Standard Room With Breakfast #1 - Marit Connell

Introducing 'Standard Room With Breakfast', a series where SiteMinder’s Chief Growth Officer, Trent Innes, gets to know some of the characters who unlock the full revenue potential of hotels.
In this first episode he speaks with Marit Connell, a 25-year hospitality veteran who, as the director of revenue at TFE hotels, is responsible for the revenue management of almost 50 hotels Australia-wide. The conversation covers Marit’s origins in food and beverage and front of house, the traits of a great revenue manager, the balance between revenue maximisation and loyalty, how she stays close to changing traveller behaviours, and where she plans to stay next.
00:00 - Introduction
00:47 - Marit's career journey
01:51 - A customer-facing start
03:54 - A Director of Revenue's role
05:36 - 49 properties Australia-wide
06:18 - Revenue management's evolution
08:13 - How often do you review your rates?
09:16 - What makes a great revenue manager?
11:02 - Revenue maximisation vs customer satisfaction
12:15 - Staying in touch with guests
13:21 - How do you grow professionally?
15:07 - Standard room with breakfast?

[@PedroBranco-n9u]

Excellent insights! I loved that she is not just adjusting rates, but thinking about the guest experience as well by introducing a "Wow"-factor when the guest arrives. That is truly smart revenue management. It's about the numbers AND the guest. Well done!

[@SiteMinder]

Couldn't agree more! Gone are the days when revenue management was purely a numbers game. Thanks, Pedro.