March Girl Group Brand Reputation Rankings Are Announced

This month's brand reputation rankings for girl groups were announced by the Korean Business Research Institute. The rankings were produced by analyzing the consumer involvement, media coverage, interaction, and community indices of various female groups using big data collected between February 10 and March 10.. TWICE topped this month's ranking, with a brand reputation index of 3,901,286, up 18.62 percent from February. In the group's keyword analysis, the highest-ranking keywords were "With YOU-th," "Billboard 200," and "JYP," while the highest-ranking related terms were "come true," "happy," and "thankful." TWICE's positivity-negativity study yielded a high score of 96.42 percent positive responses. (G)I-DLE finished second with a brand reputation rating of 3,870,855, while LE SSERAFIM came in third with an index of 2,964,119. BLACKPINK moved up to fourth position with a brand reputation index of 2,633,573, while NewJeans finished out the top five for March with a score of 2,126,812.