Market entry consulting case interview (w/ two ex-BCG consultants)
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- เผยแพร่เมื่อ 2 พ.ค. 2024
- Here's a consulting mock case interview featuring a BCG Consultant and a BCG Project Leader focusing on growing revenue for a dining operator.
🎥 Your client is a publicly-traded casual dining operator. Their portfolio includes approximately 1,600 restaurants in the American comfort food genre. The client has experienced 5% revenue decline in the last two fiscal years, worse than their peers. Despite this, in their most recent conference call, the CEO of the client announced a 5-year vision of returning to 2.5% revenue growth.
Watch Sean Hicks (ex-BCG Consultant) run Christopher MacRae Ham (ex-BCG Project Leader, ex-Accenture ) through this consulting mock case interview focused primarily on market entry.
🎬 Video Sections:
00:00 Intro
00:07 Question prompt
01:49 Structure
06:37 Chart reading
11:28 Brainstorming
13:46 Quantitative
18:11 Market entry pros/cons
22:56 Synthesis
24:48 Conclusion
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➡️ Check out our video on how to approach market entry cases: • Consulting mock case i...
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this is really really helpful! Looking forward to more mock interviews videos ❤
Thanks! We release mock interview every other week so hit that subscribe button to get notified when the neck mock goes live!
Super helpful!
Glad it was helpful!
Hey, I'm slightly confused on how having customers as a separate bucket is MECE. If we're sizing the market under the first bucket, we're inherently looking at the number of customers we have? Is it perhaps fine to assume that in the first bucket you're trying to quantify the customers and in the second one, you're looking at qualitatively seeing their preferences?
It is a two-step process.
1. Can we earn money in this market environment? (1) the Market at Macro-level (Size and growth) and (2) the Market at Micro-level (Clients, Customers, and Competitors)
2. Then how much? (1) Revenue (Price x Quantity Sold) and (2) Expenses (Direct Material, Direct Labor, Variable Overhead, and Fixed Costs).
For the sake of simplicity, the interviewee just mentioned: 1) Market, 2) Competitors, 3) Customers, 4) Company - including profitability framework.
Could you please share the calculations that Sean is doing in written format? Would be very helpful for someone like me from a non-business background.
Hi Pooja, this full case and all written solutions can be found on RocketBlocks!
@@rocketblocksyou would have been be better to write the calculations than refer her to your channel. Why didn't you write them and end the story ?❗
@@ANA-db9yn To increase number of visitors on their website haha!
Hi! Is this an example of an interviewer-led type of interview?
When he asks to take a minute to think, how long do you give him?
Good job
Kudos to Chris and Sean on this one!
I didn't get the calculation he done at 10.35 minutes
😎
I am confused on how he did the calculation for the graph at around 7:30?
It is approximate calculation!difference between year 4 and year 5 divided by year 4(approximately)
500Mn/40Bn
Should be 5bn over 40bn though, he was incorrect there @@dhanashreegadhikar8281
@@dhanashreegadhikar8281 That’s incorrect the change is approximately 5B not 500Mn which is how he came to a conclusion of the change being around 12%. He says 500Mn in the video but this is actually incorrect according to the chart.
@@bshelby2k3 why isn't the change considered from Y1 to Y5 since that's the target? Why doing it between Y4 and Y5? The market is going to increase around 50% in the next 5 years (44B - 29B)/29B