One of the oldest tricks of sales is trying to make the person feel that they are lucky to be getting whatever you’re selling them, and that if they wait they may never have a chance again. Establishing urgency is something you’re trained in almost every job where you’re doing any type of sales and marketing, as I’m sure you know since that is the area where you’ve worked before. The sad thing with fashion is, that those techniques, while extremely successful and profitable for the brands, can also have damaging affects on insecure people and their self-esteem.
This why it is little bit harder for the brands (psychologist myself) to trick me to buy everything. I really think twice before I buy something and always ask myself whether the items fit a gap in my wardrobe and will serve me well (in terms of cost per wear) or if my heart only desires this item for flexing or status. In my country there are many wealthy people who do not wear logos (maximum is Rolex watch) and they are comfortable not buying luxury brands, but buy well made mid to high range designer clothes that last a life time. As a Hermes lover and buyer I think the highest level of self worth comes when you feel like do not have to buy/wear luxury brand to prove yourself.
This is why i haven't bought another chanel bag. I love the bags but im really, really not happy with the brand. The brand has to be kind to thier customers.
Even though I'm not that interested in their bags (the majority of Chanel bags are shoulder bags, I prefer top handle bags), I would have been interested in a wallet / flap-style cardholder or other SLG. But in EVERY Chanel Boutique I've had unfriendly, bad customer service. So I never bought anything. I love the history of the brand, but I can skip a brand that doesn't seem to take effort into good customer service easily. There are enough other, equally or even more beautiful brands out there. 🤷🏻♀️
Excellent content Dacob. All true! Luxury brands are playing with our minds. Look at the way they raised their prices in the past when there’s a world recession or catastrophe, with the most recent being COVID. They know people are depressed and want to buy something special for themselves to feel a little better. Chanel raised its prices 3 times in a year NOT because prices of materials or electricity went up but because they want to take full advantage of the world crisis 🙄 All the other luxury brands followed suit. What a mind F**k! “Treat ‘em mean, keep ‘em keen is the motto 😠 It’s so hard to find a decent well made bag these days without the ridiculous price tag. I feel like this bubble is going to burst soon, intelligent people will only tolerate so much. Chanel and Hermes are really pushing those boundaries.
These high fashion houses definitely see us as little luxurious mice 🐭🤣 I’m not above admitting that I have something of a shopping addiction and I’m refocusing my addiction to a healthier lifestyle (gym, *eating well) and saving my money for more life experiences. Only thing on my want list now is a Moncler puffer jacket 😬
We hold on to the magic melancholic memories of what that special person used to be and live for the few times that we are pleasently surprised. “Dump the guy!” your friends say. “Buy the bag!” your friends say.
Well, when it comes to luxury, it really takes to understand that they can definetly afford to hire all kinds of specialists that only work on how to trick us ! They've been using influencers for years in a super clever way, and, they started to open up about ads and partnerships pretty recently. I like the way you underline the difference between needs and wishes, Coco would hate all this nowadays consumerism, you're 100% right ! Once you get a timeless iconic piece, you're done ! Thank you for this video ❤️❤️❤️❤️
Dacob, what a delicious topic. I love how you talk in depth about just not fashion in general and bags and unboxings but the psychology behind it. One of the reasons I love your channel !
like the spinning wheel prize. you want to get a specific item you gotta spin it again and again until you get the desired item. you keep coming back...
Such an amazing video !!! Everything you said truly resonated! And like u said this is stuff that we know in our core but to hear it reinforced is mind opening!
I believe this is true to all big brands, not only luxury. I, as a consumer, everyday feel like at a battle to keep my cool and not overspend. Marketing today is so aggressive and strategic, it's crazy.
Best video ever!! Omg! The most profound honest talk !! I am going to focus on enjoying the pieces I already have!! Much love to you and everyone out there!! ❤️
Love your videos. I just started my own channel (this one) but in my personal channel I watch your videos always. Loved your new Versace Robe. Congratulations 🎉 Happy New Year
I can see that some want to go back to prove them wrong by making purchases with another one at your face. I had an experience where they tried tricking me into buying a cushion that was from target for 29.99$. The man at the home boutique in Puerto Rico said to me it’s “nine ninety nine”, in Spanish, I said “I’ll take it”, i gave him 10$ bill he looks at me and says I’m sorry I meant 99.99$. I looked at him and said you know what I’m never coming back here again, I can get all this stuff at target 🎯 in USA.
I’m so over the false rarity thing… I’ve missed out on so many “rare” items just because I don’t have a singular SA who will hold things for me as soon as they hit boutique.
What a great video, Dacob🙏 Its so sad, but its truth. We all know that, but to hear, that basically they make us mental patients, its harsh. They using something, that It was created by alphabet agencies. They did experiments and it worked. And thats why we now bombarded with constant commercials, scarcity . And its like , weaker more emotional ppl fall for it. Thats why , i think that women are more affected than men. Its something we always be thought, from early age, that we have to be beautiful, dress right, makeup, hair. I think we are even more conditioned by design, to become victims of this game. And its like addiction. I can decide not to eat certain food, and be successful , but any time i say myself, that i am not going to buy Chanel, this month, i fail 😳😂 and like you said we have to be more conscious in our buying decisions. . But its like constant fight within yourself. And creating scarcity, its really the worst thing for our emotions , it creates FOMO . I hope we will be healed , from this mental disease, in quantum world. Have a blessed day 🙏🧡
Hello my grandma has a denim Chanel bag. It has vertical stitches and it’s rectangular and very sturdy with light brown/caramel leather handles. The leather is still in a good condition and the denim seams to be very high quality. I don’t know if it’s an authentic bag or what model it is. Can you please help me know if it’s authentic or not? The stitches are vertical and don’t look like the classic Chanel stitches that create lozenges.
You need to bring the bag to an authentication. That way he or she can examine the bag and verify if the bag is authentic. Or take it straight to your local Chanel store. You realize you’re on TH-cam and there is no photo tool for TH-cam to post. Dacob is in Europe. Please go to your local that specializes in vintage items. Good luck🤞
So there is a herd mentality that I like to laugh about! Everyone running to the get the latest from the luxury brands, new restaurants to be seen at, and it goes on and on! People believe all the latest and greatest gives them cache! I have lived long enough and really get a hoot out of watching the fear of missing out mentality. I have 2 Chanel bags and of course their perfume. I’m careful not to fall prey to where the herd is flocking to.
One of the oldest tricks of sales is trying to make the person feel that they are lucky to be getting whatever you’re selling them, and that if they wait they may never have a chance again. Establishing urgency is something you’re trained in almost every job where you’re doing any type of sales and marketing, as I’m sure you know since that is the area where you’ve worked before. The sad thing with fashion is, that those techniques, while extremely successful and profitable for the brands, can also have damaging affects on insecure people and their self-esteem.
This why it is little bit harder for the brands (psychologist myself) to trick me to buy everything. I really think twice before I buy something and always ask myself whether the items fit a gap in my wardrobe and will serve me well (in terms of cost per wear) or if my heart only desires this item for flexing or status. In my country there are many wealthy people who do not wear logos (maximum is Rolex watch) and they are comfortable not buying luxury brands, but buy well made mid to high range designer clothes that last a life time. As a Hermes lover and buyer I think the highest level of self worth comes when you feel like do not have to buy/wear luxury brand to prove yourself.
This is why i haven't bought another chanel bag. I love the bags but im really, really not happy with the brand.
The brand has to be kind to thier customers.
Even though I'm not that interested in their bags (the majority of Chanel bags are shoulder bags, I prefer top handle bags), I would have been interested in a wallet / flap-style cardholder or other SLG. But in EVERY Chanel Boutique I've had unfriendly, bad customer service. So I never bought anything.
I love the history of the brand, but I can skip a brand that doesn't seem to take effort into good customer service easily. There are enough other, equally or even more beautiful brands out there. 🤷🏻♀️
I 100% agree!!!!
Can't wait when Hermes mania bubble will burst! It has already happened in Holland with tulip mania in 1636-1637. Dacob, it's your best video!
Super Dacob is Super brilliant , this is the kind of video we need at all times.
Thank you Claudia 🎆🧚♀️💖
Im so glad you addressed this issue. There are so many that are unaware that this is a real thing and that this is happening to so many of us.
Brilliant! This therapists agrees, especially re: skinnerian intermittent reinforcement shaping behaviors more than anything else!
I’m so not that way.... I get treat badly and I say bye bye!
Excellent content Dacob. All true! Luxury brands are playing with our minds. Look at the way they raised their prices in the past when there’s a world recession or catastrophe, with the most recent being COVID. They know people are depressed and want to buy something special for themselves to feel a little better. Chanel raised its prices 3 times in a year NOT because prices of materials or electricity went up but because they want to take full advantage of the world crisis 🙄 All the other luxury brands followed suit. What a mind F**k! “Treat ‘em mean, keep ‘em keen is the motto 😠 It’s so hard to find a decent well made bag these days without the ridiculous price tag. I feel like this bubble is going to burst soon, intelligent people will only tolerate so much. Chanel and Hermes are really pushing those boundaries.
I used to like Chanel but stopped buying. The quality isnt work the price they are asking.
These high fashion houses definitely see us as little luxurious mice 🐭🤣 I’m not above admitting that I have something of a shopping addiction and I’m refocusing my addiction to a healthier lifestyle (gym, *eating well) and saving my money for more life experiences. Only thing on my want list now is a Moncler puffer jacket 😬
I love when you dissect brand tactics! Thank you for another great video Dacob!
We hold on to the magic melancholic memories of what that special person used to be and live for the few times that we are pleasently surprised. “Dump the guy!” your friends say. “Buy the bag!” your friends say.
Well, when it comes to luxury, it really takes to understand that they can definetly afford to hire all kinds of specialists that only work on how to trick us ! They've been using influencers for years in a super clever way, and, they started to open up about ads and partnerships pretty recently. I like the way you underline the difference between needs and wishes, Coco would hate all this nowadays consumerism, you're 100% right !
Once you get a timeless iconic piece, you're done ! Thank you for this video ❤️❤️❤️❤️
Thank you for your wonderful comment Warning Shoes.
Dacob, what a delicious topic. I love how you talk in depth about just not fashion in general and bags and unboxings but the psychology behind it. One of the reasons I love your channel !
Thank you so much 🙏🏻🥰
like the spinning wheel prize. you want to get a specific item you gotta spin it again and again until you get the desired item. you keep coming back...
I can't be grateful enough for you, Dacob, for telling me about that stuff! I've always felt that but now it has become so clear and obvious!
GREAT video Dacob! Introduction to Luxury 101. I’m going to start calling you Professor Dacob!
Dacob, that's why I love you. That article from Psychology Today is the shit. You're the smartest and best-educated luxury TH-camr for sure!
Thank you so much Sacher 🙏🏻🥰🌈💖
Hi Dacob, this also applies to our relationships thanks for this. More power.
Such and interesting video! Thank you for talking about this !
🙏🏻🥰💖🌈🧚♀️
Such an amazing video !!! Everything you said truly resonated! And like u said this is stuff that we know in our core but to hear it reinforced is mind opening!
I believe this is true to all big brands, not only luxury. I, as a consumer, everyday feel like at a battle to keep my cool and not overspend. Marketing today is so aggressive and strategic, it's crazy.
Best video ever!! Omg! The most profound honest talk !! I am going to focus on enjoying the pieces I already have!! Much love to you and everyone out there!! ❤️
Lux brands are terrific @ increasing one’s supposed “wants into needs ”. You have to be strong willed to stay clear of the marketing bumf.
Here here 👏👏👏💖
What a thought provoking video. Thank you for another gem Dacob!
IT SO TRUE all bands do it my coach store tell better get bag and feel so bad when go to coach and not buy a bag
Spot on or what! Thankyou very much for reading this most interesting essay and your thought-provoking thoughts/commentary on it. Very interesting
loved this analysis Dacob - some times you need to step back and look at everything.x
🙏🏻🌈💖
agreed! it takes so much will power
Very interesting! For some reason, Purseonfleek immediately popped into my head, even before Hermes was mentioned!
Why not just buy what appeals to you when you see it if you can afford it rather than going over heritage hurdles?
Love your videos. I just started my own channel (this one) but in my personal channel I watch your videos always. Loved your new Versace Robe. Congratulations 🎉 Happy New Year
I can see that some want to go back to prove them wrong by making purchases with another one at your face. I had an experience where they tried tricking me into buying a cushion that was from target for 29.99$. The man at the home boutique in Puerto Rico said to me it’s “nine ninety nine”, in Spanish, I said “I’ll take it”, i gave him 10$ bill he looks at me and says I’m sorry I meant 99.99$. I looked at him and said you know what I’m never coming back here again, I can get all this stuff at target 🎯 in USA.
Personally, the psychopactic-narcissistic S&M "journey" made sense to me after reading Influence: Science & Practice
Wonderful article thank you for bringing it to light
You had me at BF Skinner
💖💖💖💖😏😏😏🌈
I’m so over the false rarity thing… I’ve missed out on so many “rare” items just because I don’t have a singular SA who will hold things for me as soon as they hit boutique.
What a great video, Dacob🙏 Its so sad, but its truth. We all know that, but to hear, that basically they make us mental patients, its harsh. They using something, that It was created by alphabet agencies. They did experiments and it worked. And thats why we now bombarded with constant commercials, scarcity . And its like , weaker more emotional ppl fall for it. Thats why , i think that women are more affected than men. Its something we always be thought, from early age, that we have to be beautiful, dress right, makeup, hair. I think we are even more conditioned by design, to become victims of this game. And its like addiction. I can decide not to eat certain food, and be successful , but any time i say myself, that i am not going to buy Chanel, this month, i fail 😳😂 and like you said we have to be more conscious in our buying decisions. . But its like constant fight within yourself. And creating scarcity, its really the worst thing for our emotions , it creates FOMO . I hope we will be healed , from this mental disease, in quantum world. Have a blessed day 🙏🧡
Love your Chanel, and that was a good read.
Thank you Kimberly 🙏🏻💖🌈
This makes senses n thanks for sharing my love. 🙏🏼❤️😘😘😘Sandy
Excellent Dacob!
🙏🏻💖🌈
Great video, Dacob!
Awesome video! I'm subscribing.
Hello my grandma has a denim Chanel bag. It has vertical stitches and it’s rectangular and very sturdy with light brown/caramel leather handles. The leather is still in a good condition and the denim seams to be very high quality. I don’t know if it’s an authentic bag or what model it is. Can you please help me know if it’s authentic or not? The stitches are vertical and don’t look like the classic Chanel stitches that create lozenges.
You need to bring the bag to an authentication. That way he or she can examine the bag and verify if the bag is authentic. Or take it straight to your local Chanel store. You realize you’re on TH-cam and there is no photo tool for TH-cam to post. Dacob is in Europe. Please go to your local that specializes in vintage items. Good luck🤞
I am the mouse at midnight on the lv website clicking refresh over and over.
So there is a herd mentality that I like to laugh about! Everyone running to the get the latest from the luxury brands, new restaurants to be seen at, and it goes on and on! People believe all the latest and greatest gives them cache! I have lived long enough and really get a hoot out of watching the fear of missing out mentality. I have 2 Chanel bags and of course their perfume. I’m careful not to fall prey to where the herd is flocking to.
I’m going to use intermittent reinforcement on my husband
Dope video
Interesting.
Quick unfiltered thoughts… FOMO, equivalent to getting pleasure from a spanking…. Yearning for acceptance into the club
Merci
Nice hair!!!
👏👏👏
we should start implementing live 'lux meditation' sessions. we will not be brainwashed!!!!!
Kinder surprise marketing!
No shade love, I know ur quoting thos but "high levels of psychpaty," translates into nothing.
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