even more ad revenue, while still spending the enormous amount of money streaming these videos to you.
@@coolname458 At least Cable had quality control. TH-cam is just where random people upload their shits and giggles. Thats why i have always kinda been against Corporate Adverts becuase that is often when the quality of a product enters its decline phase
I recently made a TH-cam campaign. It was really difficult to have my videos play to my audience. YT tried it best to show my adds to children, seniors and gamers. I had do input a ~1500 channel list for exclusion, and manually add the channels that my audience would watch. Although this micro management made the campaign quite cheep.
As you stated the ad blockers do not affect the advertisers. But they most certainly do affect Google, as every ad that is blocked is advertising revenue lost by Google. So it makes sense that if they're going corrupt by charging for add placements that do not meet their own specifications, they would also place their priority on eliminating add blockers.
"every ad that is blocked is advertising revenue lost by Google" NO IT IS NOT. You cannot lose something you never had, just ask the guy who counted his chickens before the eggs hatched.
@@MegaCynar I agree, they're much worse, seeing some ads or having your data stolen or even being unable to repair your device is nothing compared to not being able to buy a house and having to cut down on utilities in order to pay for rent.
How do you get ReVanced to work. It certainly won't for me. The ads are still there. And I've looked at the forum. There's no useful information there.
@duckduckgoismuchbetter completely remove your built in youtube app first, and select the apk from the app, dont install it first. Those are the most common problems.
@@Nonzerotonin Thanks. I'm not entirely sure that's not what I did, aside from "removing TH-cam app completely", which is impossible for system apps without rooting. I did follow the instructions completely at the time, and if that included "removing all subsequent updates" from the YT app, then that's what I would've done. I do recall installing the specific required YT version from the suggested site. I keep hoping that ReVanced will get their act together enough to just provide an actual apk, like Vanced did. I actually held up for ~a year or so, waiting for the apk version. But then a few months ago I went ahead, after reading good reviews of how much better it was now, & installed it. But it's not been a good experience since. So I don't use it. But I check it from time to time to see if there are promising updates. I'll probably uninstall it eventually, and "perhaps" do it again from scratch. Dunno yet. For now I just use a combination of Vanced to find what I want, then share it over to either Newpipe, Brave or Firefox with uBlock Origin, depending on precisely what I need from the video. Each has capabilities and advantages that the others don't have.
@@Nonzerotonin 1) Newpipe = downloading, except for YT movies (inexplicably!). Also has faster/slower playing options, except for the audio sounds like Mickey Mouse, which they need to fix. Also has generally better features than native YT. Privacy, since no connection to YT account, but otoh, no commenting or liking/unliking. Also starts up slowly. 2) Brave, connects to YT account, while eliminating as much of GGL/YT tracking crap as possible. Can't download, unfortunately. But can play at standard fast speeds (to get through spoken YT videos with greater speed) without the Mickey Mouse effect. Can't play free TH-cam channel movies for some inexplicable reason. Although Firefox with uBlock can. Is faster/less prone to playing sketchy than Firefox. But slower/more prone to hanging up, than either Newpipe or Vanced (when it works, which is rare these days). 3) Firefox with uBlock, can play ALL YT channel free movies, but is more prone to hiccups than Brave, unfortunately. Has none of the other advantages, other than adblocking, that any of the above have. 4) Vanced, was mostly perfect, except for no downloading. But YT illegally scared the developers off, so it mostly doesn't work anymore. I still use it to find what I want, then, when it doesn't work, I share it to one of the above. It's a pain. But I will not pay Leftist GGL for ANYTHING, nor view any of their ads. Ever! They are permanently dead to me! Have LibreTube, but can't get it to work right (can't recall the specific details atm). Same with ReVanced. I live in HOPE though! Thank you for your help.
@@DUCKDUCKGOISMUCHBETTER Yeah it's kind of annoying. I found out that you need to get their recommended version of the TH-cam APK (from third-party i guess) and use it in the patcher. I'm guessing they can't do an apk release, because that's why they got a cease and desist last time?
I love how Google runs all these scams, then tells the users to spot misinformation and be wary. Seems itd be easier to just remove the scams. I'd rather deal with car and truck ads
i just report the scambot comments as misinformation, kills two idiots with one stone scambot potentially gets nuked and the bs misinfo shit gets bloated with stuff it wasn't meant for.
car and truck ads make little sense to me. Does, for example, Ford think the next time I’m looking to buy a car I’m going to choose them because they’re showing me 20 ads during every football, basketball, etc. broadcast and Chevy, et all “only” show 15? But then again, I’ve never personally been brand loyal. A company has to continue winning my business, I’m not just giving it to them because I did in the past.
Here's the reason why I would never advertise my business on YT. I am a late middle-aged white male in the USA. YT knows that as I have put it into my settings. Yet, YT persists in presenting me with ads for women's sanitary pads, and other products that are totally irrelevant to my demographic.
I'm conflicted about this. On the one hand, Google lying is disgusting - but on the other, big companies getting fleeced with marketing schemes is incredibly based.
Your government getting fleced out of your taxes instead of fixing infrastructure with the same money is less fun. I think, governments should not waste taxes and rely on advertisement companies altogether in most cases. They should stand on thier own legs, when communicating with thier people.
After working in ad buying for years, I thought it is common knowledge Google has been shady for decades. They won't let you specifically target TH-cam, and force you to bid on some trash inventory like Display Network. With apps that have in app- purchase tracking, it was easy to figure out Google's inventory is mostly trash and they force you to bid on those in order to access good inventory like TH-cam.
Wait wait wait... so the whole autoplay ad thing is not even allowed by google in their contract/agreement? They are among the worst ads out there. If they get removed then I'm a little happier already. Edit: forgot to say fuck google
No, I think it's like this: autoplay ads are priced differently than standard youtube ads actually hosted on youtube's site. However, companies paying to have ads played on youtube were having their ads payed on 3rd party sites (via autoplay while muted!). It's not that google doesn't allow autoplay, it's that many advertisers were specifically paying for quality advertising, and instead got autoplay, in violation of whatever agreement they signed.
Here's my consumer perspective: I have been on tons of pages where video ads just start playing - most times muted, but sometimes with sound. It's especially annoying when I'm browsing the web on my phone and that X button for the video is beyond the margin, which makes it harder (in some cases, impossible) to pause the video or cross away the player. I just bail from that website once and forever.
A few years ago, I told my parents to stop spending money on "boosts" and "impressions" for their small business on Facebook for this same reason. I was convinced it was all made up numbers. I really don't know how anyone could look at the sales pages for these ad products and not think otherwise.
I have had good experience with Facebook and Google when I have sales on there and people need to use a code. The code tells me how they found out about the business. But you in the past couple years I have found that Facebook is not very good compared to other places that I could be advertising.
Tons of people say ads won't work, it's people who don't know how to advertise who say ads don't work. Surely ads can't work if what your selling has no real demand, but you can't say online advertising doesn't work just because you haven't personally had success with it. It takes decades of experience to become a lethal advertiser, and is why small shops need to just farm that work out to an expert.
@@GuaranteedPPC Congrats I'm now one of 62 people to watch 15 seconds of your video "Facebook, LinkedIn, & Google Ads, Is Over-Reporting Conversions & Trying To Fool You" which is really exactly what my comment said.
@@heretolevitateme LOL, over-reporting, not not profitable overall. Sorry if I upset you, just making conversation. These ad platforms have made it way way harder for people to get results on.
The IT Giants are derailed. We demand more control over what they do. It’s for public interest. Don’t say those are private companies, as there is not much choice for public to get best service. Monopolies are destructive!
What you're describing is nationalizing this platform, which I'm fine with as an idea, but considering the absurd level of corruption in government, how do we (the public) ensure that *We* maintain control that's in the public interest🤔 We'd need to clean the swamp that's called Washington DC and remove the profit motive from public office and "public" platforms before thinking about nationalizing TH-cam/Google Search as public utilities.
They're a monopoly, specifically because a lot of the regulations and government interventions you expect to solve these problems already exist in one way or another, and only help them. If you think things are bad now, try giving them a direct connection to government power with an uninterrupted flow of tax money (meaning they no longer have to worry about their bottom line, which is only under threat now because they are private), and see how much worse things get.
@@EchoJ There is no cleaning the corporate owned politicians without going so far to the left that you might as well be making Bernie Sanders into a Republican and supporting Fidel Castro. Edit: That being said, we might actually need a Fidel Castro for what woes our country as a leftist.
I miss the days when adds were just small to medium size and built in and static on websites, you could scroll past them or watch if they catch your interest.
Yea, like newspapers. But I also wouldn't complain so much about ads in videos because I also remember the mute button coming out when I was a kid and it being such a pleasure to be able to mute the commercials. Honestly I think this generation is spoilt.
And do you also miss the days when the internet was mostly shit like Geocities sites? TH-cam loses billions of dollars NOW...with these more expensive ads. If the internet went back to the late 90s ads, the internet itself would also go back to the late 90s internet.
@@FUGP72 Honesty, sometimes I would really prefer the less features stark design of the 90's compared to the bloated infinite scrolling privacy invading and manipulated design we have now.
Huh, so Google forcing people to pay more attention to the ads has made people see how crap the ads are? Wow, it looks like the consequences of their actions are fully catching up to them with something past the Streisand Effect. This is a common enough phenomenon that we really need to come up with a name where after the Streisand Effect happens more dirty laundry than just the initiating event pops up.
I only started using a adblocker when TH-cam started to have unskippable ads. Some of them were 20 to 40 minutes long. One advert was over 3 hours long, it was a scam crypto informercial and it was on a video that was less than 5 minutes long.
@@notjustforme those aren't from ads dumbass, not the kinds of ads were talking about here. Those come from the influencer talking about their own product IN THEIR OWN CONTENT.
Well..if YOU say so. Becuase after all, a partial junior high school education and zero experience sure trumps the advertising executives with at least Masters Degrees, 2 decdes of experience...and even more importantly, ACTUAL DATA to show that when they spend X amount of dollars advertising on the right website, TV show, mobile app, etc. they get more than x amount of dollars back in the form of extra sales. Otherwise, they wouldn't do it. They are IN VERY WAY smarter than you. They re not just throwing away millions of dollars without hard data showing they will get it back and more.
This could be cause for a series of lawsuits for hundreds of millions or more in sum. Worse, this could open up Google to discovery to publicly expose shady practices. Which would be bad for any other tech company that makes substantial revenue from advertising.
My current TH-cam Experience with ads is: 1. They are all Blacked out, just autdio. 2. The more popular the vide the more ads, from every three minutes to every five minutes. 3. Usually a Must play ad or TWO at the start of each Video, sometimes the second Ad can be skipped after it plays for about six seconds. About half the 'news/information' sites I am directed to will be blocked by a "Turn off the Ad Blocker" notice.
That's how they get you. Nobody buys a thing after seeing one ad (well, sometimes it's exactly what you were looking for, but not very often). What it does is build up your trust and knowledge of that brand the more times you see it. Let's suppose you feel like going on a healthy cooking spree but you're too lazy to choose your own recipes and ingredients. Which company do you reach for: Hello Fresh, or Dinnerly? I think we both know the answer.
@@thewhitefalcon8539 - I can see that working for radio ads, at least in my world it doesn't happen for internet ads. But what the search engine gives me (Not Google in my case) is important.
I don't recall buying anything because of an ad. But, I'll be honest, I have bought a number of items from product reviews by TH-camrs. To me, those are far more effective, especially when the sponsor lets the reviewer be honest and talk about both the positives and negatives of the product. I think advertisers would get their money's worth by recruiting more TH-camrs to do product reviews. But, of course, Google wouldn't make money off of that.
I know what you're trying to say, but vast majority of people do not make everyday choices like you (think you?) do. Advertising is more akin to subliminal messaging and suggestion than anything else. People trust familiar things, and when the time comes to choose something, they choose the one they 'already know", as in, the one whose name they've heard over and over again. They don't think about it, so it doesn't matter they heard it from an annoying ad. You just need to get people to subconsciously associate a need with your product, that's all. I bet advertisers know this, and thus don't really care wether people click their ads or not. Obviously it depends on the service and ad, but you know what I'm trying to say. Ads don't really work on people who buy things based on recommendations and research instead of intuition and a whim. Then again, the people who recommend something might've been pulled in by ads etc. Advertising is weirdly complicated phenomenon considering how simple, silly and annoying it is.
I agree. Meanwhile my grandmother will go to the store every single week, because they sent her discount tickets and see sees that she can save money if she spends money. This method works really well, and is primarily done by the store itself because they know if they discount popular items they get people to buy them even if they could live without them. So in the end the store itself advertise better for the company products, through discounts, than the companies ever could advertise themselves with just brand awareness.
I think adblock war, declared by TH-cam, is actually caused by them fixing trueview ads, as they are not capable anymore to show 3 out of 4 (if I'm not mistaken) ads they were capable to show before, so they are trying to increase amount of served ads by any means.
I've never had a channel large enough to be eligible for monetization. However I still remember the email they sent 3 or 4 years ago about "TH-cams right to monetize." Which amounted to every video ever having an ad regardless of whether or not the channel was eligible for monetization. Just a move to shove ads into every video on the platform.
You DO realize that no matter how bid your channel is, or whether you are part of the partner program and monetize your video or not, it still COSTS TH-cam quite a lot of money to serve up those videos to people, right? Sending video at high speeds is not cheap. And the vast majority of videos are not monetized by the uploader. TH-cam is ALREADY losing hundred of millions of dollars a year. Maybe even billions. If they didn't put their own ads on non-monetized videos, they would have closed up shop years ago. Or else Google's shareholders would be calling for the entire board of directors to be fired.
@@FUGP72 I'm not buying this. If TH-cam has been losing so much money it should be closed up, and it WOULD HAVE BEEN. It's not, it's book cooking, money laundering, and Alphabet has how many ways to cook books? Seriously, the data collected from TH-cam is used across all of Alphabet for income but only a portion of that shows up on TH-cam's books, most is shown as loss for TH-cam. Alphabet/Google does not keep unprofitable "assets", history shows the sell them off.
There was a time, not too far back in the past, where both the independent end-user and the large unethical corporate executive agreed that "google could do no wrong" and thus were held in high esteem. You could see this stunk to high heaven if you had half a brain. By the way if I get an ad on a video, or an app by any chance, I will go out of my way to not buy/use whatever is being shoved in my face.
I've been saying this for years. There is no way to know if they are showing ads to real people, or fake people, or never even seen at all. Why would we trust them when they can't even detect and prevent the most obvious spam on their platform? BTW, what ever happened to that whole "Long tail" fantasy they tried to push, where they made all their money from tiny hyperspecialized interactions instead of large companies?
Honestly, for me watching this from Europe a lot of this stuff seems so dystopic but I know it is slowly creeping into the governments and companies over here too.
Exactly! Be the best, and word of mouth will be your best advertisement. They have businesses suckered into this notion that you need Google ads in order to grow your business and make more money in the same way that the corrupt system herds young people into colleges.
I totally agree on your last statement: "if a business depends on ad revenue to stay alive, look elsewhere". This literally means you have a bad product that doesn't sell and you have to rely on ads to stay afloat. A good product will sell itself without ads everywhere. I bought a cnc machine in Canada from Sienci Labs. I haven't seen any ads from them but their business is thriving, just from mouth to mouth and a few videos on youtube. I saw Garrett Fromme standing on the gantry of such a machine while operating it manually to prove the rigidity of the machine and he's not even working for them and this caught my attention and started investigating this machine by watching more videos about it and even chatting with other people in their facebook group. All without the help of ads, trying to shove stuff down my throat I don't even need. And most ads are really useless anyways and i have no idea why they exist in the first place. If someone has a daughter growing up, which tampons will she buy eventually? The ones shown on tv in a few ads or the ones her mother uses? When you buy a car, do you wait to get insurance until you see an ad, or do you search for a good and affordable insurance yourself and compare a few before you decide? When you want to buy a car, do you simply order the car you just saw on an ad, or do you go out and visit a few car sales shops and see what they offer? I did that and went to a car sales shop and asked what they could offer that can pull a 900kg caravan easily, has lots of space, has AC built-in, and can seat at least 4 people and they showed me the Renault Kangoo, took me for a testdrive and I was sold. Even when I saw hundreds of car ads previously, none could persuade me to buy any of them as they all show the same, a car driving on a straight road (what all cars can do) without even showing off any unique features no other car has. In my opinion, ads are mostly lost money anyways.
If this is true, then why do big companies like Mcdonald's and Oreo still advertise then? Their product is surely good enough to never run another ad again, right? Every executive at these companies is just an idiot?
Holly crap, youtube has been such a big part of my life. This made my jaw drop. I remember a scene in Titanic where a professor makes some calculations about the rate of incoming water and says it's a mathematical certainty she will sink. That was the addblocker issue. This is would be like on top of that, it gets torpedoed.
So this basically destroys Google. Remember; advertising is the *foundation* of their revenue. This is like taking a Sawzall and cutting a giant hole in their raft. Forget about capsizing - Google is _sinking._
@@slomnim it's going to take there presence down a notch probably; making them inferior more and more so; hopefully to a point they change there ways... in a pleasurable way but somewhat doubtful they will if they have gone this far; for this long; something is messed up in the perspective.
@@slomnim iirc Google keeps hold of your data and sells targeted advertising _through Google_ with the promise that all that data will help them target better
I dislike them for sure, but it's not gonna sink. Too big to fail. They will make some half hearted apologies, maybe give a few free ads or a small temporary discount and move on. There is no real comeuppance in corporate America no matter how much we wish there was. Sinking, lol.
I hate google for data mining and I hate advertisers for taking advantage of this complete violation of people's privacy and security. I'm going get a good drink, lay back and enjoy watching them beat the ship out of each other.
The moment I saw Yotube being aquired by Google, I knew it will go bad! That is what they do with everything they got. I still cannot figure if it is on purpose to destroy competitors, or it is just pure incompetence in managing a large business. Add to that the fact they have stakeholders, which already want their money back.
I am so convinced that TH-cam shows us the worst ads possible so we will get the premium version. Like why do ads I skip and remove show up way more compared to the ads I like? And one day, I went to the ad page to see why I've been seeing the inappropriate ads I've seen and according to TH-cam and Google, none of those ads where the inappropriate ones I've seen.
I had a feeling this would happen. Only a matter of time before the actual impact of ads is realized and their value plummets. It’s the entire basis of social media at this point and we need to shift the paradigm. The idea of user data having value was a bit foreign, but now with AI needing data to be trained..
Yet here we all are because of Google's dominance. No other platform has the reach of TH-cam. Sad but true. PS, Firefox and UBlock Origin seems to work perfectly.
So if a company becomes too successful, it should be nationalized? I cant own my company because too many people want my service? Capitalism lets you walk away. You dont have a "human right" to the "best services"
That's the problem with a lot of things: when there's only one game in town, you have no choice but to play. My US State only has one power company. They can do whatever they want to us, and we just have to shut up and take it because the alternative is buying cans of gasoline and a generator.
Just a side note on the adblocking war - remember Google basically controls Chrome, and their push of manifest v3 has diminished adblocking capabilities in the extensions. They will definitely clamp down further for Chrome.
I'm finding this to be more common when I'm scrolling through a website now. I'll be scrolling and see an ad playing on mute at the bottom of the page.
...which is going to popularize addblockers even more, by driving more people over the edge so they use one, which will further decrease their revenue. Then they will try to block addblocks, which will not work on firefox as it is not based on Chromium, which is going to make people change their browser to firefox further decreasing Google control over market.
I hate that these companies, like almost all politicians, feel like they must never show weakness or admit to making a mistake. They always have to project strength and competence even when the opposite is blatantly obvious in their actions. I have much more respect for someone who admits that they are wrong than someone who tries to bullshit me.
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Just wait till the FCC issues another $0 fine
Lol I'm sure they'll get a sternly worded letter
@@rossmanngroup Maybe if they're especially unlucky.. a percent of a percent of their monthly revenue
Google: Don't do evil, because we've got that covered.
@@rossmanngroup A strongly worded email if we're lucky
@@AdamWEST-yu2os That motto went out the window as soon as the original owners sold the company and it became a publicly traded company. It seems like that might have even been when they stopped using it.
So I know Google is the bad guy here, I'm not debating that, but this does validate my theory that advertisers have literally no idea how consumers interact with products, services, and advertisements.
Very true. We have a marketing department and they don't understand the people who actually buy
Yes. Most simply "play the game", because that's what everyone ELSE is doing. But as long as money is sent, money gets spent, and that way, people can claim that advertisements were run. And advertisers can say that maybe the product wasn't desired by customers. Easy money.
I thought the same thing when i was helping my mum play candy crush and kept getting the sa adverts over and over and over. One of them was a small company that she recently bought a wool hat from, obviously they paid for google advertising, and all their money for their google marketing budget probably got eaten up just by my mum being forced to watch their advert over and over and over and over again to get free power up. When she was no more likepy to buy from the company that she already knows exists and looked at their products.
I felt like emailing the company, but i had no proof they were being ripped off.
But now this report has come out i will be emailing them about it.
It's amazing how ineffective ads actually are at creating revenue, yet if we look at how much companies spend on it anyway ...
Bill hicks was right about them.
If you ever get bored, upload a video and select to NOT monetize it. Ads will still play on your video. This entire platform is built on lies.
I had monetization turned off for the first five years of my channel. I turned it on when I realized ads were running anyway. If they're advertising on my stuff I might as well make money too...
so true
Pinocchio feels sad 😔
@@rossmanngroupI remember though that like 5 years ago it didn't used to be like this
@@ReddRubble Always has. But ads won't show in some regions fsr while other will be bombarded with ads.
What also gets me is that TH-cam has these incredibly opaque monetization rules for creators where you are expected to self censor to please the algorithm yet at the same time there seems to be little to no vetting done to the advertisers.
I constantly get scam ads and other garbage
Yes!
TH-cam is still at that stage where they are desperate for advertisers, therefore, take what they can get. It won't be this way forever.
@@GuaranteedPPC hasn't it been that way since forever?
I used to report all the scam ads. Google responded by taking the report button away.
What's an ad?
It fills me with delight to know that youtube ads are disregarded, resented and for the most part encourage people to dislike the thing which is being advertised
I watch the five second countdown ticker, not the ad.
But many ads don't have the ticker and can't be cancelled but have to be endured - why is that?
it does in my case. I just get annoyed, not informed. those ads are unwanted and cost time. it will only cause people to watch less vids.
@@nikedoesthings i have a new thing. Option a: quit the video when the first ad begins
B: on a playlist, move to the next song and back until i can start with no effing ad
What, do you mean you won't buy a particular brand of car because they show you a video of a dog driving it through the woods? Shame! What kind of an intellectually challenged eighth grader are you, anyway? ;o)
Also.. like i’ve been getting clearblue and the medication for mould in the female private region since i was 14. RIGHT AFTER EACHOTHER.. like at this point i’m not even wanting kids. Yt knew my age and yet showed stuff i had no use for. Like i dont get a variety of ads either its the same every freaking time.
this is a problem of pure greed. nobody cared when youtube's ads were just a small box in the corner of the view.
True. Do you remember banner ads? Thats the worse it got.
@@En_Joshi-Godrez I was talking with someone about banner ads on TH-cam last week actually, we agreed that those were a perfectly acceptable form of advertising
It's still somewhat intrusive, yeah, but it's way better than stopping the video for an ad entirely
@@lordmarshmal_0643 Unfortunately, it's not up to you to decide what is "acceptable" in terms of an ad. It's the website/service/server owner who decides that. I cannot understand this entitlement where you get unlimited information for FREE but also want to decide how the person providing you unlimited information for free gets paid and how much. It's not up to you. Start your own service and try to generate revenue without ads. But please don't try to dictate how a corporation should generate revenue. You're not part of the conversation.
@@taylorhutcherson100 And I have right to choose what runs on my client (web browser). This thing is up to me. Not to the advertisement provider. That's why people block those. It's getting tiresome.
@@taylorhutcherson100 quoth the Google ad rep.
Advertising's probably the most inflated industry on the planet. These are scams, not offers
Insurance companies. But advertising is a close second.
@@RicardoSantos-oz3uj at least an insurance could actually help you once a blue moon. Ads are 100% guaranteed to cause depression when force fed the way they are in today's digital age. Then again I aint American so maybe that's why my view on insurance companies is less tainted
Correct. Google doesn't provide any value, they're just extracting value from every company on earth simply because they exist.
@senhorfantasma636 visual pollution is real, I appreciate cities and villages that have strict advertising laws, so much more calm and visual pleasant to the eye, I'm also going to a festival which is ad-free not a banner or brand in sight only decor it aids in the magic as opposed to stages that look like nascars.
@@RicardoSantos-oz3uj most of the times yes, but my current phone is under insurance, and i managed to crack its screen 3 times, and got it mostly covered by the insurance, so i feel this is the only time i didnt get ripped off by insurance companies lol
Don'"t be evil" was replaced in 2015, and completely removed in 2018. "Do the right thing" is the new motto, but that is way more up for interpretation. "Do the right thing for the shareholders" is a valid interpretation, which sucks.
Do the right thing, for National Security... 🙄
It doesn't suck for the shareholders!
Sadly , more Stakeholder freedom stealers
I think the proper interpretion is "Do the right thing as long as it makes you the most money."
Think of the children
Working for one of Google’s largest advertisers, I can 100% confirm this. Google continues to roll back any sort of granular reporting to validate you are buying what they tell you.
100% correct.
I spent the last month or so testing out TH-cam without adblockers. I have been subjected to some videos with multiple unskippable 15-second ads before the video plays, another ad before even getting 1 minute into the actual video, and many scam ads. There are more scam ads than legitimate ones. It's so bad, even my antivirus pops a warning about some of the ads that play in the TH-cam player without me clicking on them. Google doesn't even mind spamming their users with actual scams! This is why I want adblockers.
You know… This is actually kind of ironic. Google falsely advertised its advertising practices to advertisers.
One could even call it poetic justice lol
😂
I’m sure glad big tech corps like Google are in charge of deciding what’s misinformation.
Now that’s false advertising
I'm not surprised that Google's ad service is an absolute shitshow, and it's half the reason I even use adblock. Just to block the outright malicious or shady ads. What I'm surprised about is that they would screw over their big-dollar customers to this degree.
Failing companies do unsustainable things to compensate for failings, and the death spiral begins. I'm not saying that google is going anywhere soon, but TH-cam will continue to stray from the user made content base it was founded on, and further towards a platform for corporate media, which no-one wants, or else we would all be watching cable TV still.
@@lumpychucks6457 Louis was talking about Google digging change out of the couch cushions the other day. Given this new context, this adblock thing sounds exactly like that. Sort of a shakedown misdirect.
The entire online ad industry is a scam and it's not surprising Google is part of it. There was a report a while ago where a company decreased their ad spending by like 90% and it made no measurable difference. Many billions of dollars are disappearing somewhere in the network of ad companies and nobody knows where the money ends up.
Trust me on this, this is just the tip of the iceberg. The more they dig, the more they'll find.
For real, some google ads are a complete joke. My elderly father in close to his 70s showed me an AI made 'Elon' ad of him advertising a special opportunity for work/investment on TH-cam, Google doesn't do due diligence with their ads whatsoever. Many of these ads are purpose built to prey on the elderly/more gullible kind and Google also profits on them. They serve countless amounts of trash which some of absolutely violates copyright and happily profits on it. I find Google's anti adblocking movements ridiculous when they completely fail to gatekeep their own ads in the first place.
I think youtube’s advertisement policy should’ve been investigated after they were allowing so many fake mrbeast, unlimited Clash of Clan gems, and other blatant scams to get advertisements targeted towards children (Gta, minecraft, Roblox gaming videos would show these scam ads)
As if they care who pays them.
Or malware advertised through adsense
This, it should be straight up illegal to be advertising scams and shady shit.
@@whenimmanicimgodly4228Some of it would be illegal but they originate from overseas or from 'fake' companies that disappear just as fast as they popped up and don't do enough damage to justify really going after them. At the end of the day it's on Google to do their due diligence.
You let your children play GTA?
I haven't depended on TH-cam for income in years. There was a time when I was making $3,000 per month, but one day, it gradually went down to $200 and won't budge. At that point, it was clear to me that this is not sustainable.
Nice to hear from you. I was a subscriber years back.. and somehow I got unsubbed.. Anyway.. I'm back.. keep the interesting content coming
Yeah that's why I will never buy anything that is advertised on You tube!
Google needs to be br0ken up by the government!
That is why I will never buy anything that is advertised on You tube!
Yeah they won't let me commit on this! I wonder why! Lol.
I always thought the autoplay (and very, VERY regularly randomly, and very conveniently for google, just turn on again for no reason) was 100% a way for google to inflate their metrics (especially the number of ads played).
When Google keeps on showing the exact same 10 ads for days/weeks in a row 100s of times then I get a distaste of these products they show. I get repulsed by these ads.
In 2020, I would get Go Daddy ads back to back to back. "OLDIDEASDASIT" Just over and over. I came to hate it.
Good point
Funnily enough, this is the exact opposite to most people. Humans are creatures that like familiarity. On average, repeated exposure to a product, whether that be music, food, or an ad, usually increases familiarity with the product, and the likelihood of them liking the product, and thus buying, increases. This tactic is used quite often in the music industry, and obviously it's used in ads.
That's one pop psy interpretation. Another, simpler one is that people just get sick of things after a while.
But you still know the products, and if you need the thing the product is for, you'll begrudgingly go and buy those products and not their competitors. That's a win.
I love how multi billion dollar mega corporations can just get away with stuff like this. Makes you wonder what other deceptive practices they get away with
Well…everything…
Basically everything, super depressing stuff
All of them...
American Psycho ring a bell?
If you're rich, you can do *ANYTHING* you want. Anything. Crimes are merely fines, and underhanded, blatantly evil actions are ENCOURAGED--especially if there are no laws nor limits, because that saves *money*. 💪😎✌️
Face it: unless you're wealthy, you're a slave. End of story.
In the history of the internet, I have never clicked on an ad in any platform to make a purchase. I often wonder who does.
I know, there are people who know the industry that say ads are incredibly successful and others in the industry who say ads are like .05 % click thru or whatever I do not know wtf I am talking about but it's interesting, anecdotally I never have clicked on an ad on purpose lol.
I think Louis viewers are generally "power users" relative to the smartphone generation.
I kind of wonder if ads are served enmasse to third worlders who can't even buy products, though, like the bulk of "mainstream" channels with those unholy numbers of subs and views might be padding Google's stats for advertisers.
I click on all the ads I see and tell them that I have already bought the product so their data is crap
@@scrout haha
Toddlers 😂
I told my old boss this same thing he was all about paying for leads getting customers to give leads and using constant contact trying to buy his way to the top and I kept saying forget that let your hardwork and honesty speak for itself you'll get and keep more customers that way than trying to rope and lasso them in on a contract. Mind you he ran a PC repair store I became lead technician and keyholder office manager hired on the whole team and when I left it was like the cornerstone was pulled out, they shut down six months later he never opened shop again. I believe in letting my reputation, quality and customers speak for my work..
I feel like autoplay is also interesting in this context. If the device is left unattended for whatever reason, it will go through lots of "unskipped" ads.
I have the same experience.
Those back to back unscippable 7-10 second ads they rolled out during the pandemic drove me off the cliff. Ublock and me are besties now. Cheers!
I hate the rosh royale ads
I wouldn't mind ads if they didn't play before a video, like if they were just there but not interrupting my video whatever. Always have had shitty internet, so those ads can turn a 45 second video into 5 minutes of buffering and loading
no i didnt spell it wrong the rush royale logo literally says rosh royale
@@tylern6420I hate you
You must be very patient. I ran out of patience already long time ago.
If this is how Google treats those who pay Google money, imagine how non-paying users are being treated.
Makes you wonder just how public all out data is. We’re probably getting absolutely boned by every single company we know of.
By "non-paying users," you mean "data victims"?
We're cattle.
"non-paying users" = their product
@@mazarine_44 For a start you're giving TONS of it away by using social media.
"Good job Google, don't do evil indeed."
They changed their slogan from don't do evil a decade ago. Thet already admitted that evil was an option on the table.
They did, but "don't be evil" is still in their COC.
@@benign4823 are you sure?
@@ABaumstumpf You can go read it yourself, they just moved it down to the last paragraph.
"And remember... don’t be evil, and if you see something that you think isn’t right - speak up!"
if 'doing evil' means making tons of money, there's not a company that would not do 'evil'
@@benign4823 ok, so we should speak up to google about googles evil behaviour that has been ongoing for 10 years already.
Bro, I been seeing these type of ads and I knew they were scamming someone with that trick. When I see these ads, I had no idea what they were for and they were so small I couldn't even make out what it was. Thank you for covering this.
The progression of "opt in" to "mandatory" is extremely valuable to pay attention to here.
The youtube ads are back to back scam videos and you cant even rate them or tell that they are a scam
You mean this flashlight can't catch paper on fire? Haha
@@robwigglezz944 No the baldness medicine from Dr John Smith who found it from an ancient medical school in China.
@@kls1836 or this totally legitimate(we promise) $1000usd giveaway from mrbeast?
You mean to say Elon Musk talking on stage sounding like 2006 version of Google TTS robot is not sound advice on how to invest?? Thanks a lot, almost spend my life savings on that video telling me to buy online coaching on how to become a filthy rich daytrader.🤦♂
Nothing worse when having a podcast in the background get interrupted by a two hour ad video telling me how some nobody has the ability to remember passed lives and know if aliens and ancient lost civilisations and they can teach it to you.
"will continue to show up in areas where the user has zero chance of ever seeing them." ...so, basically the advertisers are being treated like the majority of TH-cam creators. 😂
and somehow sooo satisfying to hear that... and soo sad...
💯 I ain't even mad about this tbh
LOL
Honestly, as someone from purely the consumer side of things. The advertisers, at least the big ones (Disney, Amazon, Tik Tok, Microsoft, Sony, etc.) get no sympathy for getting screwed over. Because we all know, if given the chance, these same companies would have done exactly what Google has done. If I'm going to have anywhere between 30 seconds to a minute of my time stolen by unskippable ads on average per video, which the video creator isn't even getting properly compensated for, then they can get screwed for all I care.
You say that now, but vengeance will soon follow. Trust me, it won't be Google who gets punished, it will be the consumers, us, who will be served even more ads in even fouler ways.
You´ll be surprised by the level of inexperience and juniority in most marketing departments. They follow the easy way, bulk purchase of advertising space, in opaque environments, and limit themselves to buying the big players (FB, YT, other big nets) that perform more or less the same (which is a shitty result) so they can say "see, our campaign is slightly over average, so we are doing OK". As long as the junior planner/purchaser can show decent result to his boss, who can then show a decent result to his manager, who can present decent result to the client´s marketing exec, who can present decent result to his VP, nothing will change. And the ecosystem is rotten, so many tech layers, each one grabbing his share of the budget, everyone interested in keeping the thing going on...
of course in the battle of monopolies, ALL COST gets passed on to YOU.
The sheer amount of malware, porn, and scams I've run into from Google's ad network is insane.
Reminds me of how the downfall of the Amiga computer company was blamed on game piracy while in reality it was the management being too greedy to invest in new technology and design.
Adblockers are actually good for advertisers, because they are used by people who are the most impervious to advertising any way.
That is a good way to look at it. And very true.
True but...
I have adblockers on everything but can't do it the Facebook and Instagram apps obviously.
I was recently looking to buy a new graphics card and they recently showed me an ad with great offer for the exact graphics card I wanted to buy. So I bought it and now use it.
As much as we hate ads, targeted ads do work very well for a business. No matter the kind of consumer.
Through that ad, the company found the exact customer (me) that they needed and probably hundreds of others.
Fact!
I understand businesses wanting consumer awareness of their product or service. At the same time, the more I see an ad, the more likely I am to avoid the product. If the ad is loud/annoying, I make it part of my mission to never give them my money.
I don't believe that anyone is impervious to advertisements. It just all depends on what kind of ad and what's your tolerance for ads.
TH-cam ads have never gotten any profit from me.
An email from Spotify, informing me of a concert, that I didn't know about, of my favourite band, did work instead.
Relevance and timing are two huge factors that you simply cannot get by showing random ads on repeat about things I couldn't care less about.
The only solution to the relevance problem would be a whole lot more tracking online, which is something nobody wants. Hence adblock, tracker blocking etc.
Correct, if your ads enrage the customer, he's going to hate your brand, not like it.
Google caught lying?! No way! I always trusted the giant tech company who´s whole empire is based on lying into the face of their customers.
And having no one to contact or place to go to complain about it
I'm shocked, I tell you. Shocked!
Devastating...
You shouldn't trust anyone in the internet, even these big mega corps who keep laying unskippable bad ads
I remember when you didn't "Google" something; you'd do a search with one or another search engine.
Most advertisements are for crap I will never need or want, or are about things I really don't care that much about. They chose to spend money pissing in the wind and this is the consequences.
Nowadays, they are pooping in the wind…stupid commercials!
@@RunicSigils 💯
@@RunicSigilsthis
What I'm surprised is that ad block doesn't just serve the ad, but in a minimized tab that's muted and hidden. Google thinks you've seen the ad and you don't have to deal with garbage shoved in your face. It's a win win.
there are adblockers that send a message to say the ad has been viewed, look around there are options if this is what you want.
@@bigolbearthejammydodger6527 It's not what I want, it's what needs to be in use to solve both issues. Ad blockers won't be a problem if the ads still get served. That's all Google cares about. They don't give a shit if you've watched it or not, they only care that it was properly served. The advertiser is the only one that cares if you watched it.
Between an ad that pops up in my face at 3x the video volume when I'm trying to watch something, and a tiny, muted, small player ad in a corner of a page, I'm definitely more likely to remember the first one... and remember to NOT buy the advertised product when it comes to it
I can almost guarantee that Twitch has the exact same issue.
Numbers on Twitch have long been inflated by streamers who embed their streams onto external websites, with a tiny player in the corner of your screen that plays automatically after you have had the browser window open for a certain amount of time.
I have seen this specifically for a game called New World (also made by amazon) where people who are looking up information about the game will end up being counted as a view on that stream and subsequently for any ads that play in that timeframe.
This is fraud!
Also the entire fextralife group of wikis, who ate up a lot of the organic video game wiki ecosystem...and also have a twitch player on autoplay on every single page to inflate their view count
I remember this was a scandal in the past, but I don't know the follow up of this.
@@hohohoupufuruyup, figured this out on the Sekiro wiki. But because it was annoying me I also found out you can create a permanent filter for that element in Ublock Origin and it will never show up again!
@@hohohoupufuru Never saw it on that website. My browser (ungoogled-chromium) and add blocker must be working correctly 😉.
All of the numbers of esports streamed on twitch are inflated by background videos running on wiki type websites. Has been like that for the past 4 years, the follow up is that they just deny they did this, but there were quite a few voices in the community comenting about this back in the day. That's how Twitch got these sweet deals, advertisers turned deaf and blind because there was no alternative
YT doesnt allow us to report scam ads.
YT dont mind if ads arent viewer friendly... only "advertiser friendly".
The real thing unfriendly to me as a viewer was ads on content from demonetized creators. Why would I want to watch an ad when you refuse to pay the guy who made the content you're advertising over?
I will pay for an adblocker before I pay for TH-cam Premium
I couldn't have said it better.
same x100. Fck TH-cam and their corporate virtue signaling.
Same.
Problem isn't even TH-cam premium. it's how every website/platform on the internet rely on spamming ads to make profit.
I am not paying 20 different subs just so I can stop being spammed by nord VPN garbage that I do not intent on buying, even if I see their ad for the 600th time on twitch, youtube, twitter, facebook, TV, billboards...
I donate to my favorite creators directly. That’s better.
Sammeeeeee
To this day I nor anyone who I have ever interacted with in real life or online has ever watched an ad, clicked an ad, or let alone buy anything from an ad. How is there any money in this business at all? People HATE ads. In fact many people including myself go out of their way to boycott products we see advertisements of. The entire on-demand streaming industry was created and is thriving specifically as a means to avoid watching ads.
I feel like this is another brick of the global advertizing market crumbling. Social media is collapsing, everyone ignores, mutes, skips, or blocks ads, and now advertisers are realizing that their advertizing budget is basically getting flushed.
Burn it all down.
Seems odd to me that the Marketing people at these giant corporations never CHECKED where/how their ads were being run?!? You would think they would, at the very least, have a few low-level employees scouring the web to see if the ad-delivery specs they were paying for is what was being delivered. Its like paying for billboard space and never driving by to see if there is an actual billboard ad in place.
haha well put
There is an astounding amount of incompetence and just not caring present in any large company. I work for a Fortune 500 company and sometimes it feels like half the company is dead weight.
@zaijian4377 And you had to get signed in as a guest at the very exclusive golf club to ask him...
He goes over this at 5:30... Nobody but Google is able to do real checks on this
If you were working there and never got paid another dime if the ad worked or not, would you be working extra hard to make sure Google isn't scamming your employer?
most ads are scams anymore anyway, youtube is packed with scam ads and so is facebook and they don't care if their users are getting scammed so long as they make that ad revenue
Yep. And ironically they would get more people looking at the ads and be able to charge more per view if they cared. Most of us don't mind some ads in their video(hell we sometimes choose to watch videos that are compilations of ads.) but the complete lack of QA to make sure the ads are not scams or drive by malware installers is making people use ad blockers.
Yes, and reporting them does nothing most of the time.
So if a small company were to do this, they would be put in jail likely for the rest of their lives. Google needs to be held accountable for their crimes and people need to be put in jail and heavily fined
And hopefully broken apart into about 100 different companies.
Good luck. Google is still one of the biggest tech companies in the world, and more importantly, Google happily plays ball with the Federal Government. No real meaningful consequences for bad business practices will ever touch them.
Ladies and gentlemen...we have an expert lawyer here!
@@FUGP72 So only lawyers are entitled to express an opinion, got it
Here, here! Grab a pitchfork and a torch, we're storming the castle!!
It would be great if YT had the same energy in getting rid of harmful content on their platform than they do with getting rid of ad blockers
"Warning! If you do not turn off your psycho Nazi blocker, we will prevent you from watching those Nazi videos!"
What harmful content are you meaning?
@@SVMSICE porn ads. Scams.
@@SVMSICE hes a snowflake.
@@SVMSICEthe subjective wish of all, I want not bad things, but can’t compromise on bad things
I run lots of these TH-cam campaigns for clients.... the even bigger problem right now is click fraud that's gotten horrendously worse over the last year. I know as I have clients coming to me directly asking how to make their campaigns "work again" after being hit with a big rash of it. Google should definitely be able to catch and correct this, but they don't.
I have a theory that many, if not all, of these social media sites have been lying to advertisers for years now, and when they figure it out, it'll collapse the whole system. Some companies have marketing budgets larger than their operating costs but social media ads only have a 5% return
companies who need social media to exist and thrive are shit business models to begin with. social media has done nothing to improve society and has only made people fucking dumber.
When executives claim going to the toilet during commercial break is piracy, adblock is the moral victor.
Losing all of their ads is a great solution to them not letting us use adblocker
It IS, actually. It ALREADY costs them way more than they make on ads. So yes...they would literally be better off financially if you didn't go to TH-cam. Much better for them than to lose even more ad revenue, while still spending the enormous amount of money streaming these videos to you.
@@FUGP72 youtube being acessible only trough premium could be a possibility then,we are going back to cable days
@@coolname458 At least Cable had quality control. TH-cam is just where random people upload their shits and giggles. Thats why i have always kinda been against Corporate Adverts becuase that is often when the quality of a product enters its decline phase
I recently made a TH-cam campaign. It was really difficult to have my videos play to my audience. YT tried it best to show my adds to children, seniors and gamers. I had do input a ~1500 channel list for exclusion, and manually add the channels that my audience would watch. Although this micro management made the campaign quite cheep.
As you stated the ad blockers do not affect the advertisers. But they most certainly do affect Google, as every ad that is blocked is advertising revenue lost by Google. So it makes sense that if they're going corrupt by charging for add placements that do not meet their own specifications, they would also place their priority on eliminating add blockers.
"every ad that is blocked is advertising revenue lost by Google" NO IT IS NOT. You cannot lose something you never had, just ask the guy who counted his chickens before the eggs hatched.
The only companies worse than tech companies are advertising companies.
And Google is both
Almost like the modern day version of Mad Men huh?
Real estate agents are up there as well along with domestic speculators
@@MegaCynar I agree, they're much worse, seeing some ads or having your data stolen or even being unable to repair your device is nothing compared to not being able to buy a house and having to cut down on utilities in order to pay for rent.
They're the same thing
Without ReVanced and AdGuard The Internet is an unbearable place.
How do you get ReVanced to work. It certainly won't for me. The ads are still there. And I've looked at the forum. There's no useful information there.
@duckduckgoismuchbetter completely remove your built in youtube app first, and select the apk from the app, dont install it first. Those are the most common problems.
@@Nonzerotonin Thanks. I'm not entirely sure that's not what I did, aside from "removing TH-cam app completely", which is impossible for system apps without rooting. I did follow the instructions completely at the time, and if that included "removing all subsequent updates" from the YT app, then that's what I would've done. I do recall installing the specific required YT version from the suggested site.
I keep hoping that ReVanced will get their act together enough to just provide an actual apk, like Vanced did. I actually held up for ~a year or so, waiting for the apk version. But then a few months ago I went ahead, after reading good reviews of how much better it was now, & installed it. But it's not been a good experience since. So I don't use it. But I check it from time to time to see if there are promising updates. I'll probably uninstall it eventually, and "perhaps" do it again from scratch. Dunno yet. For now I just use a combination of Vanced to find what I want, then share it over to either Newpipe, Brave or Firefox with uBlock Origin, depending on precisely what I need from the video. Each has capabilities and advantages that the others don't have.
@@Nonzerotonin 1) Newpipe = downloading, except for YT movies (inexplicably!). Also has faster/slower playing options, except for the audio sounds like Mickey Mouse, which they need to fix. Also has generally better features than native YT. Privacy, since no connection to YT account, but otoh, no commenting or liking/unliking. Also starts up slowly.
2) Brave, connects to YT account, while eliminating as much of GGL/YT tracking crap as possible. Can't download, unfortunately. But can play at standard fast speeds (to get through spoken YT videos with greater speed) without the Mickey Mouse effect. Can't play free TH-cam channel movies for some inexplicable reason. Although Firefox with uBlock can. Is faster/less prone to playing sketchy than Firefox. But slower/more prone to hanging up, than either Newpipe or Vanced (when it works, which is rare these days).
3) Firefox with uBlock, can play ALL YT channel free movies, but is more prone to hiccups than Brave, unfortunately. Has none of the other advantages, other than adblocking, that any of the above have.
4) Vanced, was mostly perfect, except for no downloading. But YT illegally scared the developers off, so it mostly doesn't work anymore. I still use it to find what I want, then, when it doesn't work, I share it to one of the above. It's a pain. But I will not pay Leftist GGL for ANYTHING, nor view any of their ads. Ever! They are permanently dead to me!
Have LibreTube, but can't get it to work right (can't recall the specific details atm). Same with ReVanced. I live in HOPE though!
Thank you for your help.
@@DUCKDUCKGOISMUCHBETTER Yeah it's kind of annoying. I found out that you need to get their recommended version of the TH-cam APK (from third-party i guess) and use it in the patcher. I'm guessing they can't do an apk release, because that's why they got a cease and desist last time?
I love how Google runs all these scams, then tells the users to spot misinformation and be wary. Seems itd be easier to just remove the scams. I'd rather deal with car and truck ads
i just report the scambot comments as misinformation, kills two idiots with one stone scambot potentially gets nuked and the bs misinfo shit gets bloated with stuff it wasn't meant for.
car and truck ads make little sense to me. Does, for example, Ford think the next time I’m looking to buy a car I’m going to choose them because they’re showing me 20 ads during every football, basketball, etc. broadcast and Chevy, et all “only” show 15? But then again, I’ve never personally been brand loyal. A company has to continue winning my business, I’m not just giving it to them because I did in the past.
@@Wyl7 If the car makers saved the ad money and lowered the prices or raised the quality I would bet word of mouth would work out better for them.
Funnily enough, I do get a lot of ads for the local car retailer. But only during lunch breaks at work. At the car retailer.
Here's the reason why I would never advertise my business on YT.
I am a late middle-aged white male in the USA. YT knows that as I have put it into my settings.
Yet, YT persists in presenting me with ads for women's sanitary pads, and other products that are totally irrelevant to my demographic.
Maybe they hope you change your mind from Cis to whatever? Don't say it can't happen.. 🤣
I don't think ive ever bought a product from a YT ad and I've been using it for 10+ years.
I'm conflicted about this. On the one hand, Google lying is disgusting - but on the other, big companies getting fleeced with marketing schemes is incredibly based.
Google is bigger than anyone they were fleecing though.
yeah i was thinking that too. ohhhhh nooooo not coca cola how will we fatten up the toddlers without coke ads!!!
I mean, there is probably thousands of smalls businesses that are affected by this too
Your government getting fleced out of your taxes instead of fixing infrastructure with the same money is less fun.
I think, governments should not waste taxes and rely on advertisement companies altogether in most cases.
They should stand on thier own legs, when communicating with thier people.
@@jannikheidemann3805 i mean yeah, but also government bad so
After working in ad buying for years, I thought it is common knowledge Google has been shady for decades. They won't let you specifically target TH-cam, and force you to bid on some trash inventory like Display Network. With apps that have in app- purchase tracking, it was easy to figure out Google's inventory is mostly trash and they force you to bid on those in order to access good inventory like TH-cam.
Wait wait wait... so the whole autoplay ad thing is not even allowed by google in their contract/agreement? They are among the worst ads out there. If they get removed then I'm a little happier already.
Edit: forgot to say fuck google
No, I think it's like this: autoplay ads are priced differently than standard youtube ads actually hosted on youtube's site. However, companies paying to have ads played on youtube were having their ads payed on 3rd party sites (via autoplay while muted!).
It's not that google doesn't allow autoplay, it's that many advertisers were specifically paying for quality advertising, and instead got autoplay, in violation of whatever agreement they signed.
@@DiomedesStrosMkai ah, that does make more sense
Why are you even seeing ads? There are ways to block them. I do.
@@DUCKDUCKGOISMUCHBETTER oh I have ad blockers and use browsers with blockers, but some times they slip by... it's annoying
@@SCEzeric I never see any with uBlock Origin.
This could explain why some websites are abysmally slow if you have poor internet. There's one or more silent videos streaming outside the viewport!
Here's my consumer perspective: I have been on tons of pages where video ads just start playing - most times muted, but sometimes with sound. It's especially annoying when I'm browsing the web on my phone and that X button for the video is beyond the margin, which makes it harder (in some cases, impossible) to pause the video or cross away the player. I just bail from that website once and forever.
A few years ago, I told my parents to stop spending money on "boosts" and "impressions" for their small business on Facebook for this same reason. I was convinced it was all made up numbers. I really don't know how anyone could look at the sales pages for these ad products and not think otherwise.
I have had good experience with Facebook and Google when I have sales on there and people need to use a code. The code tells me how they found out about the business.
But you in the past couple years I have found that Facebook is not very good compared to other places that I could be advertising.
something about the “subprime attention crisis” points to that as well.
Tons of people say ads won't work, it's people who don't know how to advertise who say ads don't work. Surely ads can't work if what your selling has no real demand, but you can't say online advertising doesn't work just because you haven't personally had success with it. It takes decades of experience to become a lethal advertiser, and is why small shops need to just farm that work out to an expert.
@@GuaranteedPPC Congrats I'm now one of 62 people to watch 15 seconds of your video "Facebook, LinkedIn, & Google Ads, Is Over-Reporting Conversions & Trying To Fool You" which is really exactly what my comment said.
@@heretolevitateme LOL, over-reporting, not not profitable overall. Sorry if I upset you, just making conversation. These ad platforms have made it way way harder for people to get results on.
The IT Giants are derailed. We demand more control over what they do. It’s for public interest. Don’t say those are private companies, as there is not much choice for public to get best service. Monopolies are destructive!
What you're describing is nationalizing this platform, which I'm fine with as an idea, but considering the absurd level of corruption in government, how do we (the public) ensure that *We* maintain control that's in the public interest🤔
We'd need to clean the swamp that's called Washington DC and remove the profit motive from public office and "public" platforms before thinking about nationalizing TH-cam/Google Search as public utilities.
They're a monopoly, specifically because a lot of the regulations and government interventions you expect to solve these problems already exist in one way or another, and only help them. If you think things are bad now, try giving them a direct connection to government power with an uninterrupted flow of tax money (meaning they no longer have to worry about their bottom line, which is only under threat now because they are private), and see how much worse things get.
@@EchoJ There is no cleaning the corporate owned politicians without going so far to the left that you might as well be making Bernie Sanders into a Republican and supporting Fidel Castro.
Edit: That being said, we might actually need a Fidel Castro for what woes our country as a leftist.
I miss the days when adds were just small to medium size and built in and static on websites, you could scroll past them or watch if they catch your interest.
Yea, like newspapers. But I also wouldn't complain so much about ads in videos because I also remember the mute button coming out when I was a kid and it being such a pleasure to be able to mute the commercials. Honestly I think this generation is spoilt.
And do you also miss the days when the internet was mostly shit like Geocities sites? TH-cam loses billions of dollars NOW...with these more expensive ads. If the internet went back to the late 90s ads, the internet itself would also go back to the late 90s internet.
@@FUGP72 Honesty, sometimes I would really prefer the less features stark design of the 90's compared to the bloated infinite scrolling privacy invading and manipulated design we have now.
@@FUGP72Can misinformation go back to 90s too? Because i would prefer that millon times more than todays shit
@druidofscosglen2868 ahh.. good old days
Huh, so Google forcing people to pay more attention to the ads has made people see how crap the ads are? Wow, it looks like the consequences of their actions are fully catching up to them with something past the Streisand Effect. This is a common enough phenomenon that we really need to come up with a name where after the Streisand Effect happens more dirty laundry than just the initiating event pops up.
A company scamming other companies is both hilarious and revolting at the same time.
I only started using a adblocker when TH-cam started to have unskippable ads. Some of them were 20 to 40 minutes long. One advert was over 3 hours long, it was a scam crypto informercial and it was on a video that was less than 5 minutes long.
Or you could reload the page/close the video and click on it again.
@@flameshana9 Or you could just use adblocking.
@@DUCKDUCKGOISMUCHBETTERFewer steps.👍
@@Tribulatus_Rex Definitely!
How did you get stuck on a 3 hour money laundering/coin scam?
literally NO ONE would be tempted to buy something because of ads nowadays because they only make you hate the product.
I will never buy Huggies diapers due to those creepy ads. I'll take my kid out back and spray him down with a water hose first.
Well, the requests for influencer-beverages in our stores are numerous, ads do seem to work on some people.
@@notjustforme those aren't from ads dumbass, not the kinds of ads were talking about here.
Those come from the influencer talking about their own product IN THEIR OWN CONTENT.
Well..if YOU say so. Becuase after all, a partial junior high school education and zero experience sure trumps the advertising executives with at least Masters Degrees, 2 decdes of experience...and even more importantly, ACTUAL DATA to show that when they spend X amount of dollars advertising on the right website, TV show, mobile app, etc. they get more than x amount of dollars back in the form of extra sales. Otherwise, they wouldn't do it. They are IN VERY WAY smarter than you. They re not just throwing away millions of dollars without hard data showing they will get it back and more.
@@notjustforme yeah, but those drinks are sponsored by influencers. Not just random ads.
This could be cause for a series of lawsuits for hundreds of millions or more in sum. Worse, this could open up Google to discovery to publicly expose shady practices. Which would be bad for any other tech company that makes substantial revenue from advertising.
Cough reddit
Cough twitch
Google is going to collapse just like Twitter and Reddit. It's inevitable. They're this desperate for income and they're still losing money.
And I really hope both of those happen
Sounds great. Fuck all these greedy companies.
What advertisers don't realize is that, every time they interrupt our viewing experience, the less we like them...
My current TH-cam Experience with ads is: 1. They are all Blacked out, just autdio. 2. The more popular the vide the more ads, from every three minutes to every five minutes. 3. Usually a Must play ad or TWO at the start of each Video, sometimes the second Ad can be skipped after it plays for about six seconds. About half the 'news/information' sites I am directed to will be blocked by a "Turn off the Ad Blocker" notice.
To be fair I dont remember a time I bought anything because of an ad. Ads are purely a waste of time in my particular opinion and experience.
That's how they get you. Nobody buys a thing after seeing one ad (well, sometimes it's exactly what you were looking for, but not very often).
What it does is build up your trust and knowledge of that brand the more times you see it. Let's suppose you feel like going on a healthy cooking spree but you're too lazy to choose your own recipes and ingredients. Which company do you reach for: Hello Fresh, or Dinnerly? I think we both know the answer.
@@thewhitefalcon8539 - I can see that working for radio ads, at least in my world it doesn't happen for internet ads. But what the search engine gives me (Not Google in my case) is important.
I don't recall buying anything because of an ad. But, I'll be honest, I have bought a number of items from product reviews by TH-camrs. To me, those are far more effective, especially when the sponsor lets the reviewer be honest and talk about both the positives and negatives of the product. I think advertisers would get their money's worth by recruiting more TH-camrs to do product reviews. But, of course, Google wouldn't make money off of that.
I know what you're trying to say, but vast majority of people do not make everyday choices like you (think you?) do. Advertising is more akin to subliminal messaging and suggestion than anything else. People trust familiar things, and when the time comes to choose something, they choose the one they 'already know", as in, the one whose name they've heard over and over again. They don't think about it, so it doesn't matter they heard it from an annoying ad. You just need to get people to subconsciously associate a need with your product, that's all. I bet advertisers know this, and thus don't really care wether people click their ads or not. Obviously it depends on the service and ad, but you know what I'm trying to say. Ads don't really work on people who buy things based on recommendations and research instead of intuition and a whim. Then again, the people who recommend something might've been pulled in by ads etc. Advertising is weirdly complicated phenomenon considering how simple, silly and annoying it is.
I agree. Meanwhile my grandmother will go to the store every single week, because they sent her discount tickets and see sees that she can save money if she spends money. This method works really well, and is primarily done by the store itself because they know if they discount popular items they get people to buy them even if they could live without them. So in the end the store itself advertise better for the company products, through discounts, than the companies ever could advertise themselves with just brand awareness.
I think adblock war, declared by TH-cam, is actually caused by them fixing trueview ads, as they are not capable anymore to show 3 out of 4 (if I'm not mistaken) ads they were capable to show before, so they are trying to increase amount of served ads by any means.
If people are not paying attention, then why not? :)
I've never had a channel large enough to be eligible for monetization. However I still remember the email they sent 3 or 4 years ago about "TH-cams right to monetize." Which amounted to every video ever having an ad regardless of whether or not the channel was eligible for monetization. Just a move to shove ads into every video on the platform.
You DO realize that no matter how bid your channel is, or whether you are part of the partner program and monetize your video or not, it still COSTS TH-cam quite a lot of money to serve up those videos to people, right? Sending video at high speeds is not cheap. And the vast majority of videos are not monetized by the uploader. TH-cam is ALREADY losing hundred of millions of dollars a year. Maybe even billions.
If they didn't put their own ads on non-monetized videos, they would have closed up shop years ago. Or else Google's shareholders would be calling for the entire board of directors to be fired.
@@FUGP72 I'm not buying this. If TH-cam has been losing so much money it should be closed up, and it WOULD HAVE BEEN. It's not, it's book cooking, money laundering, and Alphabet has how many ways to cook books? Seriously, the data collected from TH-cam is used across all of Alphabet for income but only a portion of that shows up on TH-cam's books, most is shown as loss for TH-cam. Alphabet/Google does not keep unprofitable "assets", history shows the sell them off.
👍🙏💝Thank you for shedding light on this issue!
😡That’s awful & disgusting! Shame on Google!😡
There was a time, not too far back in the past, where both the independent end-user and the large unethical corporate executive agreed that "google could do no wrong" and thus were held in high esteem. You could see this stunk to high heaven if you had half a brain.
By the way if I get an ad on a video, or an app by any chance, I will go out of my way to not buy/use whatever is being shoved in my face.
Apparently Louis is now using the new app, Cat Block because for the first time in a while we see NO cats on the chair during the video.
I've been saying this for years. There is no way to know if they are showing ads to real people, or fake people, or never even seen at all. Why would we trust them when they can't even detect and prevent the most obvious spam on their platform? BTW, what ever happened to that whole "Long tail" fantasy they tried to push, where they made all their money from tiny hyperspecialized interactions instead of large companies?
that's why there's no such thing as monopolies...
Honestly, for me watching this from Europe a lot of this stuff seems so dystopic but I know it is slowly creeping into the governments and companies over here too.
Exactly! Be the best, and word of mouth will be your best advertisement. They have businesses suckered into this notion that you need Google ads in order to grow your business and make more money in the same way that the corrupt system herds young people into colleges.
I totally agree on your last statement: "if a business depends on ad revenue to stay alive, look elsewhere". This literally means you have a bad product that doesn't sell and you have to rely on ads to stay afloat. A good product will sell itself without ads everywhere. I bought a cnc machine in Canada from Sienci Labs. I haven't seen any ads from them but their business is thriving, just from mouth to mouth and a few videos on youtube. I saw Garrett Fromme standing on the gantry of such a machine while operating it manually to prove the rigidity of the machine and he's not even working for them and this caught my attention and started investigating this machine by watching more videos about it and even chatting with other people in their facebook group. All without the help of ads, trying to shove stuff down my throat I don't even need. And most ads are really useless anyways and i have no idea why they exist in the first place. If someone has a daughter growing up, which tampons will she buy eventually? The ones shown on tv in a few ads or the ones her mother uses? When you buy a car, do you wait to get insurance until you see an ad, or do you search for a good and affordable insurance yourself and compare a few before you decide? When you want to buy a car, do you simply order the car you just saw on an ad, or do you go out and visit a few car sales shops and see what they offer? I did that and went to a car sales shop and asked what they could offer that can pull a 900kg caravan easily, has lots of space, has AC built-in, and can seat at least 4 people and they showed me the Renault Kangoo, took me for a testdrive and I was sold. Even when I saw hundreds of car ads previously, none could persuade me to buy any of them as they all show the same, a car driving on a straight road (what all cars can do) without even showing off any unique features no other car has. In my opinion, ads are mostly lost money anyways.
If this is true, then why do big companies like Mcdonald's and Oreo still advertise then? Their product is surely good enough to never run another ad again, right? Every executive at these companies is just an idiot?
Holly crap, youtube has been such a big part of my life. This made my jaw drop. I remember a scene in Titanic where a professor makes some calculations about the rate of incoming water and says it's a mathematical certainty she will sink. That was the addblocker issue. This is would be like on top of that, it gets torpedoed.
I'm not sure exactly what you are talking about, but I'm not going anywhere while the band is playing.
So this basically destroys Google. Remember; advertising is the *foundation* of their revenue. This is like taking a Sawzall and cutting a giant hole in their raft. Forget about capsizing - Google is _sinking._
Ehhh... It is a big hit, but I wonder how much they get from govts or from selling various user data
No way any sane government kills a source of citizen data 😅
@@slomnim it's going to take there presence down a notch probably; making them inferior more and more so; hopefully to a point they change there ways... in a pleasurable way
but somewhat doubtful they will if they have gone this far; for this long; something is messed up in the perspective.
@@slomnim iirc Google keeps hold of your data and sells targeted advertising _through Google_ with the promise that all that data will help them target better
I dislike them for sure, but it's not gonna sink. Too big to fail. They will make some half hearted apologies, maybe give a few free ads or a small temporary discount and move on. There is no real comeuppance in corporate America no matter how much we wish there was. Sinking, lol.
I hate google for data mining and I hate advertisers for taking advantage of this complete violation of people's privacy and security.
I'm going get a good drink, lay back and enjoy watching them beat the ship out of each other.
FINALLY we're at a point where advertising on the internet might actually be forced to change!
Yeah, and I'll bet that change isn't going to be in a positive direction.
@@RoySATX the beauty is that right now, many different things can be tried, not just a single one automatically taking place almost instantly :)
The moment I saw Yotube being aquired by Google, I knew it will go bad! That is what they do with everything they got. I still cannot figure if it is on purpose to destroy competitors, or it is just pure incompetence in managing a large business. Add to that the fact they have stakeholders, which already want their money back.
Well you know google pulled out the "don't be evil" from their corporate language. At least they're being honest.
Fighting the internet is never a good idea...
Thanks for the update Louis
Net Neutrality: **slumps in its wheelchair**
Has Google ever addressed the endless spam in their comments? Because if bots are spamming comments, they may also be adding to views.
I am so convinced that TH-cam shows us the worst ads possible so we will get the premium version. Like why do ads I skip and remove show up way more compared to the ads I like?
And one day, I went to the ad page to see why I've been seeing the inappropriate ads I've seen and according to TH-cam and Google, none of those ads where the inappropriate ones I've seen.
I had a feeling this would happen.
Only a matter of time before the actual impact of ads is realized and their value plummets.
It’s the entire basis of social media at this point and we need to shift the paradigm.
The idea of user data having value was a bit foreign, but now with AI needing data to be trained..
We investigated our own data reports and found no wrongdoing.
Steady and slowly TH-cam(google) is snowballing towards failure, but this was just a matter of time.
Yet here we all are because of Google's dominance. No other platform has the reach of TH-cam. Sad but true. PS, Firefox and UBlock Origin seems to work perfectly.
So if a company becomes too successful, it should be nationalized? I cant own my company because too many people want my service?
Capitalism lets you walk away. You dont have a "human right" to the "best services"
So does Brave Browser.
Ublock Origin is a god send, screw the haters...
That's the problem with a lot of things: when there's only one game in town, you have no choice but to play. My US State only has one power company. They can do whatever they want to us, and we just have to shut up and take it because the alternative is buying cans of gasoline and a generator.
Newpipe works wondrously as well. Plus allows downloading.
Just a side note on the adblocking war - remember Google basically controls Chrome, and their push of manifest v3 has diminished adblocking capabilities in the extensions. They will definitely clamp down further for Chrome.
That’s the root cause of switching to non-chromium browsers like Firefox for example.
I'm finding this to be more common when I'm scrolling through a website now. I'll be scrolling and see an ad playing on mute at the bottom of the page.
It will be very interesting to see how this plays out in court... I don't see big company's letting them get away with this...
Advertiser sue's Google, Advertiser gets blacklisted. Advertiser reach becomes even more limited.
Its America. All companies are spared equally.
and yet, Google will still take this out on us, the viewer, by forcing more aggressive ads in our faces that we dont want.
You could always pay for protection from the ads (mafia style)
Full disclosure, that's what I am doing....😮
...which is going to popularize addblockers even more, by driving more people over the edge so they use one, which will further decrease their revenue.
Then they will try to block addblocks, which will not work on firefox as it is not based on Chromium, which is going to make people change their browser to firefox further decreasing Google control over market.
@@PineappleDealer37 Couldn't Google make it to where TH-cam doesn't work on a non-Chromium based browser?
@@Eibarwoman DON'T GIVE THEM IDEAS.
I hate that these companies, like almost all politicians, feel like they must never show weakness or admit to making a mistake. They always have to project strength and competence even when the opposite is blatantly obvious in their actions. I have much more respect for someone who admits that they are wrong than someone who tries to bullshit me.
So much for "Don't be evil" as Google and TH-cam once again SCREWE OVER the advertisers and the content providers.
Advertiser here. This is absolute true. I’ve had view spikes at 4am costing me 1000s I stopped using them because they refused to pay me back.