“I’d like to buy the world a Coke” (1971) commercial 💛💙 with 2 girls in Ukrainian vyshyvankas!

When the commercial was produced in 1971, it was the most expensive commercial at the time, costing $250,000 (approximately $2 million in 2024).
Coca-Cola creative director Bill Backer came up with the idea for the commercial while waiting for a flight to London, where he saw irate passengers whose plane was forced to land because of fog. He saw those same passengers a few hours later laughing and bonding while drinking Coca-Cola.
At that point, he came up with the phrase, “I’d like to buy the world a coke”
Backer teamed up with British songwriters Roger Cook and Roger Greenaway, who created the melody and initial lyrics. The final version, “I’d Like to Buy the World a Coke,” was recorded by the New Seekers and aired on television in July 1971.
#cocacola #70saesthetic #70svintage #vintageadvertising #brandstory #brandstorytelling #brandmessaging

[@jhartemery]

I forgot about this one.... I think the last time I saw this commercial was during an episode of adam-12 back in 1978

[@MarkoFarionBandurist]

😂

[@leothegreygoose7657]

How the fuck was that commercial 2 million dollars worth?

[@MarkoFarionBandurist]

Right? Crazy… 😂