‘Byju’s is an opportunity squandered’: Edtech journalist Pradip Saha on what went wrong

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Byju’s, which led India’s edtech wave, has been on a downward spiral. Its losses more than doubled to Rs 8,245 crore in FY 2022. The valuation slumped from $22 billion to $1 billion between March 2022 and January 2024. Its employee strength plunged from a peak of over 58,000 to about 12,000.
So, how did this decline begin? Morning Context co-founder Pradip K Saha, who has been tracking the edtech sector since 2020, explains what went wrong at the company in his maiden book The Learning Trap: How Byju’s took Indian edtech for a ride.
In a conversation with Shivnarayan Rajpurohit, the journalist and businessman talks about how the company, led by Byju Raveendran, hit its peak within 15 years as it “pursued growth at all cost”. “It ran without any checks and balances,” says Saha. “Byju’s is a beautiful opportunity, which has been squandered.”
Should it discourage other edtech firms? “Not at all.” says Saha. He adds that the only lesson to learn is about how not to do business, and talks about how Byju's lost the confidence of students, investors, and its employees.
Saha says “there is abuse and harassment of employees at every level” and also throws light on two “phantom investors,” linked to Sri Sri Ravi Shankar, who pledged to invest in the edtech firm.
Watch.
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Watch the full interview: www.newslaundry.com/2024/01/31/nl-interview-pradip-saha-on-how-byjus-lost-students-investors-confidence-abused-staff
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I draw a parallel to the place i used to work. Kingdom of Dreams Gurgaon also had SRK as Brand Ambassador, now Kingdom of Dreams has shut down due to unpaid debts to Haryana Govt, we were not paid salaries on time, i was not paid my 2 months salary when i left & i heard from ex employees the salaries were not paid till the end, felt bad for the security staff & Housekeeping staff .. now Byjus.

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