Inside Dyson's secret labs in Singapore - where prototypes are tested
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- เผยแพร่เมื่อ 15 ต.ค. 2024
- Dyson is one of the world’s most recognizable vacuum makers, raking in revenue of about $8 billion in 2022. But the tech giant is also known for other household appliances such as bladeless fans, air purifiers and hair styling products.
It is now venturing into a new generation of products, including its latest robot vacuum, the 360 Vis Nav - which the British company claims uses proprietary artificial intelligence technology - and the futuristic-looking Dyson Zone, its first headphones that double up as a wearable air purifier.
CNBC gained exclusive access to its global headquarters and laboratories in Singapore, where the company researches, designs and develops hundreds of prototypes before they hit the shelves.
These include a full-scale model of the Dyson electric car, which was canceled in 2019 after the company spent more than half a billion dollars on the project.
“When you want to pioneer and come up with new technologies and new products, you often are faced with hard decisions that maybe you have to stop products,” John Churchill, Dyson’s chief technology officer, said in an interview with CNBC.
But there’s a silver lining - Dyson identified other technologies which can be spun out of the failed project, such as sensors, robotics, machine learning and, importantly, batteries.
The company is building a giant battery plant the size of 53 basketball courts in Singapore, due to open in 2025. It is part of Dyson’s $3.5 billion global investment plan into software, artificial intelligence and robotics.
“We want to make a battery cell to complement our power system, our motor and our algorithms, but to enable these products to be lightweight, be more efficient and have a longer life,” Churchill said.
However, its expansion in Singapore wasn’t without controversy. James Dyson, the company’s founder, was a vocal supporter of Brexit, arguing that the U.K. would create more wealth and jobs outside the EU single market.
Watch the video to learn more about why the multibillion-dollar tech company is expanding in the region.
#CNBC #Dyson #Technology #Singapore #UK
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They choose singapore as headquarters because of low corporate taxes😂
I would do the same
@@Sir_Vantage Shame on you!! Remember you won't get out of this world alive!
@@Sir_Vantagewhat’s your line of business? Most likely nothing at all. Another 🤡 supporting the fascist billionaire without getting any benefits out it what so ever.
Small and medium size companies are the salt of the earth.
Not big multinationals.
And slave like wages
Fun fact: Bladeless fan has balde in it
🤯
It has MANY blades in the impeller
No Sh** Sherlock. The point is it has no visible blades, so it's safer.
A: Tax avoidance.
Tax effienct
Bingo
Hardly + plus that statement is foolish and ill advised. Dyson trades where he wishes in the same way you choose between shopping at Aldi or the going to the Foodbank.
a) Low corporate taxes
b) Lower employee wages
c) Lower environmental regulations
And a dictatorship, rich people just love dictatorships were they can do what ever they like and don’t bother about anything anyone, just bribe politicians and here we go!
a.) yes
b.) you must be crazy. Singapore most expensive city in the world.
c.) you are out of your mind.
@@liong5552 Singaporeans don't work the low wage jobs, they import "banglas" for these jobs.
@Alhussainba Yes! They also have a factory in Malaysia that has several reports of low wages, long hours, exploited workers. Now that they're in Singapore, it's easier to monitor their crappy Malaysian operations
well better than crappy and expensive operations in the UK. there is a reason why electric mini factory opened up in china…
5:50 : my response algorithm itself not AI . AI is algorithm that can learn and improve itself. nowadays, everybody says they use ai even when it's just a simple single purpose software.
I bought a Dyson vacuum cleaner 3 years. It broke within a year of using it. I had to replace the battery at least 3 times until I finally gave up and bought an LG. Never had any problems with this vacuum.
You are not alone facing this issue.
I am hokkien and the pronounciation is a politically-correct die-soon
Dyson is garbage now. I had a TP07 fan that makes whining noises, had it replaced twice and each one has the same exact problem. Pure and utter garbage.
Would it be covered by their warranty if it broke within a year?
Dyson is the "Mercedes" of vaccum cleaners when it comes to performance and MAINTENANCE.
Dyson moved its head office to save money on corporate tax!!! We are not fooled by what Dyson say!! Its purely for money!!! 'Sir' James Dyson, I rather just call James Dyson is a very greedy man!!
🤣🤣🤣😂🤡🤡🤡🤡
How could you blame him? If you don’t like this then don’t support an unrestricted market
@@mach1nefanthe problem is he was a strong supporter of brexit, getting out of EU, where UK do most of the trades. He said British companies will not be affected, but most are now struggling, and he just leaves.
Waving the Union Jack, and first to run.
Your jealousy is pathetic, who decides your life choices?
Bought a V12. Fantastic product and superb after sales service. Highly recommended 👍👍
zi have two dyson vacuums. Great products but HORRIBLE customer service....CS reps barely speak english. I ended up buying my parts on amazon rather dealing with Dyson
@@JohnDoe-xu2vxdepends what country. They’re great in Australia
The irony is the headquarter in Singapore but their product launch goes first to the US… for example the AirStrait… launch in US but not found in Singapore yet….. seems like Singapore is just a convenience to Dyson for other reason
Nothing wrong, UK isn't their first launch of new products some times as well
Its cause their target audience are not Asians who typically have straight hair to begin with
If you really aren't in the sector and aren't up into your pedestals.. then you would know what they are doing anyway...
Slingthepoor is purely greedy tax breaks. Most Slingthepooreans cannot afford them anyway (vast army of low wage servants)
Dyson was a cheerleader for Brexit then he leaves the country for Singapore. He ruined Britain and leaves the country.
Burn down the house and move because you have no obligations, ethics and moral.
I still have a DC 02 clear I bought in 2000 you can still get parts too
Lol, sounds like a UK tax dodge to me. Shame on 'Sir' Dyson. 😒
Sir Dyson was a big supporter of brexit, many companies struggling but he just moved out.
I suppose he is a big supporter of exitbrit too.
A few people I know were working on the car till thru found out via the media they no longer had a job.
I really love their shitty overengineered temporary vacuums.
So does your mama.
Dyson makes great products that look great mounted on the wall, doesn't hold a charge, the filters are small and expensive, and the whole thing is better to replace than repair because its too expensive..., did I mention its looks great on the wall?
I have tested and reviews hundreds of vacuums and none have performed better or more reliably than dyson. My 13 yo DC25 still works like new. So does my 5 yo TP01 purifier. I have used my v15 literally every day for 2 years with absolutely no issues at all. I have used over 20 dyson products. Only one had a major problem. Most of the bad reviews are probably caused my user neglect. Which is a big problem nowadays. People complaining there product doesn't work when it's on them for not taking care of it.
Lies again? Do It Yourself
Lie
Excellent topic and presenter
I can sympathise, I was also once so down on my luck that I had to live in a humble coach house in Bath too. The whole area was full of these transient types. I felt like it wasn't right and I deserved better than that, I wasn't like all those other people who had to stay in Bath but I had been affected by an unfortunate series of circumstances. Thankfully I only had to stay there a few years before moving onto better things. (and you wouldn't believe what we had to eat in the coach house either!)
I hope one day Dyson revives its car project and factory plans for Singapore. Ironically Hyundai Singapore is now assembling 30,000 Ioniq 5's a year using only 100 people and largely robots, a plan that was almost identical to the concept of building their cars with automated equipment there too!
oh really? please more info
Drive around town while it Cleans the roads..amazing
this product has to win the worst product of the year by big margins. couldnt even use it during new york smog days
I bought Dyson becuase of illusion it's really high tech. But it break down after couple usage.
The problem with Dyson is their non-patented technology for their price point. The Chinese makes fab copies of these unfortunately, sometimes , even enhanced versions of what dyson has to offer
and whenthey have problens they blame dyson not the chinese copies
Yes, but can the Chinese ripoffs dofge as much tax as the founder?
Dyson SG just layoff their employees on 1st OCT.
those bigger organizations with Internal TALENT Acquisition Team, usually will have ''TALENT REFRESH" aka Retrenchment.
Makes me feel so proud that a huge British world renowned company moves its global headquarters to a foreign country 🤦🏻♂️
360 degree access to a company doesn't mean anything... "They're giving us 15 al dente spaghetti's to the company" "They've given us 45 cm access to the inner 2.4 grams!"
Not just taxes but Singapore is a inovative and dynamic country that is constantly inovating and developing
My Dyson hairdryer is the BEST hairdryer that I have ever used.
Anyone knows Hermit-Crabs don't have hair.
The car looks sick
what about the wheel barrow 😭 the iconic wheel fulcrum 🔎🌐♥️
I just got done vacuuming my living with a v12 and this popped up 🤣
Not commercially viable are hand-built supercars due to too low demand. State cars are similar - conceptually. The politicians may need their customised air due to bad-Kamma...
Plus-one-more
= straws for blast redirection to critical-mass uranium
= applied to table-stand
1:55
Low-No TAX!
Thanks for the video
WHY DID DYSON MOVE TO SINGAPORE. WHY DIDNT DEVELOP PRODUCTS IN ENGLAND?
Dyson needs to stick to making products that just suck.
So many worthless jobs at this office
He is basically raising other people's kids than his own as usual.... And if EV car is supposed to work out, then they ought to use and ask for collaboration. China has a lot of arrogance that it is pretty surreal all of the time.
It’s tax sad to see brands leave England
Over Hype Product and quality is so so! For what you pay is not wort it but some people get sucked into their marketing! For that Dyson get an A+
Now this no longer a secret
Dissatisfied Dyson customer here. Their V15 detect broke down and got deformed within a year and they claim that the deformation is due to use. The deformation is inside the cyclone and is visible from the ripped rubber on the side of the cyclone. They simply ignore my complaints. Just stick to more traditional brands. They lost me forever.
nope its just you, mine has been going 3 years strong
Real question is what can they do with ev car motors
Mulan, state should feature
Tax is less in singapore thats why most companies are going and very less red tapes and nearly no corruption.
When the government itself is the most corrupt faux dictatorship.. lol
Hker in Ireland, googler, I m impressive w stem development in Singapore compared to that of HK
Did Dyson take the exterior from Mahindra? Lol
Overpriced garbage as always by Dyson.
Extremely overpriced garbage. I brought third battery from Ali express and it seems to last longer than the genuine ones.
Have you seen Dyson labor exploitation in Malaysia being present in Singapore makes it accessible for Dyson to get involved in such activities and the top management are very well aware of this and are in denial when questioned! Shame on Dyson! Companies like Dyson are causing “sound of freedom”
Dyson peak revenue was $7.3B in 2022. I feel sorry for those sour grapes!
I hope the car hovers itself clean, and also keeps your hair dry and curley.
Finished watching 11:02
Shout out to the presenter.
How can Dyson create new products from an innovation happened 30 years ago?
Answer:
1 - They don't, no "major" innovation for number of years, while product release annually like clock works.
2 - Trickle feed technology by holding back new ideas to prevent "self-competing" against own product, until market doesn't want it.
3 - charge customers a higher premium than rest of market to maintain R&D programs.
4 - Their R&D programs consist of pretty plastics, not engineering plastics like the reliable "Henry"
5 - Move to Singapore = Tax Haven
6 - Bigger Marketing budget vs R&D dep. ratio
7 - Hire larger teams of patent lawyers than the competition.
If Dyson really this innovative, why do Dyson feel the need to diversify their product range and resources to focus outside of vacuum cleaners? Knowing vacuum cleaners market share is less than 25% for Dyson.
Dyson Marketing: "Bag-less vacuum" = still use filters, "blade-less fans" = still uses noisier bladed fans inside
Tax is lower in Singapore
i wish their products are easily hacked so i can use other batteries from dewalt or milwaukee.
Just buy other brand, will u?
Singapore has highest patent, design, prototype , idea and many years ahead in innovation
There’s no way that james dyson was a brexit supporter and then moved his company out of the UK 💀
aa going traditional
Id say the real reason is he knew brexit was about to tank the uk economy. He also supported brexit.
Promoted Brexit and left England 😂😂😂
2:18, 2:35
AI likely has greatest use in vacuum cleaners with these special motors.
malaysia is green with envy despite of abundance of cheap labour n land...but dfi dyson chose sg 'cse of intelligent work force n clean/honest govt...over eu, uk,,usa , japan..etc...
Dyson will sell the Dyson car ten times the price of a Tesla or Apple car, just because Dyson wants too.
Whelp... I don't think it's so secret anymore haha
A 35$ Walmart fan works much better than a Dyson. 💯
Test it......
I love my xiaomi vacuum cleaner
Same reason they ship production to Mexico from the US, Cheap labor. And probably a little child labor too.
Short answer: tax incentives
they moved there strickly for money reasons we all know it
Dyson is great, and I'm next!
Low Corporate Tax is the 1st reason
over priced.
Had a Dyson vacuum cleaner , stopped working after there happened to be some water on floor. No guarantee, money wasted.
To Save Taxes.
i don't remember anwar covering her head in the past.
got married i suppose
Dyson was all for Brexit . That happened, then he moved his headquarters to Singapore.
🖤🥇
nessa needs to glowup her wardrobe for global audience. Even the nasi lemak kakak has better wardrobe. Dont blame us for mistaking her as an indonesian domestic helper.
Wasn't Dyson a Brexit supporter?
Why Dyson moved to Singapore? Tax haven there maybe? 🤔
It would be nice if their products were designed to last for decades and used better quality materials. They are cheap plastic. And the price is too high for cheap plastic.
Mirror mirror who has most powerful battery of all with longest range last known was Mercedes..❤❤❤❤❤
It’s for tax.
Dyson is an over priced, cheaply made product. There is nothing complicated about the engineering. The vacums do not perform as well as Miele which are made in Germany . Dyson spends much of their money on expensive marketing and advertising.
Dyson ran to Singapork to escape Brexit
I love the fact a lot of people are clued in to Dyson's game....he's a cold-hearted businessman who, as folk have stated, has purely done it for tax and (lower) regulations. The man's a tool.
he's a man who's done infinitely more than you to make the world a better place
Why Dyson moved to Asia? Because Asia is the future imo ,😂 not the UK sadly 😅, kidding probably operating in Asia is way more cheaper 😊this video is about the latest tech from Dyson, including AI vacuum as well as EV prototype.
Saved you 11 minutes
I was qc in Malaysia syarikat sin kwang plastic they really dont care about the laborers pain in the ass
Come to Singapore, pay less tax.
Just be grateful that he failed to produce a ventilator for NHS during the COVID crisis.
🤣🤣
Cheaper salaries and employees work harder and complain less about rights etc.
It is a mistake, singapore does not hv the talent and vibrance in R&D compared to silicon valley.
Dyson will suffer in the future, just look at creative. Creative made the same mistake by not relocating to silicon valley when they had the chance in the past. Now they are history
Bought a V11. Absolutely underwhelmed by the quality. Touch&feel is like a cheap Chinese knock-off. All plastic, easy getting scratched, battery dies without notice, bad product support. Never again.
Hi james Dyson well done you for taking business abroad and not base it in england you billionaire ali walsall west midlands england junction 10 m6 Walsall churckery
Their normal, non battery vacuum cleaners were the best. Sadly they dont develope these anymore.
About cars: i dont see a future for electric cars. The resources needed for batteries are like oil: theres an end to it. I think hydrogen hasa much better future.
Batteries can be recycled
@@giofurla you forgot a little word: partly...
While hydrogen is plenty. Look at Jupiter's moon Europa. That's 1 big giant ice cube. More water than planet Earth.
How is Jupiter's moon relevant at all?
Like, Im genuenly curious about why did you decide to actually write this down.
In which universe would extracting and transporting fucking hydrogen from Europa make any kind of sense? @@johnvanhal2450
Dyson prices are so damn excessive.
Why leave UK? where Dyson fights for Brexit?
yeah, must ask them so how many locals did they hire? companies like these tend to hire lot more foreigners coz "there aint enough local talent" as such companies would claim
because of tax incentive and to retrench the taxpaying staff.
WHY DONT YOU HELP YOUR OWN COUNTRY, THE UK!
Terrible products, great marketing.