Will Comet become the new “NIKE” of India? | GrowthX Wireframe
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- เผยแพร่เมื่อ 11 ก.พ. 2025
- The Indian sneaker wave is on a rise. The industry is expected to get to the size of ₹21,000 Crore. And Comet is one such desi torch bearer of this wave. With a valuation of more than ₹160 Crores, this company is crushing the mass-premium category like noone else. Watch the video to dive deep into this interesting one-year-old startup and learn more about the sneaker space.
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Timestamps:
00:00 - Intro
01:30 - History of Sneaker Wave & Drop Culture
03:29 - One SKU Masterstroke
06:22 - Affordable Positioning
09:01 - Building Cult Communities
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Voice is not good in this video
Love the piece, I feel Comet needs to release some statement shoes / silhouettes that are unique like a Yeezy 350 silhouette or an AirJordan 1 silhouette to really own the game. Cant wait to see what more comes out of the lab though!
So nothing on the RnD was mentioned other than that they create soles in India that even Bangladesh and other neighbouring countries do. All just influencer marketing and paid promotions to create a hype on a premium priced product.
Edit - nothing of value in replies below.
True, yes as I known they are making sole in india but the upper is imported and it's definitely not in Indian that's why the comet also not mentioned anywhere about the made in india.even I have a doubt about they are making there sole or not.
Dude you probably understand lot less about Business. It's not about making something in India only. One can get decent shoe manu. from Kanpur itself. That is not the point. When you starting out you got to make brand identity and collect the resources from wherever you can to make that happen. Once you have brand you can focus on localizing different part of your product because now you got a brand you got cashflow and now it's safe to invest in manufacturing.
@@yashkhd1100 dude it's not about business or future imaginary products what I am talking about, it's the current setup which is being marketed here. No one talked abt the business model, read again .
Irrespective of their marketing RnD throughout the video I hear only sole made in India without any specifications on the USP or comparative study on sole comfort etc.
Even ba
@@yashkhd1100dude no one is talking about business strategy here. No one is talking about the future of their business or future products they will provide. You are free to chase that horizon. Read again probably you will understand that I was mentioning the marketing based on RnD only states sole made in India while no mention of the USP or comparative comfort of the sole compared to all giants like Nike Adidas that make it next door in Bangladesh with much higher tech and comfort through their RnD.
@@yashkhd1100 you understood far less on the point being discussed. Bro, I am talking abt the price and placement of the product. They are hyping on the extensive RnD in house but all they could back on it is sole with no USP to established brands. So how do they justify their prices. And in video the owner claims product comfort and style at half the price. If you are willing to fund their brand development without any facts feel free to do so with your own money.
Businesses dependent on a single fashion trend fall off
Falls*
@@ShreySingh-bg1yb if it would've been "business" then this stands right
@@nairmanish 😂 my bad 🤦♂
This company is having single design with different colors. I don't think they know how to run a business... Lol
@@SwapnilGawand the design is clearly inspired from Bapesta, which was again inspired from Nike. Dupe of a dupe.
If its price doesn't match the build of other brands, which are upcoming and giving other brands its run for its money then it is not worth the craze. Hoka, asics are doing insane job.
Delivering insights with drip, what else does this channel have in store?
Glad you liked it!
If it's price stay under 3000, it will take a good market share in the segment of sneakers
I was waiting GrowthX. Now it’s here, new episode of Wireframe ❤
Would have loved to see some comparisons with equally compititive brands and some potential roadblocks. The startup that's doing everything right sounds too good to be true.
Ordered the shoes. The comfort, design, the colour scheme, the packaging, the steadiness, quality, and the presence after wearing an outfit. It just goes super good. Over all love this brand and giving the best for the buck.
I'm a sneaker collector btw Excellent colorways excellent designs that comet name doesn't sound that premium personal opinion
So Mr. sneaker collector don't you think that this "comet" company is ripping of Nike's orginal Air Force 1 and Jordan Design and just adding a weird star like shape instead of nike's wosh ? as also overcharging heavily for their rip off sneakers ?
Half of the comment section is just dissing comet for no reason! Its high time we start appreciate the good indian brand..
Bhai kiss bt ka indian brand
All of thier shoes are made in freaking china
@@Chiga-lt6vq everything is not about manufacturing. Nike and Adidas are American brand manufactured in chinaa but still USA is beneficial from it. USA earns in trillion and give China in billion
@@Shubham_Bahirat what ?!dude everything is about manufacturing
India ki population dekho, you cannot claim to be an Indian brand when your whole product is made in china
Ur just another Micromax then
@@Chiga-lt6vq i understand ur point, but still better than buying Adidas or Nike. Homie it's indian brand means if it went global all the money will come to India. Even if not in manufacturing still the designers, artists, CEO and management will earn in billions.
@@Shubham_Bahirat how are they better than nike and adidas , just coz the company is indian ?
In no way they are near nike or adidas especially in the flagship segment
Plus they look ripoff
Rather buy bata or Sparx or some shiet
You didn’t mention that the brand is literally a copy of Bape. They do have a good price point. But they need to come up with unique silhouettes.
checked out the brand, yup Comet seems to have copied even the design essence of Bape's logo. I feel their current silhouettes arent a issue but they definitely need to come up with unique designs of their own.
and bape copies nike designs😂
@@emvarad It means it's coping 2 times 🤣🤣
😂😂 true, i mentioned that too @@emvarad
Great branding, packaging, colorway and collabs. Wish I could say the same thing about the quality of the shoes. Creases in 3 days. So I'm comparing these with the 20+ AF1s I've worn over 17 years, these don't even come close to the quality they offer. Got myself 3 pairs of Comet but probably won't pick another for a bit.
I really love the concept drops they do. Was fascinated seeing the Mango one
Like the way of Explaining things and Meanings.🙌🏻
Loved it. Great content !!😊
Trust me , comet may become nike of India if they work on a bit better marketting ,a new variety of shoes (shoe shape and design not only changing colors or patches) , and at last restocking the sneakers as it is a problem
Still expensive at 4299/- for the value they provide. The hype isn’t as huge and the shoe design is also pretty average most of the times.
Part of the reason why Jordans fly is because they come with an entirely new design style with every drop.
They look like cheap imitations of AF1.
@@rogerkirtiYes
@@rogerkirti a ripoff of the Bapesta sneakers which was a ripoff of the AF1’s.
I’ve mentioned it many times in their insta page but they keep deleting/hiding it
@@rogerkirtiExactly. And will probably have the same fate as Bape sneakers.
Appriciate mfs , support indian brand . Air force ki okat tou nahi hai kharidne ki kam se kam ye log 4000 mai tou de rhe hai. It's a great price strategy . Na hi cheap mai ata hai na hi expensive hai . You guys don't know about marketing strategies bro if yo u can't afford it than stop criticising all the time about the price . It is providing great quality at this price . You can't even imagine how good they are as compared to other brands like nike Addidas .
They still aren't well known as a shoe company. If you wore this and went out people will think if you wearing a nike rip off. One of the main reasons people refrain from buying this shoe.
Wow It's shocking to see how big is the sneakers market
Loved the insights thanks for sharing ❤
Glad you loved it!
Only Genz will pay for a shoe brand that is new and charges a premium. As a millennial, I ask myself why should I pay for a new brand and I find myself buying a Nike which is 50 yr old.
Thats the difference
I am gen z and won't pay any premium for such a brand. I'd rather spend my money on Nike, Adidas and if I want to spend more money then I will go for New Balance, and that's it.
One simple reason is GenZ and people generally are looking for different brands to stand out from the crowd. Nike is not an aspirational brand like before. Today, people tend to wear products made by a friend rather than a multi-national company because it doesn't excite them - I think you get the point. People love authentic, relatable stories which newer, smaller brands and their founders convey.
@@shaikaftab1199 people love authentic, true. But this brand clearly looks like a nike knockoff, which it is.
Well most of the people who buy Sneaker are in for the look ! These guys have cracked the design game and the current silhouette gives so much scope for creating great colorways. Nike, Adidas havent really released something unique in recent times, jordans are pretty common now and the best one are extremely expensive ... these i feel might just stand out more, very affordable and if they can create the buzz and have a good reselling market... we get our very own Nike
4.2k for a sneaker is premium price? Dude thinks he can get a Nike below 7k
Really love their black slides and the crater one 😍
I have been following this brand and the whole approach they have taken for marketing is amazing!
And the product is definitely worth the hype, It feels like you’re wearing a 15k shoe when it’s on your feet.
Amazing!❤
I have been using these comet black sneakers Jugnu which you showed in the video and the shoes glowing at night is kind of gimmicky tbh. Anyways I bought it because I needed a pair of black sneakers cuz I am already using a white Nike AF1 and I feel like a black sneaker and a white sneaker can never go wrong with any outfit. Surprisingly after wearing for few months I felt like COMET was definitely more comfortable than the AF1's . But the problem with the COMET sneakers is they crease quicker .
Love the brand! So cool 🥶☄️
I also have a Comet special edition Jugnu . I think they only launched 10000 of these . These alsneakers are also comfortable based on the price. Ofcourse not at the level of Puma , but it's great.
Majority of the material used is synthetic leather, synthetic nubuck which is super cheap and extreme low quality. These materials will flake and deteriorate with time especially in a hot and humid climate like India.
They've got a long way to go
Love their designs but even puma slipstreams or nike ebernons come under 4000 at the time of sales. So why would customer choose Comet over a reputed brand like Nike, Puma or Adidas. I think their Pricing should have been in between 2500 & 3500. For 4200 they are really expensive and definitely not the hype for me.
The thing is i love how we are progressing in this , but comet just looks like an extended version of what bape was in 2000s if we are terming it desi or indian we need to change it in that manner and make the silhouette universal something which gully labs has a taste of.
They're very good with their designs btw. I took one look at a friend's shoe at my doorstep and was like wow I need this, didn't notice the logo earlier but then I started getting Comet ads on Instagram and found it there 😂 And now I'm intrigued and here. Good product speaks itself. Great trajectory in such a short time!
Congratulations!
Their designs seems like a copy version BAPE
I wonder if Nike will also sue Comet, like they sued BAPE for Logo infringement.
Great Video..
Bro its sneakers trend only live till max 5 years
Don't know why people are bashing a homegrown brand. From my personal experience, Comet not only produces their own soles, but also it is super comfortable. I have flat foot, still I can walk all day in those shoes without any discomfort which I faced in almost every other sneakers rest alone the Indian ones!
Other Indian sneaker brands are cheaper in price & quality both, atleast comet doesn't compromise on that. Although they are highly inspired by Nike & Bape, but their colour combination are far better than them.
Only downside of this brand is that they don't have a very unique silhouette & the upper leather is not like Nike Jordans, so it creases very soon. I hope they will improve in these aspects as the company grows.
Paid video?
200%
Yes
Interesting wedge in an extremely competitive category.
Wonderful!!
Little advice - please fix your audio 😊
China per capita number is definitely wrong!! Correct it
Proud owner of a comet shoe and let me tell it really loves up to the hype
Shape of the shoes is far more suited to my foot structure (wide) which generally most Indians have
Loved the way they think about their designs and the limited sneaker drops they do!! 😍
They still don't understand it, this is not going to work as the shoes are just the same style with a logo people don't even identify.....nike are sold more nowadays for that logo...rather than their use...or comfort.
Can't understand why people don't get this simple thing.
I had Nike's and Adidas but I didn't buy comet for logo, I bought it for its unique style and comfort at such a competitive price tag, I'm more proud about having comet than those big namesake brands
That is cult following they going to get if they continue the same way, Nike's or other brands will never compete at that price and another thing that's missing in the video is all their sku's are of same price makes it even better for a customer to make a decision
No, nike sold aspiration to the young generation through athletes. Comet should partner with the sportsmen/women to increase their brand value
Brother tell me how do they manufacture shows , how do they contect manufacturers and I have many question to ask where should I start from I don't know . please make seperate video on it by using example of any company
But why copy Bape?😅
for Airjordan india is the third largest market my Fren
Great !!
I may say redtape is better and its way way ahead
Full copy brand hai redtape copying all puma nike reebok adidas croc
@ashutoshpadhy2363 so you think simbas are not copy and dont you think blazers are the copy of converse so its a full circle and really they have created some good unique designs by taking inspiration the feel is good i have a puma slipstream of 10k and a red tape of 2200 almost and they are much more comfortable btw ass licking of away brands doesnt going to give you anything try rare rabbit then
Redtape is still Better.
Needs a case study on them also.
Those who doesn't know about the brand will definitely say that it's copy of nike (speaking of personal experience) , I've bought X Lows Dark , feels very premium, is very comfortable, even though everything feels great , it's just hard to accept that it's worth the money spent . It's definitely worth the money spent, but I think it's only because of the brand value is still not so high and the type of validation which everyone gets while wearing a nike , you don't get that here . I bought this shoes only because I like to have Indian brand products so validation of others doesn't bother me but it bothers to most of the other people who consider themselves as a sneaker head.
Love their shoes ❤️❤️💯
One fact that was not checked by you is that they have physical stores, literally opened one recently in Ahmedabad next to JayWalking... Saying that it's a pure D2C brand is kinda wrong...
I was one of the first set of customers last year, really curious and bullish for an Indian sneaker company. The shoes, while they look great, are of low quality. They crease so easily that it is not even funny. Investing in a shoe tree for a 4000 rupee shoe is where I am at, but they do look cool. So, the strategy has worked, but the quality is nowhere close to the premium shoes.
7:59 none of them look like 10000 rupees shoes. Not even 2000 rupees.
Ikr
Lol just say you can't even afford 2k shoes
@@vnod-1683 I am may be poor but i do have class. Also, I don’t want to look poorer than I already am by wearing those.
BAPE are like 5x+ more priced. People need to calm down and appreciate a desi brand which is trying to give an alternative which looks and feels different. Go spend your time and money on foreign stuff or wait for last season 40% off 😂
Ah 4k is expensive for these
I wanted to try these, so ordered it, and returning it now. The fittings are the worst🤦♂️
You say 160 crores but I've never even heard of it, this looks like a promotion video
They are selling nice designs
It’s expensive for the value it provides.
I feel the audio could be better if place the mic closer to your mouth.
BAPE crying in corner..
Well, the design looks like a blatant copy of Nike iconic sneaker AF1, and it feels like there's a lack of originality here. While the build quality might be decent, it's hard to appreciate it when the shoes don't bring anything new to the table.
This video looks like a collaboration where a positive image of the sneaker brand is being promoted. I am in full support of Indian brands but not the ones which are a rip off. You should consider Thaely shoes instead. They are creating a positive impact to the environment and not a copy of any sneaker silhouette.
The resemblance to the original is just too strong, and it makes me question the creativity and effort put into this product just by adding differ color patterns.
Make video on meragi wedding planner startup
Make an insightful video on theobroma
I always feel growthX as an advertising agency🤷🏻
Also those gully labs mannnn 😢
I'd rather give it to Jordan, Nike and Adidas than give so much money to a new brand
Is 160 cr. Revenue or brand valuation? 🤔
I think Valuation 🫠
Its a loss making but high potential company
@@r0h1threddy how do you know that its loss making?
@@thebusinessclub882 I have watched the founders interview with elevation capital and by analysing the company we can easily understand that the scale they are operating hardly covers their r&d salaries and operating expenses
I personally like their quality than air force 1
Snecker business m deep video banaiye
at that price point id rather get a nike
I still noticed comet has no name of comet as compared to nike and adidas. specially they are new in market.
Shoe looks good but symbol naa bro
Dammnnn!!🔥🔥🔥
Promotion is the game but it's a success only till funding lasts
Woah!!!!
Love what Comet stands for. I’m a fan of their sneakers. The design and comfort is unmatched 📈
how much you reditor charges per month pls give rough idea
to increase your views u guys need to make the video title small . i feel .try it may workout
Pehli bar nam suna hai bhai
All of this will seem God, unless you search for a Bathing Ape and realize comet copied everything
if i buy any sneakers, i will buy these.
4000+ 💸 no way its expensive
yeah checked price this shoes nearly same as adidas and nike
Single design with different colors. What a business strategy!!! Lol
Bro doesnt know the differnce between growing and "DISRUPTING"
You need to work on your audio.
who told u that they have no stores
Awsome
Comet Force 1's
Bro, the brand feels like pure marketing. Dont get me wrong, Im a staunch supporter of indian brands, but this company isnt doing much, their designs are pretty mid, their shoe quality isnt noteworthy either, the price is good, but, whats the point if youre gonna deliver something that people only would buy for the price and not the shoe itself
It's a copy paste brand. The initial curiosity will fizzle out soon unless they innovate on designs and collabs. Afterall 4k isn't cheap, and neither are these focused on foot comfort (sports shoes are better for that)
I am going to buy comet sneakers.
never heard of this product..is this a paid promotion from Comet :)
What a black man set the trend and made billion dollar industry 🫵🏾🫣✊🏾🧨🫡
Looks more copy nike airforce and Bape shoes. Logo is definitely copied from BAPE. 😂😂😂
Ye shoes company dubega