BCG Matrix (Growth-Share Matrix) EXPLAINED | B2U | Business To You
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- เผยแพร่เมื่อ 28 ม.ค. 2020
- In this episode of Business To You, Lars talks about the BCG Matrix (a.k.a. Growth-Share Matrix) and how to use it properly with Samsung as example. The BCG Matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can plot their business units accordingly and determine where to allocate extra (financial) resources, where to cash out and where to divest.
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You might also like our video on Porter's Five Forces:
• Porter's 5 Forces EXPL...
You might also like our video on PESTEL Analysis:
• PESTEL Analysis EXPLAI...
You might also like our video on the VRIO Framework:
• VRIO Framework EXPLAIN...
You might also like our video on the Value Chain Analysis:
• Value Chain Analysis E...
Lars de Bruin ( / larsdebruin ) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.
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You should have not stopped TH-cam video. All yours video is very effective and well explained it will be useful for many people is you do further more videos in business. ❤❤❤
Your explanation is really clear and understandable, much better than my lecturer in the school.
Better then my uni professor!
Can’t agree anymore
I agree 😂
Me too 😂
I agree hahahaha😂
It's usually youtubers who do better work than University professors
I just suffered through an intensive MBA class on Corporate Strategy and going through all the materials for weeks, still a bit confused by the professor's way of explaining things. I then come to this video and understand the entire course in a little over 17 minutes. THANK YOU so much 🙏🏼
I feel you 😐
Am a student in a kenyan university and you really helped me understand the BCG matrix ...Thank you very much❤✅
I am too... it's Soo helpful
Thank you so much for this :) I had been given some "homework" by my mentor to analyse the BCG Matrix and you summed it up so succinctly.
Best explanation for BCG matrix I have gone through so far..... Keep It up..... Thanks a lot SIR!!!!......
This is exactly what I needed. Very good and understandable representation and explanation. THANK YOU!
This is a great video! :) I watched the Porter's 5 and PESTEL. One of the best explanations out there. Requesting a video for BALANCE SCORECARD, VIRO, Value chain analysis, SWOT and business model canvas please. If possible, competitors analysis matrix as well. :) SUBSCRIBED! Looking forward to future videos.
Great Video
Thank you. This helps me with a basic conception of how a business life cycle operates. Great job and keep up the good work.
This is so helpful. I commend every single person on the team. It was such a great thing indeed.
EXCELLENT Video Lars. Watching your videos is the best part in my MBA journey. They worth hundreds of lecture notes and text books combined.
Graphics and visual effects are also stunning!!
Thank you Mr. Phenomenal :)
Some days ago with my MBA. I have never seen such good explenation from the Professur. Well done, good summarized.
This video gives the best and simplest explanation there is.
It has really been helpful,I love it💯
This was very useful; simple and clear. Thank you so much,
Thank you for this explanation on BCG matrix. I understood the concept but the further analysis with given examples made it more understandable. Thank you very much.
You're more than a teacher.
Thank you so much! This video truly helped for my exam studies!
This is brilliant. I also watched porter's 5 model and PESTEL. I have been studying strategic management since my pre- post graduate years. I attended numerous classes, read many books and wrote numerous assignments and exams on PESTLE and Porter's 5 forces and it is only after watching business to you videos that I could understand them so well that I will advice organizations and use them in my own organization as well.
My mgmt teacher made me watch this channel for porter five forces and man you are good
Well, exceeded my expectations. Great Job. The presentation and the graphics are on point.
Yeah, there was no way I could've understood those management slides without this video! especially that the the teacher themselves were quite clueless.
I was self learning when I came across this video. Was a complete guide which I actually learnt alot. Thanks mate
Loud and clear and are one of the best lecturers sir
This helped me A LOT. Thank you kind sir!
Thank you so much! You make it so easy to understand. You are the first one I listened to the very end because I am so grateful for your videos. Subscribed and waiting for more.
This is great. Would love to see more content on strategy i.e. strategic leaderhip, commercial strategy, etc. Also include Ansoff and GE matrix please.
Thank you for making it clear to me, Mr. Lars. All the best!!
This is soo sweet ,going to excel in my exams,,,thank u for that brilliant explanation,,bcg has been so hard for me,,from today,,,am even going to discuss for my teammates, it's so easy now
That is massively helpful. I started using fancy bcg matrix, but what you are doing helps me to do it on my own.
I appreciate your thorough explanation on strategic marketing... Keep up with excellent works.!
My mom is doing her masters and I'm helping her read through her notes so I can explain to her , the notes weren't that helpful but this has been so wonderful 😇😇🤩🤩 thank You
This is a great video. after all these years, I learnt the exact meaning of BCG matrix from this.
got a marketing test on BCG and your video really helped summarise my work.
fluent accent, amazing presentation thank you for your time and effort......
p.s subscribed and liked
thanks alot
Thank you, this is the best explanation I have had on BCG.
I love the way you explained this video. Great job:)
Very informative video. I love the delivery and editing. It didn't feel like a 17mins long video. Keep up the good job. I'll be watching more videos in the future!
I got a lot more than what I was taught in the uni. Good job mate!
Just the right explanation that I was looking for. Thank you!
Thank You so much for amazing video as we studied the topic online and didn't understand it but thanks to you for making the concept clear.
Tomorrow is my paper, please pray.
Wow, am so overwhelmed on this tutorial. It was more than perfect❤❤❤ thank you so much
This is a great video it has made my assignment much easier. You really made it so easy for me to understand the BCG model.
I like how you present and animate. I must say the best explanation and presentation with a handsome man behind the camera. You are a star Lars
Man you really killed this now I'm in love with BCG matrix
Thank you for making the video a great worth. This video helps me to clear all my doubts on BCG Matrix.
Visual + explanation makes it 💯 Subscribed ✅
I can't thank you enough. This was more than helpful. I feel like I can now advise corporations which of their business units need to stick around and which should be divested. Such a phenomenal explanation.
Dude, thank you so much for putting this video on YT!
Thank you for helping me prepare for my exams (Also I'm watching this on a Samsung phone. Flagship product haha 💯)
i missed a lecture of portfolio analysis in my MBA class and as i prepared for final exams i came across a question asking about the BCG matrix and i literally had no clue.
when i searched youtube, i came across this and it was mind blowing.
The system of explaining the matrix was so beautiful and easy to understand
From India... sir you teaching style is awesome and love your conceptual style ...... thank you so much
Thank you very much for the detailed explanation along with great examples and how to use theories.
Fantastic presentation with clear illustrations. Thanks so much!
Amazing.. I now fully understand the BCG Matrix. Brilliant presentation.
The concept is well articulated and easy to understand. I'll use the video in my management class. Well done.
I am writing my ICAN exam in May and if they do bring this question, I would remember your face and Samsung example....thank you for this
god bless people who educate a lot of people for FREE. respect.
Thank you so much, this was really helpful and you do a great job. Much respect to you!
This is one of the best resources I have ever encountered & I highly recommend it to anyone who needs a detailed overview
totally agree
Thank you for this insightful video. I had no idea this model was so old and yes it needs to be used taking into account factors relevant today.
Simple and yet very clear. Thank you for the kind explanation
What a piece!!!! I've even been compelled to subscribe.
Perfect presentation
Thank you so much this has made it easier to understand the BCG matrix I really enjoyed it
Really nice video with clear explanation and easy to comprehend. You got my subscription.Thanks for such a nice quality content
I don’t usually comment, but this explanation was perfect ! Thank you so much!
The tempo with which you explained the concept was the best part for me in the video. You explained it in such a lucid language along with an example, really amazing. Helped me to understand the topic a night before my exam. Thank you!!
Thank you so much!! your explanation is so simple which make it the best explanation that everyone can understand. well done
Thanks for making me understand bcg matrix in a easiest manner
Thanks for posting, it was so helpful.
Very clear and concise to the point regarding the BCG Matrix
Great sir.. you are most smart business teacher in the world ..! Good luck sir ❤️❤️❤️❤️❤️
Really appreciate the explanation. This was very well received by my tiny brain! thank you!
Just came by your video and wanna wish you best of luck. Keep making videos on such topics. Long way ahead. 🙌
Thank you so much sir for this wonderful explanation.
Thank you very much. You made me clear the somewhat confused BCG Matrix for me., Keep up the good work. I will subscribe to your channel and promote it among my own students and fellow lecturers
Concise and Clear articulation of concepts
illustrated in a very simple and direct language, thanks bro!
Really good video! Explained really well and hope to see more soon!
Great video, it communicates in a simple way the BCG matrix and its synergies with other strategic analysis tools. It has motivated and challenged by learning and teaching abilities.
The best video I found. Thank you! Please make more!
I found the video resourceful thank you
Thank you so much!
I really needed this kind of a video 😊
very good way to explain, and very good explanation animations and graphics, with your videos a person can stay very well focused till the end, and can understand clearly, looking forward to see more videos
Thanks Lars, you have made my day. Well done! keep it up.👍
Amazing presentations! Thanks a lot Lars! I am using them as a coplment pedagogical information for my strategic marketing courses
Subscribed! Your explanation is insightful and very easy to understand. Thank you!
Thank you so much! Finally I understood the topic.
Thank you for conceptual explanation 🙏
U are just amazing! Such impeccable explanation! Great job!
Well explained...makes it easy to understand...thank you
its simple amazing how you explain all this,cudos to you and thank you so much
I had real trouble in understanding this thanks a lot I have my exam and I need this with example it's clear now ☺️
Oh my God...... You made this so clear. Thank you👏👏👏👏👏👏
thank you for the brilliant explanation, it sounds clear for me ...
Better explanation than my University Professor
Thank you great video helped me out with my test coming up
Thank u so much for detail explaination. It helps me a lot.
this video is honestly incredible
Thank you so much! It's a great explanation 👍
I loved how detailed and insightful it is ..check marked on every aspects of BCG matrix..no where as you have go.
Love your videos. Thank you so very very much for sharing these videos.