I did ecom for a year. My loom view rate was 30% in early 2022 and now it’s less than 5%. Same script, same copy. Over the last year every kid with a minimum of one brain cell is jumping into ecom niche and blasting mass emails to brands. (I’ve seen more than a dozen of these emails from my clients). Brands are getting total banner blindness from any type of outreach. It’s a total shit show out there. Not saying it’s impossible to do well in ecom, but it’s exponentially more difficult. I’m making my switch to SaaS niche this year as I have a lot of experience in that field. And you can’t do well in SaaS niche without knowing the field in and out. Thanks Charlie for another great video and confirming ecom sucks 🎉
If you use the same script for any niche for over a year, no kidding your rates will drop. Ecom forsure harder but how can u expect results if ur not adapting??
@@tyevolvegrowth same script different leads, not the same script to the same leads. Plus like I said I’ve seen the emails clients get from other SMMA and 90% of them have the same offer. At some point you can’t just go unrealistically crazy with the offer to “adapt”. And like I said, it’s not impossible to succeed in ecom, but I rather not fight that battle for the same result I can get in a less difficult niche. Every niche is difficult, some have more friction than others
Yes, I've been trying to cold-call dentists for over a month (100-150 calls a day) and there was only one time when I got a dentist on the phone and the call lasted 5 seconds. I made him an offer and got a big, juicy NO.
I love eCom :((( I wanted to do eCom and SASS. I feel passionate about it, and leverages into multiple business activities, being myself a former Frontend Dev.
Very good video, it's like the landscapers, they're 40 years old minimum (I'm speaking generally) and they're not at all in the marketing stuff, scaling there business it was so hard for my first attemp that I changed niche 😅
I find that in the last couple of months starting an smma is kind of a trend and people are ruining the reputation of smma`s by copying a cold call script from the internet and calling up their whole niche in their city. How do I differentiate and stick out during the cold call? Most businesses tell me, that I am the 5th person calling TODAY who wants to sell employee recruitment through online marketing. Is there even a way to break the prospects mind barrier when they get terrorised like that every day with cold calling ?
Hey Charlie, great vid:) I was wondering if you've worked with any agencies in the derma niche. I thought it could be a niche since it's high ticket but the problem is I have not heard of anyone who has a 7 figure agency in the niche. Anything you could share with me regarding the niche? Thanks
I dont think veterinary practices is a bad niche, i think agency could run ads for a practice to hire 2-3 member staff and then they can run their SMMA to help them..what do you think?
Fantastic video Charlie. Thank you for the info. One question (anyone feel free to answer), what do you think about SMMA for coaches as a way to get a fast start, and use it as a foot in the door for selling the gym your services after you’ve done great for the coach?
Thanks Charlie, great video as always. If you're running email marketing, do you think Ecommerce might be slightly more viable as its possible to create a more unique risk-free offer, whereas paid ads agencies is quite saturated in the ecom space?
I wouldn’t recommend it, I saw some crazy metrics that only top 1% of podcasts make any decent amount of money. The bell curve on that is extremely skewed
@@heikorudi6105 I know… but even with the metrics I’m talking about, the numbers are extremely skewed. Most podcasts barely get any weekly downloads. And TH-cam and podcasts are similar but also VERY different in many ways
Hey Charlie, If you don’t know, People who starts their agency from developing countries only have one option in niche. That’s only e-commerce. Cause no local clients from those countries would pay near $1000 maybe even $500 per month on the services(I’m from India btw)
then focus on a performace offer and not just retainers. or serve clients in other countries but within other niches where the market does not differ too much from yours. e.g, solar for instance, or HVAC or roofing.
bro, e-com businesses are not floating around in the sky. A lot of them are based in the US, with US addresses and bank accounts like local businesses, where is the difference?
@@nidhalaboobacker8956 Then they won't be local anymore. I made reference to the market that you can relate to based on your current placement. And if you can relate to the market, then by extension, you understand their pain points and are able to sell your solution/service(s) to them regardless of location. The internet is a powerful tool
home improvement niche is not for the weak... so many of them just don't need more work so offering growth is like a slap in the face to them. lots and lots of "never call me again"s
I think the freelance pay-per-hour niches present an opportunity for consultation rather than just marketing. If they reach the lead cap that they business model has inevitably set on them, the agency owner can consult and teach them how to scale to accommodate the inflow and growth. This way they can charge (though small) for their advice and in the process of revamping the way the business owner delivers their services, they can develop a course around it and market that to others within the niche and use this new offer to scale their own agency as well as that of the businesses that they serve. Idk, just speculating
It’s great in theory but this is under the assumption that the individual wants to scale their service into a business. Not a lot of people actually want to change the way they deliver results or take on that responsibility
I disagree with the therapy niche being bad, a couple of reasons for this, there are alot of private practices and alot of people who need help mentally but thats just the statistics, about the scaling thing you mentioned, the private practices can always hire another therapists on board and scale it, i may be wrong here but im not gonna niche hop its been a month of outreach, got one meeting, too far ahead to niche hop, regardless amazing video as always
My niche is eCommerce and let me tell you what I think. It can be more challenging, but the price is high. A lot of newbies now going into local niches which is making e-com an opportunity. About the offer, I don't get any money from them until I deliver the results (pay on results basis) and the best part is I don't run the ads, I hired someone and no I am not paying him out of my pocket. About the lead sourcing, I didn't understand why it is harder. I find businesses on insta with suggestion parts, I go to their website, I qualify them and then message them. It takes 3-4 minutes, I have only 6 hours in a day so I can send 120 messages per day. I'm curious about your opinion Charlie :)
Is your media buyer experienced or they worked at Walmart (and NOT in their marketing department...) 2 days ago and that's why they're so desperate that they agreed for commission only?
charlie could you make a video about cold calling? Like how to pitch or build a connection through the phone? I tried a lot but it´s not really working
What do you think about the chiropractors niche? Would it be a good niche to start in for a new agency owner? Or is this also seen as a Free-lance-pay-per-hour niche and hard to scale?
Honestly I tried landscaping and Turf installation, I do not recommend since most of them don’t need marketing or not interested even if u try to turn them
While it is difficult to get clients in that niche to hop on a call it is worth it. Offer your services in a way that is not too pushy or contains any unnecessary marketing jargons. Remember most, if not some, aren't aware of this business model, so keep it simple.
Hey @charliemofficial at 5:17 you said I don't think of the roofing niche, I think of the person that's in the niche because ultimately that's going to determine success. Do you mean you think it's the mindset of the profession or do you mean the person selling the service to the profession (i.e selling to blue collar maybe easier than selling to a lawyer)
How can I standout if i want to offer short clips as a service? I figured everyone will say the same thing " i offer short clips services for social media". Will it be better to just deeply niche down or add another service to it to make it unique?
Would you say this applies to online personal trainers? I would think it wouldn’t since as an online trainer they can they on way more demand compared to being an in-person trainer
what if our offer doesn’t aim to give the freelancer leads? what if the freelancer has a v high hourly rate, e.g works with execs? what if your providing them a convenience based offer rather than revenue growth?
i don't have much experience with digital marketing (running ads and get results) i want to get into car dealership niche but there are many out there on TH-cam said its hard for beginners what do you think should i do charlie
Car dealership. Nah dude. Pretty difficult. You have to be a part of an already reputed company. If you are serious about it then apply for an internship at one in your area.
How many Gyms and Fitness businesses are there in the uk? I am getting about 7,200 from google but not sure if this is enough to scale an agency 7- figures
So basically al the cool niches with high paying tickets and professions are out of the plate :( This is terrible IMO It literally hit all my favourite niches: Law, Clinics, eCom! :(
there are literally people running 7 figure ad agencies to get more staff for businesses, why are you married to lead generation? 🤦♂ For niches like dentists, you can send out lumpy physical mail
Me and 3 other freelancers are trying to come up with what niche to focus on What did you change about your offer or who did you start to target in Ecom that helped with success?
@@ethanhardcastle2265 got it. Thanks Ethan. I think our main difficulty with e-commerce is finding businesses who are in need of our services because they aren't already being supported by another team
@@ethanhardcastle2265 2 of us do Digital Marketing, 1 guy does Video Editing, 1 guy does sales What we want to do is offer a full, personalized marketing system that's more specific than what a large agency can provide, but more complete than what a freelancer can do So it'd look like Email Marketing, Copywriting/ads, Content creation, and Closers We're trying figure out a niche who would want all of this. Most e-commerce companies don't need a closer and usually have in-house content production
hide yo kids hide yo wife charlie effin morgan is here
I don't even know how you come up with this much value.
You're a content machine, mate.
You're definitely one of my favorites in this space.
Experience
I did ecom for a year. My loom view rate was 30% in early 2022 and now it’s less than 5%. Same script, same copy. Over the last year every kid with a minimum of one brain cell is jumping into ecom niche and blasting mass emails to brands. (I’ve seen more than a dozen of these emails from my clients). Brands are getting total banner blindness from any type of outreach. It’s a total shit show out there. Not saying it’s impossible to do well in ecom, but it’s exponentially more difficult.
I’m making my switch to SaaS niche this year as I have a lot of experience in that field. And you can’t do well in SaaS niche without knowing the field in and out.
Thanks Charlie for another great video and confirming ecom sucks 🎉
Great comment, i also want go to Saas niche but as you said u need to have experience in the field, and i dont
If you use the same script for any niche for over a year, no kidding your rates will drop. Ecom forsure harder but how can u expect results if ur not adapting??
@@tyevolvegrowth same script different leads, not the same script to the same leads. Plus like I said I’ve seen the emails clients get from other SMMA and 90% of them have the same offer. At some point you can’t just go unrealistically crazy with the offer to “adapt”. And like I said, it’s not impossible to succeed in ecom, but I rather not fight that battle for the same result I can get in a less difficult niche. Every niche is difficult, some have more friction than others
What have you done to gain your experience in the SaaS field?
@@EdsGamez worked at multiple SaaS companies for a decade as a software engineer
Yes, I've been trying to cold-call dentists for over a month (100-150 calls a day) and there was only one time when I got a dentist on the phone and the call lasted 5 seconds. I made him an offer and got a big, juicy NO.
😂😂😂
I really like you content, the sprite and the direct message. I wish you all the best
Okay I was shocked when you said dentists but when you stated why it all makes sense. I go with content strategy and email and is working good for me.
you're getting responses from cold email?
@@mikedapz yes
Is dentist your niche?
@@emirbasha1410 yes it is.
I cannot begin to talk about gatekeepers. It just really frustrating to have to deal with them, you have to straight to the source.
been waiting since last week for this video
I love eCom :((( I wanted to do eCom and SASS. I feel passionate about it, and leverages into multiple business activities, being myself a former Frontend Dev.
You always come with amazing value man! What do you think about hair transplant nich?
There's always a helpful nugget in a charlie video so let's goooooooooo
Very good video, it's like the landscapers, they're 40 years old minimum (I'm speaking generally) and they're not at all in the marketing stuff, scaling there business it was so hard for my first attemp that I changed niche 😅
Yh same bro 💀 they were a pain to even attempt a meeting
Interesting, what’s the average age of owners in your current niche?
I find that in the last couple of months starting an smma is kind of a trend and people are ruining the reputation of smma`s by copying a cold call script from the internet and calling up their whole niche in their city.
How do I differentiate and stick out during the cold call? Most businesses tell me, that I am the 5th person calling TODAY who wants to sell employee recruitment through online marketing.
Is there even a way to break the prospects mind barrier when they get terrorised like that every day with cold calling ?
Hey Charlie, not sure if you’ve already made a video on this. You should make a video on when to change niches.
Pick a niche and stick with it for at least 6 months. There are no "bad" niches (maybe except for some mentioned here), only bad entrepreneurs. :)
Which would you recommend: car modification, moving companies, towing companies, landscaping, driveways, kitchen remodelling, pool ibstalations
Hey Charlie, great vid:) I was wondering if you've worked with any agencies in the derma niche. I thought it could be a niche since it's high ticket but the problem is I have not heard of anyone who has a 7 figure agency in the niche. Anything you could share with me regarding the niche? Thanks
I dont think veterinary practices is a bad niche, i think agency could run ads for a practice to hire 2-3 member staff and then they can run their SMMA to help them..what do you think?
Fantastic video Charlie. Thank you for the info.
One question (anyone feel free to answer), what do you think about SMMA for coaches as a way to get a fast start, and use it as a foot in the door for selling the gym your services after you’ve done great for the coach?
beautiful explanation thank you
What do you think about an assisted living facilities?
Thanks Charlie, great video as always. If you're running email marketing, do you think Ecommerce might be slightly more viable as its possible to create a more unique risk-free offer, whereas paid ads agencies is quite saturated in the ecom space?
Hey Charlie. Good video. I have a quick question. Do you think chiropractor niche doesn't have gatekeepers so it's better that dentistry niche?
What about the podcast niche? Any advice on it? Is it a viable option? Thanks :)
I wouldn’t recommend it, I saw some crazy metrics that only top 1% of podcasts make any decent amount of money. The bell curve on that is extremely skewed
@@SagarSood you dont make money with podcasts, you make money with the reach, some youtube channels have 5k subs and they make 7 figures
@@heikorudi6105 like Who?
@@heikorudi6105 I know… but even with the metrics I’m talking about, the numbers are extremely skewed. Most podcasts barely get any weekly downloads. And TH-cam and podcasts are similar but also VERY different in many ways
Hey Charlie, If you don’t know, People who starts their agency from developing countries only have one option in niche. That’s only e-commerce. Cause no local clients from those countries would pay near $1000 maybe even $500 per month on the services(I’m from India btw)
then focus on a performace offer and not just retainers. or serve clients in other countries but within other niches where the market does not differ too much from yours. e.g, solar for instance, or HVAC or roofing.
bro, e-com businesses are not floating around in the sky. A lot of them are based in the US, with US addresses and bank accounts like local businesses, where is the difference?
@@heikorudi6105 They dont float in the sky? How does ecom business work then? So my teeth whitening kit does not come from the cloud?
@@bupi. So is it possible to sign local clients from other countries?
@@nidhalaboobacker8956 Then they won't be local anymore. I made reference to the market that you can relate to based on your current placement. And if you can relate to the market, then by extension, you understand their pain points and are able to sell your solution/service(s) to them regardless of location. The internet is a powerful tool
Called three vets to have my pet checked out, and all three said they weren't taking new patients.
home improvement niche is not for the weak... so many of them just don't need more work so offering growth is like a slap in the face to them. lots and lots of "never call me again"s
speaking from experience?
@@TejoshmoyDutta yeah bro
Mate do you have a full course?!
I think the freelance pay-per-hour niches present an opportunity for consultation rather than just marketing. If they reach the lead cap that they business model has inevitably set on them, the agency owner can consult and teach them how to scale to accommodate the inflow and growth. This way they can charge (though small) for their advice and in the process of revamping the way the business owner delivers their services, they can develop a course around it and market that to others within the niche and use this new offer to scale their own agency as well as that of the businesses that they serve.
Idk, just speculating
It’s great in theory but this is under the assumption that the individual wants to scale their service into a business. Not a lot of people actually want to change the way they deliver results or take on that responsibility
@@zackvinci fair point.
Thanks brother video is good , but I want to know if they are no to niches then which are go to niches
I disagree with the therapy niche being bad, a couple of reasons for this, there are alot of private practices and alot of people who need help mentally but thats just the statistics, about the scaling thing you mentioned, the private practices can always hire another therapists on board and scale it, i may be wrong here but im not gonna niche hop its been a month of outreach, got one meeting, too far ahead to niche hop, regardless amazing video as always
what's your niche>?
What are your thoughts on landscaping companies to offer lead gen/appointment setting services?
solid niche
Would love more thoughts on this. Very new to this niche, myself, but I've been getting a lot of people saying they're already way overbooked.
My niche is eCommerce and let me tell you what I think.
It can be more challenging, but the price is high.
A lot of newbies now going into local niches which is making e-com an opportunity.
About the offer, I don't get any money from them until I deliver the results (pay on results basis) and the best part is I don't run the ads, I hired someone and no I am not paying him out of my pocket.
About the lead sourcing, I didn't understand why it is harder. I find businesses on insta with suggestion parts, I go to their website, I qualify them and then message them. It takes 3-4 minutes, I have only 6 hours in a day so I can send 120 messages per day.
I'm curious about your opinion Charlie :)
Where did you find your "ad runner"
And how much do you pay him? (% of what you make or a set amount)
Thanks for the response in advance
How’s your Instagram outreach method going? Are you getting any results?
Is your media buyer experienced or they worked at Walmart (and NOT in their marketing department...) 2 days ago and that's why they're so desperate that they agreed for commission only?
@@AnotherSkyTV one has 5 other has 9-10 years of experience
@@hulahhh % of what I make
charlie could you make a video about cold calling? Like how to pitch or build a connection through the phone? I tried a lot but it´s not really working
What do you think about the chiropractors niche? Would it be a good niche to start in for a new agency owner? Or is this also seen as a Free-lance-pay-per-hour niche and hard to scale?
Does landscaping come under the freelance pay per hour niche?
Honestly I tried landscaping and Turf installation, I do not recommend since most of them don’t need marketing or not interested even if u try to turn them
@@Anon-y1v thanks. What would you say the reason for that is? I don’t want to end up picking a niche that has the same problem
While it is difficult to get clients in that niche to hop on a call it is worth it. Offer your services in a way that is not too pushy or contains any unnecessary marketing jargons. Remember most, if not some, aren't aware of this business model, so keep it simple.
CHARLIEMORGANNN , yep smashed it ❤
Hey @charliemofficial at 5:17 you said I don't think of the roofing niche, I think of the person that's in the niche because ultimately that's going to determine success. Do you mean you think it's the mindset of the profession or do you mean the person selling the service to the profession (i.e selling to blue collar maybe easier than selling to a lawyer)
he mostly meant sales skills i believe
How can I standout if i want to offer short clips as a service?
I figured everyone will say the same thing " i offer short clips services for social media". Will it be better to just deeply niche down or add another service to it to make it unique?
Would you say this applies to online personal trainers? I would think it wouldn’t since as an online trainer they can they on way more demand compared to being an in-person trainer
How do you feel about the restaurant niche?
what if our offer doesn’t aim to give the freelancer leads? what if the freelancer has a v high hourly rate, e.g works with execs? what if your providing them a convenience based offer rather than revenue growth?
Here's another golden nugget
i don't have much experience with digital marketing (running ads and get results) i want to get into car dealership niche but there are many out there on TH-cam said its hard for beginners what do you think should i do charlie
Car dealership. Nah dude. Pretty difficult. You have to be a part of an already reputed company. If you are serious about it then apply for an internship at one in your area.
How many Gyms and Fitness businesses are there in the uk? I am getting about 7,200 from google but not sure if this is enough to scale an agency 7- figures
Expand your prospecting area
new charlie vid lets go
would you put online fitness coaches under the freelance PPH niche?
Whet about business accountants?
hey is the gym niche oversaturated in your opinion ? like would it be too late to start in it
there are no such thing as too saturated
@@sinatraforeign Well technically yes it can be, if your offers are the same as the others. From there on its just a numbers game.
MUAA 😄😄🖐🖐
This hast to be a new outro thingy
Perfectly cut
What about barbershops ?
I like this
Can be scalable. Lemme know how it goes!
W video
ur like vitalik butarin if he grew up in smma instead of crypto
Anyone with with experience in the Architecture/ Interior designers niche?
Hi
So basically al the cool niches with high paying tickets and professions are out of the plate :( This is terrible IMO It literally hit all my favourite niches: Law, Clinics, eCom! :(
yay
there are literally people running 7 figure ad agencies to get more staff for businesses, why are you married to lead generation? 🤦♂ For niches like dentists, you can send out lumpy physical mail
So dental niche is a good niche ?
You mean like they are running ads to get in-house employee's?
Ecom isn’t a niche
seeing good results in ecom. hard but been doing it for a while now
Me and 3 other freelancers are trying to come up with what niche to focus on
What did you change about your offer or who did you start to target in Ecom that helped with success?
@@dominicpollizzi_tri i do a percentage of added revenue from and also guarantee improvement in their results
@@ethanhardcastle2265 got it. Thanks Ethan. I think our main difficulty with e-commerce is finding businesses who are in need of our services because they aren't already being supported by another team
@@dominicpollizzi_tri what service are you offering?
@@ethanhardcastle2265 2 of us do Digital Marketing, 1 guy does Video Editing, 1 guy does sales
What we want to do is offer a full, personalized marketing system that's more specific than what a large agency can provide, but more complete than what a freelancer can do
So it'd look like Email Marketing, Copywriting/ads, Content creation, and Closers
We're trying figure out a niche who would want all of this. Most e-commerce companies don't need a closer and usually have in-house content production