How To Create Multilingual Content Efficiently

Tips on how to create an efficient process for generating content in two or more languages.
I show how to break the process into research, creation and transcreation. Then I give the specific steps that we use for my own content.
Here's the other content that was created out of this video:
- The blog post, which is more thorough and precisely-worded.
nanjingmarketi...
- Tweets made before, during, and after the post was completed. E.g.: / 1590592386031562757
- A post on our company’s, and my personal LinkedIn.
/ urn:li:share:700195152...
- Our newsletter.
mailchi.mp/nan...
- The Chinese versions are still in progress.
Resources:
1) Our "China Digital Marketing 101" guide includes tons of free tips on how succeed at Chinese marketing - nanjingmarketi...
2) Connect with me on LinkedIn - / taitlawton
3) Follow my Chinese-language videos at Bilibili - space.bilibili...