Utilising market penetration over coverage to attract FMCG talent.

Getting candidates to hear about your job opportunity is only half the battle; getting them to listen to it is the key to attracting the most talented individuals in the marketplace.
In this video I discuss the difference between market coverage and market penetration, and how you can adapt your approach to get high calibre candidates to apply for your jobs.
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Signature Career Management are an FMCG recruitment consultancy that specialises in search & selection, head hunting, diversity & inclusion strategy, employer branding and many other aspects of recruitment that enable our clients to gain a competitive edge in talent attraction.