Why India's Largest Coffee Chain Failed ? | Cafe Coffee Day Failure | Case Study | Aditya Saini
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- เผยแพร่เมื่อ 21 ก.ย. 2024
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Who Destroyed Cafe Coffee Day ? | Cafe Coffee Day Case Study | Business Case Study | Aditya Saini
Welcome to Aditya Saini - Your Hub for Business Insights and Case Studies! | Why India's Largest Coffee Chain Failed ? | Cafe Coffee Day Failure | Case Study | Aditya Saini
In this Video Aditya Saini delves into the intricacies of Café Coffee Day's success, exploring the marketing lessons that contributed to its growth, and shedding light on the heartbreaking circumstances surrounding its owner's untimely demise.
In this in-depth business case study, we delve into the rise and fall of Cafe Coffee Day, a brand that was once synonymous with coffee culture in India. Explore the critical factors that led to its downfall, learn from its successes, and uncover valuable lessons for aspiring entrepreneurs and established businesses.
We will delve into the early beginnings of Café Coffee Day and how it carved its niche in the competitive coffee industry. From its humble roots to becoming a nationwide sensation, Aditya Saini analyzes the key strategies employed by Café Coffee Day to differentiate itself and build a loyal customer base.
Throughout the video, we examine the broader marketing implications and insights that can be gleaned from Café Coffee Day's journey. From building a strong brand to cultivating customer loyalty, we unravel the strategies that contributed to the brand's success and explore how these lessons can be applied to other businesses and industries.
Whether you're a business enthusiast, a marketing professional, or simply intrigued by the captivating story of Café Coffee Day, this comprehensive video offers a detailed exploration of the brand's evolution, the lessons learned, and the lasting impact it has had on the industry. Gain valuable knowledge and insights that can inspire and guide your own entrepreneurial endeavors, all while paying tribute to the legacy of Café Coffee Day and its founder.
🔍 Key Topics Covered:
The Cafe Coffee Day Success Story 🚀
The Tragic Demise of a Coffee Empire ☕
Identifying Key Business Mistakes 📉
Lessons for Entrepreneurs and Business Enthusiasts 📚
🔑 Keywords:
Cafe Coffee Day, Business Case Study, CCD, Coffee Business, Entrepreneurship, Indian Cafe Industry, Coffee Day Enterprises, VG Siddhartha, Business Failure, Success to Failure, Business Lessons, Case Study Analysis, Coffee Culture.
📺 Don't forget to watch till the end for a comprehensive analysis of what went wrong and the strategies that could have saved the brand.
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Okay 👍👍✊🤞🖖🤘🤙✋👌
Skip 😂😂😂😂 sorry
I am a CCD customer since 2002. I had my first coffee in CCD of ₹30, FC road outlet, Pune. It was Tropical Iceberg. Tropical Iceberg with chocolate sauce and chocolate ice-cream. That is my default drink. I had my first date with my girlfriend in CCD, Law college road Pune in 2007.
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👉जैसे विदेशी अंग्रेजों के जाने से कब्ज़ा की जमीन .. हमे बापिस मिली
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👉विश्व महान बौद्ध सिन्धु सभ्यता,
*👉बौद्ध सम्राट अशोक मौर्य के अमरीका जैसे अखंड भारत,विश्व गुरु सोने की चिड़िया👉को*
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🕉️ जागो भारत
Please put eng sub sir
I appreciate Mr Siddhartha for taking responsibility ( unlike those who flew away to diff countries leaving their staff n others to suffer ) but I wish he had chosen life over failure …. I’ve been to CCD many times go th interior n exterior vibe of th place n each time I felt lame indifferent not present mindful staff n fancy names in menu card , no response to customer complaints, but stil very proud of it coz it was a brands grew so high , from Karnataka
I saw his death in my eye because he is from our native Karnataka chikamagluru mudigere but he help lot of people give the opportunity to work to his workers in coffe plantation but he didn't not write any kind of letter regard to his death and its Mistry of his death no one see the wat happened to him but his dead body found in the river and he is legend and king of the coffe
A Business is like a Child of a nation. When an Indian Business fails, nation should worry, nation should help the business owners to protect their business. Only in my nation, people feel happy when business fails, when Rich people loss.
Bussiness owners should be nice and care about their customers then only people will support them but unfortunately most bussiness owners just want to loot the people money I bet no indian want that ratan tata bussiness should fall they will be extremely sad if ever these happened Be like Ratan Tata then see the support
Sahi kaha
Bro india me most business owner chore hote hai ...... chori on tax, supplier, banks, employees & customer😅
All thanks To Bollywood ❤ For Promoting Communist Mindset
Ye hi baat kisan ki subsidy, poor ko support karne ki baat ATI hai tho tum jaise log khud mehnat karna chahiye Gyan pelenge
One time i went to ccd alone
When i was in 1st year
Only had 700 in my pocket
Then i ordered coffee to my surprise it was 400 for a simple coffee that didn't even taste good
But i had to buy it to save me from embarrassment
Then i never went there again
Acha hua Starbucks nai gaye tab embarrassment pata chata!!
@@JackFrost-lb3vebhai Starbucks ki itne me hi hoti he lekin jyada acchi
100 rupees me aadmi pura khana kha leta hai Loote ccd wale
I proposed my girlfriend in CCD....CCD closed ..our relationship broke😂😂
Same here bhai😢😅
Not expected that in comments
Next time try in KFC
Same here 😅 she’s in USA 🇺🇸 today 😂 and even earns coffee plantation 😂
Chali to chand tak wrna raat tak😂
CCD is way overpriced now, ordering one cold coffee would charge you around 500₹ that too a mini cup filled with less coffee and more ice cream. This is my current experience.
This ... Company is an emotion to me like many people... The humble and great personality ever I seen . Sir siddarth. ❤❤
Clearly not "Many" people.. or it would've been successful.
CCD coffee was pretty expensive , I remember it was Rs.500 for 2 cold coffee. I went a couple of times back in 2016-2017 when I was a college student and it was hard hitting on the pocket while the overall experience / taste wasn't that great, this is the memory that I have about my experience with CCD
If ccd is expensive, what is Starbucks? Super expensive ?
@@Inder473 ₹350 ka ek coffee 😀
Right. I went with my wife and after tasting cooffee, I started shouting at the maker. Like, you r charging arpund 300 for a cup for this !
starbucks is not cheap either by that logic they should loose the market too.
I went to ccd with my girlfriend , and the most striking psrt that i noticed was that the manu card they use, the dont specify the type of drinks over there, they use fancy names , which most people wont understand without googling, i ordered black coffee for 300 rupees without knowning it was black cofee, now im never going back there again...
Bro pls turn on your auto correct your spelling mistakes suckkkssss to normal person while reading your comment 😢
Well I also kinda relate to that I went with my friend and same thing happen with me... It's also too expensive to go for date or hanging out with friends 😢😢
Ky bolu tuje abhi bhakk
@@toxicog18sucks*
Don't know what your girlfriend saw in you😂
I had worked with CCD in the vending department for a year as a sales executive and whatever which is shown in the video is very correct. But the inner story is really worse then any one would have imagined
what was the inner dark story, can you please elaborate it more, this would help us know more deepen mistakes a business makes. Thanks.
Waiting
@@rahulvishwakarma6663ewwwww wtf is that pfp
What was the inner story ?
Devil's Own is my favourite item.
I was very happy with CCD. In my locality, there were 3 outlets. Now, there is only one.
I was not aware of so many segments. But I saw, the same coffee which I was getting in 200 rupees in one outlet, 300 rupees in the other and naarly 400 rupees in another outlet.
Siddhartha sir's wife have done a great job. Wish her all success.
I went to ccd whenever i felt bored at my room, positive thing was the customer connection as you mentioned, but the negative thing was the expensive rates, sometimes they give black coffee without informing it hasnt milk!
Bhai iske baare mein na hi main bolu toh achcha hoga. Main 2002 se CCD ka customer raha hoon. Pehli coffee maine unki uss zamane mein ₹30 mein piyi thi. My favorite, Tropical Iceberg, with chocolate sauce and chocolate ice-cream. Pune ke kisi bhi outlet mein jaa ke poocho, sab mera hi naam lenge.😂😂
Jab unke owner ne suicide kiya, uske baad woh news sun ke main 4 din depression mein tha. I hope that CCD revives.
Ha jaise sab tera naam puchne k liye hai baithe hai 😂😂😂
@@itsYOGII Teri gaand mein bamboo kyun gaya be hijade?
I went to CCD only twice during my college days 8 years back. To be honest most of youngsters possibly went for one time experience and satisfying their curiosity. Loyalty was not possible for many because -
1- It was not affordable as you said especially for college goers coming from tier 2 cities which was large chunk in market. Not everyone had good pocket money. It was like overspending pocket money within 1 day which was supposed to support for week.
2- Most of us would not understand menu which made us feel anxious and idiot plus the price tag decided which one to bet on.
3 - Did not really enjoyed the taste as it was like drinking raw coffee. Yup it did not appeal the indian taste bud I feel, unlike foreigners.
4 - It did not appeal to older generation crowd.
Ccd assets were 11000 CR plus and debt was 6000 cr, can you share on what was the tussle between income tax dept which you skipped? Also, black stone is the biggest investment firm in the world and their interest in Tech park investments show how at right places long term investments were made by Mr. Siddhartha!!!
I had very bad experience at CCD. Me and my bf ordered a brownie and paid 190, they said they didn't received while the amount was already debited from my account but they said pay again because I'll receive back in 24 hours. So we paid again and again it got debited but they said they didn't receive any amount. I got very mad and then my bf decided to pay by cash.
It's been 4 months i haven't received my money yet, I even tried to contact customer care which was a fail. So my 380 went waste.
Last year, i went to ccd for the last time because after ordering cold coffee, i paid them through upi they said they didn't receive it, the amount was deducted from my account, they said there could be a server issue so I'll get my money back after sometime so i gpay them because i really wanted to drink coffee. When my coffee arrived, I got two small wire pieces in my mouth while drinking it. Left the coffee there and walked out because, as an introvert, i was too nervous to confront them infront of so many people.
Also i didn't get my money back.
Ahhh being introvert too i can feel
Bruh tf make urself coffee f this corporate bs
Its been 6 years now I've always Enjoyed Irish latte at Different CCD .
His employees took his life away ...even a small waiter or barista used to earn 30-40k using loopholes in systems and even the managers area managers was involve in it ...feel really sorry for him
Are you aware of number of scams he has done ?
Do you know his father in law joined opposition party just to save his life ?
How?
Problems at CCD:
1. CCD never made good coffee,
2. Many CCD outlets never made a profit
3. CCD borrowed too much money to cover their losses and expanded into other unrelated businesses
If each location makes a loss, adding more location only increases losses!
The fall was inevitable!
And the lesson is ...Less is always more ...💯📈
I went with my Girlfriend to CCD in 2010-2011 It was too expensive and my GF had to pay the bill. Also the taste was not good at all as I used to drink Filter coffee. However I feel the people who like coffees like latte and cappuccino should visit CCD and not Starbucks because if we compare prices it's cheap and taste is the same also we are promoting Our Indian company.
Small Tips for CCD
1) Small outlets of 1000~1200sq.ft
2) Today's new trend is minimum is maximum because of rising cost of living, reduce prices and with decent menu. Im from upper middle class and im not paying ₹350~₹400 for a coffee even if its grown on moon and served on mars, i just want coffee and cookies. I would rather have ₹300 pizza and ₹50 coffee than ₹350 for a coffee.
3) RENAME your entire menu, im serious. I dont want to feel stupid because I didn't understand the menu while ordering. Im spending ₹1000 for one visit and its like gambling while ordering as we (atleast 80% people) don't know how it tastes like all you have to do is wish its good.
Bro u ryt but if coffee is grown on moon and served on mars yu would give 3500 also.. 😂
Bhai mujhe toh CCD jada pasand hai...compare to Starbucks
Vai sab amiro ka choda ( jo khud gareeb hote hay ) CCD ka naam kharab karke rakhha hay
But mature only loves CCD
@@Kusalchakraborty5CCD waale bhi wannabe rich cool western kids hi Peete hain 😂
Do you need to do a new GST registration?
AND
GST RETURN FILLING

CCD was the first made in india coffee chain giant... what a sad downfall story
A big salute to present CEO of cafe coffee day.
100 rupees me aadmi pura khana kha leta hai Loote ccd wale
Don't Worry guys.. *_ccd is getting revived from last 3Months_* bcz DK Shivkumar has Power Now... He has already stepped-in and Helping his *_Son in Law_* to upheld CCD and Bring Back business ✌️... *_Always Power &Money Matters in Life_* which we don't Have in our Life😔😔
Dk shivkumars son in law??
@@JacK__90Yes DKS daughter is married to Siddharth's son
I hope CCD comes back to its lost glory again.
Coffee day should be credited for making coffee shop experience for middle class. I really liked their strategy and marketing
I have never seen a case study person like you.
Finally Back to Business Case studies ❤
I think its the best time to buy a few of them low selling stocks.
I mean 50 a pop? What's the worse that can happen if it dips further? A 50 rupee loss..
But if the new ceo gets the company back on track somehow and the share prices spike.....
Disclaimer: i have 0 knowledge of stock markets, im just making a calculated assumption here
Good to see ccd going down and SHUT. Completely unacceptable exorbitant prices with some fancy names for simple things
They should come back with blast.
Third wave coffee..
Blue tokai...
They all getting famous... because their quality match with Starbucks ❤
I went to the ccd coffee was average and the price is not too high because when we go another cafe price is like that and also the vide off was good many working people were sitting there just like people spent there time in Starbucks and also its good for meeting and having fun with partner for those people who think Starbucks is expensive because it is but its coffee is also nice so you can go ccd
I went there on my 1st date with my 1st gf. Ordered a coffee which i don't even remember the name. But i also paid for a water bottle which i never got even the we sat there talking for about 2 hours. I didn't asked about it to them because i was already nervous with my gf. We just left from there. It is been 6yrs i never went there back. Because coffee also was not so good compared to the price.
Cappuccino with smoked chicken sandwich, and sizzle dizzel brownie, classic lemonade wow❤
Bro i opened this video while i was having dinner then your sponsored ad started!by the time i had finished my dinner your ad was still playing 2 minutes sponsored ad is wild!!!
VG siddhartha is from chikmagalur, a town near bangalore, it is known as coffee city.
He got most of the lands using the power of his father in law,ex cm of karnataka -SM Krishna,but when BJP became strong in karnataka,he switched to BJP,due to which DK Shivkumar,a prominent cong leader who had loaned siddhartha money harrased and threatened him everyday to return his money,which he couldn't hence he ended his life.
Now Shivkumar's daughter is married with siddhartha's useless son and hence shivkumar controls all his assets and estates.
Hi Aditya!, I am really shocked to know that he committed suicide.
Can we collect the data of similar incidents?
I have seen same kind of incident, but no one knows the exact situation.
There can be some criminal/threatening activity which pressurizes people to do this extreme step.
Bhai 2019 ki baat thi. Uss din jab maine yeh news suna, main 4 din depression mein tha, ki CCD kahin band na ho jaaye. CCD ki coffee peete peete main bada hua hoon. CCD se meri bohot yaadein judi huyi hain.
Shocked not socked🧦
@@anushagrawal1 AI fails here
@@raunak3005CCD k liye depression 🙄😐😶
@@AmitGupta-tm2fx😢😂😂
The only company that sells good product yet. did not succeed well feeling so sad. CCD coffee is awesome.
My elder brother give me an advise when I asked him about CCD. "If you don't have a girlfriend, don't visit it"
I haven't visit it yet.😂
But I visit there but I don't have girlfriend.
Cafe Coffee Day has made a remarkable comeback.
this is real mba teaching.............we need case studies like this in courses.....................
In this sad journey of ccd ..... Abhishek Bachchan is compared to CCD 😅
(20 Oct 2023) Aaj vala session boohot badhiya tha.Thapar Institute mein.Kaafi kuj seekhne ko Mila.
Your video provide more knowledge than any other video ❤❤
I respected CCD as a BANGALORE Based Brand and even Proud of it, but never liked any of the coffee products there. Have been to many of their cafes, for meetings and not for the coffees, though.
CC day is very much expensive. I wud prefer to go other coffee shops rather than cc day
Par koi ku6 bhi bole hamare Kolkata main to ccc ka costumer support and services to 1 no tha infact avi thak koi bhi coffee shop eisi support nhi de pata hai r age de bhi de to humare jaise middle class family se belong karne wale students ki range ki bahar hota hain jisse wo ekbar coffee pine nhi sirf experience kharidne jada hain mahine main ekbar 😢
This channel deserved Award 👏👏
I didn't went to cafe coffee day outlets much but I have drink tea from the coffee machine so many times.
Yes too many outlets was indeed a problem
There were like 6 ccds inside connaught place
I am from Ckm, where it all started the world famous CCT
Thumbnails hamesha negative hi kyu rakhte ho. Sare ke sare videos ke tumbnails barbadi wale(how killed, how destroyed) hi hote hai. So bad. Dekhke lagta hai jaise hr business band hone ko Aya hai😂
😂❤
Consolation vedio ..for failures😂😂
Destroyed in seconds
i went many times in Janakpuri district center, not sure if its closed now
As always fantastic coverage, animation and explanation! Thanks, Aditya ✌️
@Akshitbhatt as a Muslim I have to say that's the most neutral Isarel - Palestine video I have seen. Thanks Akshit
What I liked most about CCD was the taste of it's cappucino
In my opinion Tata should takeover on CCD❤
But its a loss makeing firm i it tata would take it they have to pay its tax and debt and even a case is there on the company in indsland bank and tata is alredy in alliance with starbuck india so tata will never invest their money in this
How many of you went to ccd once, had a bad experience cuz of high price and average taste and never went back again?😂
I visit thrice in a month.
I have so many memories with CCD 35 chandigarh 😊
Pls make a case study video on corrupt politicians ❤
Brother please explain to how American economics work and how America super power and brother please explain how China 3.0
14:44 hospitality. proceeds to show hospital.💀
CCD mein ek mint aati, I am crazy about it, I wish wo mint dobara se available ho jaaye!
It's is just an Example
Earning- 1 Crore
Government- 50 lakh
Staff - 10 lakh
Utility, Products,etc- 25 Lakhs
Saving - 15 lakh.
It's not sucide.
Be it ccd Or mba chai wala
I wouldn't want to spend more than 10 rupees for a tea/coffee regularly
What extra skills do anyone require to not open a tapri next-door
Bro keep doing business study helps alot ❤🎉
Gazab information bhaiya ❤
Best is comfort and Taste.
Worst is management and locations.
The problem is this many stores with loan amount plus six different models for the outlet?? Its too much
Ccd should be acquired by some large group
Currently coca cola owns Costa coffee and they have collaboration with office buildings in Gurgaon so they have their outlets inside them
Perhaps Pepsi , vedanta , adani , reliance , itc etc could acquire it
It is a known brand and their menu is much better than the mix match of Starbucks
Brother your content is soo good..
I like it so much ..
Thankyou for providing such knowledge.!
I been once and never after that as I didn't like the coffee and the amount they charged for machine made coffee 😊
Nyc Edit
I hope it get revival...
Kon kon manta h ye admi bahut age jayega🎉
Ab sahi video banayi hai india k businessman k baare mai safalta ki video toh har koi dekhta hai asafalta ki kahani jyada sahi hai hum dekhenge😅
My free earphones that I got from phone has become super pro earphones. I can only hear music no voice. I don't understand how? 😅
Black aur white... Bura waqt kabhi bhi chalta hi hai.. Entrepreneur fail ho jae wo baat to agal hai na....
Short saying... Aap volg kar rhe ho u know wht to showm. If non Covienced claim hi kardo... Lekin achi baat ye hai develop karlene na.. . Kyu ye sab kuch.. Such sadness😢😢😢
It's very hard to enter into food business
I don't remember when was the last time I went to CCD. Me who knows CCD because of the female employee slapping a male customer because he pointed out a cockroach in their shelf. 💀
How can a employee slap a customer
Are you mad?
There was resturant of CCD but now it's closed and I never go there
Make video on chai sutta bar
Thanks A Million for this Video. Great Video made. I got Nice Knowledge and it will help me..
Informative topic.
Big fan from Manipur
Bhai tum thik ho.
@@Iconic12121 ha bro
Sab kuch thik hai.
Bhai Manipur ka halat kaise hai
@@Dewash75😂😂😂😂😂😂
I had tea there few times... ₹300 for tea-bag chai that was less than lukewarm hot, with milk on the side. The experience was poorer than MBA chai Walla Pan made fresh hot 🔥 chai. 😅
The best part was the chocolate cake and a cappuccino… I have spent most of my youth in CCD having the same. However, cleaning of tables around and a small conversations with the staff would have been great. I don’t live in India anymore. This is just a constructive feedback
Hum 24 saal Tak CCD nhi gye... Hum gareeb hai😂 still I want to visit because it's a symbol of dream I had seen standing outside the cafe
Hello 👋🤗
New subscriber
I love the editing of your video
Its interesting and your story telling skill is just wow 🎉❤
Dear bro,
Please make a video about the Woodland case study.... I hope you will read my comment...
I always had Irish coffee- though it was imitation.i love coffee more than tea- I still visit CCD.
Irish latte 🤝🏿
During my college days i worked in CCD Pune 2010
Bhai can you make a case study of JIO BP pleaseeeee
❤❤❤ Aditya sir always rocks 🤟🤟
the bg music makes it more tensed
This is an interesting topic
But vg siddharth hi kyu ni bech k loan wapas kr diye??