My last company was forced to advertise broad due to special ad category and it’s the best thing that could have happened, nothing we tested would beat our broad audience
This guy really KNOW what he is talking about. He’s passion in every sentence he says, is enough for me to believe in him. CHARLEY -> If an ad is starting to perform bad, can you exclude those people (bcs they causes the frequency to increase) who has seen that ad in order to drive facebook to show it to new people?
I think we can even go further than this. Will run some tests and see. After a few thousands sales on the same campaign the algorithm become so powerful we can do wonders with it. It all comes at how you train it in the first place.
With an ad account spending $5k daily, how can we fully implement this? Instant switch to one campaign structure? How much budget should we start with? Do we only test new creatives if CPA is not at a level that we target?
Great informative video, thanks. Can you (your team) add the links to other videos? In most videos I turn off annotations because I find them annoying, but I actually want to click on the links you are pointing for this one! :)
Thank you for your videos. I have a question: to test a product, should I create a campaign with 3 or 5 ad sets of $20 each, or a campaign with 10 ad sets of $10 each? Thank you.
Cam & Ad set structure 3 total Ad sets = 2 DCT & 1 winners ad set #1. Testing ad set | 2 ad sets : 3-2-2 method DCT (dynamic creative test) 3 creative ; 2 primary texts ; 2 headline = 12 ad combos - Identify each asset winner (ID thru breakdown drop down) Or post ID Win (preview post comments) - optimal Size = 1:1 most placements #2. Control ad set | - 4-5 ads max - creative by concept - WIN Post ID (concept 1) - WIN Post ID (concept 2) - WIN Post ID (concept 3) - WIN Post ID (concept 4)
With the 3:2:2 methode, do you test 2 new headlines and 2 new copys or 1 new, 1 winning (one from the ads in the control adset) headline, 1 new and 1 winning (also from an ad in the control adset) copy? Are the 3 creatives always new or can they also be already winning creatives with one changed variable? The 3 creatives always have to have the same concept, right? What if I start a new DCT, it works and I scale the budget, then after I reached my spreding limit I move it to the control Adset, after I do that I want to start another DCT, when do I move that one to the control adset, because I cant orientate my self on the budget because I already reched my spening limit, so what do I look for to know when to move it to the control adset? Another question. If I want to target a new audience with my ads do I have to create a new control adset or can I just put those ads in the same control adset, togheter with the other audience? Last question. If I want to target multiple Cities in a country with my ads (one adset for every city), do I have to create separate campaigns for every City or can just put them in the same CBO campaign? If I don't have the budget for multiple campaigns, can I select all the Citys in one adset and jut use that?
Hi Charley, scale with 5% x 3/wk sounds good but what budget you start the campaign with? If the account spends $10K/day, we used to start with $100 and double till it gets to $2K/day and then increase 10% daily... if we'll do $100 + 5% it'll take too long to scale. Should we just start testing with $1K-$2K/day and take it from there slowly with 5% every time?
I'm trying to understand how does the scaling process works... I've watched just about every video you have with the word "scale" in it. The 3:2:2 testing adsets worked amazing for me, and now I want to scale it, I've increased my daily budget, and started one more DCT adset. The things I didn't really understand is when I take the winning ad variation from the first DCT and publish it in the new "winners" adset with the post id, do I shut off the DCT, and then just publish a new DCT with different creatives and the things I want to test? I've noticed that when I took that winning variation and published it in the "Winners" adset it stopped performing... It would be amazing if you could make a video about that step in the process (I found the winner ad from the DCT adset, what now...) I've searched your whole youtube account and couldn't really see anything that really explains that step. I really appretiate the free videos that you make, and everything you put out there. Thank you very much :)
Hi Charlie- we have a brand new campaign/account for our apparel brand and started with one DCT at a very low budget $10/Day... It's been 3 weeks and only gotten 2 sales... Does this mean it's bad and should we stop and try another DCT OR, is this normal and keep going giving FB enough time to gather data and right people?
Campaign CBO/ABO? #1 Best Off - Broad No Exclusions? #2 DCT - 3:22 Broad No Exclusions? #3 Control - (Average Ads) - Broad No Exclusions? please explain :)
Hi Charley, thank you very much for your videos. In your experience, how do you implement sales, or black friday, so a temporary change of creatives for short periods and possibly for a retargeting audience, in your 3:2:2 campaign? Thanks!
Also- Would it be bad to adjust the age targeting on a currently running DCT from 18-44 to 21-35 if it's closer to our buyer demo (lates 20s...)? Thoughts on changing ages on currently running DCTs-- will it reset things for ad set or campaign?
Great video. I have been using a broad audience since seeing your video but I have a question for you. As most of your viewers are from the USA and the $100 per day ad spent is much normal for guys like you but I'm from Pakistan Asia. so I need to pay Facebook in rupees so I can't spend on fb ads as much as the guys from the USA I wanted to ask can broad audience which you've thought will be profitable for me as low budget per day ad spent? Thanks!
Yes, the broad audience strategy can still be profitable for you even with a low budget per day ad spend in Pakistan. While the example of $100 per day ad spend in the video may not be feasible for everyone, the concept of broad targeting and reaching a wide audience still holds true, regardless of your budget. With a smaller budget, it may take a bit more time for your campaigns to reach statistical significance and gather enough data for optimization. However, by implementing the 3:2:2 method for creative testing and focusing on the Blended CPA as your primary metric, you can still optimize your ads effectively. Keep in mind that a larger budget can speed up the test and optimization process, as it allows Facebook's algorithm to gather more data faster. But that doesn't mean smaller budgets are unable to achieve success. You can start with a smaller budget, analyze the performance of your campaigns, and make incremental adjustments based on the data you collect. Remember, the key is to constantly test and iterate your creatives and targeting to find what works best for your specific audience in Pakistan. By analyzing the 4PI (CPM, Spend, Frequency, Efficiency) and using the PSM (LTV / ((CPA + COGs) * Frequency of purchase)), you can assess the profitability of your campaigns and make informed decisions. So, even with a lower ad spend budget, the broad audience strategy can still be effective in reaching your target audience and driving profitable outcomes. It's all about testing, optimizing, and staying focused on the metrics that matter. If you have any further questions or need more guidance, please let me know!
I launched a campaign the way you teach i got good CPA for the first 3 days after that CPA is higher can i undrstand why ? and is there any way to fix it ?
Sure, I can help you understand why your CPA may have increased after the first few days of launching your campaign and provide some guidance on how to address it. When you initially launch a campaign, it's common to see good CPA results as Facebook's algorithm is learning and optimizing based on the available data. However, after the initial period, the algorithm may struggle to maintain the same level of efficiency, resulting in a higher CPA. This happens because you're now reaching a broader audience and encountering users who may not be as inclined to convert. To fix this issue and improve your CPA, here are a few steps you can take: 1. Analyze your 4PI Metrics: Look at your Campaign's CPM, Spend, Frequency, and Efficiency. Identify any anomalies or areas where optimizations can be made. Adjusting your targeting, bidding strategy, or creative elements might help improve performance. 2. Review your Ad Creative: Make sure your ad creative is compelling and resonates with your target audience. Consider testing different variations or elements such as headlines, images, or videos using the 3:2:2 method. This way, you can identify the winning combination that drives better engagement and conversions. 3. Optimize your Targeting: Assess your targeting options and ensure you're reaching the right audience. Consider using broad targeting to give Facebook's algorithm more room to optimize and find the best audience for your ads. Refine your targeting based on demographics, interests, or behaviors that align with your ideal customer profile. 4. Increase your Budget Gradually: Scaling your budget too quickly can impact ad performance. Instead, gradually increase your budget to give the algorithm enough time to adapt and optimize your campaigns. Monitoring your performance during this process will help you identify the right balance. Remember, Facebook's algorithm needs time to learn and optimize based on the data it gathers. Monitor your campaign closely, analyze the performance metrics, and make data-driven decisions to refine and improve your results over time. I hope these suggestions help you address the increase in CPA and optimize your Facebook ads for better performance. If you have any further questions or need more specific guidance, feel free to let me know!
@@CTtheDisrupter re no.3 "Refine your targeting based on demographics, interests, or behaviors that align with your ideal customer profile" you mean adjust the creatives based on these? cause I thought we're doing only broad, no interests?
@@inga.adsmaniayour creative will determine your audience. Even on broad, the Ad will create its own audience based on the people who are interacting with that type of creative.
I love this, but I feel like some statements are contradicting. You say "ROAS" is meaningless. But then you say use "If this amount of spend = this amount in my bank account". That means return on your ad spend. Which is what ROAS is. If you spend $1,000 and you get a 3x roas, that means you spent $1,000 to put $3,000 in your bank account... Also I feel like creative testing is definitely important, you could have an absolutely terrible ad that does not bring sales no matter how much spend you put into it. An ad that targets the wrong type of people.
What I will say however is I have gone from a $5-$6 CPC to a $2 or less CPC with the 3:2:2 method. Not sure if it is specifically the campaign structure or just the fact that it is DCT ads.
I think he's talking about some agencies that brags that they have high ROAS, when they should spend more money instead of using it for bragging. Also, he doesnt care because of the attribution window. It's not reliable to trust on it, thus it's not reliable to trust on ROAS.
I also trusted this guy's 322 method and stuff because what he says made perfect sense to me so I tried his strategy (1 campaign, totally BROAD targeting and 322 method and all other stuffs) I ran a FB ads campaign and didn't get any result! Okay, maybe it takes some time for me to see some good result. So, I waited a month. But it still gets me no result at all! I know, maybe my ad socks but according to Charley said, it should get me some consistent result as machine learns but its result still fluctuates! Someday bad, someday worse... I think what se says sounds good in theory but it doesn't really work in the real world
Hey Charley. Great Videos. Implemented the 3:2:2 method, and it is kind of working for us well. But, the only point we are not able to understand, should we have the winning ad sets in the 3:2:2 campaign, or should we make a different campaign with the winning ad sets ? Your revert will be highly valuable.
@@ChristianPoagWorking wonders for our company. If you understand the fundamentals of ecom and customer behaviors, this is the best way to do it by far.
Can you clarify if all this goes into one campaign: Multiple lead magnets as TOF, each targeting different core market desires A mid-bottom catered ad, directed to the the main offer page. Essentially this would be a campaign sending to different squeeze pages (based on the lead magnet) and to a core offer funnel. if so, what would you set the conversion goal as - consumption of the lead magnets (i.e filling out the form) or end purchase of the actual service? I don't know which lead magnet works better - I never tested it yet, but would like to understand if I understood your structure.
All this sounds good in theory. But practically I've hsd zero results with this whole "one campaign" and 3:2:2 approach. Im in his "one campaign blueprint" course as well... tried the methods... zero results so far.
How long have you been running the campaign and with what budget if I may ask? I currently spent $213 and made 2 purchases. My CPA should be around $10. It's currently $100 😅. I hope it gets better. I've been using $35 daily budget.
I can relate. Maybe we need to increase our daily spending to give facebook the ability reach more people & therefore getting more results? I hope he gives an explanation
@@alanpt266 3:2:2 adset has 12 different variations of ads I suppose its pretty low adspend, needs more time and budget to optimize/or maybe these creatives in DTC just bad quality ads and don`t meet product-market fit
@@marcusecom To be honest I don’t know.. I also need some clarification of this because I’ve heard that if you don’t have a good daily spend you will not get the results you want. For instance if you’re selling a product that cost 100$ & and you’re spending 30$ daily you’re not giving the algorithm enough “juice” to give you appropriate data. I might also be wrong just a thought
My last company was forced to advertise broad due to special ad category and it’s the best thing that could have happened, nothing we tested would beat our broad audience
Love it
This guy really KNOW what he is talking about. He’s passion in every sentence he says, is enough for me to believe in him.
CHARLEY -> If an ad is starting to perform bad, can you exclude those people (bcs they causes the frequency to increase) who has seen that ad in order to drive facebook to show it to new people?
I think we can even go further than this. Will run some tests and see. After a few thousands sales on the same campaign the algorithm become so powerful we can do wonders with it.
It all comes at how you train it in the first place.
My cpa is going down because of this very stray. I’m making so much more money it’s mind bending
You’re welcome
Lemme ask… how much less time are spending on the ads while making so much more money?
With an ad account spending $5k daily, how can we fully implement this? Instant switch to one campaign structure? How much budget should we start with? Do we only test new creatives if CPA is not at a level that we target?
Move slowly
Great informative video, thanks. Can you (your team) add the links to other videos? In most videos I turn off annotations because I find them annoying, but I actually want to click on the links you are pointing for this one! :)
Thank you for your videos. I have a question: to test a product, should I create a campaign with 3 or 5 ad sets of $20 each, or a campaign with 10 ad sets of $10 each? Thank you.
Cam & Ad set structure
3 total Ad sets = 2 DCT & 1 winners ad set
#1. Testing ad set |
2 ad sets : 3-2-2 method DCT (dynamic creative test)
3 creative ; 2 primary texts ; 2 headline = 12 ad combos
- Identify each asset winner (ID thru breakdown drop down) Or post ID Win (preview post comments) - optimal Size = 1:1 most placements
#2. Control ad set | - 4-5 ads max - creative by concept
- WIN Post ID (concept 1)
- WIN Post ID (concept 2)
- WIN Post ID (concept 3)
- WIN Post ID (concept 4)
With the 3:2:2 methode, do you test 2 new headlines and 2 new copys or 1 new, 1 winning (one from the ads in the control adset) headline, 1 new and 1 winning (also from an ad in the control adset) copy? Are the 3 creatives always new or can they also be already winning creatives with one changed variable? The 3 creatives always have to have the same concept, right? What if I start a new DCT, it works and I scale the budget, then after I reached my spreding limit I move it to the control Adset, after I do that I want to start another DCT, when do I move that one to the control adset, because I cant orientate my self on the budget because I already reched my spening limit, so what do I look for to know when to move it to the control adset? Another question. If I want to target a new audience with my ads do I have to create a new control adset or can I just put those ads in the same control adset, togheter with the other audience? Last question. If I want to target multiple Cities in a country with my ads (one adset for every city), do I have to create separate campaigns for every City or can just put them in the same CBO campaign? If I don't have the budget for multiple campaigns, can I select all the Citys in one adset and jut use that?
Hi Charley, scale with 5% x 3/wk sounds good but what budget you start the campaign with? If the account spends $10K/day, we used to start with $100 and double till it gets to $2K/day and then increase 10% daily... if we'll do $100 + 5% it'll take too long to scale. Should we just start testing with $1K-$2K/day and take it from there slowly with 5% every time?
Thought the exact same thing. 5% when starting with $100/day is different than with $1000/day
Works at $10 or $100k
I'm trying to understand how does the scaling process works...
I've watched just about every video you have with the word "scale" in it.
The 3:2:2 testing adsets worked amazing for me, and now I want to scale it, I've increased my daily budget, and started one more DCT adset.
The things I didn't really understand is when I take the winning ad variation from the first DCT and publish it in the new "winners" adset with the post id, do I shut off the DCT, and then just publish a new DCT with different creatives and the things I want to test?
I've noticed that when I took that winning variation and published it in the "Winners" adset it stopped performing...
It would be amazing if you could make a video about that step in the process (I found the winner ad from the DCT adset, what now...)
I've searched your whole youtube account and couldn't really see anything that really explains that step.
I really appretiate the free videos that you make, and everything you put out there.
Thank you very much :)
Coming soon
Awesome thank you very much you are the G!@@CTtheDisrupter
Hi Charlie- we have a brand new campaign/account for our apparel brand and started with one DCT at a very low budget $10/Day... It's been 3 weeks and only gotten 2 sales... Does this mean it's bad and should we stop and try another DCT OR, is this normal and keep going giving FB enough time to gather data and right people?
Campaign CBO/ABO?
#1 Best Off - Broad No Exclusions?
#2 DCT - 3:22 Broad No Exclusions?
#3 Control - (Average Ads) - Broad No Exclusions?
please explain :)
CBO
Yes to #1
Use 2 of #2
No #3
Hi Charley, thank you very much for your videos. In your experience, how do you implement sales, or black friday, so a temporary change of creatives for short periods and possibly for a retargeting audience, in your 3:2:2 campaign? Thanks!
Make that a different campaign
Brilliant, keep it coming!
Thanks, will do!
@@CTtheDisrupter i'm very grateful, you're making a big difference for me.
When does CPA usually get lower? Sometimes it's not profitable with broad and it's just frustrating :(
Also- Would it be bad to adjust the age targeting on a currently running DCT from 18-44 to 21-35 if it's closer to our buyer demo (lates 20s...)? Thoughts on changing ages on currently running DCTs-- will it reset things for ad set or campaign?
Sure
you are great bro
Are you..? It's f*cking stupid!😂
Ur the GOAT professor. Great value.
why not not your running fb ads for your course
This method will works really2 well when you also improve the organic traffic (making good content on ur fb/ig account)
Indeed it does
Great video. I have been using a broad audience since seeing your video but I have a question for you. As most of your viewers are from the USA and the $100 per day ad spent is much normal for guys like you but I'm from Pakistan Asia. so I need to pay Facebook in rupees so I can't spend on fb ads as much as the guys from the USA I wanted to ask can broad audience which you've thought will be profitable for me as low budget per day ad spent? Thanks!
Yes, the broad audience strategy can still be profitable for you even with a low budget per day ad spend in Pakistan. While the example of $100 per day ad spend in the video may not be feasible for everyone, the concept of broad targeting and reaching a wide audience still holds true, regardless of your budget.
With a smaller budget, it may take a bit more time for your campaigns to reach statistical significance and gather enough data for optimization. However, by implementing the 3:2:2 method for creative testing and focusing on the Blended CPA as your primary metric, you can still optimize your ads effectively.
Keep in mind that a larger budget can speed up the test and optimization process, as it allows Facebook's algorithm to gather more data faster. But that doesn't mean smaller budgets are unable to achieve success. You can start with a smaller budget, analyze the performance of your campaigns, and make incremental adjustments based on the data you collect.
Remember, the key is to constantly test and iterate your creatives and targeting to find what works best for your specific audience in Pakistan. By analyzing the 4PI (CPM, Spend, Frequency, Efficiency) and using the PSM (LTV / ((CPA + COGs) * Frequency of purchase)), you can assess the profitability of your campaigns and make informed decisions.
So, even with a lower ad spend budget, the broad audience strategy can still be effective in reaching your target audience and driving profitable outcomes. It's all about testing, optimizing, and staying focused on the metrics that matter.
If you have any further questions or need more guidance, please let me know!
@@CTtheDisrupter Thanks for detailed answer. Really appreciate you man!
@@CTtheDisrupter what a class! Thank you Charley T.
Do you use 1 campaign per country, per continent or just smash them all together in one HUGE broad-market campaign?
Depends on the unit economics of your brand
I launched a campaign the way you teach i got good CPA for the first 3 days after that CPA is higher can i undrstand why ? and is there any way to fix it ?
Sure, I can help you understand why your CPA may have increased after the first few days of launching your campaign and provide some guidance on how to address it.
When you initially launch a campaign, it's common to see good CPA results as Facebook's algorithm is learning and optimizing based on the available data. However, after the initial period, the algorithm may struggle to maintain the same level of efficiency, resulting in a higher CPA. This happens because you're now reaching a broader audience and encountering users who may not be as inclined to convert.
To fix this issue and improve your CPA, here are a few steps you can take:
1. Analyze your 4PI Metrics: Look at your Campaign's CPM, Spend, Frequency, and Efficiency. Identify any anomalies or areas where optimizations can be made. Adjusting your targeting, bidding strategy, or creative elements might help improve performance.
2. Review your Ad Creative: Make sure your ad creative is compelling and resonates with your target audience. Consider testing different variations or elements such as headlines, images, or videos using the 3:2:2 method. This way, you can identify the winning combination that drives better engagement and conversions.
3. Optimize your Targeting: Assess your targeting options and ensure you're reaching the right audience. Consider using broad targeting to give Facebook's algorithm more room to optimize and find the best audience for your ads. Refine your targeting based on demographics, interests, or behaviors that align with your ideal customer profile.
4. Increase your Budget Gradually: Scaling your budget too quickly can impact ad performance. Instead, gradually increase your budget to give the algorithm enough time to adapt and optimize your campaigns. Monitoring your performance during this process will help you identify the right balance.
Remember, Facebook's algorithm needs time to learn and optimize based on the data it gathers. Monitor your campaign closely, analyze the performance metrics, and make data-driven decisions to refine and improve your results over time.
I hope these suggestions help you address the increase in CPA and optimize your Facebook ads for better performance. If you have any further questions or need more specific guidance, feel free to let me know!
@@CTtheDisrupter re no.3 "Refine your targeting based on demographics, interests, or behaviors that align with your ideal customer profile" you mean adjust the creatives based on these? cause I thought we're doing only broad, no interests?
i have the same question here with what @inga.adsmania asking - thanks! :)
@@inga.adsmaniayour creative will determine your audience. Even on broad, the Ad will create its own audience based on the people who are interacting with that type of creative.
@@inga.adsmania My doubt also. Help us here Charley 😁
I love this, but I feel like some statements are contradicting. You say "ROAS" is meaningless. But then you say use "If this amount of spend = this amount in my bank account". That means return on your ad spend. Which is what ROAS is. If you spend $1,000 and you get a 3x roas, that means you spent $1,000 to put $3,000 in your bank account... Also I feel like creative testing is definitely important, you could have an absolutely terrible ad that does not bring sales no matter how much spend you put into it. An ad that targets the wrong type of people.
What I will say however is I have gone from a $5-$6 CPC to a $2 or less CPC with the 3:2:2 method. Not sure if it is specifically the campaign structure or just the fact that it is DCT ads.
Interesting comment. I hope he gives an explanation
I think he's talking about some agencies that brags that they have high ROAS, when they should spend more money instead of using it for bragging.
Also, he doesnt care because of the attribution window. It's not reliable to trust on it, thus it's not reliable to trust on ROAS.
I also trusted this guy's 322 method and stuff because what he says made perfect sense to me so I tried his strategy (1 campaign, totally BROAD targeting and 322 method and all other stuffs)
I ran a FB ads campaign and didn't get any result! Okay, maybe it takes some time for me to see some good result. So, I waited a month. But it still gets me no result at all! I know, maybe my ad socks but according to Charley said, it should get me some consistent result as machine learns but its result still fluctuates! Someday bad, someday worse... I think what se says sounds good in theory but it doesn't really work in the real world
i think because someone can have a 3 or 2.5 roas but not profitable most important is CPA
Hey Charley. Great Videos. Implemented the 3:2:2 method, and it is kind of working for us well. But, the only point we are not able to understand, should we have the winning ad sets in the 3:2:2 campaign, or should we make a different campaign with the winning ad sets ? Your revert will be highly valuable.
If you plan on running a successful business through 1 CBO campaign, all I can say is good luck 😂
@@ChristianPoagWorking wonders for our company. If you understand the fundamentals of ecom and customer behaviors, this is the best way to do it by far.
@@johnnypersson8737do you also pause ads over time?
Uneducated reply. Our business is 5x by implementing 1 CBO campaign.@@ChristianPoag
Same campaign
Can you clarify if all this goes into one campaign:
Multiple lead magnets as TOF, each targeting different core market desires
A mid-bottom catered ad, directed to the the main offer page.
Essentially this would be a campaign sending to different squeeze pages (based on the lead magnet) and to a core offer funnel.
if so, what would you set the conversion goal as - consumption of the lead magnets (i.e filling out the form) or end purchase of the actual service?
I don't know which lead magnet works better - I never tested it yet, but would like to understand if I understood your structure.
All of this in 1
Focusing on 1 business objective
And investing your resources into that
@@CTtheDisrupter what would you set the conversation goal as?
Each lead magnet in a separate ad set using the 3-2-2?
All this sounds good in theory. But practically I've hsd zero results with this whole "one campaign" and 3:2:2 approach. Im in his "one campaign blueprint" course as well... tried the methods... zero results so far.
How long have you been running the campaign and with what budget if I may ask?
I currently spent $213 and made 2 purchases. My CPA should be around $10. It's currently $100 😅.
I hope it gets better.
I've been using $35 daily budget.
I can relate. Maybe we need to increase our daily spending to give facebook the ability reach more people & therefore getting more results? I hope he gives an explanation
@@alanpt266 3:2:2 adset has 12 different variations of ads
I suppose its pretty low adspend, needs
more time and budget to optimize/or maybe these creatives in DTC just bad quality ads and don`t meet product-market fit
@@waqtingbut if we are spending money at a loss, why increase the budget would help?
@@marcusecom To be honest I don’t know.. I also need some clarification of this because I’ve heard that if you don’t have a good daily spend you will not get the results you want. For instance if you’re selling a product that cost 100$ & and you’re spending 30$ daily you’re not giving the algorithm enough “juice” to give you appropriate data. I might also be wrong just a thought
I feel SEEN