ฝัง
- เผยแพร่เมื่อ 22 พ.ย. 2024
- This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how #gifting and #directmail can significantly impact B2B sales outcomes.
Kris explains that Sendoso’s platform helps revenue teams achieve impressive results, such as increasing second-call rates sixfold and accelerating deal closures by 29%.
He emphasizes that gifting goes beyond transactional gestures, fostering meaningful connections that enhance customer experiences and create lasting impressions. Kris highlights that by carefully integrating gifting into the #sales process, companies can cultivate deeper relationships with customers, ultimately influencing their loyalty and decision-making.
Kris and Todd discuss the often-overlooked post-sales phase, where many salespeople disengage after a deal closes.
Kris underscores the importance of maintaining relationships even after the initial sale, suggesting that consistent engagement can pay dividends if a customer changes companies or revisits a decision later. By nurturing these relationships, salespeople can ensure smooth handoffs, reinforcing trust and making customers feel valued.
This long-term approach aligns with Sendoso’s mission to make customer #retention and repeat business a natural extension of the buyer's journey.
The conversation also touches on the entrepreneurial journey, with Kris reflecting on the humble beginnings of Sendoso, which he co-founded at a shared desk. He and Todd share anecdotes of their early career days, noting how these experiences built resilience and adaptability. They agree that starting small, whether it’s a workspace or marketing approach, can teach foundational skills critical for scaling a business. Kris’s insights offer a clear message: focusing on personal connections through strategic touchpoints can lead to significant returns and build a brand
Get in touch with Kris:
LinkedIn: / rudeegraap
sendoso.com
Chapters:
Chapter 1: Starting Small, Thinking Big
00:00 - 02:30
Kris Rudeegraap shares the origin story of Sendoso, discussing the early days working at a shared desk and the challenges of starting a company with minimal resources. This chapter explores the importance of resilience and adaptability when building a business from the ground up.
Chapter 2: The Power of Post-Sale Engagement
03:00 - 07:15
In many sales journeys, the salesperson disengages after closing a deal. Kris emphasizes the value of continuing the relationship beyond the sale, sharing strategies for staying connected with clients to encourage loyalty, repeat business, and smooth transitions.
Chapter 3: Transformative Impact of Gifting
07:20 - 12:00
Kris explains how Sendoso’s gifting and direct mail platform can dramatically impact customer engagement and sales metrics. This chapter covers the strategies behind thoughtful gifting, showcasing how it can increase call-back rates, win rates, and speed up sales cycles.
Chapter 4: Building Long-Term Customer Relationships
12:05 - 18:30
Kris and Todd discuss the role of gifting in nurturing long-term customer relationships. By sending personalized, meaningful gifts, companies can maintain connections that may benefit future sales cycles if clients move companies or reengage.
Chapter 5: Integrating Gifting into Sales Strategy
18:35 - 24:00
This section dives into the strategic integration of gifting within the sales process. Kris provides insights into selecting the right touchpoints to engage customers and maximize the impact of gifting for client retention.
Chapter 6: Lessons from Entrepreneurship
24:05 - 30:30
Both Kris and Todd share their experiences as entrepreneurs, discussing how working in small spaces and facing early struggles taught them essential skills for scaling their businesses. This chapter highlights the importance of determination and flexibility in the entrepreneurial journey.
Chapter 7: The Future of Customer Experience
30:35 - 36:33
Closing the episode, Kris shares his vision for the future of customer experience, predicting how companies will increasingly rely on personalized touches, like gifting, to create memorable customer journeys. He emphasizes that businesses that focus on meaningful interactions will stand out in the competitive landscape.
