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Repeatable processes in SaaS for sustainable growth with Ferdinand Goetzen @The Growth Syndicate
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by saas.group/, a serial acquirer of B2B SaaS companies.
In episode #43, Anna Nadeina talks with Ferdinand, Founding Partner at The Growth Syndicate, helping b2b founders and professionals achieve sustainable growth.
-------------Episode's Chapters--------------
00:00 - Introduction and Background
03:36 - The Shift to Sustainable Growth
09:43 - Investing in Marketing for Long-Term Success
13:15 - Solving Clear Problems for Customers
19:21 - The Importance of Clear ICP Positioning and Messaging
24:44 - Starting a New Company with Sustainable Growth in Mind
26:52 - Selling the Product and Getting Paying Customers
29:05 - Shifting from Growth at All Costs to a Sustainable Model
35:33 - Outbound Sales and Leveraging Networks
38:41 - Generating Demand and Establishing Thought Leadership
41:53 - Success Story: Building a Brand and Community
43:48 - The Pitfalls of Raising Too Much Capital Too Early
46:23 - The Hack: Tapping into Other People's Networks
The Growth Syndicate - www.thegrowthsyndicate.com/
Ferdinand Goetzen - www.linkedin.com/in/ferdinandgoetzen/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - www.youtube.com/@saas-group
Stay up to date:
Twitter: SaaS_group
LinkedIn: www.linkedin.com/company/14790796
มุมมอง: 17

วีดีโอ

Shifting from SaaS growth to profitability with Zandra Moore @Panintelligence
มุมมอง 297 ชั่วโมงที่ผ่านมา
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by saas.group/, a serial acquirer of B2B SaaS companies. In episode #42, Anna Nadeina talks with Zandra, CEO & Co-Founder at Panintelligence, a business intelligence and analytics platform. Episode's Chapters 00:00 - Introduction and Background 03:32 - Inception of Pan...
Bootstrapping SaaS to profitability, focusing on the customer with Philippe-Antoine Lehoux @Missive
มุมมอง 6316 ชั่วโมงที่ผ่านมา
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by saas.group/, a serial acquirer of B2B SaaS companies. In episode #41, Anna Nadeina talks with Philippe, CEO and founder of Missive, Collaborative email and threaded group chat for productive teams. Episode's Chapters 00:00 - Introduction and Background 07:12 - The I...
Business valuation factors in b2b SaaS acquisitions with Pascal Levy-Garboua @NoosaLabs
มุมมอง 48วันที่ผ่านมา
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by saas.group/, a serial acquirer of B2B SaaS companies. Episode 40 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Pascal Levy-Garboua, the CEO of Noosa Labs. Episode's Chapters 00:00 - Introduction and Comparison of Noosa ...
Finding the right acquirer to expand SaaS business globally with Cornelius Frey @Opinary
มุมมอง 1214 วันที่ผ่านมา
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by saas.group/, a serial acquirer of B2B SaaS companies. In episode #39, Anna Nadeina talks with Cornelius, Co-Founder at Opinary, and CIO / CEO of the SaaS division at Affinity Global. Episode's Chapters 00:00 - Introduction and Background 02:25 - Opinary's Evolution ...
How to grow your SaaS through acquisitions with Matt Cole @SUMA SaaS
มุมมอง 5214 วันที่ผ่านมา
How to grow your SaaS through acquisitions with Matt Cole @SUMA SaaS
How to nail your SaaS business acquisition as a seller with Francois Lanthier Nadeau @SaaSpasse
มุมมอง 5221 วันที่ผ่านมา
How to nail your SaaS business acquisition as a seller with Francois Lanthier Nadeau @SaaSpasse
Billion-dollar SaaS culture with Alina Vandenberghe @Chili Piper
มุมมอง 7221 วันที่ผ่านมา
Billion-dollar SaaS culture with Alina Vandenberghe @Chili Piper
Sustaining rapid growth of your SaaS business with Christoph C. Cemper @AIPRM
มุมมอง 6728 วันที่ผ่านมา
Sustaining rapid growth of your SaaS business with Christoph C. Cemper @AIPRM
The value of partnerships for b2b SaaS growth with Scott Rogerson @UpContent
มุมมอง 50หลายเดือนก่อน
The value of partnerships for b2b SaaS growth with Scott Rogerson @UpContent
Building an ultimate SaaS product with Jason Cohen @WP Engine
มุมมอง 145หลายเดือนก่อน
Building an ultimate SaaS product with Jason Cohen @WP Engine
3 pillars of moving SaaS up market: product, pricing and positioning with Kyle Racki @Proposify
มุมมอง 106หลายเดือนก่อน
3 pillars of moving SaaS up market: product, pricing and positioning with Kyle Racki @Proposify
SaaS M&A valuations, benchmarking, and cultural fit with Don Wharton and James DeGreef @SureSwift
มุมมอง 160หลายเดือนก่อน
SaaS M&A valuations, benchmarking, and cultural fit with Don Wharton and James DeGreef @SureSwift
Best cost-saving hacks for bootstrapped b2b SaaS with Malte Niepel @Recova
มุมมอง 61หลายเดือนก่อน
Best cost-saving hacks for bootstrapped b2b SaaS with Malte Niepel @Recova
Selling a SaaS business in 60 days with Antoine Paré @DashThis
มุมมอง 46หลายเดือนก่อน
Selling a SaaS business in 60 days with Antoine Paré @DashThis
SaaS pricing experiments and killing customer service with Gil Allouche @metadata.io
มุมมอง 39หลายเดือนก่อน
SaaS pricing experiments and killing customer service with Gil Allouche @metadata.io
B2B SaaS exit options with Dominic Sullivan @Flippa & Pavel Prokofiev @saas.group
มุมมอง 41หลายเดือนก่อน
B2B SaaS exit options with Dominic Sullivan @Flippa & Pavel Prokofiev @saas.group
18 years of sustainable SaaS business growth with James Gill @GoSquared
มุมมอง 51หลายเดือนก่อน
18 years of sustainable SaaS business growth with James Gill @GoSquared
Psychological safety and high performance in remote teams with @Tobias Günther
มุมมอง 35หลายเดือนก่อน
Psychological safety and high performance in remote teams with @Tobias Günther
Solving your SaaS cold email deliverability with Frank Sondors @Salesforge
มุมมอง 292 หลายเดือนก่อน
Solving your SaaS cold email deliverability with Frank Sondors @Salesforge
How to bootstrap an open-source project to $18M ARR with Frank Karlitschek @Nextcloud
มุมมอง 652 หลายเดือนก่อน
How to bootstrap an open-source project to $18M ARR with Frank Karlitschek @Nextcloud
SaaS Product Leadership with Facundo Farias, Victor Purolnik and David Lee
มุมมอง 212 หลายเดือนก่อน
SaaS Product Leadership with Facundo Farias, Victor Purolnik and David Lee
Turning SaaS competitors into partners to win the market with Dorothy Yiu @EngageRocket
มุมมอง 682 หลายเดือนก่อน
Turning SaaS competitors into partners to win the market with Dorothy Yiu @EngageRocket
How to understand your SaaS customer goals with Francesca Dumas @Contribly
มุมมอง 1082 หลายเดือนก่อน
How to understand your SaaS customer goals with Francesca Dumas @Contribly
Revolutionizing team collaboration with Tobias Hagenau @awork
มุมมอง 382 หลายเดือนก่อน
Revolutionizing team collaboration with Tobias Hagenau @awork
Bootstrapping a holistic booking toolkit SaaS with Lucian Holtwiesche @anny
มุมมอง 532 หลายเดือนก่อน
Bootstrapping a holistic booking toolkit SaaS with Lucian Holtwiesche @anny
Solving core problems for your SaaS ICP and moving up market with Malte Scholz @airfocus
มุมมอง 492 หลายเดือนก่อน
Solving core problems for your SaaS ICP and moving up market with Malte Scholz @airfocus
Marketing due diligence for SaaS companies with Shiv Narayanan and Tim Heicks
มุมมอง 693 หลายเดือนก่อน
Marketing due diligence for SaaS companies with Shiv Narayanan and Tim Heicks
Solving procurement problems for SMBs with Bettina Fischer @Hivebuy
มุมมอง 473 หลายเดือนก่อน
Solving procurement problems for SMBs with Bettina Fischer @Hivebuy
Improving SaaS conversion rates with A/B testing with Sahil Patel @Spiralyze
มุมมอง 863 หลายเดือนก่อน
Improving SaaS conversion rates with A/B testing with Sahil Patel @Spiralyze

ความคิดเห็น

  • @fabriciogairbayornel
    @fabriciogairbayornel 14 วันที่ผ่านมา

    What an excellent video! Matt Cole shares valuable insights on growing SaaS businesses through acquisitions. His strategies for overcoming initial administrative challenges in Chile and the acquisition of Nubox are particularly instructive. The importance of acquiring companies with a clear focus, cloud operations, and accessible pricing for SMBs is fundamental. I also found it fascinating how Suma SaaS integrates teams culturally and operationally, ensuring founders share the company’s mission and vision. Additionally, the strategies for maintaining and growing the customer base post-acquisition through digital marketing and systematic activation are crucial for any SaaS company. Suma’s goal to impact 1 million small businesses in Latin America is inspiring and demonstrates their commitment to supporting local businesses. The presented figures, such as the 5x growth in their customer base over eight years and the alarming 80% failure rate of small businesses, underscore the relevance and urgency of their mission. Thank you for sharing these insights and experiences, Matt!

  • @fkuonyc
    @fkuonyc 18 วันที่ผ่านมา

    Good podcast, I like how the interviewer really let her guest, Francois, talk and asked such interesting questions.

    • @saas-group
      @saas-group 17 วันที่ผ่านมา

      thanks for a great feedback!

  • @francoislanthiernadeau
    @francoislanthiernadeau 20 วันที่ผ่านมา

    thanks for having me folks, had a blast! 💜

    • @saas-group
      @saas-group 20 วันที่ผ่านมา

      pleasure it all ours, thanks for sharing your experience!

  • @marketingstuff2299
    @marketingstuff2299 22 วันที่ผ่านมา

    Brilliant interview 🔥

    • @saas-group
      @saas-group 21 วันที่ผ่านมา

      thank you!

  • @crazy_editzz___
    @crazy_editzz___ 23 วันที่ผ่านมา

    How to start saas

  • @crazy_editzz___
    @crazy_editzz___ 23 วันที่ผ่านมา

    How to start saas please give me course 😮

  • @paulbogere14
    @paulbogere14 28 วันที่ผ่านมา

    Great insights on SaaS M&A valuations and benchmarking! It's fascinating to see how financial metrics and growth projections play such a crucial role. I'd love to hear more about the importance of cultural fit in these deals. How do companies typically assess and integrate different corporate cultures to ensure a smooth transition post-acquisition? Thanks for the informative video

    • @saas-group
      @saas-group 28 วันที่ผ่านมา

      We will definitely explore the importance and assessment of the cultural fit in acquisitions in the next episodes. Stay tuned! And thanks for the feedback 🙌

  • @ssentamupaulo6385
    @ssentamupaulo6385 29 วันที่ผ่านมา

    Thank you Mr James

  • @scp-containment-breach
    @scp-containment-breach หลายเดือนก่อน

    👾

  • @arjungoalset8442
    @arjungoalset8442 หลายเดือนก่อน

  • @dmiradakis
    @dmiradakis หลายเดือนก่อน

    Love Jason!

    • @saas-group
      @saas-group หลายเดือนก่อน

      He is great! Let us know what you think about the full episode :)

  • @KatlegoMasego
    @KatlegoMasego หลายเดือนก่อน

    Came across this channel and got hooked. Informative content. Subscribed!

    • @saas-group
      @saas-group หลายเดือนก่อน

      that's awesome, thanks for the feedback!

  • @kimberleymcgreavy.radclife4076
    @kimberleymcgreavy.radclife4076 หลายเดือนก่อน

    😢😢

  • @marketingstuff2299
    @marketingstuff2299 หลายเดือนก่อน

    Excellent work by Team NextCloud!

  • @rubiteve
    @rubiteve 2 หลายเดือนก่อน

    What about audio/video chat?

    • @saas-group
      @saas-group 2 หลายเดือนก่อน

      what about it?

    • @rubiteve
      @rubiteve 2 หลายเดือนก่อน

      @@saas-group does it have audio and or video, or is it only text?

  • @dmiradakis
    @dmiradakis 2 หลายเดือนก่อน

    Been wondering this. Love it.

  • @matthewgoh6705
    @matthewgoh6705 2 หลายเดือนก่อน

    Thank you for the authentic and genuine sharing Dorothy. So many points resonated strongly especially on the family front! Fortunately for me, dads have less "mom-guilt" than moms.

  • @glauberbannwart7165
    @glauberbannwart7165 2 หลายเดือนก่อน

    I Couldn't find the link to Cris's Cheat Sheet about Tech DD. Probably I'm the first one missing that, so like this message if you also miss it.

    • @saas-group
      @saas-group 2 หลายเดือนก่อน

      Here you go = philipps-byrne.com/cheat-sheet-vc-tech-due-diligence/

  • @blakegibson9045
    @blakegibson9045 2 หลายเดือนก่อน

    Cringe

  • @marketingstuff2299
    @marketingstuff2299 2 หลายเดือนก่อน

    Sounds like a great work culture

    • @saas-group
      @saas-group 2 หลายเดือนก่อน

      They've got a great setup, for sure!

  • @kkomelin
    @kkomelin 2 หลายเดือนก่อน

    Nice one. Thanks. Can I ask you to include founder contact details to your descriptions?

    • @saas-group
      @saas-group 2 หลายเดือนก่อน

      Hi! thanks so much for the feedback :) Absolutely, you can find Lucian here - www.linkedin.com/in/lucian-holtwiesche-71160727/ and this is anny - anny.co/

    • @kkomelin
      @kkomelin 2 หลายเดือนก่อน

      @@saas-group Thank you! It’s not only for this particular episode - I meant for every one of them, for listener convenience and founder promotion.

    • @saas-group
      @saas-group 2 หลายเดือนก่อน

      @@kkomelin absolutely :)

  • @AnomalyHQ
    @AnomalyHQ 2 หลายเดือนก่อน

    Great conversation. Thanks for putting this out there

    • @saas-group
      @saas-group 2 หลายเดือนก่อน

      thanks for the feedback! Means a lot to us!

  • @balaparanj4355
    @balaparanj4355 3 หลายเดือนก่อน

    Your reasoning for not selling your company seems to imply that you cannot build another business from scratch. Is my understanding correct?

  • @AniruddhJain111
    @AniruddhJain111 3 หลายเดือนก่อน

    Loved to see the old interview format around early stage stories of how the company came to life and found its footing. Great job Anna!

  • @AniruddhJain111
    @AniruddhJain111 3 หลายเดือนก่อน

    Anna, your older podcasts were good. I loved learning about founder journies on how they got the idea, their early experiments to reach PMF, then how they got their first 10 customers, how they grew their company etc. Your current podcasts are incoherent and don't have a specific structure + some founder ramblings in between. Just a feedback.

    • @saas-group
      @saas-group 3 หลายเดือนก่อน

      Thanks for the feedback :) I feel like older podcasts might have been focused on earlier stages and now the questions are more specific to what company's actually doing.

  • @JorinPexa
    @JorinPexa 3 หลายเดือนก่อน

    This is an interesting form of education on sales. Keep it up guys 💪 PS: You guys seem really experienced in this field. Do you know anyone that might be interested in an inspiring and clean thumbnail design? I'm a graphic designer trying to recreate the general idea of content creators. I'll ask questions about the target audience, personality, brand, and match them up with the total brand... I do this so that I can use the right techniques (I'll even learn new ones when needed) to create this perfect thumbnail.

  • @younium_saas_subscription_hub
    @younium_saas_subscription_hub 4 หลายเดือนก่อน

    Thanks for having us! 🥰

    • @saas-group
      @saas-group 4 หลายเดือนก่อน

      It was a pleasure!

  • @sammahar1
    @sammahar1 4 หลายเดือนก่อน

    spurious. adjective. spu·​ri·​ous ˈspyu̇r-ē-əs. : not genuine or authentic : false.

  • @same.7939
    @same.7939 4 หลายเดือนก่อน

    Great discussions!

    • @saas-group
      @saas-group 4 หลายเดือนก่อน

      thanks!

  • @HansPeter-pm3eh
    @HansPeter-pm3eh 4 หลายเดือนก่อน

    "Promo SM" ⭐

  • @caparezzzzza
    @caparezzzzza 5 หลายเดือนก่อน

    ADN!

  • @Niyez
    @Niyez 5 หลายเดือนก่อน

    The book is Home-Made contemporary russian folk artifacts by Vladimir Arkhipov

    • @saas-group
      @saas-group 5 หลายเดือนก่อน

      Exactly! www.amazon.com/Home-Made-Contemporary-Russian-Folk-Artifacts/dp/0955006139

  • @ANIMALVIDEO214
    @ANIMALVIDEO214 5 หลายเดือนก่อน

    Hello Saas group channel admin. I visited your channel. And I found your videos very nice. But your videos don't have any good views and subscribers. The only reason your videos won't go viral is because your videos aren't SEO'd. Your videos must be SEO'd. Your channel has a lot to say about you. How can I contact you?

  • @Wiggerz
    @Wiggerz 6 หลายเดือนก่อน

    My parents take pride in owning a small business they dont want to do anything to grow it hurts. My childhood 13 years just a waste working at the small business

  • @same.7939
    @same.7939 6 หลายเดือนก่อน

    Great discussion and moderation!

    • @saas-group
      @saas-group 6 หลายเดือนก่อน

      thank you for the support!

  • @nimrodpriell6673
    @nimrodpriell6673 6 หลายเดือนก่อน

    Thanks so much for having me on! Great chatting. Hope this was an interesting and useful perspective for folks.

    • @saas-group
      @saas-group 6 หลายเดือนก่อน

      Absolutely enjoyed the conversation and excited to see what's next for Cord!

  • @vladimirdursel
    @vladimirdursel 9 หลายเดือนก่อน

    This guy understood everything!

  • @StudioCraftHQ
    @StudioCraftHQ 9 หลายเดือนก่อน

    This is why all the automated marketing tools are essentially worthless. Speak with your customers directly. The human touch is so important. If someone is using your service and you reach out to them not asking them to promote your product or want anything they will be more than happy to give you constructive feedback.

    • @saas-group
      @saas-group 9 หลายเดือนก่อน

      Absolutely! Customer communication is so so important and the most personalized it is the more valued customers feel and the more feedback they are willing to give.

  • @JeremyVaught
    @JeremyVaught 9 หลายเดือนก่อน

    Fantastic discussion! Lots in here I haven’t seen discussed anywhere else

    • @saas-group
      @saas-group 9 หลายเดือนก่อน

      Thank you for the support! Glad you enjoyed it :)

  • @samanthaali7544
    @samanthaali7544 10 หลายเดือนก่อน

    Incredible! 🤩

  • @rlounge5286
    @rlounge5286 10 หลายเดือนก่อน

    I really enjoyed this one. Interesting topics. "Is SAAS dead?" was funny given the context 😅

  • @wendywood2215
    @wendywood2215 ปีที่แล้ว

    promo sm 😣

  • @Jimbevara
    @Jimbevara ปีที่แล้ว

    You have really good channel. Im glad to watch new videos. You can raise the activity on the channel with G E T 4 V I E W S - no cheating, verified ads

  • @adelphospro
    @adelphospro ปีที่แล้ว

    Great thoughts and great interview questions!

  • @transformarecrescer
    @transformarecrescer ปีที่แล้ว

    On saturday , in my learning moment

  • @TakeOnMe5
    @TakeOnMe5 ปีที่แล้ว

    Such great insights! Thanks.

  • @alignsystems
    @alignsystems ปีที่แล้ว

    Great interview Anna! So good you were able to wrestle Baptiste away from his computer to say a few words and love that he was so candid.The last 5 minutes are honestly refreshing to hear. Well done Baptiste. Keep up the great work with Crisp! You, Valerian and the whole Crisp team have built an amazing chat platform! Cheers, Vic

  • @OldManShoutsAtClouds
    @OldManShoutsAtClouds ปีที่แล้ว

    Product hunt didn't work for us because our products value doesn't match its price... sounds like you got plenty of valuable feedback right there 😂🤦‍♂️

  • @youssefeid4533
    @youssefeid4533 ปีที่แล้ว

    Pinnacle of humanity right here!

  • @dannyhoshi1
    @dannyhoshi1 ปีที่แล้ว

    Who is this fine specimen of a species?