Hi Lucas! Thank you for this amazimg video, very informative. I have a question about placements. Some of my campaigns works better in TOS and some in PP, note that this is for the same product. Why is that so? Is it usually like this? Should I focus on single placement instead of reacting according to performance of each campaign?
This depends on what keywords and targets you're using. Some very relevant keywords will do much better in TOS but ASIN and non-relevant words do better in PP - its a very delicate balance!
@@Nomadzppc I see, thanks. I have another question about placement in SP. Im getting sales in ROS, bleeding in PP. My CPC in ROS is higher than the CPC in PP, so if I lowered my base bid lower than the CPC in PP, I might not get impressions (and sales) in the ROS. Note that my placement modifier in PP is already zero. What do you think is the best thing to do in this situation?
Thanks so much Augustus and Lisett! Was great talking with you guys about Amazon PPC and appreciate everything you do for the Amazon community.
Our pleasure!
Lucas is Amazing,Great Session.
Thanks for your comment! We're glad you enjoyed the session. :)
Does Sponsored Products also mean asin targeting or does he mean Keyword targeting ?
Yes! Sponsored Products covers both of these - although most SP is keyword targeting it also refers to ASIN targeting
Hi Lucas! Thank you for this amazimg video, very informative. I have a question about placements. Some of my campaigns works better in TOS and some in PP, note that this is for the same product. Why is that so? Is it usually like this? Should I focus on single placement instead of reacting according to performance of each campaign?
This depends on what keywords and targets you're using. Some very relevant keywords will do much better in TOS but ASIN and non-relevant words do better in PP - its a very delicate balance!
@@Nomadzppc I see, thanks. I have another question about placement in SP. Im getting sales in ROS, bleeding in PP. My CPC in ROS is higher than the CPC in PP, so if I lowered my base bid lower than the CPC in PP, I might not get impressions (and sales) in the ROS. Note that my placement modifier in PP is already zero. What do you think is the best thing to do in this situation?