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2024 F&I Training Lesson - How to overcome Honda/Toyota objections in the F&I office
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- เผยแพร่เมื่อ 16 ส.ค. 2024
- financemanager...
Welcome to our latest F&I Training video where we talk about how to overcome objections in the F&I office that have to do with brand reliability.
What's Inside:
Honda's Evolution: We start by exploring how Honda vehicles have evolved since 2010, highlighting key technological advancements that have redefined driving safety, convenience, and enjoyment.
Addressing Customer Concerns: We tackle a common objection: "My last Honda never broke down." While Honda's reliability is legendary, we explain why the new technologies in modern models call for a fresh look at vehicle protection.
F&I Product Insight: Learn about our tailored Finance and Insurance training service designed to help you become a better F&I manager.
This is great! I can’t wait to get the diploma and have all the knowledge to be a F&I manager so I can get back into the industry by the end of this year, I used to work for Honda and I’ve always believed in being in the role you were meant for and i believe I was meant to be in the F&I manager role because I love going above and beyond and love to help people, I’ve had many people I sold tell me wow your so professional you should be in a manager role and now I can’t wait to act on it! I joined the Facebook group and I’m learning alot from the TH-cam channel! 😊
I’m watching all the videos from this Chanel. I have been doing sales for 3 years and I just got promoted to F&I. English is my second language and all these videos are been so helpful especially, I have an accent and where I work have a problem with it. For all people who have an accent never give up! These videos are so helpful.
We are very happy that our videos have been helpful for you!
What happens when someone states that Honda/Toyota won't tie their name to a system that is unreliable and consumer reports still state that they are amongst the most reliable manufacturers?
If you work at a Honda dealership, you probably want to have the JD Power Dependability Index handy. Honda did not do very well in terms of dependability. i.ibb.co/ryvX3fK/IMG-8048.jpg
@FinanceManagerTraining Now let's sat Toyota/Lexus dealer?
@@305dadecounty305 Per JD Power, Toyota/Lexus has between 135 and 147 dependability issues per 100 vehicles. That's nearly 1.5 issues per vehicle it manufactures.
Anything better than trying to scare them about electronics? I’m in F&I and this doesn’t have a high success rate.
Your looking at it the opposite way, this isn’t meant to be a scare tactic it’s meant as another tool to inform the customer that the vehicles today are more technologically advanced and it’s more important than ever to consider a vehicle service contract to not be responsible out of pocket for these advanced electronics, and another idea that I did as a sales person at Honda is show them the window sticker from the car especially if it’s new, highlight the new features and electronics on the sticker and point out to the customer what they’d be responsible for replacing, as a sales person I’d set it up for F&I by showing them the sticker and saying something like “hey congratulations on your new car! and to help protect your pocket especially if your keeping the vehicle until the wheels fall off is I’d recommend asking about when you get to the finance office is protecting your electronics with coverage because it would suck having to potentially break the bank coming out of pocket for something that you can’t maintain or fix yourself”, about 70-80% of the times I did this the customer bought a warranty in finance for their electronics in their car, I think they made a window sticker video or did a small segment on it, I’d look into it
If you’re trying to scare your customers then no wonder you don’t see a high success rate. Watch the video again. This technique is about INFORMING your customers of all of the changes that have been implemented by your manufacturer since the last time they purchased. Set up a 1 on 1 training session in the members area of FinanceManagerTraining.com and a trainer can help you increase your penetration percentage.
Dude the technique in the video is gold. If you’re failing at this then you may want to look in the mirror and do a self examination.
@@tomb9758 As an F&I Manager, if you don't want to purchase a service contract, we completely understand. It's our job to explain what it covers, how it can help, what it costs, and then its up to you to make a decision. This isn't about fear - it's about informing you. If you decide not to purchase, that's totally fine. It's your vehicle after all.