A random comment here… but your accent and your talking speed is PERFECT for a non native speaker. It is music for my ears to see and hear your videos ❤
I have sort of passed over this style because although I am a grandma (Nana actually) I thought it wasn’t for me. But you have really inspired me, you are right I already have those items and I love it. As always Emma practical, honest and realistic. I have unsubscribed to so many influencers recently to demonstrate my dislike of such consumerism. I recommend you to so many friends because I feel we can trust you. No pressure intended, just keep doing what you do home, fashion content all fab x
Coastal Grandma always makes me chuckle, but living in the southeastern part of the US it isn’t just a style but a necessity. This style is cool, comfortable and protests from mosquitoes. Fun collage of clothes! Thanks
Same here, I’m not certain but I believe it’s a Gen Z term, probably something that’s come from TikTok. But it’s nothing new, just practical and wearable Summer style that so many of us have been rocking for years 🙌🏼
I loved this vid Emma, thank you! The aesthetic suits you to a tee! Just gorgeous. I have only just started playing with the look of untucked shirts, it wasn’t something I thought would suit my apple shape, but I love it! Thank you again and stay cool!!! You get me excited for the Aussie summer ahead, the weather has only just started to turn out of the cold and wet winter we had here in Canberra x
Yay, I have almost everything you mention already in my wardrobe, except the beige trousers. I live in Australia and linen is a must here. Loved this video ❤
Hi Emma. As soon as I saw the title of today’s video, my mind immediately went to the film ‘Something’s Gotta Give’ with Diane Keaton,Jack Nicholson and Keanu Reeves! I loved Keatons style and her coastal residence was the epitome of great taste. Unfortunately, in the heat of a Greek summer, it’s really hard wearing sleeves even if the fabric is linen or cotton. These lovely looks would be more comfortable for me in early autumn or spring but whatever, they look wonderful whatever the time of year!💖🌸
That’s interesting to hear because I’ve just got back off a cruise where we were in Athens, Mykonos and Santorini and all the locals were wearing long sleeves and long trousers, mainly linen or cotton. It’s something I’ve always done in the heat because science dictates that keeping skin covered actually keeps you cooler than having skin on show. But if you’re comfortable then that’s all that matters 🙌🏼
@@deniseatthelake This is true but when the temperatures are around 40 degrees, I cannot face anything clinging to my skin so it’s loose,flowing dresses with spaghetti straps for me and staying in the shade !
Emma, this is by far my favourite summer aesthetic. Actually, I think Allison Bornstein has come up with two siblings of coastal grandmother: desert aunt and surfer nephew. Love them too. Cheers from Croatia!
Thanks Emma, I hope you had a lovely cruise ❤ I love the way you keep style so effortless and simple. I love this style. I would say this is my summer style and I didn’t know it had a term or name. Thank you as always for keeping it real for us folk on a budget❤ perfect as alway and thank you ❤
Really love this aesthetic, effortlessly casual… I bought the M&S linen mix trousers you recommended a few videos ago and they are a wonderful addition to my summer wardrobe. Have a fab Sunday Emma.
I also echo this, I bought the trousers in Navy,Beige and White , you are my go to for any inspiration for both clothing and house styles. Please never stop your videos as your advice is invaluable to me 🙂
Thanks Emma, I have fallen in love with all your wardrobe styling, particularly, the linen line,you such an inspiration to the young and old. We love you❤
this has been my summer drobe for my entire life in the USA they add "nantucket red"...which basically faded red to almost a pink when it's really old & worn
Same, going to Montauck, The Hamptons every summer to escape the sweltering heat in Manhattan, this has been my style since I was a teen. Wasn't aware it's been named Coastal Grandmother 😅
I’ve loved this aesthetic for a couple of years now and have collected a capsule with these styles, great for holidays and days out. I prefer to call it just coastal!!
Emma,I'm new on your channel, but like it very much, right from the outset. I like your easy styling, your taste and most of all your sense of humor, which is a very lovely cherry on the cake 😊
BRAVOOOO 👏👏👏👏👏👏. I have all of these items. All of them except the Mikinos Canvas Bag bit i have a Navy Blue One. Bravo.Adored this particular video. Thank You So Much 🙌
I loved this aesthetic, I shopped some of the pieces from your website before we went to Dubai (admittedly the knitwear wasn’t necessary there but glad for it here!) Most of the pieces I picked up were M&S and it really felt like a quiet luxury wardrobe without the price tag. Treated myself to a Loewe pochette bag out there to complete the look (which was a more expensive choice than buying one here!) and I’ve just been so happy with my wardrobe this summer, particularly with not being happy with my weight at the moment I still felt good and confident. Thanks Emma!
That’s so great to hear! It’s definitely possible to have a great looking wardrobe without the cost and also to buy things that last, they don’t always have to be luxury 🙌🏼
I never knew there was a name for my style. I am a quintessential costal granny. Preppy was the term used. BTW I grew up in New England on the coast. Now I live in coastal Pacific Northwest. I’ve dressed like this all my life and I’m well into my 70s. Enjoyed this video. I subscribed & will give you a try.
Preppy is now called ‘old money’ and is very Ralph Lauren. To be honest I have no idea where the term ‘Coastal Grandmother/Granddaughter’ came from but I think it’s Gen Z on TikTok. Existing things just get given a new name for the younger folk to give it a try 🙊
Love this video, even though (as a Deep/Dark autumn) this is the colour palette from hell for me 🤣 Please keep making video's like this, Emma 🙏 very informative!
I’m an Autumn also, but live in a very hot tropical summer climate, some of these colours can be used…. Think white/ cream, lighter bottoms and navy’s blues….at top - additional Autumn colours can be added also. Browns deeper greens ect
Thanks for the inspiration! I have many of these pieces in my wardrobe already - thank you for suggesting new ways to wear them. The cutaways work really well for me - they must take a lot of effort, so thank you 👍 Also, thank you for seemingly not minding when your linen shirts are a bit crumpled looking, which mine always are! 🤣 xx
Great video! Loved the clothes and accessories you selected! They would work perfectly where I live - in the southeastern US. I totally relate to you putting your hair up - mine is constantly in the style of the Olympic gymnasts when they compete- ponytail to a bun. Otherwise I feel like I have a fluffy Persian cat around my neck! I also wanted to complement your nails. I noticed them on your cruise Instagram reels…. Very pretty.
Thank you! I always used to get my nails done before the pandemic but then we moved and started renovations so there was no point. It’s nice to have them done again 😊
California vacation at the end of August. Prefect look! Knit wear is helpful when it is cooler in the evening or air conditioning in a restaurant no matter I go. 💙🤍🩵🤎 I also love my hat clip that goes on my purse! You are so kind! 💖
Always in air conditioning! I sometimes think people don’t feel how cold the air con can be. I love it for all of 5 minutes but once I’ve cooled down I just want a jumper 🤣
Hi Emma, loved the video, my daughter just saw the clothes section and stated thats my wardrobe, didn't realise i was following this trend, but love it its comfortable and effortless😅😅
Brilliant as always Emma! I just as you didn’t know that I had all that! Going to the south of US for a longer trip this fall and I will use the grandma look as my theme when I pack! Always inspired by you 👌
Oh Emma I’m so excited about this! I didn’t know my style was called Coastal Grandmother! I guess that fits me perfectly as a grandmother that lives near the coast in Spain! Thanks for the inspiration and I’ll now dive in and buy yet another white linen and blue stripe shirt! 💙🤍
Hi I buy them wide leg but then get them altered to my length. They then sit perfect on my sandals etc. buying the best quality you can afford will pay you back as they last for years. ❤
It's the quintessential style of summer dressing for the coast of New England it's hot damp and muggy one minute wet and cold the next as you know one must be ready for a change in the weather
I now have a name and an excuse for all the striped shirts, wide linen trousers, Longchamp bags and my penchant for a tan loafer! Although I am now a grandmother, ( nanny) I've been wearing this look since my first sniff of a white linen trouser. Love it. Coastal Nan in Essex. X
I'm in Arizona.. we've never had A.C.. we have a swamp cooler.. it works except after rain... We compensate w ceiling fans in every room and oscillating fans. It's not so bad.
Love linen but I need to iron it constantly. Had a linen shirt on for coffee morning with my friends and they asked me if I had forgotten to take my pyjamas off. Have to mention that I'm German and it doesn't work so well here.😢
You have to embrace the laid back style and natural creases of linen. If you’re someone that likes to look crisp at all times then linen is not the fabric for you but this trend/style/aesthetic is very laid back and not about looking crisp 😘
This is my aesthetic everyday here in Singapore. I’ve had skin cancer in this past year so I’m always in a long sleeve shirt, hat and linen…..all things linen in this heat.
Great video, brilliant ideas. Just up my street. I bought nearly all my linen at M&S. Fab quality all around. Someone has mentioned your lighter hair color you had before…well I quite like what you have now but maybe a sort of lighter highlights ? I also think it would lovely on you, brighten up a bit. Thanks again for your posting and have a fab coming week. 💐👏🌺
Cool theme! Could you please make more videos to several aesthetics? I would like to see for example ballet core but I think that is not your cup of tea but I like many different styles. Best greetings
Hi there Emma! Another great video! I've been tending towards this vibe for some time now (alas the 'Grandmother' title does makes me feel rather ancient - even though I'm old enough to qualify!😂). I love all the items you have shown, especially the wide striped black and white top and the cotton knitwear (depending on the type, woollen knitwear makes me itchy!). I'm so pleased that Marks & Spencer have finally burst out of the doldrums of the past years and are now back at the top of their game! Their pieces this spring and summer have been so amazing style wise along with the quality and prices. Very envious of your lovely long tanned legs! What self-tan do you use? Happy Sunday to you, Simon and the Bs. Xxx
I’ve just got back off a cruise so the tan is natural but normally when not naturally tanned I wear Isle of Paradise tan. The style can also be referred to as coastal granddaughter if you prefer 😘😘
Well done for getting through the video without cracking up every time you said Coastal Grandmother!! 🤭🤣, who comes up with these crazy titles?! I love this look, it’s just casual style to me, your pieces are spot on. Slightly cooler today thank goodness but humidity rising again soon 🥵 xx
That's the great thing about this aesthetic, I think almost everyone could make at least a couple of these outfits and once you have a couple of pieces there are so many outfits to mix and match 🥰
very cool outfits :) a tiny request but since you mentioned the Birkenstocks could you maybe do some styling video on summer/early fall type of outfits with them? I have a few pairs, different colors by now and im still struggling - much appreciated :)
Hola Emma te acabo de descubrir con el tour por tu vivienda...y he visto este vídeo y verdaderamente me gusta mucho,y me ha quedado muy claro,estoy intentando hacerme con un armario cápsula,pero yeo de yo vivo hace mucho calor y esas prendas que para ti son de verano,para mí son de otoño ,casi de invierno,aquí donde yo vivo que es en el sur este de España,junto al mediterráneo....pero l ajustaré a las temperaturas de aquí,con un abrigo o chaqueta,muchas gracias por tus consejos. Un saludo muy grande . Y me suscribo 😊
I always thought coastal grandmother was crazy prints and colours 😂turns out not! Also, I always wonder what a “button down shirt” is. Some gorgeous outfits here❤I also love your regular mention of being a buffet fan who appreciates an elasticated waist. I too am a buffet-botherer who enjoys loose trousers to accommodate a mountain of food x
This is my wardrope I adore blue white and neutrals. I struggle in the winter to keep my Coastal Grandmother look. My lovely pale blues look too cold but I don't like navy. .Any tips?
You could always add chunkier items with more neutral tones (beiges) or a bolder accent (tans / Black), if you feel the pale blue is too cold for winter 👍 I love navy I'm afraid so would automatically switch to that.
I got a few navy items in my wardrope so maybe I learn to love it. Just adore light blue. Had a white maxi skirt and a blue linen crop shirt with minimal white sandles and a tan bag on today for one of our few Summer days we got this year. I fell very Coastal Grandmother. 😅😅😅 maybe you could do this again but more Autumn/Winter focus.
Hi you're so right linen button down shirts are so versatiles and it's my favorite pieces 😏😏😉👍 I love your choices like always 😁 Bises and have a nice sunday 😘
Hello Emma I m a French speaker and I did’nt know the expression grand mama style. Is it an expression you use frequently to speak about beachy style ?
If red is your thing then red could be added to suit your personal style but the main colourings of this particular trend are the washed out paler colours x
Hi Emma - just wanted to point out that all of the M & S links you've provided result in a 'sorry we can't find a match' (it IS their website but no product found). Am I the only one experiencing this? Love all your videos - home and clothing - appreciate all of the work you put into them!
This could be down to your location. Links are generated in the UK as that’s where I live but if your M&S site is in another country then unfortunately these items may not be available or could be named something else so they won’t show up x
Thanks for this. I identify with this trend, however I wish they didn't call it 'grandmother'! Makes me feel old!!! Btw the link for the pink stripe shirt takes me straight to the H&M leather belt page. Could you provide the correct link for this please? Thanks ☺️
Oh sorry my bad. The pink stripe shirt isn’t available online on the UK site so I can’t link to it I’m afraid. It’s also called ‘coastal granddaughter’ if you prefer that 😘😘
I keep them modest. No big hunky frames or in your face logos. I’m wearing a simple pair of Ray-Ban rounds with a slim gold metal frame and they fit well x
Love the coastal aesthetic & especially your take on it.🫶 Having seen insta I think you should have ‘demonstrated’ how useful that bag would be at the beach.😂
A random comment here… but your accent and your talking speed is PERFECT for a non native speaker. It is music for my ears to see and hear your videos ❤
Haha thank you. Many English folk would disagree but I appreciate it 😘
Totally agree❤
Exactly! Thank you, Emma! ❤️
As a Brazilian, I couldn't agree more. Intonation, speed and pronunciation are perfect for me.
Yes, that's true! I also listen to you to practice my English 😅
Always reminds me of Diane Keaton. She wears this style so elegantly. ❤
She is such a style icon 🙌🏼
Yes!!!! Diane is a great style icon no matter what age !!
Remember in ´something gone get’ and his beautiful home in the Hampton such a style in this movie
@@christianegrimard6555 yes !! Love ❤️
I love the idea of these mini capsules with some different esthetics. I’d love to see more from time to time.
I have sort of passed over this style because although I am a grandma (Nana actually) I thought it wasn’t for me. But you have really inspired me, you are right I already have those items and I love it. As always Emma practical, honest and realistic. I have unsubscribed to so many influencers recently to demonstrate my dislike of such consumerism. I recommend you to so many friends because I feel we can trust you. No pressure intended, just keep doing what you do home, fashion content all fab x
Thank you ❤️
Coastal Grandma always makes me chuckle, but living in the southeastern part of the US it isn’t just a style but a necessity. This style is cool, comfortable and protests from mosquitoes. Fun collage of clothes! Thanks
Same here, I’m not certain but I believe it’s a Gen Z term, probably something that’s come from TikTok. But it’s nothing new, just practical and wearable Summer style that so many of us have been rocking for years 🙌🏼
I live in Savannah Ga and I see people walking around, looking like this all day long every day.I been coastal grandma since 12 .❤❤❤😂😂😂
Never has a video SPOKEN TO MY SOUL more than this one!
I loved this vid Emma, thank you! The aesthetic suits you to a tee! Just gorgeous. I have only just started playing with the look of untucked shirts, it wasn’t something I thought would suit my apple shape, but I love it! Thank you again and stay cool!!! You get me excited for the Aussie summer ahead, the weather has only just started to turn out of the cold and wet winter we had here in Canberra x
Hope you have a wonderful summer ❤️
Yay, I have almost everything you mention already in my wardrobe, except the beige trousers. I live in Australia and linen is a must here. Loved this video ❤
Hi Emma. As soon as I saw the title of today’s video, my mind immediately went to the film ‘Something’s Gotta Give’ with Diane Keaton,Jack Nicholson and Keanu Reeves! I loved Keatons style and her coastal residence was the epitome of great taste. Unfortunately, in the heat of a Greek summer, it’s really hard wearing sleeves even if the fabric is linen or cotton. These lovely looks would be more comfortable for me in early autumn or spring but whatever, they look wonderful whatever the time of year!💖🌸
That’s interesting to hear because I’ve just got back off a cruise where we were in Athens, Mykonos and Santorini and all the locals were wearing long sleeves and long trousers, mainly linen or cotton. It’s something I’ve always done in the heat because science dictates that keeping skin covered actually keeps you cooler than having skin on show. But if you’re comfortable then that’s all that matters 🙌🏼
Longer sleeves keep you from burning in hot climates
@@deniseatthelake This is true but when the temperatures are around 40 degrees, I cannot face anything clinging to my skin so it’s loose,flowing dresses with spaghetti straps for me and staying in the shade !
Emma, this is by far my favourite summer aesthetic. Actually, I think Allison Bornstein has come up with two siblings of coastal grandmother: desert aunt and surfer nephew. Love them too. Cheers from Croatia!
Love this!
Honestly this is my spring/summer style no matter what a part of straw bags 😂
Thanks Emma, I hope you had a lovely cruise ❤
I love the way you keep style so effortless and simple. I love this style. I would say this is my summer style and I didn’t know it had a term or name. Thank you as always for keeping it real for us folk on a budget❤ perfect as alway and thank you ❤
It was really fun and enjoyable thank you ❤️
Really love this aesthetic, effortlessly casual… I bought the M&S linen mix trousers you recommended a few videos ago and they are a wonderful addition to my summer wardrobe. Have a fab Sunday Emma.
I'm glad you love them. Hope you have a fantastic Sunday too ❤️
I also echo this, I bought the trousers in Navy,Beige and White , you are my go to for any inspiration for both clothing and house styles. Please never stop your videos as your advice is invaluable to me 🙂
Love all the cutaways, must have taken a long time to film!
Thank you ❤️
Thanks Emma, I have fallen in love with all your wardrobe styling, particularly, the linen line,you such an inspiration to the young and old. We love you❤
😘
this has been my summer drobe for my entire life
in the USA they add "nantucket red"...which basically faded red to almost a pink when it's really old & worn
❤️
Same, going to Montauck, The Hamptons every summer to escape the sweltering heat in Manhattan, this has been my style since I was a teen.
Wasn't aware it's been named Coastal Grandmother 😅
I’ve loved this aesthetic for a couple of years now and have collected a capsule with these styles, great for holidays and days out. I prefer to call it just coastal!!
Love all of these suggestions, Emma. I have most of these items already or at least something similar. It’s great to get styling inspiration from you.
Thank you for watching ❤️
This is now my all time favorite video of yours-well done!❤
Emma,I'm new on your channel, but like it very much, right from the outset. I like your easy styling, your taste and most of all your sense of humor, which is a very lovely cherry on the cake 😊
Ahhh thank you so much and welcome ❤️❤️❤️
I enjoy all your videos, however this was one of my favorite!
Thank you for watching and really glad you enjoyed this one ❤️
This is my everyday dressing style but I would add one more thing, a long loose fitting shirt dress or maxi dress.
BRAVOOOO 👏👏👏👏👏👏. I have all of these items. All of them except the Mikinos Canvas Bag bit i have a Navy Blue One. Bravo.Adored this particular video. Thank You So Much 🙌
I loved this aesthetic, I shopped some of the pieces from your website before we went to Dubai (admittedly the knitwear wasn’t necessary there but glad for it here!)
Most of the pieces I picked up were M&S and it really felt like a quiet luxury wardrobe without the price tag. Treated myself to a Loewe pochette bag out there to complete the look (which was a more expensive choice than buying one here!) and I’ve just been so happy with my wardrobe this summer, particularly with not being happy with my weight at the moment I still felt good and confident.
Thanks Emma!
That’s so great to hear! It’s definitely possible to have a great looking wardrobe without the cost and also to buy things that last, they don’t always have to be luxury 🙌🏼
I never knew there was a name for my style. I am a quintessential costal granny. Preppy was the term used. BTW I grew up in New England on the coast. Now I live in coastal Pacific Northwest. I’ve dressed like this all my life and I’m well into my 70s.
Enjoyed this video. I subscribed & will give you a try.
Preppy is now called ‘old money’ and is very Ralph Lauren. To be honest I have no idea where the term ‘Coastal Grandmother/Granddaughter’ came from but I think it’s Gen Z on TikTok. Existing things just get given a new name for the younger folk to give it a try 🙊
Wow! Your taste surprises me. A really excellent video, Emma. I'm a fan of this aesthetic. Lots of great ideas to try. Thanks so much!
Stripes and linen, it had me at stripes 😆❤️
Love this video, even though (as a Deep/Dark autumn) this is the colour palette from hell for me 🤣 Please keep making video's like this, Emma 🙏 very informative!
I'm dark Autumn too and still enjoyed this😅
@@devinl8487 Woohoo! 🍂🍁🎑🥮🤎
I’m an Autumn also, but live in a very hot tropical summer climate, some of these colours can be used…. Think white/ cream, lighter bottoms and navy’s blues….at top - additional Autumn colours can be added also. Browns deeper greens ect
Thanks for the inspiration! I have many of these pieces in my wardrobe already - thank you for suggesting new ways to wear them. The cutaways work really well for me - they must take a lot of effort, so thank you 👍 Also, thank you for seemingly not minding when your linen shirts are a bit crumpled looking, which mine always are! 🤣 xx
Unfortunately that's linen for you, can't help but be creased 😆
I love this aesthetics. I didn’t even know there was a name for it, until this video 😅!
By the way Emma, I love your hair color! ❤
I think it’s just been ‘rebranded’ by a different generation 🙊
I love how calming this video is
Loved this video!! I am a Coastal vibe person!
You are an absolute fashion queen!🤩❤
Love this video, totally my summer style ❤
Love the video. I always like to inject a bit red for a dramatic contrast, but that’s just me 😂❤
Great video! Loved the clothes and accessories you selected! They would work perfectly where I live - in the southeastern US. I totally relate to you putting your hair up - mine is constantly in the style of the Olympic gymnasts when they compete- ponytail to a bun. Otherwise I feel like I have a fluffy Persian cat around my neck! I also wanted to complement your nails. I noticed them on your cruise Instagram reels…. Very pretty.
Thank you! I always used to get my nails done before the pandemic but then we moved and started renovations so there was no point. It’s nice to have them done again 😊
California vacation at the end of August. Prefect look! Knit wear is helpful when it is cooler in the evening or air conditioning in a restaurant no matter I go. 💙🤍🩵🤎 I also love my hat clip that goes on my purse! You are so kind! 💖
Always in air conditioning! I sometimes think people don’t feel how cold the air con can be. I love it for all of 5 minutes but once I’ve cooled down I just want a jumper 🤣
Hi Emma, loved the video, my daughter just saw the clothes section and stated thats my wardrobe, didn't realise i was following this trend, but love it its comfortable and effortless😅😅
Haha that’s kind of my point, it’s not really a trend but I think a younger generation have given it a name and called it a trend 🙊
Brilliant as always Emma! I just as you didn’t know that I had all that! Going to the south of US for a longer trip this fall and I will use the grandma look as my theme when I pack! Always inspired by you 👌
Oh Emma I’m so excited about this! I didn’t know my style was called Coastal Grandmother! I guess that fits me perfectly as a grandmother that lives near the coast in Spain! Thanks for the inspiration and I’ll now dive in and buy yet another white linen and blue stripe shirt! 💙🤍
Haha well it is very literal in your case ❤️
I am such a fan of this aesthetic… just a shame I can not find good quality white linen pants in petite size here in Australia 🤦🏻♀️
Hi I buy them wide leg but then get them altered to my length. They then sit perfect on my sandals etc. buying the best quality you can afford will pay you back as they last for years. ❤
It's the quintessential style of summer dressing for the coast of New England it's hot damp and muggy one minute wet and cold the next as you know one must be ready for a change in the weather
I now have a name and an excuse for all the striped shirts, wide linen trousers, Longchamp bags and my penchant for a tan loafer! Although I am now a grandmother, ( nanny) I've been wearing this look since my first sniff of a white linen trouser.
Love it. Coastal Nan in Essex. X
Haha me too and I’m not a grandmother but have loved the aesthetic for many a year 🙌🏼
I do not know how you Brits survive the summer without air conditioning! Love you Emma!
We don’t even have it in our car because we have a very basic car and that is not enjoyable 🫠🤣
I'm in Arizona.. we've never had A.C.. we have a swamp cooler.. it works except after rain... We compensate w ceiling fans in every room and oscillating fans. It's not so bad.
I like your Massimo dutti basket bag. Couldn't find it. Can you put link again? Thank you emma
Unfortunately that bag is old and no longer available 😢 but I have linked some other alternatives in this video ❤️
I like these outfits!
Thank you ❤️
Love linen but I need to iron it constantly. Had a linen shirt on for coffee morning with my friends and they asked me if I had forgotten to take my pyjamas off. Have to mention that I'm German and it doesn't work so well here.😢
You have to embrace the laid back style and natural creases of linen. If you’re someone that likes to look crisp at all times then linen is not the fabric for you but this trend/style/aesthetic is very laid back and not about looking crisp 😘
@@EmmaHill I combine linen trousers with stripey cotton jumpers. That works but still wash and iron the trousers after every ware. I love it! 🙏
Tell your friends you are on trend, comfortable and cool! Or they could just mind their own wardrobe!
This is my aesthetic everyday here in Singapore. I’ve had skin cancer in this past year so I’m always in a long sleeve shirt, hat and linen…..all things linen in this heat.
Oh I’m so sorry to hear that! I hope you make a full recovery ❤️
Great video, brilliant ideas. Just up my street. I bought nearly all my linen at M&S. Fab quality all around.
Someone has mentioned your lighter hair color you had before…well I quite like what you have now but maybe a sort of lighter highlights ? I also think it would lovely on you, brighten up a bit.
Thanks again for your posting and have a fab coming week. 💐👏🌺
M&S are killing it with their linen at the moment 😍 Hope you have a great week too ❤️
Cool theme! Could you please make more videos to several aesthetics? I would like to see for example ballet core but I think that is not your cup of tea but I like many different styles. Best greetings
Hi there Emma! Another great video! I've been tending towards this vibe for some time now (alas the 'Grandmother' title does makes me feel rather ancient - even though I'm old enough to qualify!😂). I love all the items you have shown, especially the wide striped black and white top and the cotton knitwear (depending on the type, woollen knitwear makes me itchy!). I'm so pleased that Marks & Spencer have finally burst out of the doldrums of the past years and are now back at the top of their game! Their pieces this spring and summer have been so amazing style wise along with the quality and prices. Very envious of your lovely long tanned legs! What self-tan do you use? Happy Sunday to you, Simon and the Bs. Xxx
I’ve just got back off a cruise so the tan is natural but normally when not naturally tanned I wear Isle of Paradise tan.
The style can also be referred to as coastal granddaughter if you prefer 😘😘
@@EmmaHill Thanks Emma! I'm a bit old for the Granddaughter tag but I think I'll start using 'Coastal Mother' instead!😂😂😂
Well done for getting through the video without cracking up every time you said Coastal Grandmother!! 🤭🤣, who comes up with these crazy titles?! I love this look, it’s just casual style to me, your pieces are spot on. Slightly cooler today thank goodness but humidity rising again soon 🥵 xx
I think a lot of them are Gen Z these days but I don’t wanna be that Millennial moaning about Gen Z 🤣
Love love love this style❤ thanks
Oooo you should do a “coastal Aunt” aesthetic.
I feel like you have been in my wardrobe 😊 living on the coast these are my go-too's
That's the great thing about this aesthetic, I think almost everyone could make at least a couple of these outfits and once you have a couple of pieces there are so many outfits to mix and match 🥰
very cool outfits :)
a tiny request but since you mentioned the Birkenstocks could you maybe do some styling video on summer/early fall type of outfits with them? I have a few pairs, different colors by now and im still struggling - much appreciated :)
Hola Emma te acabo de descubrir con el tour por tu vivienda...y he visto este vídeo y verdaderamente me gusta mucho,y me ha quedado muy claro,estoy intentando hacerme con un armario cápsula,pero yeo de yo vivo hace mucho calor y esas prendas que para ti son de verano,para mí son de otoño ,casi de invierno,aquí donde yo vivo que es en el sur este de España,junto al mediterráneo....pero l ajustaré a las temperaturas de aquí,con un abrigo o chaqueta,muchas gracias por tus consejos. Un saludo muy grande .
Y me suscribo 😊
Gracias ❤️❤️❤️
I always thought coastal grandmother was crazy prints and colours 😂turns out not! Also, I always wonder what a “button down shirt” is. Some gorgeous outfits here❤I also love your regular mention of being a buffet fan who appreciates an elasticated waist. I too am a buffet-botherer who enjoys loose trousers to accommodate a mountain of food x
😆 buffet botherer 😆 Im right there with you 😆
@@EmmaHill hahahahha, see you at the croissant stand
Brilliant, right up this grannies street. Your the best at putting outfits together. xxxxxxxxxxxx
Thank you x
This is my wardrope I adore blue white and neutrals. I struggle in the winter to keep my Coastal Grandmother look. My lovely pale blues look too cold but I don't like navy.
.Any tips?
You could always add chunkier items with more neutral tones (beiges) or a bolder accent (tans / Black), if you feel the pale blue is too cold for winter 👍 I love navy I'm afraid so would automatically switch to that.
I got a few navy items in my wardrope so maybe I learn to love it. Just adore light blue. Had a white maxi skirt and a blue linen crop shirt with minimal white sandles and a tan bag on today for one of our few Summer days we got this year. I fell very Coastal Grandmother. 😅😅😅 maybe you could do this again but more Autumn/Winter focus.
Great choices. Thanks
Love the video. Have you coloured your hair a different colour Emma ? X
Nope, same colour as it’s been for the last couple of years x
Thank you ❤
Brilliant as always Emma
Hi Emma Absolutely love it all ❤❤❤❤❤
Hi you're so right linen button down shirts are so versatiles and it's my favorite pieces 😏😏😉👍
I love your choices like always 😁 Bises and have a nice sunday 😘
Thank you! You too! x
Another great video Emma❤
This capsule is also french vibe
Love the striped knitted Zara pants ❤️ what size are you wearing?
Size M x
@@EmmaHill thank you 🤗
I’ve so loved watching your style change and evolve! Do u still wear ur Levi cutoffs? I refuse to give up my cutoffs😆
Yes of course! I mainly wear them at home in the garden but I did take 2 pairs to Disneyland Paris last Summer ❤️
💘 and your new nails 🙌🏻!
Muchas gracias tienes mucho estilo y gusto.. ❤
Gracias 😘😘
Hi Emma! Love your videos! Can you link the pink stripped shirt? The link in the description os for a belt. Thanks!
Sorry I added the wrong link but I’m afraid I can’t find the shirt online. It is H&M though 👌🏼
The Clima Changes are very scary Emma. They are all over. I am most concerned about it 🙁🙁🙁
Love your current hair colour! The lighter colour suits you so much better! Also the not too overwhelming bangs🤩🌞
Hello Emma I m a French speaker and I did’nt know the expression grand mama style. Is it an expression you use frequently to speak about beachy style ?
I'm not really sure where the term originated from, probably TikTok 😆
Where is the boat neck striped long sleeve t shirt from?
Everything is listed below in the description box x
Okay, good to know my style has a name. But I told my kids I’m missing the best accessory which is an adorable grandchild wearing a sun hat
I would have added pops of red…it is very much Ralph Lauren Americana Coastal…
If red is your thing then red could be added to suit your personal style but the main colourings of this particular trend are the washed out paler colours x
@@EmmaHill got it! ❤️💐
Perfect 😊
Thank you ❤️
Hi Emma - just wanted to point out that all of the M & S links you've provided result in a 'sorry we can't find a match' (it IS their website but no product found). Am I the only one experiencing this?
Love all your videos - home and clothing - appreciate all of the work you put into them!
This could be down to your location. Links are generated in the UK as that’s where I live but if your M&S site is in another country then unfortunately these items may not be available or could be named something else so they won’t show up x
@@EmmaHill OK, thanks, Emma. That makes sense. I'm in the US.
Good to know about the suede berkies not rubbing on your feet 👣!
Shirts are button UP,collars are button down,like oxford cloth shirt collars
Shirts with button-down collars are called button-down shirts. Other button shirts are button-up shirts.
Thanks for this. I identify with this trend, however I wish they didn't call it 'grandmother'! Makes me feel old!!!
Btw the link for the pink stripe shirt takes me straight to the H&M leather belt page. Could you provide the correct link for this please? Thanks ☺️
Oh sorry my bad. The pink stripe shirt isn’t available online on the UK site so I can’t link to it I’m afraid. It’s also called ‘coastal granddaughter’ if you prefer that 😘😘
Thanks for the shirt info ☺️ and I hadn't heard it called granddaughter!! Clearly someone else thought the same! 😅 Hope you're having a good day 🥰
Sunglasses, witch would work for this style? 😃
I keep them modest. No big hunky frames or in your face logos. I’m wearing a simple pair of Ray-Ban rounds with a slim gold metal frame and they fit well x
How about ‘Riviera Grandfather’ 😂
Well the coastal grandmother needs a buddy doesn’t she 😘
❤
As a cool summer, its a no
I don't really know if I understand the comment 🤷♀️🤦♀️
❤❤❤❤❤
Blue Thicker Stripe Linen Shirt what is your size?
Size M. It’s already oversized so no need to size up unless you want it really big x
EMMA what happened to your blonde hair…..love your video.
My blonde hair hasn’t been around for well over 3 years 🤣
That's the whole Massachusetts/New England/Kennedy summer cottage look/welcome to Nantucket look!
And New England is based on real England 😜
HELLOOOOOOO😊😊😊🎉🎉🎉🎉🎉❤❤❤❤❤❤❤🌸🌸🌸🌸🌸🌸
I love your clothes and bags I wish to have them all - thanks for video💃
Glad you like them x
Coastal Girlie here! Being from Boston/Cape Cod MA USA 🇺🇸 it's in my blood 😊
A great video. You have amazing long legs!
Thank you x
Love the coastal aesthetic & especially your take on it.🫶 Having seen insta I think you should have ‘demonstrated’ how useful that bag would be at the beach.😂
😆 no, no 😆 one demonstration was enough 😂