Erasure - In My Arms (1997 US Promo Video)

Erasure's lead single from the 1997 album Cowboy was a montage video with live concert and backstage footage. For the USA release of the album (On Madonna's Maverick label) the video was re-done to give it a contemporary take on the fairytale Rapunzel. It was the better for representing the song. The cover for the U.S. single release was used as an example in the book The 7 Essentials of Graphic Design by Allison Goodman.
Cowboy greatly improved Erasure's Billboard 200 peak over their previous album and "In My Arms" gave them another Hot 100 entry.

[@modifidious]

I still can't believe Jimmy's in this video!

[@kyrkosekaterinaris1328]

Who?

[@modifidious]

@kyrkosekaterinaris1328 jimmy urine

[@apchillmeyster]

if youre looking for him here
0:57
2:00
JIMYMYYY

[@emipeen]

OMG I WAS TY

[@conniesskull]

JIMMY!!

[@Milklatte]

You mean Jimmy Urine???

[@scottyunitedboy2925]

probably the closest Erasure got to cracking the American AC market, a pity it didn't chart higher as it's an excellent song

[@skinny.puppies]

its all over the screen nghh

[@lasagnamafia]

I like how everyone is coming from the same place

[@raybiersack]

JIMMMMYYYY

[@violette.009]

i luv you jimmy

[@msigallery3977]

JIMMMMMMMBYYYYYYYY

[@ehywut]

jimmy smec

[@caitlinmeldrumlavallee8971]

Love seeing Jimmy in this

[@WillowNarciso]

JIIIIIIIIMMYYYYYYYYYYYYYY

[@yeahjv]

JIMMY

[@caitlinmeldrumlavallee8971]

JIMMMMYYYYYYYYYY

[@tru7kawka]

WHAT IS JIMMY DOING HERE?!?!?!?!?!😭😭 HE LOOKS SO CONFUSED😭😭😭😭😭

[@joseramoncastellanos3771]

Es una maravilla la cancion
Perfecta
Entre las 3 mejores de ERASURE
El video es bonito
VINCE un GENIO

[@Dr_Sunshine_-.1..]

Watching a random MV for a song then Jimmy came out of nowhere😭😭

[@JimJim-kh8rw]

Brilliant song. Sadly underrated.

[@octaviosanchez5750]

Que rola
Volví 20 años atrás en mi vida sin me trae recuerdos,dolor pero una gran nostalgia

[@JeffTheNebraskaDJ]

MY PERSONAL FAVE FROM ERASURE!!, the dj

[@XxIDONTREMEMBERxX]

JIMMY!!!

[@callenjones8306]

So glad I saw it performed live on their Cowboy tour. Row 3 ctr. Amazing.

[@dianamoreno1805]

OMG! I was looking for this video a long time ago

[@violette.009]

mmmm jimmyyy

[@AlešPrášil]

Fantastic song 🌹😉♥️

[@didieralbertoparedeszarago2154]

Wonderful vídeo ritmó sound more and scene in the room is magnific excelent A LOVE.

[@lilianramirez2278]

Linda💖💖💖💖

[@didieralbertoparedeszarago2154]

Ritmo excelent love more no wall love moré

[@KC-pz9dj]

JIMMY

[@msigallery3977]

yes

[@msigallery3977]

0:57

[@msigallery3977]

2:02

[@thewizardofyourmother232]

ITS JIMMY

[@freakster3000]

JIMMAH??????? 0:59

[@yeahjv]

IS THAT JIMMY URINE FROM MINDLESS SELF INDULGENCE

[@Milklatte]

IT looks like it!!

[@TheSmallsister]

ach komm, nicht wieder angepasst weil USA das nicht ab kann

[@skinny.puppies]

JIMMYHDJDIDHGSJS

[@michaelbruno1330]

Most of their videos are just crappy.....This video makes no sense

[@Ang3lixpawzzz]

jimmy

[@yeahjv]

But jimmy saves the day

[@Hashirama_Senju2310]

JIMMMYY

[@Toby_ohbee]

JIMMMMMMYYYYYYYYYYY