7 Tricks Gucci Uses To Make You Buy Its Products

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Gucci is an Italian luxury fashion accessories company that celebrated its 100th anniversary in 2021. This makes it one of the oldest Italian fashion labels in operation today.
Like many bag brands of their time, they began as a luxury luggage manufacturer for high-class society. They've evolved and expanded into sports, lifestyle, and luxury accessories under many brand names. But the Gucci name, in particular, has become a symbol of status, exclusivity, and financial abundance.
This is true even among the middle class, for whom buying even one Gucci could mean sacrificing other needs or desires for this one symbol of wealth.
How does Gucci convince people that their bag is worth upwards of $3000 or $10,000 for a cape? What psychological tricks do they use to generate the aura of prestige around their bags?
Whether you're a marketing professional or someone who aspires to be a savvy consumer, we could all learn a lot from this beloved Italian brand.
Number 1. They Know YOU (00:52)
Gucci invests heavily in "psychographic segmentation". This allows them to communicate with each target audience while speaking directly to that group's desires, lifestyle, activities, and interests.
Number 2. They Exploit Your Triggers (02:16)
People like to think they make autonomous buying decisions. That's rarely the case in the real world. A large number of your buying decisions are not logical. They're not generated through free will.
Instead, they result from a brand like Gucci pulling a trigger they have identified through using data analytics.
Number 3. Logo Mania (03:39)
The logo is huge and often all over the product for good reason. It announces itself when it enters a room.
It proclaims you're wearing a Gucci product. And because important people wear Gucci, you feel important by wearing something with the logo.
Number 4. Perceived Value (04:13)
Gucci has gone to great lengths to create a perceived value that people are willing to pay a premium for. First, Gucci sold us on the idea that fine Italian leather and superior craftsmanship are worth a higher price, even though there's no scientific proof of that. Then they sell us the exclusive services, which in some cases may be on par with other retailers.
Number 5. Sleight of Hand (05:25)
When someone pays a lot for something, they may feel they have to justify their extravagant purchase to themselves and others. This leads to a mental bias in favor of the expensive purchase.
In the case of Gucci, you encounter several biases. But the most important is "confirmation bias".
Number 6. Exclusive Inclusivity (06:59)
As with many brands lately, Gucci has begun promoting itself as an inclusive brand. They want their brand to appeal to "everyone" regardless of gender. While most will probably agree that inclusivity is generally a good thing, it's important to realize that this is yet another psychological trick.
Number 7. Influencer Allure (08:42)
Gucci has worked hard to build its brand equity by creating an association of the brand with the rich and famous. They've done so by keeping their price point out of the reach of most people.
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2 years, 3 comments. Woe😢

[@faizaab1234]

Hi. Thanks for making the great video. Is it possible if you make the same video like this but for different well known brand as well?

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