The Mysteriously Elusive Business Case for Sustainability - Living Between Worlds 6.1

What's the business case for sustainability-and perhaps as importantly, what's the sustainability case for business?
In this thought-provoking opening session of our sixth season, we explore fundamental questions about business's relationship with the living world. Moving beyond simple profit metrics, we examine what businesses are truly "good for" and what might be possible if we conducted business as though we actually belonged to the living systems that sustain us.
The conversation features Paul Herman of HIP Investor presenting compelling market data, while participants unpack the psychological, cultural, and systemic barriers that keep organizations from seeing and seizing sustainable business opportunities, and explore what a business case actual is-and isn't-and why the business case for sustainability remains "mysterious" despite mounting evidence of its value.
Key highlights include:
Challenging the persistent myth that "doing good" must cost more
Understanding "submerged value" - the hidden benefits and risks that traditional business metrics miss
How fragmented thinking prevents companies from seeing systemic opportunities
Reimagining business's role in creating a thriving world
Examples of companies successfully bridging profit and purpose
The session brings together business leaders, sustainability practitioners, and change makers in a nuanced exploration of why sustainable business remains elusive for many - and how some organizations are cracking the code.
Part of the monthly Living Between Worlds "conversation for possibility" exploring how to live and work together in times of tumultuous change.
Let us know in the comments below what this conversation provoked for you.
And join us next time, on the third Wednesday of every month from 12:00-1:30pm Pacific time. Register at bit.ly/LivingB....
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Who joins these conversations? Executives. Sustainability professionals. Investors. Activists. Entrepreneurs. Seekers. Up-and-comers. A poet or two. And you!
"Because people are hungry for meaningful conversations that move worlds. Let’s have some!"
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