3 pillars of moving SaaS up market: product, pricing and positioning with Kyle Racki @Proposify

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  • เผยแพร่เมื่อ 7 ส.ค. 2024
  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by saas.group/, a serial acquirer of B2B SaaS companies.
    In episode #32, Anna Nadeina talks with Kyle, Co-Founder and CEO at Proposify, the online proposal software that gives you the control and visibility you need to better manage your sales document process.
    ----------Episode's Chapters-----------
    00:00 - Introduction and Background
    03:37 - Building Proposify
    08:25 - Moving Up Market: Product, Positioning, and Pricing
    13:28 - The Mistake of Hiring a Sales Team Too Early
    15:59 - Aligning Marketing and Sales
    23:58 - Developing a Content Strategy: Identifying Content Pillars
    26:49 - Personal Branding: Sharing Experiences and Data
    34:11 - Proposify's Vision: Becoming an Enterprise-Grade Tool
    39:21 - Lessons Learned: The Biggest Win and Failure
    43:55 - Growth Hack vs. Systems: The Importance of Hiring Great People
    Kyle Racki - / kyleracki
    Proposify - www.proposify.com/
    Subscribe to our channel to be the first to see the interviews that we publish twice a week - / @saas-group
    Stay up to date:
    Twitter: / saas_group
    LinkedIn: / 14790796
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ความคิดเห็น • 2

  • @KatlegoMasego
    @KatlegoMasego หลายเดือนก่อน

    Came across this channel and got hooked. Informative content. Subscribed!

    • @saas-group
      @saas-group  หลายเดือนก่อน +1

      that's awesome, thanks for the feedback!