3 pillars of moving SaaS up market: product, pricing and positioning with Kyle Racki @Proposify
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- เผยแพร่เมื่อ 7 ส.ค. 2024
- saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by saas.group/, a serial acquirer of B2B SaaS companies.
In episode #32, Anna Nadeina talks with Kyle, Co-Founder and CEO at Proposify, the online proposal software that gives you the control and visibility you need to better manage your sales document process.
----------Episode's Chapters-----------
00:00 - Introduction and Background
03:37 - Building Proposify
08:25 - Moving Up Market: Product, Positioning, and Pricing
13:28 - The Mistake of Hiring a Sales Team Too Early
15:59 - Aligning Marketing and Sales
23:58 - Developing a Content Strategy: Identifying Content Pillars
26:49 - Personal Branding: Sharing Experiences and Data
34:11 - Proposify's Vision: Becoming an Enterprise-Grade Tool
39:21 - Lessons Learned: The Biggest Win and Failure
43:55 - Growth Hack vs. Systems: The Importance of Hiring Great People
Kyle Racki - / kyleracki
Proposify - www.proposify.com/
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Came across this channel and got hooked. Informative content. Subscribed!
that's awesome, thanks for the feedback!