Market sizing case interview: airport rental (w/ McKinsey Engagement Manager & BCG Consultant)
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- เผยแพร่เมื่อ 20 พ.ค. 2024
- Here's a consulting case interview featuring a McKinsey Engagement Manager and a BCG Consultant focusing on a market sizing case.
🎥 Your client is the largest, American-based rental car company with over 400 airport locations and 9,000 total locations. Recently, the VP of business development was approached by one of the major US airlines about a new partnership to create a premium travel experience for business travelers.
Watch Rob Reiling (Ex-McKinsey Engagement Manager) run Yatharth Sharma (BCG Consultant) through this market sizing consulting mock case interview.
🎬 Video Sections:
00:00 Start
00:43 Introductions
01:13 Case question
03:00 Clarifying questions
04:00 Structuring
08:35 Market sizing
14:19 Key assumptions
16:43 Chart reading
21:42 Brainstorming
24:16 Math
27:26 Recommendation
28:59 Conclusion
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Nice work from the candidate! But I do wonder if he hasn't gone through the case beforehand. Also if he can read the material on his screen. From what I'm seeing here he looked at the screen to find the number during the numeracy part. Also, it seems like he went directly talking about the chart without any time to read the content. It feels a bit unrealistically fast if he has never read about the case content.
One thing that was not accounted for what the drop in share, from someone else taking the market. Would account for around 2% of share in the business class.
Incredible!!
Love the structure but we can just price into the business class ticket so then those the b class cusyomers of the airline will directly become our passengers as they know a rental service is included in the fare and the qont take a uber or hertz etc
16:12 He is saying that it's a full 25% up. While, may be I am wrong, the rental company is 25% share now, which was 20% earlier. So the uplift is only of 5%?
The interviewee is amazing dang!!
Yatharth is fantastic! His experience working as a Consultant at BCG really shines through in this interview.
You can book a 1-on-1 coaching session with him here: www.rocketblocks.me/contributors/yatharth-sharma.php
Ah, an experienced consultant, I feel better now 😂
To offset the 5% reduction in margin, perhaps the current employees can rotate in functions versus hiring new employees.