BCG Case Interview Example - CookieCo

This is a BCG case interview walkthrough with Edward Collinson (incoming-Bain) and Jenny Rae Le Roux (ex-Bain). The case is an interviewee-led case using the Profitability framework.
If you're curious to see how an expert drives a full case from start to finish, you're in the right place! You can even pull out a pen and paper and do the case alongside Ed and Jenny Rae.
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[@THINkttwICE]

Thanks for the neatly structured video. I got quite a few tips and lessons from the feedback part.
I think there would've been way more to learn if the case was more complex and realistic.
Here's my 2 biggest annoyances with the case's premise:
1- There's no logical way that nobody in a US-scale manufacturer would not notice a 8-9 million $ increase in Storage & Warehousing costs in a two year period (+70ish %) or 6-7 mil$ in 1 year (+50ish %).
2- Even if we ignore that, how is it realistically possible for one national scale player to experience 70% hike in S&W costs while presumably the other ones experience decline in the same category? (I base this assumption on the case's claim of S&W being the root cause of the decline in profit for CookieCo).
Even in this imagined situation, it's way more logical to have the root cause somehow related to the demand side rather than to the supply side.
Significant supply side changes generally tend to be applicable to all the players of comparable size (barring stuff such as unrealistic management blunders i.e. missing out on an innovative/better/cheaper production style / raw material substitute that everybody else is shifting to, or missing significant shifts in the consumers behaviour obvious to the competition, or wrongly betting big on one, etc...)
Of course I wouldn't rain on the parade of the interviewer(s) if I was in Edward's place, but I strongly hope the real cases wouldn't require the candidates to suspend their disbelief to get hired.

[@ashwindadhich9029]

Can you plz share the steps used in it