Hello, thanks for your insight. I would appreciate it if you had used some imagery on the screen when talking about some of these topics such as in the end you mentioned Verizon's rebrand. I personally don't follow stuff like this so seeing what is was vs. what it is now would be cool to see. Thanks
Thanks for the feedback! You bring up a great point about making sure everyone is well informed. I’ll definitely keep that in mind for future episodes! If you want to know more about the Verizon rebrand, I took a look at it in an earlier episode of the show: th-cam.com/video/XPNwL3M2WHA/w-d-xo.htmlsi=Ef6F8qpNzyPrxCMA Thanks for watching!
Minor note. Keep the camera and your notes close to one another. Either right above or below. That way you won't have to turn away from the camera to check them.
The yellow was a great way to highlight action buttons. It’s really weird that they’ve gone this direction. I’m all for rebrands. I think PayPal was due for one but this is not it. It looks so horribly generic 😫
Rebrands like this devalue the work designers do by giving the impression to others that they "could've done that." Yeah, I don't see much of a difference or passion
Its the work of designers to know and communicate efficiently the proper impression of their work. the complexity of a design solution is not a representation of how good it is, as a matter of fact , anybody can make things complex, it takes great and trained minds to make things simple while retaining the soul and essence of its existence. Thats what the creative's role is. its the ability to synthesise complex ideas and project a solution to communicate it simply.
You make a great point! Simplicity does take a lot of thought and restrain. Those types of design decisions do require a lot of skill and experience, which Pentagram has no shortage of. I appreciate the counterpoint! Thanks for watching!
I agree with you with everything but you take about yellow color. I believe the yellow was outdated, although I think the yellow should have been updated with a different hue.
Great point! I didn’t even think about changing the hue of the yellow! That would work a lot better than keeping the same yellow from the previous brand. Thanks for watching!
i love when rebrands are only choosing a typography and even use just a letter to a logo. Where is the artistic view? its all looking the same nowadays.
You’re right! Many major rebrands have been relying heavily on typography and monograms over icons and illustration. I’m interested to see where design goes from here! Thanks for watching!
Don’t get me wrong. I still feel like there’s plenty of talent at Pentagram. At this point though, many of their partners seem set in their ways. They may have been able to pull this off a decade ago. Today, there are so many more talented studios and designers, it makes me question the value that Pentagram really brings. Thanks for the comment! These types of conversations are the reason I started the show.
Thanks for the question! Are you talking about the agency? I can definitely do a review of them! Their style is very strong and it comes through in all of their work.
@@ziggythedesigner yeah the agency, I’d love to hear ur perspective on some some of their older stuff and some of their more recent projects ? Aesthetics seems to be moving faster than ever
Its not the designer if the brand is treated like they are a start up to me. Input and push back should be part of the design process to me. If resistance never happens the rebrand is less accurate.
This is a great question! Having worked on both agency and client side, I feel like it’s both. It’s the job of the agency to present the work. If the work doesn’t meet expectation, blame falls on them. On the other hand, it’s ultimately the client that moves the project forward. If they aren’t pushing the agency to provide different creative options, they’re to blame for lack of diligence. This is why relationship management is so important between agencies and clients. A great relationship allows both sides to work effectively and to share responsibility of the project. Thanks for the question!
Hello, thanks for your insight. I would appreciate it if you had used some imagery on the screen when talking about some of these topics such as in the end you mentioned Verizon's rebrand. I personally don't follow stuff like this so seeing what is was vs. what it is now would be cool to see. Thanks
Thanks for the feedback!
You bring up a great point about making sure everyone is well informed. I’ll definitely keep that in mind for future episodes!
If you want to know more about the Verizon rebrand, I took a look at it in an earlier episode of the show: th-cam.com/video/XPNwL3M2WHA/w-d-xo.htmlsi=Ef6F8qpNzyPrxCMA
Thanks for watching!
That ribbon above for your brand isn't working it's killing and obstructing the view, move it below
Thanks for the feedback! I’ll take a look at the ribbon for the next video!
@@ziggythedesigner id just take the white fill out, should still be readable
Or put it under the title box
Minor note. Keep the camera and your notes close to one another. Either right above or below. That way you won't have to turn away from the camera to check them.
Thanks for the feedback! Definitely trying to find a solution for this haha. Thanks for watching.
The yellow was a great way to highlight action buttons. It’s really weird that they’ve gone this direction.
I’m all for rebrands. I think PayPal was due for one but this is not it. It looks so horribly generic 😫
It’ll be interesting to see how this brand evolves over time. Right now though, I’m really missing the yellow too.
Thanks for watching!
Rebrands like this devalue the work designers do by giving the impression to others that they "could've done that." Yeah, I don't see much of a difference or passion
100% agree! It devalues the standard even more when it’s with a high-visibility project like this PayPal one.
Its the work of designers to know and communicate efficiently the proper impression of their work. the complexity of a design solution is not a representation of how good it is, as a matter of fact , anybody can make things complex, it takes great and trained minds to make things simple while retaining the soul and essence of its existence. Thats what the creative's role is. its the ability to synthesise complex ideas and project a solution to communicate it simply.
You make a great point! Simplicity does take a lot of thought and restrain. Those types of design decisions do require a lot of skill and experience, which Pentagram has no shortage of.
I appreciate the counterpoint! Thanks for watching!
finally the algo gives me something good. didnt even notice this tacky rebrand and i use paypal every day
I agree with you with everything but you take about yellow color. I believe the yellow was outdated, although I think the yellow should have been updated with a different hue.
Great point! I didn’t even think about changing the hue of the yellow! That would work a lot better than keeping the same yellow from the previous brand. Thanks for watching!
Great Work! Keep it up ❤️
I appreciate the kind words! Thanks for watching.
i love when rebrands are only choosing a typography and even use just a letter to a logo. Where is the artistic view? its all looking the same nowadays.
You’re right! Many major rebrands have been relying heavily on typography and monograms over icons and illustration. I’m interested to see where design goes from here!
Thanks for watching!
Great work with the video. Just a suggestion, fill in the rest of the video with some background music aswell. Keep it up :)
Thanks for the feedback!
That’s a great note! I’ll take a closer look at some background music for the next episode.
Thanks for watching!
bad teams in cool uniforms, literally the empire from star wars
Great reference! Happy to meet a fellow star wars fan! Thanks for watching.
I'm so excited when youtube recommends a channel. Keep up the work! This was an amazing video and I'm sure you're only gonna grow from here.
Thank you for the kind words! I’m glad you liked the video.
They changed almost nothing, and what they did chance was just removing the fun
My thoughts exactly!
That's what Pentagram does. Everyone in that agency is a senior citizen waiting for the time they expire.
Don’t get me wrong. I still feel like there’s plenty of talent at Pentagram. At this point though, many of their partners seem set in their ways. They may have been able to pull this off a decade ago. Today, there are so many more talented studios and designers, it makes me question the value that Pentagram really brings.
Thanks for the comment! These types of conversations are the reason I started the show.
Why are the white blocks on-screen (e.g. logo block on top and "THE MOST USELESS..." on the right) not aligned to the other elements? They look so bad
hey bro, can u do a review of Accept & Proceed - what are your thoughts ?
Thanks for the question!
Are you talking about the agency? I can definitely do a review of them! Their style is very strong and it comes through in all of their work.
@@ziggythedesigner yeah the agency, I’d love to hear ur perspective on some some of their older stuff and some of their more recent projects ? Aesthetics seems to be moving faster than ever
I’ll take a look at them for sure! Stay tuned 👀 Thanks for the suggestion, and thanks for watching!
Great essay.
I appreciate the kind words! Thanks for watching.
@@ziggythedesigner I appreciate the time and research it takes to make a great video. Cheers.
Its not the designer if the brand is treated like they are a start up to me. Input and push back should be part of the design process to me. If resistance never happens the rebrand is less accurate.
That’s a good point!
who is to blame. the client or agency?
This is a great question!
Having worked on both agency and client side, I feel like it’s both. It’s the job of the agency to present the work. If the work doesn’t meet expectation, blame falls on them.
On the other hand, it’s ultimately the client that moves the project forward. If they aren’t pushing the agency to provide different creative options, they’re to blame for lack of diligence.
This is why relationship management is so important between agencies and clients. A great relationship allows both sides to work effectively and to share responsibility of the project.
Thanks for the question!
rly nice vid
Thanks for the kind words! Glad you liked the video.
I'm gonna say it ……
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Pp 🤣
Amazing video ! I am shoked you "only" have 98 followers (99 with me now ; )) keep going, I am sure you'll be successful !
Thank you for the kind words! I appreciate the support. Thanks for watching!
@@ziggythedesigner Do you have a Linkedin account ? I wanna share your work to my network : )