Building the Ultimate GTM Strategy Playbook (Santosh Sharan, Ex-COO of Apollo.io)

Join us for another episode of The Inventive Podcast featuring Santosh Sharan, COO of RB2B (former COO of Apollo.io and former VP of Product and Growth at ZoomInfo), and Gaurav Nemade (CPO and co-founder at Inventive AI). Santosh shares his valuable insights on go-to-market strategy innovation. He discusses his experiences at ZoomInfo and Apollo, highlighting how he was able to disrupt incumbents by targeting SMB markets and innovating their sales approaches. He also explains the rapid growth of RB2B, which achieved $1 million ARR in just 16 weeks. He emphasizes the importance of alignment, goes over the biggest mistakes he sees in GTM strategy today, and some of the significant impacts he predicts that AI will have on sales processes.