The 5 Biggest Copywriting Mistakes

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  • เผยแพร่เมื่อ 4 ต.ค. 2024

ความคิดเห็น • 173

  • @niladri82
    @niladri82 4 ปีที่แล้ว +36

    Can't believe you only have 5.3K subs, you deserve at least x100. The value you already have given is worth that at least. Keep them coming. Subbed.

  • @vcharmer5536
    @vcharmer5536 5 ปีที่แล้ว +27

    Feature: No Added Sugar
    Benefit: No need to feel guilty about adding your own spoonful (or 5) of extra sugar

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว +14

      lol love it! Or...
      Naturally sweet, without the same! hehe.

  • @ksvenkart3892
    @ksvenkart3892 4 ปีที่แล้ว +2

    Who says u watch only beautiful teachers but not her beautiful words. Here it is happening..
    U are featuring such a good service even during the pandemic.
    Fine friend.

  • @SnowYukiYap
    @SnowYukiYap 2 ปีที่แล้ว +2

    Feature : Wireless Mouse
    Benefit : No tangled wire around your PC!
    Feature : 300 ml Tumbler Water Bottle
    Benefit : Ready to put in your bag for a drink!
    A Malaysian Chinese here, I want to start copywriting as my freelance part time job, I had subscribe to your channel ~

  • @iamsamuelpaul
    @iamsamuelpaul 4 ปีที่แล้ว +6

    Feature - has a warranty upto 50% wear out or 2 year whichever earlier
    Benefit - you don't need to worry about your Tyres until it blows out (which won't be for a couple more years)

  • @thomasdahl2232
    @thomasdahl2232 2 ปีที่แล้ว +2

    Clearly the best copy-write blog on TH-cam. Not only for it's content but for how it is presented. You pull people in with your presentation, the same way you do with your writing. That in itself creates trust. Well done!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Wow, thank you so much!!

  • @HustlersUniversityReal1
    @HustlersUniversityReal1 3 ปีที่แล้ว +4

    Thank ma, I love the video, I'm writing you right from Cameroon in Central Africa!! I'm just getting started with copywriting!! Keep up

  • @lollipop2689
    @lollipop2689 4 ปีที่แล้ว +5

    All your videos are great! I actually learned a lot about copywriting in 3 days than in 20+ days searching the internet only to found false information! Well Done, Alex!! Bravo :)

  • @ishaqnabi5791
    @ishaqnabi5791 5 ปีที่แล้ว +36

    I actually came here for looking to write better copy, But damn, she's very beautiful.

  • @seduckshun
    @seduckshun 2 ปีที่แล้ว +5

    This was very helpful! Another amazing video as always, this really helped since I've been getting into copy and your videos have been my blueprint.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      I'm so glad! Thank you :)

  • @coolbanana7
    @coolbanana7 3 ปีที่แล้ว +1

    Your channel is a goldmine and deserves wayyyy more recognition. Sharing it with fellow marketing folks!

  • @millertime6
    @millertime6 4 ปีที่แล้ว +4

    “The well behaved never make history.” I guess I’ll fill up a textbook 😂 I know some industries rely on dry behavior (finance 👎🏽) but I tend to break rules anyway. Awesome points 😉

  • @samuelajayi234
    @samuelajayi234 3 ปีที่แล้ว +1

    I can't believe I haven't discovered this channel before now.

  • @hellenapollo-atienza2139
    @hellenapollo-atienza2139 ปีที่แล้ว

    can't get enough of your vids. I'm so lucky to find the most informative yet easy to understand vlog about copywriting. Hugs from the Philippines 🤗

  • @joejohnson8846
    @joejohnson8846 5 ปีที่แล้ว +5

    Your video person rocks.

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว +6

      He's sitting right here! It's my brother. I shared your comment and it made his day!!

  • @sakonlawatkhetboon9999
    @sakonlawatkhetboon9999 4 ปีที่แล้ว +3

    Well behaved never make history... Smart & gorgeous ! Thanks for these amazing tips !

  • @wallacebankley3384
    @wallacebankley3384 7 หลายเดือนก่อน +1

    Your comments Alex Cattoni mind blowing

  • @dipen1302
    @dipen1302 4 ปีที่แล้ว +2

    Hey Alex, thanks for posting such valuable information. You are indeed doing a great JOB.. Highly appreciate. Keep showering your knowledge to the world.

  • @StephVance
    @StephVance ปีที่แล้ว

    All your videos are very helpful tools I'm trying to become a copywriter and I'm so nervous, and scared. hopefully learning from your videos I can learn and succeed like you and everyone else.

  • @Kayleigh-t2k
    @Kayleigh-t2k 24 วันที่ผ่านมา

    Thank you so much for your videos, so clear and helpful! I SUCK at copywriting but getting better (I think) by watching your videos! Thank you for your amazing content! :)

    • @AlexCattoni
      @AlexCattoni  24 วันที่ผ่านมา +1

      Keep practicing! You got this! ⚡️

  • @dearbrave4183
    @dearbrave4183 3 ปีที่แล้ว +1

    I can't stop watching your videos! I'm happy I found your channel❤️ Thank you so much!💕 Once again you answered questions I had and also highlighted, important things I could have easily overlooked. ❤️

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      I'm so glad! Thank you :)

  • @zeffali352
    @zeffali352 4 ปีที่แล้ว +1

    Whole dan-lok inside one video just kiding he's great!
    Great vid alex helped me a lot to understand the basics.

    • @geoffreycurrie9582
      @geoffreycurrie9582 4 ปีที่แล้ว

      she's far better than dan and better looking too :) have you seen his hair? who did that, his little sister?

  • @Prolancer
    @Prolancer 5 ปีที่แล้ว +1

    Yup. Editing is divine.

  • @fuadbinshams
    @fuadbinshams 2 ปีที่แล้ว +1

    My God! You are the next level genious when it comes to copywritting! I hope am gonna be a competent copywriter after watching all of your videos!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Wow, thank you!

    • @fuadbinshams
      @fuadbinshams 2 ปีที่แล้ว

      @@AlexCattoni You are most welcome ❤️

  • @siyamjwara6305
    @siyamjwara6305 4 ปีที่แล้ว

    im new to copywriting i keep coming back to your videos I like your energy

  • @thetinkerpreneur7978
    @thetinkerpreneur7978 2 ปีที่แล้ว +1

    Wow, I usually do not comment, but your content is amazing

  • @perfectakudo4533
    @perfectakudo4533 2 ปีที่แล้ว +1

    5 Copywriting mistakes
    1. You are afraid to polarize
    Spend more time writing about who and what it can help
    2. You talk about features not benefits
    Benefits are outcomes a user will experience after using your service
    It answers the question what's in it for me?
    3. You don't think mobile first
    Use shorter headlines
    Larger fonts
    4. You get too fancy
    Use a very simple set of words
    The goal of every copy is to get your reader to read the next line
    Always restate important benefits and call to action
    Never let the design of the copy guide the copy that you write, they should instead flow side by side
    5. You don't say because
    Always explain why you do a particular stuff
    Secrets to writing a good copy
    1. Write bad copy
    2. Fix it
    Write result repeats

  • @capitalrealtors2420
    @capitalrealtors2420 2 ปีที่แล้ว +1

    Really helpful video. Thanks a bundle . You are such an amazing Personality

  • @CharTarot
    @CharTarot 4 ปีที่แล้ว

    My features: Assorted cool tarot decks to choose from. The Benefit :Tarot will help you see where blockages are holding you back!

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว +1

      Yes! 👏🏻

    • @CharTarot
      @CharTarot 4 ปีที่แล้ว

      @@AlexCattoni wooo hoooo!! Thank you!!!

  • @umarasad4141
    @umarasad4141 4 ปีที่แล้ว +1

    Excellent. Because is a magic word.

  • @noorsakinah93
    @noorsakinah93 5 ปีที่แล้ว +2

    Thanks for this video! Very informative😀

  • @johnadefisayo8179
    @johnadefisayo8179 ปีที่แล้ว

    you are the best ALEX!

  • @moeisa3704
    @moeisa3704 5 ปีที่แล้ว +2

    very big massive thanks, your content is very informative and useful, I've been writing very important notes after you.
    so can you please make a video about writing advertising ads copies, like how can we generate ideas, how to create a storyboard and how to implement it through a final script.
    thanks in advance

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว

      Good idea!! I also have this video on ad writing you can check out: th-cam.com/video/j8pxmNrdJvw/w-d-xo.html

  • @ksvenkart3892
    @ksvenkart3892 4 ปีที่แล้ว

    Excuse me alex,u are the one who is tying me to stop diaturb u , no matter what the topic is but the eventual result does not changes..
    Where u gather such a lovely passion for us ?

  • @BaoNguyen-fm7le
    @BaoNguyen-fm7le 2 ปีที่แล้ว +1

    Thank you so much. It helps a lot.❤️

  • @ImmyYousafzai
    @ImmyYousafzai 4 ปีที่แล้ว +3

    I love you more now. Great 5 points.

  • @t3xasbull3ts
    @t3xasbull3ts 4 ปีที่แล้ว +1

    Wow! Thank you. You always hit right on the spot!

  • @williamrowland1254
    @williamrowland1254 3 ปีที่แล้ว +2

    I can't hear a word she's saying. And I know it's likely brilliant. Her charisma and beauty are hypnotic. Help ME!

    • @meaningfulideas
      @meaningfulideas 3 ปีที่แล้ว +1

      This is why we need feminism. (PS don't get defensive, the only reason I put this comment here is you specifically asked for help)

  • @emmanuelojebisi6756
    @emmanuelojebisi6756 2 ปีที่แล้ว +2

    Feature- Home delivery
    Benefit- you wouldn't need to burn extra calories going to get our product
    WE BRING IT TO YOUR DOOR STEP.

  • @peter-holzer-dev
    @peter-holzer-dev 10 หลายเดือนก่อน

    Great video! 🎉

  • @cordz5274
    @cordz5274 ปีที่แล้ว +1

    Damnnn so much value 🙌🙌

  • @f3lifica
    @f3lifica ปีที่แล้ว

    Your advice is my favorite advice. Keep it coming :)

  • @dmm615
    @dmm615 5 ปีที่แล้ว +1

    Thanks Alex! Really good content on your channel.

  • @pandorofortes9309
    @pandorofortes9309 2 ปีที่แล้ว +1

    This was amazing 🔥🔥🔥🔥👌🏽 Thank you so much 👏👏👏👏👌🏽

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching!!

  • @zahrulazuakamaluddin2141
    @zahrulazuakamaluddin2141 4 ปีที่แล้ว +1

    Thank you Alex

  • @naomigbemileke2572
    @naomigbemileke2572 4 ปีที่แล้ว +1

    Hello Cattoni,
    It's my 4th video of u
    I love it
    But I think I haven't gotten to this stage, yet
    I need the basis

    • @ShovonMuhammad
      @ShovonMuhammad 4 ปีที่แล้ว

      This is the 'Basis'. Watch it with 6 breaks. Reapeat 3 times, 2nd time note down points. you'll get everything.

  • @lananhtranthi7708
    @lananhtranthi7708 2 ปีที่แล้ว +1

    Thank youuuu

  • @galingngpinoytv7767
    @galingngpinoytv7767 3 ปีที่แล้ว

    thank you very much for sharing this awesome information.

  • @madeinchittagong7179
    @madeinchittagong7179 3 ปีที่แล้ว

    Hi Alex! You're such a great teacher.

  • @eddycaballero5438
    @eddycaballero5438 7 หลายเดือนก่อน

    I like listening to her talk

  • @mdjehadulislam5114
    @mdjehadulislam5114 5 ปีที่แล้ว +1

    Thank you very much. Getting great help by listening to your tips. Can you give some tips for copywriting for display banner ads where space is very short?

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว

      Great question! With display ads all you really have to work with is a headline/CTA. Try watching this video next: th-cam.com/video/sdoj1TVbAJY/w-d-xo.html

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว

      Or this one! th-cam.com/video/j8pxmNrdJvw/w-d-xo.html

  • @okofumary421
    @okofumary421 2 ปีที่แล้ว

    Thanks Alex for these tutorial. U are good. The feature and benefit of my product: (tummy wrap)
    Feature: flattens your tummy
    Benefits: so u won't have to feel embarrassed in front of ur friends and husband.
    I hope this my feature and benefit is OK to us

  • @tips4urdu-786
    @tips4urdu-786 4 ปีที่แล้ว +1

    Alex cattoni!

  • @ayeshairum8185
    @ayeshairum8185 ปีที่แล้ว +2

    Hi Alex. i am a student and i am learning this skill( copywriting). I have no experience of it. But i am watching ur videos and they are helping me but if u have any course or any session in which i could enroll myself as a student of yours and leran directly from u. plz reply me here i would be waiting .

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Hey! Thanks for your kind message! I've got lots of copywriting courses!
      You can find more info at www.copyposse.com/programs

  • @Sobitsaid
    @Sobitsaid 4 ปีที่แล้ว

    Hello there, Alex again. I want you to make a video about Copywriting Niches. What kind of niches we get as a copywriter and what niche would you recommend us? I hope I would get the video notification soon. :)

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว +1

      Cool! Interesting topic!

  • @joshpoe1261
    @joshpoe1261 5 ปีที่แล้ว +1

    Thanks for posting this. Great content and delivery. Benefit: Create more opportunities for sales to grow your business.

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว +1

      Josh Poe 👏🏻👏🏻👏🏻 thanks Josh!

  • @oluwanifesimiadriel505
    @oluwanifesimiadriel505 4 ปีที่แล้ว

    Another very amazing and informative video. Thanks Alex...
    Quick question, do you have any video on writing great product descriptions?

  • @putasmileonakidsface615
    @putasmileonakidsface615 4 ปีที่แล้ว +1

    Great vid.

  • @stephaniemorris6738
    @stephaniemorris6738 ปีที่แล้ว

    Feature: Crackling wick romantic themed candles made with vegan ingredients.
    Benefit: Keep the flame burning without negatively impacting your health.

  • @michellestone5194
    @michellestone5194 7 หลายเดือนก่อน

    I'm struggling with some web copy. We are in an early market and the only people looking for our product are insanely technical. Our better funded competitors have been working to educate the market and drive awareness of the space, while the little fish like us preach better tech. Is this a mistake? I am torn and my copy shows it.

  • @shivuk467
    @shivuk467 4 ปีที่แล้ว +1

    I want learn copywriting from scratch.. Please guide me how to start..

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว

      You’re in the right place!

  • @prajwals9786
    @prajwals9786 4 ปีที่แล้ว

    Your channel deserves 2 million subscribers 👍👍👍😀😀😀

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว +1

      Aw thanks :)

    • @prajwals9786
      @prajwals9786 4 ปีที่แล้ว

      @@AlexCattoni
      Thanks for your reply.

  • @mostafiz-shamim
    @mostafiz-shamim ปีที่แล้ว +1

    Another mistake I'm doing here is, watching you instead of listening. You are the most beautiful copyrighter.

  • @vatrisiagunadi3625
    @vatrisiagunadi3625 3 ปีที่แล้ว

    thankyou so much

  • @ammadqureshi5061
    @ammadqureshi5061 4 ปีที่แล้ว

    Beauty with brain.. She is genius with beautiful smile

  • @sajidazakir560
    @sajidazakir560 2 ปีที่แล้ว

    What does polarize itself means here??

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      As in "contrast". Don't be afraid to be different, take a different opinion, stand out, etc.

  • @emily_257
    @emily_257 3 ปีที่แล้ว

    This one was by far my most favorite one from you and the most helpful! I’ve watched many, many of your videos. :)

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Wow, thank you! I'm so happy to hear that!

  • @ogietercio1680
    @ogietercio1680 4 ปีที่แล้ว

    i got confused with the 5th mistake. you said do not use because ,but when you explain its contradicting? kindly explain it to me more.briefly . thanks

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว

      The mistake is when people DONT use because. You always want to use because - I.e. you want to given a reason why for your sale/discount/offer :)

    • @ogietercio1680
      @ogietercio1680 4 ปีที่แล้ว +1

      @@AlexCattoni ohhh.. is see...got it.. tnx

    • @ogietercio1680
      @ogietercio1680 4 ปีที่แล้ว +1

      and i forgot to put the "YOU" in my notes

  • @beastmotivationbeastmotiva1440
    @beastmotivationbeastmotiva1440 5 ปีที่แล้ว +4

    You actually have a great content about copywriting...mam helps a lot❤it could be helping a lot more if you could start some kind of course for it right??

  • @Greeneyedization
    @Greeneyedization 4 ปีที่แล้ว

    Any recommendations for non native speakers to write perfect content in English please?

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว +1

      Learn how to speak perfect English

  • @Jeremiah_Adetunji
    @Jeremiah_Adetunji 4 ปีที่แล้ว +1

    Please I'm interested in a copy of the report you mentioned in this video. Thank you

  • @umarasad4141
    @umarasad4141 4 ปีที่แล้ว +4

    Well behaved never made history. My life in one line.

  • @miguelhernandez1one
    @miguelhernandez1one 3 ปีที่แล้ว

    Whats a reframe

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      when you're taking the context of something an expressing it differently.. make sense?

  • @sanazhomart1258
    @sanazhomart1258 4 ปีที่แล้ว

    Every.❤️Single.❤️Video.❤️Is.❤️Gold.❤️ 🙏🏻

  • @MyGodTube
    @MyGodTube 4 ปีที่แล้ว

    2:30 first minutes are unnecessary. However good job!

  • @todosmiros8119
    @todosmiros8119 3 ปีที่แล้ว

    ok you pick KILLER MUSIC! LOL what you know bout that soul music? LOL get down with ya bad self

  • @simtiyazmakandar9344
    @simtiyazmakandar9344 5 ปีที่แล้ว

    I want you to b my mentor, I am totally new in dis, even I don't know how to do what to do... Plz teach me

  • @adriantheboss1215
    @adriantheboss1215 4 ปีที่แล้ว

    I can't think straight at night when I'm writing a copy...
    Maybe it's because I've used my brain for 14 hours.(Analyzing,reading,researching and writing)
    ..lol..
    I can't even write a sentence with a good grammar right now...
    maybe I need some good rest : (

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว

      Haha, totally relatable!

  • @angelogbonna
    @angelogbonna 4 ปีที่แล้ว +1

    I love your content. Very strategic with them too. Am learning a lot from you. Hope TH-cam pays you alot more than they are supposed to cuz girl you are hotly hot with your stuff. God bless ya!!! I love you 😘

  • @IyazibaFrancis
    @IyazibaFrancis 9 หลายเดือนก่อน

    👍👍👍

  • @junkrat1
    @junkrat1 4 ปีที่แล้ว

    I think the worst one i have seen was this lady on fiver which was asking for like $500 and had "I write scrumptious copy". It still makes me gag to this day

  • @muhammadimran34
    @muhammadimran34 4 ปีที่แล้ว

    Damn! Beauty with brain

  • @almighty_rex
    @almighty_rex 3 หลายเดือนก่อน

    Off the topic .
    But you are gorgeous

  • @matthewsager925
    @matthewsager925 4 ปีที่แล้ว +2

    Steps to write good copy:
    1) Write bad copy
    2) Fix it!
    Genius...

  • @infoinspiration2551
    @infoinspiration2551 3 ปีที่แล้ว +1

    blue eyed beauty with brain

  • @omotolani_consultancy9542
    @omotolani_consultancy9542 2 ปีที่แล้ว

    Feature* an online course teaching the basic blueprint to succeed online as a beginner
    Benefit* Build a fortune on social media and leverage on profitable opportunities by learning high income skills to succeed in less than 3months.

  • @liminal_lucy
    @liminal_lucy 3 ปีที่แล้ว

    lmao @ the way she used gtfo, good one

  • @kartiksingh8605
    @kartiksingh8605 4 ปีที่แล้ว +3

    Don't know who she is, don't know what copyrighting is,still watching 😑

  • @peteraghaulor9177
    @peteraghaulor9177 4 ปีที่แล้ว

    You are not only very beautiful, but you've also got beautiful ideas. Though, I was really distracted by your beauty anyway.

  • @impulse2
    @impulse2 4 ปีที่แล้ว +1

    Rabbit pinch cheeks!

  • @Aloksheoran
    @Aloksheoran 3 ปีที่แล้ว

    should i see her or hear her is the dillema

  • @dummydami9892
    @dummydami9892 5 ปีที่แล้ว +1

    i just saw your pretty face and clicked, better than copy writing

  • @ifesinachiekeneme1304
    @ifesinachiekeneme1304 2 ปีที่แล้ว

    You're fast in speaking,slow down

  • @angshemdanyeng6440
    @angshemdanyeng6440 4 ปีที่แล้ว

    Alex, why are you so beautiful? What do you eat as your breakfast? 🌹

  • @michealgodweloveyougodwene8469
    @michealgodweloveyougodwene8469 5 ปีที่แล้ว

    You are so beautiful l can't get of my eyes from you

  • @ShovonMuhammad
    @ShovonMuhammad 4 ปีที่แล้ว

    You know our brain is lazy & you still making long videos, with lots of new secret data! Have you any idea how many time I need to watch a single video to understand it clearly? Make it short, single topicsy & polarized, Please.

  • @Nick_Dara_Alex_Barry_uglyAds
    @Nick_Dara_Alex_Barry_uglyAds 3 ปีที่แล้ว

    Alexandra, I didn't understand what do you mean by "Afraid to Polarize" what does mean this in Marketing?

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      It means afraid to take a stance on something or "turn people off" because of your personality/opinions. Basically, just be you and don't try to filter yourself to appeal to a broader audience