Harajuku's fashion rebirth
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- เผยแพร่เมื่อ 16 พ.ค. 2024
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Tokyo’s Harajuku neighbourhood has long been associated with colourful and eye-catching fashion. But how did this once-quiet corner of the Japanese capital’s Shibuya Ward become an international fashion mecca? In this episode of Cultured, we explore the history and legacy of Harajuku and meet some of the rising stars working to build the neighbourhood’s foundations for future generations.
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It's really sad to see what Harajuku has become in the last few years. They got rid of most of the unique shops that it was famous for and replaced them with stores you can find anywhere. I imagine a lot of tourists who visit are probably disappointed.
When the price of rent and everything rises but not incomes, local stores are bound to die out
They didn't "got rid" of them, many of them were small independent businesses that got bankrupt during Covid19. Now only bigger chains can afford to open new stores
@@SweetManiacDeluxe These changes started happening way before covid.
It's changed so much even since I first went in 2010. With the rise in tourists, more and more people are going there who aren't interested in buying alternative fashion, but they will spend money on rainbow candyfloss, so that's why there are more novelty sweets and snacks, and gachapon, and fewer fashion stores.
Similarly, the people who used to dress up and go to Harajuku don't want to be hounded by tourists all day (understandably!), which together with the rise of Instagram, etc, meant that many people would rather take pictures at home than meet up in Harajuku like they used to.
I'd love to go back in time and see it how it used to be in the 90s!
@@SweetManiacDeluxe I was there back in 2017 and several of the kawaii stores announced they were closing. I managed to catch the last of the closing sales, but it was quite disappointing. Hardly anyone was dressed in anything unique. It was very different from what we know Harajuku for. So, we can't blame Covid for this one.
I love that the "Harajuku" style/Neo-Deco fashion is returning. When I first began travelling to Japan back in 2008, the "Harajuku" girls and boys would hang out on the bridge next to the old train station, proudly parading their creative, unique styles. They would always happily oblige posing for a photo for me, a foreign tourist. Harajuku has changed a lot since then - it's become gentrified with the introduction of various high end designer labels in the Ometosando area and the fashion is somewhat homogenous, so yes....bring on the colour, liveliness and originality of the Neo-Deco fashion!! ❤🧡💛💖💚💙💜
Its what happens to everything - the young end creative invent it as a counter-culture and they corporations steal it for profit.
Channel was once counter-culture - dearing...
Haters gonna hate but this fashion is a lot more fun than the same old lame boring stuff you see everywhere and everyday.
Harajuku fashion should make a comeback, glad these Gen Z are interested on making it popular again like how it was in 2000s
Gen Z mine all of history for things, they are great like this.
It’s already back
For me as a little girl, my interest in Japan started with Harajuku fashion back in 2004/5, finding out about it because of Gwen Stefani 😅20 years later and it's still so inspiring to me. These kids are rebels, standing up to a boring reality in which we all dress the same. I'm so happy to see that Harajuku and its fashion are slowly starting to thrive again!!
its like in recent years people called gyaru racist because they wear thick fake tan, when in relaity there simply an anti society fashion culture, japan thinks pale skin is symbolic of beauty so gyaru wear tan to go against traditional views and be beautiful in there own way
I need 2000 era fashion to comeback
it already did since last year through K-pop
@@KaleidoSTARPH Oh no
@KaleidoSTARPH No, kpop is a recycled version of the 2000s fashion. It's more like a modern alternative style that's significantly comparable to actual 2000s fashion. despite labeling it y2k, but it is missing this y2k feel because they still adjust to modern style so people can accept it more. Kpop y2k is like SHEIN version of y2k, it's cheap and it's most likely just crop top with random prints like star or cats, no curves on the cutting. As if they were never actually inspired by the y2k but call it so, no one in the y2k dress like dat.
@@KaleidoSTARPH it's only bringing back the basic clean girl fashion. the more outlandish ones wont come back.
@@amandaputeri2997your answer perfectly describes it!
It’s just a cheap knock off.
I love Harajuku style! I've been trying to dress up more like it now, was into the goth/punk fashion still love it of course! But the colorful clothes just makes me happier to now wear 🌈
Wonderful! People should be able to express themselves like this, without fear, in any part of the world! So much respect and admiration for Harajuku 🫶🏻
In Japan if what you wear or what you do people doesn't care or they just passing you like air or doesn't exist specially in tokyo
Harajuku might have changed a lot during the last years and the increasing numbers of tourist but the creativity and the people’s urge to express themselves never change, it just finds a new place. A new generation will create a new Harajuku somewhere ☺️
discovering this world in 2003 in many ways changed the trajectory of how i viewed my own brand of self-expression. i am forever grateful.
ive loved j-fashion since i was very young, im so happy to see all corners of it get popular again
First time I went in 2017 it was sort of still quirky but I went in summer 2023 and there was barely anything. Now all that remains are bubble tea shops, k pop shops, aliexpress tacky shops and crepe stands
haven’t been to harajuku specifically since summer 2017 (also my first time!) but i’m missing it 🥲
Wow I can’t believe it, I’ve gone emotional seeing this as a writer and as a fashion enthusiast it’s so fun to see things come back to what they were although different.
We are so back.
@@huiajkoosmqmkw.kakaoaamama7692 you don't get it
@@huiajkoosmqmkw.kakaoaamama7692 The fashion returning?
theres a big community in Los Angeles that has monthly meets and this year its expanding and doing a whole lot more collabs.. some of the nicest groups and friends I've met there. Just wanted to share this :3
Thats my event!! Harajuku Day!!!! I'm actually in the video next to Yui and was the people they were saying "hello" to!!!! Joining this fashion walk was magical
*I LOVE HARAJUKU....!!!* always have.
Early 2000s I lived in Japan for two years and this fashion was booming it was one of the best and most fun times of my life! I would totally go and live in Japan for my retirement. Japanese people are amazing!
The pioneers of this trend are legends
I still love Harajuku for all that it is but still it makes me feel hopeful for its future.
I am happy that these people still can express themselves with fashion!! I only wished Harajuku was not so crazy crowded. We went in the morning, then it was ok. But when we went back it was packed with tourists. I remember the days 20 yrs ago when it was really for the fashion people, I loved to shop there back in the days.
YOU MET THE SHOICHI AOKI ?????? GUUUUUYS THAT'S SO COOL !!! Thanks a lot
2000s wild Gyaru fashion was EVERYTHING to me as a Brit back in 2011!! I remember finding it amazing how much inspiration Nicki Minaj's fashion sense in the early 2010s resembled harajuku/gyaru fashion trends!
that girl and her friends are breathing a new life into Harajuku. beautiful.
I still have the fruits books you could find in stores. I used to love reading them on the bus to school everyday☺️
I can assure you that Harajuku fashion will never disappear. It will definitely come back. Everything in this world has ebbs and flows.
I've always noticed it has sort of died off. But to see it now come back even bigger is amazing. Some subcultures around the world just need to be reborn every once in a while.
Im super happy for it
The problem is when things go up it becomes less tangible.. harajuku was about fashion but many elements of harajuku fashion was diy and independant not big brands.. but when the independant stuff also is getting too expensive it’s not really about expression anymore.. and more about competition.
we used to pray for times like this
I've been to tomyo back in 2007 and lived near Harakuku, it was amazing to see all those clothes stores and scene kids
You have no idea how badly I miss listening to that Yamanote line announcement for Harajuku
Thank you.
Stand User could be anyone
Stand User:
Très intéressants , merci.
Harajuku kei / decora kei / kote kei / kurofuku kei / oshare kei / visual kei and many more. I like a lot of them.
The small girl at 7:18---how adorable
I love Japan.
woah i didnt kniw about this, they are so cool
Just let me know when the bosozoku look gets back 😅
I went to harajuku in February 2024 and tbh it made me really sad. It's a lot of rainbow trendy food, and tourist trap type stuff. Thankfully I found one mall that was off the main street that catered to alternative fashion and it was 90% Japanese rather than tourists. It made my whole trip :')
Movie stars use to live in Harajuku area post war, sense of glamour.
For the home made customisation people it never went anywhere
Love the artsy thrifty culture
I genuinely wish i wasn't too depressed to dress up 😂 i like fashion. But i dreas in sweats cause im tired majority of the time.
Doing the interview at design festa gallery, nice choice 👍
Maybe the fall of Harajuku has something to do with the fall of Japanese economy. When most people's pockets are tight with money, it's less likely for them to want to spend on fashion
The creativity has always been there. Maybe it will go back to how it was in the 80's (according to the video) and become focused on repurposing second-hand items.
Ya. Basically
@@CJinMonothe problem tho is can that sub culture regrow? There is a different mentality when it comes to rebellion and self expression these days.
@@npcimknot958 It's definitely hard to predict. Only time will tell.
This should be an hour long to capture the whole story
10:03 oh, that girl with the Oscar the Grouch! 💚💚💚
I dont understand why a westener is giving the zoom interview, I am sure there are plenty of japanese professors studying the topic.
and she seemed so disinterested...a really dampener on my joy 😭
What are you on about? She did fine.
❤
I miss SHOXX magazines so much
Why is Katzenberg from Cologne giving information wasn’t a Tokyo culture/ fashion expert available
Watched quite a number of Harajuku walking tours on TH-cam lately and it's always crowded with people, walking hurriedly or walking with friends or families or alone with no destination in mind, into the great dark void called life on Earth.
I've been twice, it's just rammed with tourists mainly
Yes, buy more to wear more to become more individual to become one of many to become many of one! 🎉🎉🎉
I knew it peaked when I heard Gwen Stefani
they have fighting spirit :D respect
Loved it years ago
Omotesando is where it’s at.
Harajuku used to be so unique and colorful! sad that all the fashion now is boring and has taken away all the colors… at least there’s still few creative and fun people out there!!
well done Pinkie chan!
Interesting but wish there was more commentary on its fall
Tl;dr Milennial Harajuku kids were turned off by rude entitled tourists and Gen Z Japanese don't think Harajuku is cool. They prefer Muji and mom jeans.
0:12 i know this girl with the blue jacket she has a youtube channel her profile picture is her oc, a postmail girl
oh✨thankyou for watching😻🌈
Meanwhile our Lan Kwai Fong is deserted
😭😭
"Our" Lan Kwai Fong. The "Our" being
“Mohammed Kumar”/“Hkchinese”/”wynn” 🤣
@@ToiChutGongWu yes, ours
la sola combinación de colores me encanta, aunque soy minimalista y no uso accesorios ajajajaja
Reminds me of the part in Akira where the monster made of toys is made in the sewer.
LA's Melrose or Hollywood Blvd
My favourite post❤️ty ...
デコラ会の時のだ💖
皆画面越しでも超kawaii(*>ω
I'm from Japan, but I and those I know really don't like Harajuku. It is one of the reasons I don't like Tokyo anymore, and one of the reasons Japan is falling.
Can you explain?(Genuine)
@@dastgerfatima Im interested too
why?
How come?
why
So much they didn't say. Success of alternative areas is followed by rent rises and boring mainstream fashion moving in which destroys the golden goose. And the creative people leave or atomise. With the boring sameness of cities, people crave creativity & tourist flock to these areas, but governments ignore actual living culture and miss out on the money and prestige in the pursuit of the souless silence of corporations.
A lot of what harajuku makes in fashion doesn’t fly in New York or anywhere else. It’s been on an upscale look for years. It’s also about being comfortable now that looks upscale but is cheaper. Some fashion designers create just random clothes not for release but for just because they like to. I’ve seen the bubble clothes, the black catsuits with balloons to enhance certain parts. Even just tape just placed for privacy.
Also the Grunge look has been in for like ever. Basically thrift store clothes that kids put together but it looks ok.
In my country we called it Alay 🤦
Haha pretty sure you indonesian. Expressing yourself is not "Alay" btw. if you wanna wear all beige with "korean style makeup" like 1000 many others and call it fashionable then you do you. But if you see someone who is not afraid to express their own style like these Harajuku girls and you call them "Alay" then I also won't hesitate to call you Basic Bicth. Whatever go stick to your basic earth-tone and H&M. weeb.
So it’s Mongkok style then
I see more of lost souls instead of fashion
🧘🏻♂️
So weird that you need to interview a professor from GERMANY instead of Japan for this segment.
YES. she had no passion or love 💕 for the fashion it seemed!
Same thoughts
I thought Decora Fashion was a human accessories shop.
it's hard to looks "different" in japan
IM I N LOEVBW IT HU
Ehh what.. Oh well, not my circus, not my monkeys.
First ravers. Like club kids
🙄
Thai young people are now crazy with pop culture trends from China not Japan. Chinese Popmart arts toys, chinese brand cars, chinese mixue icecream, chinese tv series. Long ago was Japan.
🤣🤣🤣🤣😅🤣🤣😂😂Chinese people have always had an inferiority complex.
So they become a cake now?
Ha ha no
My kids would pick my clothes apart, literally 😂
Capitalism kills art 😭
They look crazy weird - like a giant multicolored marshmallow with a face; I am getting sugar poisoning just looking at them.
thats the point
Ok
That's just grotesque.
You are an incredibly mundane person.
The Chinese in my neighborhood are putting this year’s cicadas swarm into their woks
Fascinating.
And next you will be telling us, in the usual racist manner, that they have eaten all the neighborhood dogs no doubt.
Its a sickness
people like you are why this world is boring
Umm china world largest solar panals producer
Omy what a weirdos!
You're weird.
over here in the usa it was when abortions age criminally violent kids were not of age and it was all teens kept pampered and mentally ill, doing slightly different things, this changed the vibe of the times and biz shut down, no more night life.
First. And my pfp is based.
First hater.
@@exnihilo415 I’m someone; you’re nothing, as evinced in your username. “Nihil” means “nothing” in Latin.
@@orvos1459 Correct. I'm absolutely nothing. The only question is: Why are you wasting your time on nothing? Seems beneath you, right?
Dumb kid... Go seek attention somewhere else.
Go seek attention somewhere else, kid.
Vgly culture
your sad and boring too bad
It's not even appealing though
Its not for you then
that’s the whole point. it’s a counterculture where the whole point is that young women wear what they want for enjoyment, instead of appealing to male gaze
youre just boring. who cares about your boring opinion. and irrelevance.
it is, your opinion is just lame.
You should probably change your youtube name.
very nice. SCMP videos are so diverse and interesting.
We need living culture more FUn”)
people able to express themselves 🫧
Sometimes we need to avoid ✖︎those bitter⌄boring people who always fear everything.
Over critical./
We need a creative environment more sweet. joyful. playful.fruitful🍒ººº
thank you ♥i agree
Japan has culture, Chinese culture was destroyed.