This is what Car Buyers Really Want

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  • เผยแพร่เมื่อ 1 ต.ค. 2024

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  • @cgrf45
    @cgrf45 3 หลายเดือนก่อน +451

    They do get it. They just don't care.

    • @frogmantoad8110
      @frogmantoad8110 2 หลายเดือนก่อน

      Won’t. They do care, they care about selling cars that people want and that people are willing to pay for.

    • @laurentiutrifan8173
      @laurentiutrifan8173 2 หลายเดือนก่อน

      They get it & they care. But they are not allowed to make cheap cars anymore. In order to extract more money ... from planet's population.

    • @fernarias
      @fernarias 2 หลายเดือนก่อน +4

      @@frogmantoad8110 The number 1 car maker is rolls royce. They only build 5000+ cars but rolls makes the most income. So every make wants to be more like rolls, sell fewer cars at premium prices. Market target is the top 10 percent of income earners in the long term. It's already almost like this in germany, car ownership is less than 50 percent, cars are kept for only 5 years (due to increase in government fines/taxes, it's cheaper to buy new).
      If you're not in the 10 percent then public transportation, uber, rent a car when you need it, etc.

    • @emptyshirt
      @emptyshirt 2 หลายเดือนก่อน

      @@frogmantoad8110 And they know consumers won't pay a 15% tax for CAFE compliance, so they stopped selling subcompacts and compact trucks. Cheap competitors couldn't make a 50 mpg Honda Fit in 2022 any better than Honda could. Nobody could make a 35 MPG Ford Ranger in 2015 either, so the cartel is enforced.

    • @reekinronald6776
      @reekinronald6776 2 หลายเดือนก่อน +1

      I suspect it's more to do with them being forced to go all EV. EVs are expensive to manufacture and they are probably reasoning that people won't buy a $50,000 Yaris, when they could get $60,000 mid-level toyota. They just can't get EVs down to a economic range.

  • @thomastramontano3570
    @thomastramontano3570 3 หลายเดือนก่อน +254

    It is better to keep your old car in good condition. than it is to buy a new car.

    • @stanleybuchan4610
      @stanleybuchan4610 2 หลายเดือนก่อน +3

      Especially when they get phased out in favour of EV's.

    • @hamsterbrigade
      @hamsterbrigade 2 หลายเดือนก่อน +3

      with the current right to repair laws, good luck on that.

    • @mrtalos
      @mrtalos 2 หลายเดือนก่อน +3

      Oldest car I've owned was 9 years old. At that point, the repairs tend to become too high and commonplace for me to bother with.
      However, with the selection on offer now and how the car I have is bizarrely the best car I've ever owned in regards to reliability and comfort, I have zero plans to change it except in the case of it becoming a write off.

    • @SanDiegoHarry1
      @SanDiegoHarry1 2 หลายเดือนก่อน +1

      @@hamsterbrigade that may apply to farm gear, but not cars.

    • @AtulKedia
      @AtulKedia 2 หลายเดือนก่อน +6

      ​@@mrtalos9 years is nowhere close to the point when repairs become expensive to keep up with. That usually happens after about 15 years. My car is 16 years old and only needed about $300-400 of extra maintenance every year for the last 4.

  • @middleagedbaldguy6774
    @middleagedbaldguy6774 3 หลายเดือนก่อน +266

    We shopped for a Maverick this fall. Low stock, usually one unit or two per dealership. The sales staff immediately tried putting us in full size and there was a minimum of a $3000 "market adjustment". We bought a used Honda Ridgeline instead and love it. I think its worth mentioning how absolutely awful the "dealer experience" has become.

    • @MrSloika
      @MrSloika 3 หลายเดือนก่อน +17

      Nasty dealers SELL MORE. It's true. They make you feel like a loser and act like they're doing you a favor. It works on most buyers.

    • @msk3905
      @msk3905 3 หลายเดือนก่อน +5

      Just bought myself and my wife audi suvs and I have to say buying process with dealers were easy and fine? They did try to add on the bs crap when I sat with finance guy but said no and we moved on. Secret is treat like business deal leave ALL emotion out of it, know your numbers go on and say these are them never waiver, if no deal be ready to walk away…they’ll see this and change tone.

    • @MrSloika
      @MrSloika 3 หลายเดือนก่อน +2

      @@msk3905 Fewer potential buyers than cars in inventory? Dealers will be open to negotiation. More prospective buyers than inventory? The only negotiation will be, 'How much are you willing to pay OVER sticker?'

    • @msk3905
      @msk3905 3 หลายเดือนก่อน +2

      @@MrSloika I’m 56 years old & been buying cars like this for over 25 years successfully, you need to be some kind of moron to pay over invoice.

    • @robertheinkel6225
      @robertheinkel6225 3 หลายเดือนก่อน +9

      My local Ford dealer had a $10K markup on the Maverick. As soon as he mentioned it, I just walked away.

  • @s99614
    @s99614 3 หลายเดือนก่อน +294

    Actually they do know what people actually want. They just don't want to make it.

    • @STho205
      @STho205 3 หลายเดือนก่อน +2

      How dare they.

    • @swingset1969
      @swingset1969 3 หลายเดือนก่อน +9

      They've been de-incentived to make them by regulations and competition from cheaper markets/China/India. It's not indifference, it's interference.

    • @jjhpor
      @jjhpor 3 หลายเดือนก่อน +13

      @@swingset1969 If you think U.S. regulations are that bad you should go to China, no OSHA, no EPA, no unions. You can live in a nice dormitory, eat fish heads and rice in the company canteen and look up at the surveillance cameras everywhere.

    • @frankgrabasse4642
      @frankgrabasse4642 3 หลายเดือนก่อน +5

      I don't think you are allowed to look at the cameras.

    • @JBG1968
      @JBG1968 2 หลายเดือนก่อน +8

      No , it’s profit . There’s not nearly as much profit in those simple vehicles . The regulations are pushed by them to force us to buy things we don’t really want

  • @dougsheldon5560
    @dougsheldon5560 3 หลายเดือนก่อน +145

    Have you seen the inventory stacking up on dealer lots for those $75K trucks?

    • @GeneralChangFromDanang
      @GeneralChangFromDanang 3 หลายเดือนก่อน +18

      I have. Turns out only so many people can or will pay those prices.

    • @Mattius08
      @Mattius08 3 หลายเดือนก่อน +10

      I have. I saw one at an auto dealer campus. There lots are some full they parking them in fields behind their store. Looks like they have one thousand brand new f150s and Dodge Rams lineup up everywhere.

    • @502Chevy
      @502Chevy 3 หลายเดือนก่อน +7

      Stacked up like cord wood.

    • @TheCrazyMoparDude68
      @TheCrazyMoparDude68 3 หลายเดือนก่อน +3

      Not in my area. The local Ram dealer cannot keep trucks on lot.

    • @lalutte65
      @lalutte65 3 หลายเดือนก่อน +9

      One $75k truck sale represents the profit of more than 10 cheap new cars sales

  • @heinrichallen476
    @heinrichallen476 3 หลายเดือนก่อน +230

    I live in the rust belt and my last ranger finally had nothing left to attach new parts to. Went shopping, spent a day having numerous salesmen try to sell me something I had no intrest in for an ungodly sum of money. I am a do it to yourselfer so I haul dirt, gravel, yard waste etc and have no need or desire for a huge fully loaded truck. I ended up with a used, rustfree14 year old ranger from arizona. I got what I wanted, fleet white xlt with no frills and saved 25K. At my age this is probably my last truck, I was willing to buy new but what I wanted no longer exists.

    • @JakeSoulFreeTravels
      @JakeSoulFreeTravels 3 หลายเดือนก่อน +6

      Do you mind, how much did you pay? My Mom rolled her 2000 Ford Ranger 10 years ago, we rebuilt it, it was our fencing/spare truck, but just lost our 2002 Ranger to black ice Feb 12...I didn't like the 2002, I live the 2000 way better even though it looks like it should be in a junk yard.

    • @MarinaOlsgaard
      @MarinaOlsgaard 3 หลายเดือนก่อน +7

      No longer exists. Need, anyone, say more.

    • @JakeSoulFreeTravels
      @JakeSoulFreeTravels 3 หลายเดือนก่อน

      @@MarinaOlsgaard What no longer exists?

    • @the_proffit76
      @the_proffit76 3 หลายเดือนก่อน +9

      I feel you on the no longer exists. Different type of vehicle, BUT I sold my 240SX years ago thinking 10 years later I would have some options for a fun and affordable RWD Manual sports car. They don’t exist either.

    • @alb12345672
      @alb12345672 3 หลายเดือนก่อน +1

      95-01 Explorer are pretty much a Ranger with a topper. Everything from the seats forward is pretty much the same, until the last ranger. If you can find one with a V8, it could pass down to grandchildren. I used to be on a Forum, it was extremely rare to unheard of for that engine or trans to fail. They would never sell anything that reliable anymore.

  • @freakygoblin3068
    @freakygoblin3068 2 หลายเดือนก่อน +67

    What car buyers really want is back to the days when you could get a Haynes manual and do basic repairs yourself. It's not simply the purchase of new cars, it's the inflated costs to keep them on the road.

    • @davephillips9389
      @davephillips9389 หลายเดือนก่อน +1

      The frills do need to get down to the fact that many are now disposable vehicles, built in obsolesce has hit the car market hard. CVT trans goes bad, replace the entire thing, never rebuild, and with the electric ones....

    • @MrKongatthegates
      @MrKongatthegates หลายเดือนก่อน +3

      Fewer and fewer people work on cars today. Maybe the old timers want haynes manuals the young folks with no garage have no use for them

    • @MrKongatthegates
      @MrKongatthegates หลายเดือนก่อน

      @@davephillips9389electric motors are so reliable. They last for ages compared to mechanical motors

    • @freakygoblin3068
      @freakygoblin3068 หลายเดือนก่อน

      @@MrKongatthegates Young folks with no garage would like the choice as well as competitive independent garages reducing costs instead of a company monopoly.

    • @christovog
      @christovog หลายเดือนก่อน

      ​@@MrKongatthegates💯💯

  • @joshuawang5859
    @joshuawang5859 3 หลายเดือนก่อน +162

    Reliable and Practical cars are what most buys need!

    • @your_royal_highness
      @your_royal_highness 3 หลายเดือนก่อน +5

      It’s about what shareholders need, not consumers’ needs. You do support capitalism, yes? 😊

    • @jerryskelly1395
      @jerryskelly1395 3 หลายเดือนก่อน

      Sure but this is more like plunder capitalism

    • @ThatGuysGuitars
      @ThatGuysGuitars 3 หลายเดือนก่อน +5

      Yea, but sadly; that’s not what they purchase en masse

    • @jjhpor
      @jjhpor 3 หลายเดือนก่อน +3

      @@your_royal_highness More than the shareholders, companies are run by and for the management.

    • @johnberry2877
      @johnberry2877 3 หลายเดือนก่อน +1

      Just say Honda, Toyota, Subaru. Yeah, that’s it !!

  • @jayson657
    @jayson657 3 หลายเดือนก่อน +418

    It’s GREED pure and simple! People please stop buying expensive new cars. I used to love having a pick up truck but I will NEVER pay the prices they want for these bloated oversized, overpriced monstrosities. I’d rather drive a Corolla now!

    • @johnkonde1975
      @johnkonde1975 3 หลายเดือนก่อน +29

      Unfortunately Toyota Is showing it's greed with Corollas by purposely producing less so they can keep prices high. That's why most new Corollas in the USA are marked up and sold above MSRP

    • @Tential1
      @Tential1 3 หลายเดือนก่อน +16

      ​@@johnkonde1975it's nothing to do with greed. Regulation first and foremost. China has cheap 10k cars they want to import, and the west added 100%+ tariffs. We have serious safety ratings but that requires you to destroy lots of cars. That costs money. You think manufacturers discontinued the Camaro and other expensive things 2 door sports cars because of corporate greed? Doesn't even make sense. People don't buy the cars. Manufacturers make what people buy. Car enthusiasts thought people wanted sports cars. They got rid of most 2 door cars too. Those were expensive cars. People want suvs, and suvs cost most. Also regulation. Regulation meant that if I want to make a "sedan" it's actually easier to make it a truck, from a regulation standpoint. If companies could sell cheaper sedans, they would. Customers don't buy them. Cheap trucks might make a comeback, but customers prove they want large trucks. Hell, I'm buying a ram 1500 truck. Why? Because I can. It amuses me. I could buy a small, normal car. Corporations don't force you to buy things. They rush to make what you want before someone else does.

    • @Tential1
      @Tential1 3 หลายเดือนก่อน

      ​@@johnkonde1975you can't produce something in low quantities and keep prices artificially high. You would need everyone in the industry to be friends. We aren't friends. In banking, we literally risk destroying the financial system, just to kill our opponents, because f it. 2008 could have been completely avoided for example. That was a personal attack. Similar to gamestop, where reddit caught hedge funds "offsides", traders found certain companies to be offside, and that caused the collapse. They could have just fold the company "hey, you have an issue". Instead, they exploited it. But we say publicly, banks failed. Lol. It's because we hate each other, that customers get the best price. Example, mortgage rates. You can always refinance. So you'll always have as low of a rate as the market can handle, because, if your rate is 0.05% higher than it should be? Well hello, would you like to refinance with me? Why? I'm breaking even actually, but I would love to see my competitor who your mortgage is currently with suffer. It's almost impossible pull off the idiotic corporate greed scenarios you guys propose. Regularly, my job has been to figure out how much money we could stomach losing lol....

    • @zed4229
      @zed4229 3 หลายเดือนก่อน +2

      For the cost of corolla you could have classic Ram, Maverick, xl f150.

    • @jayson657
      @jayson657 3 หลายเดือนก่อน

      @@Tential1 you’re part of the problem

  • @bicyclelife7088
    @bicyclelife7088 3 หลายเดือนก่อน +60

    I have trouble explaining to truck buyers and dealers that I want a cheap truck not because I'm poor but because I need a 2nd car for chores. I have a Mercedes E Class and can't put mulch in it, or bring home chairs. I just want something simple and easy that isn't a $50k monster truck. Give me a small $20k truck or even something like the Subaru Baja and I'll buy tomorrow. I don't care about towing capacity or huge loads. I just want to be able to run to home depot and bring home some plants or buy a TV without having to pay extra to have it delivered.

    • @planesandbikes7353
      @planesandbikes7353 3 หลายเดือนก่อน +4

      yes same. But most F150 buyers use it as their daily passenger car too so they want it full of luxuries. I bought a E550 new, and kept my absolute base manual windows Tundra for occasional hauling duty only - still have the truck, sold the Merc. I;'d have preferred a smaller truck but weirdly the new Tundra was cheaper than any new Taco on the lot at the time (14 years ago)

    • @KyleVeatch
      @KyleVeatch 3 หลายเดือนก่อน +5

      Sounds like you want a Maverick!

    • @theinfinitymachine9610
      @theinfinitymachine9610 3 หลายเดือนก่อน +4

      I want the same thing so I just bought a used 2000 first gen Tacoma for 10k. I'm good with fixing cars but the truck is only 142k miles and need to work at all.

    • @SuperSaltydog77
      @SuperSaltydog77 2 หลายเดือนก่อน +6

      In the long run you'll save by having it delivered.

    • @kujohanagi8361
      @kujohanagi8361 2 หลายเดือนก่อน +3

      Can your mercedes tow a simple trailer?

  • @guylr7390
    @guylr7390 3 หลายเดือนก่อน +98

    It’s always about the money, never about the buyers

    • @mj8495
      @mj8495 3 หลายเดือนก่อน +6

      It's about buyers with money...they are abandoning the lower price models and assume people can just buy used if they can't afford higher end cars

  • @nutandboltguy3720
    @nutandboltguy3720 3 หลายเดือนก่อน +37

    It’s probably because the cheap cars, which have low profit margins, are eating into dealership used car sales, which have a high profit margin. If dealerships don’t order new cheap cars, eventually the demand goes away. That’s my theory.

    • @TheCrazyMoparDude68
      @TheCrazyMoparDude68 3 หลายเดือนก่อน +1

      Nope, those no thrill $20k cars just don’t sell well. She is completely wrong in everything she says. And she is using the Maverick as an example to claim that people are preferring cheaper less thrills trucks, based on the comparison of the sales of the Ranger. What a joke! Compare it to the sales of the F150 instead and see what the real consumer wants. If sub $20k cars/trucks made up 20% of all car sales, that isn’t that many sales for each individual manufacturer. That means most are lucky to sell 75k a year, which is nothing. And it isn’t enough to put R&D into new models. Car manufacturers are businesses and businesses are in it to make money. I know, it is shocking to some. People go online and make comments saying that all they want is a simple vehicle that is dependable and costs less. But in reality, what they mean is that they simply want to pay less for that nicer equipped vehicle. Those sub $20k vehicles are mostly sold to rental companies and used as fleet vehicles for deliveries or things like visiting nurses and other mobile medical jobs. Take away those sales, which make even less of a profit than those being sold off of the lot, and the percentage is most likely less than 10%.

    • @emptyshirt
      @emptyshirt 2 หลายเดือนก่อน +3

      Learn about the CAFE footprint rule. Its basically a tax on cheap cars. The reason the Versa and Mirage are going away is because the penalty they would pay per vehicle sold in 2026 is about $4000.

    • @LarsaXL
      @LarsaXL หลายเดือนก่อน

      ​@@TheCrazyMoparDude68Simp harder will you.
      Go out and touch some grass, then tell me you wouldn't also have liked to get more value for your money when you buy your next car.
      For reference, I bought a Kia Picanto a few years back, brand new. I chose it because it fit my needs and while they certainly had more expensive cars at the dealership, they all came with unnecessary frills I didn't want or need. I did however want some frills, so I chose my own. I got a better media system, a snappier engine and a nicer interior. This was money i didn't mind spending extra because it got me shit I WANTED. Now I guess I'm going to have to keep that car for a while because I do not want to buy anything much larger than that. The pickup trucks on sale now doesn't even fit in my garage xD I'm definitely not paying for that.

  • @williammorris3815
    @williammorris3815 3 หลายเดือนก่อน +75

    The auto industry knows exactly what they are doing. Getting rid of cheap cars makes consumers buy expensive cars. It is all about profit, it is also a form of price fixing and an antitrust violation….but nobody ever goes to jail for antitrust violations.

    • @newmobile1455
      @newmobile1455 2 หลายเดือนก่อน +1

      U.S. auto industry only sells about 13million a year compaired to the bicycle industry sells like a 130 million a year and e bikes and e scooters are selling at 250%and growing each year

    • @egmccann
      @egmccann หลายเดือนก่อน +2

      One issue with that plan, though... "make" consumers buy expensive cars? If it isn't affordable, it's not getting bought...

    • @newmobile1455
      @newmobile1455 หลายเดือนก่อน +1

      @@egmccann I wont be buying a car I am saving up to buy a honda duel sport 3k to 7k new

    • @SeniorFeliz
      @SeniorFeliz 29 วันที่ผ่านมา +1

      @@williammorris3815 car prices of getting ready to come down because dealerships are stuck with this inventory that they can't sell especially electric cars unless we have another government bailout to bail out the car industry which could happen

    • @scsi_joe
      @scsi_joe 24 วันที่ผ่านมา

      "The auto industry knows exactly what they are doing."
      Yup, they have a monopoly. Plus, they know it's not easy to design/build your own car & have it certified, etc. So the major car makers control the market.

  • @huskyflylangley6053
    @huskyflylangley6053 3 หลายเดือนก่อน +18

    Everything I have is 10-75 years old; they all run well, and I can daily any of them. I just drove my '58 F-100 six cylinder down to visit family and got over 20 mpg! Well tuned, not driven like a psychopath, and it was going to scrap and I bought for $200! And had her running in a week. Unfortunately, government and carmakers championed cash for clunkers, so a lot of good used cars that young guns could learn on or new families could afford were slammed in the baler; really good Civics, Corollas, square body Chevs, F-150s, Nissans, etc. all got the slam. It was a crying shame. I saw a Buick Park avenue with 25k miles go as well, hell, those get 30 mpg and are reliable as heck.

  • @JayOyster
    @JayOyster 3 หลายเดือนก่อน +47

    There's a word for this out of the software media and social media world . . . enshittification. The corporations have no interest in serving customers. They just want to maximize profits. And no, that isn't just 'the way it is'. In some parts of the world, part of the corporate responsibility includes social responsibility, and responsibility to all of their stakeholders, not just their shareholders. That means their customers, their suppliers, their employees, and even the society in which they are allowed to operate. Unless we force the issue, they're just going to keep getting worse.

    • @jjhpor
      @jjhpor 3 หลายเดือนก่อน +14

      If a politician in the US ever suggested something like that the right wingers would start shouting "communism" so loud and so often that nobody on the planet would ever hear anything else again.
      It is, however, pretty close to what happens in some European countries. Germany comes to mind.

    • @sarvamithraJr
      @sarvamithraJr 2 หลายเดือนก่อน

      Real patriot 'Muricans always love to bend over for their corporate overlords.

    • @HomeAloneGaming1
      @HomeAloneGaming1 หลายเดือนก่อน

      this is not an example of enshittification its called capitalism and you sound like a communist

    • @mikefialko2979
      @mikefialko2979 หลายเดือนก่อน

      You are exactly right. Today corporations are only interested in the next quarter and shareholders monetary gain. When you can’t buy a small compact car like the Corolla without being infused with unnecessary expensive gadgets for $20,000 dollars there’s something wrong.

    • @scottw5315
      @scottw5315 28 วันที่ผ่านมา

      @@jjhpor Yawn, I'm as right as they come but modern American corporations make me vomit. This is not political issue but if it were, I'll point out that Walstreet is run by leftists losers. These corporations are picking from the same pool of business school ring knockers and their are too many bean counters running companies. They have one goal, boosting stock price.

  • @juansanchez-tr1dq
    @juansanchez-tr1dq 3 หลายเดือนก่อน +31

    Automakers are out to lunch on new car prices. Given time, there will be a price correction!

    • @StuStevens-rn7rb
      @StuStevens-rn7rb 2 หลายเดือนก่อน +4

      If not, they'll be out of biz.

    • @OnTheOnlyShipButHalfWannaSink
      @OnTheOnlyShipButHalfWannaSink หลายเดือนก่อน

      Everything will still be enshittified and especially over-priced on the day the earth terminates humanity. Yes, I should only speak for the US “free market”.

  • @johnkonde1975
    @johnkonde1975 3 หลายเดือนก่อน +55

    Great video Aubrey and thank you for making a video on this topic! You're spot on that the reason why carmakers cancelled small new cheap cars is because they were thinking about profitability, not because people didn't want them!

    • @anonymous..-
      @anonymous..- 3 หลายเดือนก่อน +1

      How do you stay in business if you can’t profit? Why would you invest in building a car that returns less than average stock market returnS?

    • @Peter-bx7ip
      @Peter-bx7ip 3 หลายเดือนก่อน +7

      @@anonymous..-if you simp hard enough, the CEO will notice you!

    • @roijoi6963
      @roijoi6963 3 หลายเดือนก่อน +5

      @@anonymous..- How do you stay in business when you can't sell anything? Somebody is going to come along and satisfy this market that CAN make money on high volumes and low margins and then F and GM will have to beg Uncle Sam for another bailout. I will be voting NO on that bit of corporate welfare.

    • @justinluttrell8990
      @justinluttrell8990 หลายเดือนก่อน

      ​@@anonymous..-A smart businessesman would strive to find a balance between what's profitable and what people want.....instead of giving buyers the finger and chasing profit.

    • @LarsaXL
      @LarsaXL หลายเดือนก่อน

      ​@@roijoi6963It's what Chinese products have been doing for years. "Thankfully" they have been of such low quality that people still pay the price for overpriced quality.
      But with the quality of quality brands also plummeting, we'll see.

  • @patrickchubey3127
    @patrickchubey3127 3 หลายเดือนก่อน +24

    Using our old car as a trade in, we just got a new base model Corolla for under 20k and it's an awesome car, smooth, quiet and comfortable, positive steering and precise brakes and it's all paid for. Don't buy expensive vehicles if you can help it.

    • @user-tb7rn1il3q
      @user-tb7rn1il3q 3 หลายเดือนก่อน +1

      I’d be concerned about safety in a car that small. The Camry is only a few grand more and is a much safer car in a crash.

    • @cdev2117
      @cdev2117 หลายเดือนก่อน +2

      @@user-tb7rn1il3q Americans and their "Small car not safe" thing and then talking about a mid-sized car like a Corolla. Like in Europe we would have thousands of deaths because people drive Aygos, Corsas, Fiestas, Fiat 500s, Polos etc. No offense. 😅

    • @user-tb7rn1il3q
      @user-tb7rn1il3q หลายเดือนก่อน +1

      @@cdev2117 Your roads aren’t filled with SUVs and Utes.

  • @johnwilde164
    @johnwilde164 3 หลายเดือนก่อน +71

    The average age of a car on the road is 12.6 years, because people can't afford to buy a new one.

    • @StuStevens-rn7rb
      @StuStevens-rn7rb 2 หลายเดือนก่อน +1

      The way it's going we'll be back to horses and buggies. And the P.O. will have to resort to Pony Express.

    • @The-Friendly-Grizzly
      @The-Friendly-Grizzly 2 หลายเดือนก่อน +4

      That, and with so many dealers filling every deal with "packs" and other monkeyshines, no one wants to enter a dealership.

    • @franwex
      @franwex 2 หลายเดือนก่อน +7

      I can afford a new car. I’m just not going to spend that amount of money on a car. It’s cheaper to keep my junky car.
      The reason most people got new cars was due to it being cheaper to have a new one, than to fix an old one. Now it’s cheaper to keep the old one.

    • @StuStevens-rn7rb
      @StuStevens-rn7rb 2 หลายเดือนก่อน +1

      @@franwex We can All afford a new car, if it's a Matchbox one. Wow!! 😊😎👍

    • @freeheeler09
      @freeheeler09 2 หลายเดือนก่อน +2

      Yep! John, and in small towns in the US, the average car is pushing 20 years.

  • @tylersingleton9284
    @tylersingleton9284 หลายเดือนก่อน +9

    The Tacoma isn't Toyota's entry level truck. It's just their entry level in the U.S. because we refuse to import their good stuff.

    •  27 วันที่ผ่านมา

      The US has a 25% tariff on light trucks (pickup trucks and vans), making it unappealing for companies to bring them in. But Toyota could have built a US factory to build the HiLux, just as they did to build their larger pickup trucks; they chose not to.

  • @petercollingwood522
    @petercollingwood522 3 หลายเดือนก่อน +46

    I bought a Chevy Spark in April 2021. I bought it literally because it was the cheapest brand new car in the USA. I tested eight different cars from four different manufacturers and decided the price differentials between them were not justified by the physical differentials. So far I have 27K miles on it and it's been not just excellent as a daily commuter but I actually rather like it. It's surprisingly comfortable, has decent economy and can cruise at 100MPH without fuss on the highway - not that I recommend that. Also it has a great air conditioner and being as I'm in Phoenix that matters, a lot. I put nothing down and financed the entire price and am paying 260 a month. I can live with that, easily. My attitude towards vehicles has changed completely as I get older. It's a device to transport me between different locations. I need it to do that as cheaply and efficiently as possible with as much comfort as budget allows. That means I need AC and a good audio. That's it. I don't give a damn about wether it can steer itself, think for itself, open and close its door by itself, whatever. I have a brain and I can do all that for MYself thanks. During the course of the week it took me to start looking at vehicles to when I drove off the lot with my car I visited the dealer several times and noticed that their supply of Sparks was dwindling rapidly. People certainly did want them. Of course they stopped making them that same year. One reason only. Not enough profits. Pure greed. Nothing else.

    • @Leafgreen1976
      @Leafgreen1976 3 หลายเดือนก่อน +8

      You will regret buying that pos.

    • @petercollingwood522
      @petercollingwood522 3 หลายเดือนก่อน +1

      @@Leafgreen1976 Maybe. Time will tell.

    • @HoopsKevinski.
      @HoopsKevinski. 3 หลายเดือนก่อน

      Agree. Fellow Phoenician. Just drove *at night* with 66° A/C, yet back drenched in sweat. Need ventilated seats. My 52k Cruze needs new engine.

    • @jerrylundegaard2592
      @jerrylundegaard2592 3 หลายเดือนก่อน +1

      On the flip side, most of us do not want to go through life driving a Chevy Spark. Life is simply too short for such a sacrifice.

    • @RedsRhetoric
      @RedsRhetoric 2 หลายเดือนก่อน +3

      I had a 2018 Chevrolet spark before it was totaled by a careless driver. One of the best cars I've ever owned. I had 130,000 miles on it with no issues.

  • @Adirondack_DFL
    @Adirondack_DFL 3 หลายเดือนก่อน +87

    a $10,000 car would sell like crazy. no frills, just a cheap commuter car.

    • @biz4twobiz463
      @biz4twobiz463 3 หลายเดือนก่อน

      Lol!! yah... right. haha

    • @STho205
      @STho205 3 หลายเดือนก่อน +10

      So would a $10 car and a 10c doughnut. However if nobody can or desires to make them...they don't exist.
      However you could buy a $5000 used car/truck and spend $5000 in renovation and have a 10k NEW car.

    • @Area-cf1gt
      @Area-cf1gt 3 หลายเดือนก่อน +8

      Nope the Nissan Micra was $ 9,999 and not many sold and got axed quickly

    • @STho205
      @STho205 3 หลายเดือนก่อน +3

      4 wheel vehicles with enclosed cabins that pass minimal safety testing cost at least 8500 to build for western consumption.
      Add to that transport, tarriff, floor plan...that might leave $500 for profit to be split with a salesman, the dealership and the government.
      May as well sell Yeti Coolers or Big Green Eggs that cost

    • @russellmz
      @russellmz 3 หลายเดือนก่อน +3

      ​​@@STho205chinese evs are going to get a 100 percent tariff because they are $10,000 and would destroy the us auto industry. before you go 'lol china,' the byd car company has other cars sold in australia and europe with 5 star safety ratings and tesla and kia buy their car batteries from byd. i love my 2016 mazda 3 but if i get another car and the byd ev safety record is good and the tariff only at 27 percent, 10,000x1.27 is way less than 20,000.
      you can also say there were cheap evs sold before that failed, but the byd ev has a 200 mile range, the cheap evs before had 80 or so. and my major trips are 120 miles then and now.

  • @westhavenor9513
    @westhavenor9513 3 หลายเดือนก่อน +11

    The Honda Fit was a great little car

  • @raygunsforronnie847
    @raygunsforronnie847 3 หลายเดือนก่อน +91

    "GM is in the business of making money, not cars". Maximizing shareholder return is the mantra of Wall Street investors. Cars, widgets, even vaporware like NFTs, it's about money and not the product. Some of us remember when a company that made something that consistently sold, the company would make more of that. Cars or light trucks? Nope, we'll just keep the same basic unit cost but eliminate the bottom tier to force buyers to move up. Remove the cosmetics and it's the same bottom tier unibody, basic suspension, and steering.

    • @pcs5852
      @pcs5852 3 หลายเดือนก่อน +14

      At one time - about 50 + years ago - most manufacturing companies were run by engineers. They were replaced by bean counters who spend their time trying to maximize profits rather than improve the product.
      As an example of this trend, I give you David Calhoun, the CEO of Boeing. When Boeing was run by engineers, quality control was a key component in building a good aircraft. Cost has now become the priority..

    • @raygunsforronnie847
      @raygunsforronnie847 3 หลายเดือนก่อน +3

      @@pcs5852 The "merger" with McDonnell Douglas was the downfall of Boeing. MD always had their version of the Skunk Works and other defense projects to make up the costs of its commercial division and the liability the shoddy design/construction took. The only surprise to me is how long it took for Boeing to sink this low... I was predicting the downfall of Boeing's business model before 2020.

    • @evancombs5159
      @evancombs5159 3 หลายเดือนก่อน +7

      Maximizing shareholder return is not the issue. The issue is the short term thinking that is prevalent in corporate culture right now.

    • @nodak81
      @nodak81 3 หลายเดือนก่อน +5

      That concept really is stupid on their part. Sure there are some buyers that can afford more, but decide to be frugal. The majority however, are buying cheap because it's all they can afford. I've only bought two new cars in my life and they were both well under the $20k mark. A 2003 Kia Rio and a 2009 Ford Ranger, and I could barely afford either of them but needed a good reliable vehicle (which they both were btw, especially the Ranger).

    • @ickster23
      @ickster23 3 หลายเดือนก่อน

      ​@@evancombs5159Maximizing shareholder profits is short term thinking.

  • @barbmelle3136
    @barbmelle3136 3 หลายเดือนก่อน +11

    If a family has 3 teenagers, there are NO CARS at all to buy. Not a sedan to be had. Overpriced and marginal quality SUV's, and huge $100K crew cab pickups that will not fit in the garage. Looks like even the mini vans are gone. The Impala is not as roomy as a "72 Nova 4 door. Three high school boys cannot ride in the back seat for any length of time, and only two can sit in the front. It should not take two cars to transport a family of five to grannies for thanksgiving. I never thought an American with plenty of money in the bank would have problems getting a new car.

    • @wacio
      @wacio 3 หลายเดือนก่อน +1

      I have Kia Niro - it seats five. Minivans are still available too.

  • @MH-fb5kr
    @MH-fb5kr 3 หลายเดือนก่อน +10

    i want to buy a vehicle without tons of expensive, often faulty technology

  • @CraigSmith568
    @CraigSmith568 3 หลายเดือนก่อน +14

    Just look at the fact that the Maverick hybrid was the cheapest one you could buy. Then when demand shot through the roof they made it more than the gas model. When you go look at vehicles you can only find the high end models because they don't order any base models and then say they never sold a single base model. Hard to sell something you don't have.

    • @Th3Think3r
      @Th3Think3r 3 หลายเดือนก่อน +5

      Exactly, you don't see base models on the lot. Dealers buy the higher trims and put a bunch of add-ons to maximize profitability. If you want a base model and/or don't want add-ons you are typically stuck ordering and waiting weeks/months. They know the average consumer does not or can not wait that long to get a new vehicle. Hence the data will show no one wants a base model but a huge part of reason is availability.

  • @cle_roknn3742
    @cle_roknn3742 3 หลายเดือนก่อน +53

    You forgot a major issue with modern cars: electronics. The new cars are stuffed with computer controlled this and touchscreen that. It’s a recipe for planned obsolescence, just like cell phones or computers. We recently purchased a Hyundai Santa Fe, right off the lot it started randomly having electrical issues. Taken it back 3x and finally the “errors” showed up in a scan. It appears to be a brake caliper sensor, yeah even the brake calipers have sensors now I guess. Anyway, been waiting on parts now for 2 weeks…. The most reliable car I have is a 2013 Ford Mustang V6 convertible with 88,000 miles on it. No frills, no touchscreens, I open the hood and see familiarity, these new engines are electronic nightmares…

    • @TheCrazyMoparDude68
      @TheCrazyMoparDude68 3 หลายเดือนก่อน +6

      Sorry to break it to you, but your Mustang also has brake sensors. Brake/wheel sensors have been around for several decades on vehicles. They are part of the antilock brake system. It also has a completely computer controlled engine and transmission. Engines stared to be computer controlled starting in the 80s. And what you have on your Mustang isn’t that much different than what you would find on a 2024 Mustang. Yes, touchscreens are new and so are the many apps and accessories, but things like wheel sensors and computer controlled engines are not.

    • @unkn0wn_ussr
      @unkn0wn_ussr 2 หลายเดือนก่อน

      This is what younger buyers want though so the trend will only continue.

    • @evanhandelong7685
      @evanhandelong7685 2 หลายเดือนก่อน +2

      ​@@unkn0wn_ussrit is not what younger buyers want. Young people don't even have the experience to know what they want. People want cheap cars that last and get them from a to b. Very few options this day and age.

    • @EsteOeste-vw7ps
      @EsteOeste-vw7ps 2 หลายเดือนก่อน

      @@unkn0wn_ussryounger buyers better be ready to Pay $30+ for a base Corolla then.

  • @dadgarage7966
    @dadgarage7966 3 หลายเดือนก่อน +36

    Unwise people vastly outnumber wise people by an astonishing ratio. Wise people tend to prefer economical, practical vehicles whereas their counterparts prefer expensive vehicles that convey some sort of statement. This may help to explain the direction auto manufacturers are taking.

    • @TheCrazyMoparDude68
      @TheCrazyMoparDude68 3 หลายเดือนก่อน

      It is called making what the customer actually buys. And the vast majority of car buyers don’t want a stripped cheap sub $20k vehicle. They want a lower price, who doesn’t, but they don’t want what sub $20k actually buys you.

    • @newmobile1455
      @newmobile1455 2 หลายเดือนก่อน +3

      bicycles and e bikes are practical for me I am glad I have no need for a car

    • @Historyfreak-f7o
      @Historyfreak-f7o หลายเดือนก่อน +1

      The best explanation there is. I drive a 16 year old Subaru myself.

    • @kivipallur
      @kivipallur หลายเดือนก่อน +3

      @@TheCrazyMoparDude68 "And the vast majority of car buyers don’t want a stripped cheap sub $20k vehicle. They want a lower price, who doesn’t, but they don’t want what sub $20k actually buys you" and this is when an unwise person goes to the dealership and finances a new overpriced, cheaply made 20k+ plastic ipad on wheels and a wise person does their homework and buys a used car with proven reliability (that used to be a 30k+ car a few years ago) for 5k.

    • @draneym2003
      @draneym2003 หลายเดือนก่อน

      ​@@TheCrazyMoparDude68The customer is also usually an insecure man child who thinks anyone cares about their debt trap truck

  • @cherryjuice9946
    @cherryjuice9946 3 หลายเดือนก่อน +42

    Price is very important, but for me, I also want a basic truck. I do not want an LCD display, and do not want to be forced to touch it for any function. I want knobs. I don't want automatic anything. Really hate AC fans that stay running for 3 to 4 more seconds when I turn them off. I don't want doors locking on me everything, and I don't want to be forced to use a remote to open the passenger side door (because they removed the key hole, trying to force me to use the FOB). I want a manual truck, without all the electronics.

    • @warbuzzard7167
      @warbuzzard7167 3 หลายเดือนก่อน +2

      OK, Boomer.

    • @cherryjuice9946
      @cherryjuice9946 3 หลายเดือนก่อน +12

      @@warbuzzard7167 Explain.
      Why would anyone want to take their eyes off the road to look at a touch screen, when they could more easily find the correct knob to turn by the way the knob feels and its location? If a person cares about safety, that makes them a boomer? You sound immature.

    • @Fireballof3
      @Fireballof3 3 หลายเดือนก่อน +3

      Unfortunately, you're likely needing to buy a pre-2010 used truck from here on out. Too many "features" in those machines now

    • @cherryjuice9946
      @cherryjuice9946 3 หลายเดือนก่อน

      @@Fireballof3 Yep, I bought a 2000 S-10. I love it. Already added 35k miles to it. Minimal maintenance. The things I have needed to be done were amazingly cheap such as tires, battery, and raditator. I did need an AC evaporator for $900, but that is so cheap compared to a new truck.
      Also, my 2010 1500 had manual everything. I traded it in in 2018 because I thought it "was time". Sadly, my new truck is total junk.

    • @daleebbinga8779
      @daleebbinga8779 3 หลายเดือนก่อน +1

      Case in point I’d just love to have back my 1987 GMC S15. No power anything and best of all a 5 speed manual transmission.

  • @johnhartley3022
    @johnhartley3022 3 หลายเดือนก่อน +8

    What i really want is one of those small, jump seat small pickups with a full length bed that nissan or Toyota put out in the 80s. Little four banger and a stick with roll down windows all for cheap.

    • @JBG1968
      @JBG1968 2 หลายเดือนก่อน

      Was able to get just that in 2018 from Nissan . 4cyl standard trans. Extended can . 2WD . But it is only a 6’ bed . But it was only 20,000 . They ordered it for me . The sales person laughed when I picked it up because it had keys and roll up windows . But I was lucky I got it when I did because they stopped making them shortly after .

  • @timsoares8129
    @timsoares8129 3 หลายเดือนก่อน +20

    You forgot to include that none of the big manufacturers can sell their EVs at anything but a loss. To make up for that they have to make more $ per unit sold.

    • @jjhpor
      @jjhpor 3 หลายเดือนก่อน +2

      Tesla is profitable. About 1/3 of the time the other US vehicle companies can't even make a profit on gasoline powered vehicles. GM and Ford have been hit and miss for over 100 years so it's a little unreasonable to expect them to get good at a completely different business in a decade.

    • @cherryjuice9946
      @cherryjuice9946 3 หลายเดือนก่อน +2

      @@jjhpor Tesla has historically been profitable. However, this past year they are beginning to hurt. They've been forced to cut prices, and even with that, their sales are declining. We'll have to wait a while for the final numbers. It will be interesting.

    • @ctfan1486
      @ctfan1486 3 หลายเดือนก่อน

      The sales people admit that that nobody wants ev's.

    • @bryanmiller2023
      @bryanmiller2023 3 หลายเดือนก่อน +3

      ​@@ctfan1486Have you looked around recently while driving down the road... Unless you're in the middle of nowhere where everyone is in a pickup truck, EVs are all over. Where I live I even see $80,000 Rivians on a regular basis. No one is building an entry level EV yet, once those become available you will see a lot more on the road. Car salesman want to sell you the easiest thing on the lot that makes you happy, most won't take the time to point you to something that meets your needs because it is typically on some other car lot.

    • @360dom360
      @360dom360 3 หลายเดือนก่อน +1

      ​@bryanmiller2023 there are some evs close to entry level-- Chevy bolt euv, Nissan leaf, kona ev

  • @generator6946
    @generator6946 3 หลายเดือนก่อน +4

    Buyers want and need an affordable and reliable commuter car because
    THERE ARE NO PUBLIC TRANSIT SYSTEMS IN AMERICA!
    WAKE UP

  • @F0XRunner
    @F0XRunner หลายเดือนก่อน +3

    I make well into the six figures and I still drive a 2007 honda fit. There is not value proposition with cars over $40,000. Its just them stealing your money.

  • @Warped9
    @Warped9 3 หลายเดือนก่อน +9

    As said it’s all about profit. Oversized pickups and SUVs make more money than sensibly sized cars. The public have bought the lie that bigger vehicles are what they really want when they have really been forced into buying (through lack of choice) bigger, more expensive and less practical vehicles. Additional overall fuel economy has decreased because of the explosion of heavier vehicles on the road. All the gains made in average fuel economy over the previous decades is being thrown away biggest of these oversized vehicles.

    • @Fireballof3
      @Fireballof3 3 หลายเดือนก่อน

      Addd in the fact that if it's a pickup or "SUV" (can offroad, has a certain clearance), they can get away with worse MPG and need less safety stuff in it too.

  • @ryanmclellan8740
    @ryanmclellan8740 3 หลายเดือนก่อน +7

    I have a Maverick. Love it. My pal's with F150's make fun of it not being a "real" truck but who's laughing when it's time to get gas?

    • @ricksays7133
      @ricksays7133 2 หลายเดือนก่อน +3

      Most people with new F-150s and Silverados don't even fully utilize the capabilities of their trucks most of the time, especially when they are in cities. It's illogical.

    • @CaribouEno
      @CaribouEno 2 หลายเดือนก่อน

      @@ricksays7133 I remember a Ford F-350 being trapped in Maiden Lane in lower Manhattan, NYC. Alone the idea to use a big phat truck to enter NYC is so idiotic, that New Yorkers seeing this laughed very loudly.

    • @SWalkerTTU
      @SWalkerTTU หลายเดือนก่อน

      Who’s laughing? The guy riding the Lightning.

  • @randylewis4242
    @randylewis4242 3 หลายเดือนก่อน +6

    It's simple, it car makers didn't think there was a market for cheaper cars, they wouldn't be encouraging the government to increase the import tax on Chinese cars. If it was a level playing field, cheap Chinese cars would flood the market.

  • @rickaser2383
    @rickaser2383 3 หลายเดือนก่อน +16

    Get rid of all controls running thru an electronic screen. bring back the mechanical switches.

    • @WildBikerBill
      @WildBikerBill 3 หลายเดือนก่อน +5

      In a time when we have huge problems with Distracted Driving, another screen in the cockpit is the last thing we need.

    • @skellener
      @skellener 3 หลายเดือนก่อน +1

      Actually, that allows the vehicle to be less expensive. touch screens are cheap. Real knobs and switches add cost.

    • @218philip
      @218philip 3 หลายเดือนก่อน +2

      @@skellener. Touch screens are not inexpensive, have one replaced. Indeed they are inexpensive to make, they are also made to fail, and the cost to repair obsoletes the vehicle when a switch could keep that vehicle running for the working poor.

  • @Indy29045
    @Indy29045 3 หลายเดือนก่อน +5

    Car companies don’t respond to customers they only care about their shareholders. The market is broken.

  • @chazzmichaelmichaels5766
    @chazzmichaelmichaels5766 3 หลายเดือนก่อน +5

    Don't forget, the next move is to prevent small shops from repairing cars by the software they have. Dealers will be getting that business too! My next car is a restored pickup truck with as little "software" as possible!

  • @WaywardPondering
    @WaywardPondering 2 หลายเดือนก่อน +5

    Bless Subaru for still making the Impreza. Bought mine in 2019 and the sales guy said it was the first one he sold.
    I could’ve afforded a Crosstrek or Outback but I didn’t need such vehicles. Too many times I’ve seen people buy expensive vehicles with five year loans and large payments. Then during those five years, loose their job and be forced to sell the vehicle. Buying an affordable vehicle that meets your needs and quickly paying it off will give you peace of mind.

  • @shattered115
    @shattered115 3 หลายเดือนก่อน +3

    If the Chinese automakers break into the US Market they will see high demand, especially if they can maintain a high quality standard.

  • @stevethomas760
    @stevethomas760 หลายเดือนก่อน +2

    The production numbers for the Ford Maverick are a bit misleading. Ford couldn't make enough of them. Ordered mine 10/21 for MSRP/$100 deposit, took delivery 2/23. The big part of the wait was I wanted a hybrid. It was a difficult time to buy. At the time I sold my '20 F150 XL with 40K miles for more than I paid for it and bought the Maverick, no loan. Yes, build them and they will come.

  • @B1Springfield
    @B1Springfield 3 หลายเดือนก่อน +3

    I’d love to see the Suzuki Jimny here in the US. Also, this is looking a lot like what happened in the 1970s, with the large American cars and Japan bringing the small affordable efficient cars. Someone’s gonna take advantage of the hole in the market

  • @icabod9345
    @icabod9345 หลายเดือนก่อน +2

    You've got to hand it to auto manufacturer marketing. Over the years they have managed to tie an automobile to a man's ego. This is especially evident in the sale of pickup trucks. The most stupid people among us will always fall for this and spend their last dime on a ridiculously over-priced, gas-guzzling, obnoxious vehicle. Note: I am not talking about trades, farmers, ranchers, etc. I am talking about the idiots that buy these things to commute to work, go to the store, etc. Who do you think you're kidding? What you lack in manhood, you try to make up with a machine? Wake up! You've been programmed to do this by the marketeers!

  • @the_mowron
    @the_mowron 2 หลายเดือนก่อน +4

    The fuel mileage rules in the USA have also impacted this. There are different standards for different categories of vehicle. The subcompact econobox standards have become almost impossible to meet. The car manufacturers don't complain because they don't make much money from those cars anyway. This is also the reason for the CVT transmissions that almost no one wants to buy.

  • @theonetruerobb4852
    @theonetruerobb4852 3 หลายเดือนก่อน +8

    No one's gonna miss the Mirage. But they'll miss the Fit, and other small, parkable, affordable cars.
    No one wants a three-door hatchback anymore? Priced around 14, 15 grand? Nothing fancy? No car company can make a profit selling a car like that? The world's gone daft...

    • @theadvocate4698
      @theadvocate4698 3 หลายเดือนก่อน

      pretty sure the chinese are coming with cheap new cars, the market is ready! Just like the japanese and koreans did before....

    • @capnkirk5528
      @capnkirk5528 3 หลายเดือนก่อน +2

      Oh they CAN make a profit ... just not ENOUGH PROFIT. The incentive structure at the top of American corporations is very distorted, and GREED runs rampant. (And corruption, which goes hand-in-hand with GREED).

    • @Tential1
      @Tential1 3 หลายเดือนก่อน

      ​@@capnkirk5528no, the incentive structure is undercutting. You don't know anything of what your talking about. Most companies make 5% margins. In automakers, they make 1-5%. 1-5% net profit isn't corporate greed. If they're so greedy, they'd be profitable, and I'd say invest. Please, invest your money in the automakers. Then, you'll actually read the reports, go to shareholder meetings, and realize how trash this business is. Exactly why you LITERALLY can't pay Mr to invest in these companies. You want corporate greed? Nvidia has a 50% profit margin. That's where I invest. 1-5% profit margin? Where you regularly lose money? You guys literally are clueless about business.

    • @orbitalair2103
      @orbitalair2103 3 หลายเดือนก่อน

      @@theadvocate4698 Nope. the us gov will outright BAN chinese cars. watch. they cannot let them in, the remaining us car makers would die in a year. Oh, unless, of course the us gov got some percentage, say to um, look the other way....

    • @jerrylundegaard2592
      @jerrylundegaard2592 3 หลายเดือนก่อน

      Being retired I watch the Price is Right on occasion. I always chuckle when Drew Carey smiles about having a Mitsu Mirage as a prize. I know he knows. Simply the worst vehicle available.

  • @CrazyPetez
    @CrazyPetez 3 หลายเดือนก่อน +4

    Did it ever occur to anybody gripping about car prices that our own government is responsible for much of the price increases. We have politicians designing cars instead of leaving that to engineers. Politicians demand many, many features, mostly in the name of safety and/or environment concerns. Tell your Congress person or Senator you demand cheap cars. Like that will do any good.

  • @cyclewithsteve6202
    @cyclewithsteve6202 2 หลายเดือนก่อน +2

    Automakers must hate Canadians. We like to buy the smallest car in the lowest trim. We’re also losing almost all of our manual transmission options.

  • @donotneed2250
    @donotneed2250 3 หลายเดือนก่อน +6

    I recall when a Maverick WAS NOT a pickup. It had 4 doors and a trunk. Guess what I took the test for my civilian drivers license in? This was a few months after I had obtained my Military License.

    • @arrozconmgtow5026
      @arrozconmgtow5026 3 หลายเดือนก่อน +1

      Lolz. My dad had a Maverick when I was a kid in the 80s. He got talked into it after my mom wrecked his Mustang. I think the ‘stang was a ‘76. I seem to remember a story of him lobbying to buy one to commemorate my birth. I mean it’s silly to think about now but I think he was just pleased as punch to have had a son.

    • @howardgrover8908
      @howardgrover8908 3 หลายเดือนก่อน +2

      I have a 71 Maverick and a 72 f-250 ranger

  • @cunawarit
    @cunawarit 2 หลายเดือนก่อน +2

    The issue lies in the increasing complexity of modern vehicles. While many consumers purchase affordable cars out of necessity, they often desire simplicity and practicality. If manufacturers offered a basic, no-frills truck similar to the F-150 models from the 1990s, it would likely be very popular. The Ford Maverick is inexpensive but doesn't fully meet the demand for a true, simple pickup truck. A straightforward, reliable truck priced around $25,000, similar to the HiLux Champ, would likely sell like hot cakes!

  • @jerryskelly1395
    @jerryskelly1395 3 หลายเดือนก่อน +3

    I think the manufacturers are going to have to re think this.
    During Covid, consumers were price gouged on used cars. Now, when buyers want to do a trade, they find that they owe more than the car is worth, decreasing their overall purchase power. You can build cars that sell for 30 to 40 thousand dollars. I have no idea who will buy them, because we can't afford them.
    Part of the strategy could also be to increase consumer reliance on leasing ( a huge rip off that only benefits the car companies and the dealers)

  • @klxboy9994
    @klxboy9994 3 หลายเดือนก่อน +2

    The Trax and Trailblazer from Chevy are exactly what they need in the lineup. Very attractive low priced crossovers that SELL!!

  • @rudydedogg6505
    @rudydedogg6505 3 หลายเดือนก่อน +3

    When the term, "cheap", is used it implies poor quality even though "cheap" was actually used in reference to the vehicle price. I would recommend substituting the terms "less expensive" or "more affordable".

  • @Kiddman32
    @Kiddman32 2 หลายเดือนก่อน +2

    Wow! A car reviewer/market examiner who GETS it! Subscribing, even though I am not considering a car purchase for at least a few years.

  • @davidshettlesworth1442
    @davidshettlesworth1442 3 หลายเดือนก่อน +4

    Thanks for a very informative video. I learned a great deal. Carry On Madam.

  • @SteveSabbai
    @SteveSabbai 20 วันที่ผ่านมา +1

    Automakers not building "affordable" vehicles is the same reason homebuilders do not build "affordable" housing. There are bigger profit margins on more expensive items.

  • @TheopolisQSmith
    @TheopolisQSmith 3 หลายเดือนก่อน +3

    Pressure from potential customers might just force the market to allow the importation of those dreaded cheap Chinese cars. I can’t see Americans going back to riding the bus(if you can find one) or taking non existent trains. Very few are willing or able to walk everywhere. Or ride bicycles.

    • @jjhpor
      @jjhpor 3 หลายเดือนก่อน

      What a great idea, we could make America as great as China. Not.😯

  • @indigetal
    @indigetal หลายเดือนก่อน +1

    I pre-ordererd a 2023 Maverick and waited almost exactly one year before it was built and delivered. While I waited, I found a great deal on a 2017 Chevy Bolt. Altogether I have 2 new(-ish) cars for the average price of a new car in today's market. The Maverick continues to be either hard to find or hit with dealer mark ups and every new model year is ~$1600 more. I used to think that I would trade my 2023 in if they made a plug-in hybrid but then I realized that it would probably be $10k or more for a plugin and get 30 miles of electric range. I'd just rather get another lightly used Chevy Bolt and only drive the Maverick to pick up stuff and for long road trips...

  • @justing6594
    @justing6594 3 หลายเดือนก่อน +4

    I wish they would remake a 2003 tacoma!

    • @chadwells7562
      @chadwells7562 2 หลายเดือนก่อน

      That’s the best generation and the best pickup trucks ever made. If you try to find one used the prices reflect it too!

    • @justing6594
      @justing6594 2 หลายเดือนก่อน

      @@chadwells7562 your correct. There ridiculously over priced to. But that's just my opinion. They do sell quick.

  • @humbughumbughumbug
    @humbughumbughumbug 25 วันที่ผ่านมา +1

    What's odd is my county is choc FULL of Yaris, Sonics, Mirages, Fits, etc! They're probably 15% of the vehicles i see on the road!
    We're taxed so horribly in my state, the low income counties can't afford even used corollas, they beeline straight for sub-sub compacts!

  • @chief1960
    @chief1960 3 หลายเดือนก่อน +3

    Greed Kills car sales.

  • @cwilliams4227
    @cwilliams4227 3 หลายเดือนก่อน +2

    It's fortunate for US auto makers that Chinese vehicles have a 100% tariff.

  • @poncho6784
    @poncho6784 3 หลายเดือนก่อน +3

    Still driving my 2001 Nissan Frontier because new vehicles are too expensive AND UNRELIABLE. Just Google F150 or Tundra recalls. So frustrating!

    • @orbitalair2103
      @orbitalair2103 3 หลายเดือนก่อน

      i was in a ford dealership last year, they had 4 broncos on the showroom floor. they had this sign on them, 'dont sell, recall notice, no fix at this time'. yeah that made me want to buy a overpriced bronco. i laffed.

  • @edwardp3502
    @edwardp3502 หลายเดือนก่อน +1

    How about well built, easy to repair, roomy cars that don’t cost $60,000? Remember the LTD, Escort, Taurus and Fairmont? You didn’t have to take out a second mortgage to buy one.

  • @SHUB281
    @SHUB281 3 หลายเดือนก่อน +4

    I think it's more sinister than just greed. It's about controlling the pleebs. If you can't afford a car, you have to rely on government transportation that keeps you within a city .

  • @monocogenit1
    @monocogenit1 หลายเดือนก่อน +1

    To many people wanting fancy cars. Not only more expensive, but also prob less reliable. Oh.... And the maverick isn't a truck. It's a car with a bed.

  • @josephbukal9850
    @josephbukal9850 3 หลายเดือนก่อน +15

    We went with a Mazda CX-50 Select trim for $28000 out the door. Nicely equipped . Can still find good cars under $30000.

    • @johnkonde1975
      @johnkonde1975 3 หลายเดือนก่อน +3

      how did you score such a big discount?

    • @josephbukal9850
      @josephbukal9850 3 หลายเดือนก่อน +3

      MSRP was $32900 + tax other fees $35000-$2000 discount $33000 - $3000 cash $30000-$2000 trade in.2007 Dodge Nitro=$28000.

    • @mayhemquads9147
      @mayhemquads9147 3 หลายเดือนก่อน

      @@josephbukal9850 so it was 30k, not 28k. Trade in was part of your payment

    • @d_all_in
      @d_all_in 3 หลายเดือนก่อน

      ​@@josephbukal9850 counting your cash and trade in as a discount off the out the door price is insane 😂

    • @_DB.COOPER
      @_DB.COOPER 3 หลายเดือนก่อน +1

      @@josephbukal9850😝😂😂😂😂 trade in, of course you can trade in things on even $40,000 vehicles and come in under 30K. SMH…

  • @dgmcdnld
    @dgmcdnld 3 หลายเดือนก่อน +2

    $$$$$$$$$$$$$$$

  • @matthewbanta3240
    @matthewbanta3240 3 หลายเดือนก่อน +3

    Some companies used to sell cheap but well made small cars as an investment in the future. The idea being that if you sell someone their first car then they will remain loyal when they get older and have more $$$. Either they don't think people will remain loyal like that anymore or the manufacturers are now only thinking about the short term.

    • @lanky-x782
      @lanky-x782 3 หลายเดือนก่อน

      That's how it used to be. 22 year college grad buys a cheap civic. When civics were cheap. Now 30 years old has enough for an accord. At 40 years old moves up to an Acura.
      I think what manufacturers, especially American auto manufacturers, know their quality stinks and the problems owners will have with their cheap cars will turn them off to buying up in the same brand.
      So they are only concerned with the big score believing they will never see that customer again. The same philosophy is used at dealer service centers. The prices they quote for repairs feels like you are being mugged and the service mugger is looking for that big score expecting to never see you again.

    • @WildBikerBill
      @WildBikerBill 3 หลายเดือนก่อน +1

      I suspect manufacturers discovered young people today want it all, and want it all RIGHT NOW, and are willing to go up to their eyeballs in debt to get it. So there isn't the same point to an entry level vehicle as there once was.
      The new entry level vehicle is a used vehicle.

    • @jerrylundegaard2592
      @jerrylundegaard2592 3 หลายเดือนก่อน

      A cheap car is not an investment.

    • @lanky-x782
      @lanky-x782 3 หลายเดือนก่อน

      @@jerrylundegaard2592 Modern cars are not investments. I don't know where you ever got that idea. Cheap new cars allow people with little money to have a new relatively reliable car allowing them to commute to work farther from home which many times gives them the opportunity for increased pay.
      Getting rid of cheap little cars blocks lower income people from buying new vehicles keeping them from reliably commuting to work keeping them closer to home and limiting their ability to make better money keeping them lower class financially.
      There is a reason Henry Ford's model T opened the doors for creating the middle class in America. You do realize those in power are deconstructing the middle class?

  • @zed625
    @zed625 หลายเดือนก่อน +1

    We shouldn’t forget pressure from increased safety standards, CAFE regulations, and inflation is pushing the price of cars up. I think manufacturers would make cheaper cars if they could compete, but by the time you comply with regulations the car is undesirable

  • @jimaccornero3688
    @jimaccornero3688 3 หลายเดือนก่อน +6

    Blame electric cars, 100%. Automakers are going broke producing EV's and must make up profits from expensive gas models to stay in business.

    • @DoriansPortrait
      @DoriansPortrait 2 หลายเดือนก่อน +1

      Under normal circumstances I wouldn't even reply I hope that you don't see this as conflict but I think you might be slightly misinformed man this is just greed flat out there's no reason for this there's no cause it's just greed.

  • @dake4629
    @dake4629 3 หลายเดือนก่อน +1

    You will own nothing and be happy - world economic forum.

  • @timothyirwin8974
    @timothyirwin8974 3 หลายเดือนก่อน +6

    If only the Mirage was just a little bigger I bet they would sell even more.

    • @objective7042
      @objective7042 3 หลายเดือนก่อน +2

      If they offered a 4 cylinder engine, it would have been a decent seller.

    • @lanky-x782
      @lanky-x782 3 หลายเดือนก่อน +4

      You are the problem. The mirage is a small cheap car but when you say make it "a little bigger" it will no longer be a small cheap car or even a cheap car.
      The same people who told ford and chevy you wish the ranger and s-10 were "just a littler bigger." Now you get your wish and it is no longer small and alot more expensive.

    • @bryanmiller2023
      @bryanmiller2023 3 หลายเดือนก่อน

      Avoid the Mirage, it can hardly be considered a car. If you don't like it and decide to sell it you will lose most of the money you put into it. You are better off buying a slightly used pre-owned car as the depreciation hit will have been paid by the previous owner.

    • @lanky-x782
      @lanky-x782 3 หลายเดือนก่อน

      @@bryanmiller2023 I bought new and drove a chevy aveo for 14 years. Before that I owned 2 different geo metros. My 92 metro 3cyl 1.0 xfi which got 60mpg all day long. My 93 standard 3cyl 1.0 metro got 50mpg consistently. I loved them for what they were. $9000 cheap commuter car. Those 12" tires cost me $25 each at the time. Cheap to buy, cheap to maintain, cheap to own. Ridiculously easy to park in the city.
      The mirage is no different. If you don't consider it a car don't buy one but leave the rest of us alone. You want a big car, go get one.
      Some of us don't need a $80,000 truck to boost our self esteem. I've owned fox body mustangs which I loved, an S-10 4.3 4x4 5sp stripped bought new in 1991 for $13,900 when people bought trucks to use them instead of telling the world they are a man. My last 2 cars were subarus. Each vehicle had their benefits and drawbacks. If GM built the 1992 geo metro xfi again I would be one of the first in line buying one.
      Maybe some day you will realize your vehicle does not define you. Your character does.

    • @jerrylundegaard2592
      @jerrylundegaard2592 3 หลายเดือนก่อน

      Yea, that 3 cylinder engine is a hoot.

  • @godblessamerica99
    @godblessamerica99 หลายเดือนก่อน +1

    I get your point, but to call the Maverick a truck is a bit of a stretch. It looks more like a mini van with a bed. Trucks have a full frame under them.
    The other reason sub 20k sales have slumped is because buyers are tired of paying a teensy bit less money and getting WAY less product.

  • @dave3657
    @dave3657 3 หลายเดือนก่อน +8

    The companies are being run by the accountants.
    I remember looking for a new vehicle years ago, the only ones on dealer lots were fully loaded. I had to custom order a truck stripped of all the options that I neither wanted nor needed.
    It’s the same issue as paint color, the majority of vehicles purchased by dealers are white. So when buyers buy a car off the lot, it’s typically white. It’s not the customer driving the demand, but the dealers.

  • @cageordie
    @cageordie 3 หลายเดือนก่อน +1

    First, well said. Toyota recently introduced a cheap truck, my wife and I both decided we'd buy one in manual and 4x4 the moment they arrive. A few weeks later Toyota announced they would not sell it in the US. But karma is a bitch, so now it looks like they have to replace a quarter of a million engines on Tundras which no longer sell... because people won't buy a truck with an engine that might only last a few thousand miles and will have to be ripped out when Toyota faces facts. The cost to Toyota is going to be eye watering, even for a mega corp. Current reports of the cost of replacing the engines is $30-35k each. So low end $7.5 billion. Of course Toyota will juggle numbers to make that not be the reported cost, first thing, like when Nissan had to replace every intercooler on a particular diesel truck in the UK and dropped its price to about 10%, is that the price of the engine will drop to a few thousand for warranty work. Then they'll find a way to screw the techs on hours. I'd like a 1998 pickup with stick shift and a couple of hundred horsepower from 3-4 liter 6 cylinder engine. Manual transfer case too. Forget the radio, you'd only rip me off, but leave space and wiring for stereo speakers. The only real luxury I need is a/c. If I decide later I want leather I can get that from the aftermarket, probably better quality too.

  • @catherinejacobs4801
    @catherinejacobs4801 3 หลายเดือนก่อน +7

    After being a driver for 38 years, I am now on public transportation. My ‘06 Toyota Camry finally died,and I can’t afford the new car prices. I’ve been looking for a gently used 3year old car and that’s a unicorn. Every small car I see has 75-100k miles on it cuz it’s been used as a small delivery vehicle. And you know nothing has been done to it but oil changes. I am saving up for a new car. On the bright side, public transportation hasn’t been as horrible as I thought. And I’ve dropped 5 lbs because of the walking to and from the bus stops. My motto is cheer up buttercup. I’m using this time to also review car buying videos so that I can be prepared for the car buying experience.

    • @tails300
      @tails300 3 หลายเดือนก่อน

      Check out a base model Corolla hybrid whenever you decide to shop. It’s super reliable and saves you trips to gas station.

    • @In-obscurity-n7j
      @In-obscurity-n7j 3 หลายเดือนก่อน

      Slightly used EV's are super cheap and getting cheaper. If you can fit one in you life.

    • @johnkonde1975
      @johnkonde1975 3 หลายเดือนก่อน

      @@tails300 Corollas are in extremely low supply and high demand. This means most Corollas are sold well over.MSRP

    • @noseboop4354
      @noseboop4354 3 หลายเดือนก่อน +1

      ​@@In-obscurity-n7jThere's a good reason used EVs are cheap, they tend to become money pits as they get older. The complicated electronics tend to fail, as well as the battery, costing upwards of $25,000 to replace.

    • @tedecker3792
      @tedecker3792 3 หลายเดือนก่อน +4

      An older Honda or Toyota with 100,000 miles has at least that many miles left in it if it has been maintained. Tons of Japanese cars running just fine with well over 200k miles.

  • @MadMonk67
    @MadMonk67 20 วันที่ผ่านมา +1

    Just stop buying new vehicles. Keep and repair older vehicles, you'll save money and maybe the manufacturers will start to get the message.

  • @stephenhowell5122
    @stephenhowell5122 3 หลายเดือนก่อน +3

    Last year I started looking for an affordable midsize truck that looked like a traditional truck. Was disappointed to learn that GM discontinued the extended cab Colorado in favor of the more expensive crew cabs. Many sites said that ‘no one bought’ the non-crews. When extended cabs were available they were few in number, Work Truck trim, usually plain white, and painted steel wheels. Of course no one bought them, biting the bullet and paying more for loaded up crew cabs.

    • @jimfarmer7811
      @jimfarmer7811 3 หลายเดือนก่อน +3

      You have got to be kidding. You're the perfect example of people driving up the cost of vehicles! I used to own a work truck and you know what. It did everything I needed a truck to do.

    • @dalemihocik4732
      @dalemihocik4732 3 หลายเดือนก่อน +2

      You that right, would have bought a new Colorado this year if the ex-cab were made. I want a TRUCK, not a luxury SUV on a truck frame to take kids to soccer. And stop loading them up with the luxury items, trucks #1 job is to work. Oh, and the size is that of a Silverado from 8 years ago.

  • @keiths314
    @keiths314 หลายเดือนก่อน +1

    Good points. But, as an Australian, the thing I just don’t get is why does everyone in the USA seem to want a truck? This crazy trend is starting to spread to Australia as well, and it’s insane. Your average family simply does not need a truck…

  • @UR13L21
    @UR13L21 3 หลายเดือนก่อน +5

    Maverick is not cheap anywhere near me. That same low trim you mentioned is $38,000. Why I have no idea?
    The clear answer is that the dealerships in my area are just plain assholes.

    • @sir_christmas_leopold_duckson
      @sir_christmas_leopold_duckson 3 หลายเดือนก่อน

      It's the same where I live. Used 2022 bottom trim with 99k miles is still almost $30k.

  • @scottgardener
    @scottgardener 2 หลายเดือนก่อน +2

    This explains a lot. It’s the same reason high performance all-electric sports coupes aren’t selling-no one is making any. Meanwhile, we have crossover SUVs that can outperform big block muscle cars. It’s why no one buys convertibles these days. There aren’t any. It’s why people aren’t buying cars with colors other than black, white, or that pasty gray going around these days-cars that don’t exist don’t sell.

  • @northdakotaham1752
    @northdakotaham1752 หลายเดือนก่อน +1

    What is insane is how many people are willing to pay $40 to $50k for a driveable 70 or 80s vintage pickup truck. Most of those trucks were work trucks as in those days you didnt want to pay for a truck unless you had some need for that type of vehicle which burned more fuel.

  • @daviddavid5880
    @daviddavid5880 2 หลายเดือนก่อน +1

    I want three things from a car: reliability, serviceability, and affordability. In that order. If you can't provide those things, I'm not buying it.

  • @TheCanuckCanadain
    @TheCanuckCanadain 2 หลายเดือนก่อน +1

    i drive a 2010 mazda 3, i have put well over 2k to 3k to keep it going, and you know what. i want another 10 years out of it.
    its time you do the same. take care of your used car. oil and check up twice a year. if something wrong. you fix it
    spending 3k every ten years is better than 70k every 10 years,

  • @Midgiemoon
    @Midgiemoon 3 หลายเดือนก่อน +2

    we bought a Maverick last year and totally love it. We ordered in About august 2023 and had it before Christmas

  • @robinpettit7827
    @robinpettit7827 หลายเดือนก่อน +1

    I have a Mitsubishi Mirage from 2018. I am happy with it. It isn't perfect but it does work.

  • @jimmiller6713
    @jimmiller6713 2 หลายเดือนก่อน +1

    they dont want to sell cheaper cars---they ask people what they like--people like fancy luxery---they dont ask what they can afford--this just drives them to build exspensive gadgets on wheels---and ya they want 7 yr loan on every car -truck they sell--interst on half a million vehicles is a lot

  • @zkiller195
    @zkiller195 2 หลายเดือนก่อน +2

    I'm pretty sure there are more $75k+ trucks at my local Ford dealership than there are sub-$30k cars at every dealership in town combined. That should tell you everything you need to know about how supply compares to demand.
    Automakers intentionally bottleneck the supply of cheaper cars to increase the sales of higher end models and trim levels. They've done it to some extent for decades, but in recent years they've really turned it up to 11 and just stopped making cheaper models in general.

  • @AnarchyEnsues
    @AnarchyEnsues หลายเดือนก่อน +1

    Federal fuel efficiency legislation promotes larger vehicles because they aren't under the restrictive standards of smallest vehicles...

  • @Ultrajamz
    @Ultrajamz หลายเดือนก่อน +1

    They think they can add all these worthless bells and whistles (which are cheap for them to add) and we’ll just keep paying more….no.

  • @rosemarykacoyannakis3702
    @rosemarykacoyannakis3702 3 หลายเดือนก่อน +1

    Amen. I would like a new subcompact but none exists. Even China can't fill this need due to tariffs. China could flood the market. When will the automakers wake up and build what we want.

  • @adamhart9555
    @adamhart9555 2 หลายเดือนก่อน +1

    It’s price gauging at its worst. This industry is all about short term profits over actually serving the public with what they want. I hope some new companies pop up to fill this void.

  • @shawnmcandrew6923
    @shawnmcandrew6923 หลายเดือนก่อน +1

    One of the reasons they don't want to have Chinese manufacturers dump a bunch of low cost cars. It will call out their bullshit.

  • @hughmungus2465
    @hughmungus2465 3 หลายเดือนก่อน +1

    Want a cheap car? Buy a manual transmission. I just bought a used car that the dealer knocked 4000 off of because no one wants a manual anymore. He just wanted it gone

  • @massacmongo995
    @massacmongo995 หลายเดือนก่อน +1

    They're going to make the Chinese BILLIONS when they come into the US market .

  • @mikeyshouseofbrakes8463
    @mikeyshouseofbrakes8463 หลายเดือนก่อน +1

    How about building a transmission that lasts longer than 56,000 miles.

  • @HoopsKevinski.
    @HoopsKevinski. 3 หลายเดือนก่อน +1

    I want Peugeot E208 or new 52kwh Mini.
    USA *might* get the latter next year.

  • @jamesdallas1493
    @jamesdallas1493 3 หลายเดือนก่อน +1

    Bring back the Toyota Yaris, Honda Fit and Chev Spark.