Not related to fonts, but I always pack logo files for my clients with various sizes/formats for print and web, including JPEGs and PNGs and a small e-mail signature logo. They are organized into folders and labeled accordingly. Most of my clients have no idea what formats to use and this keeps them from calling me every time they need something. ;-) Well worth the extra 15 minutes to do this.
I do send a PDF and ai file but never thought of a white file - great idea! Thanks! I always enjoy your tutes and pointing out my pet peeves! ;-)@@SatoriGraphics
I do this as a photographer as well. Several folders with crops and resolutions suitable for print, web, social platforms, etc. It's a tiny amount of extra work initially but saves so many phone calls and work later.
@@SatoriGraphics We did. Many of those tacky fonts that were around when desktop publishing took off might have been cutting edge at that time, but from a pure design perspective... they all deserve to be mocked and ridiculed. 😁
Hi, I’m just discovering your work on the tube and I’m loving your skills. Your approach and logic behind the methods are sound and well-thought out. Your end products are clean, neat, eye-catching and crisp. Loving what I’m seeing. You’ve got the goods to back it up. Great work. 👍🏾 Phelix
Wow! I actually see the difference in each. In other words it may look good to the eye to the designer but to the viewer it can be complicated. I thank you for this tutorial. I took notes.
Wonderful advice! Those of use with good computer graphic capability, but who lack a practical grasp of the art, really appreciate this type of "how to" instruction. Again, thank you for the content and effort.
Hey Tom your contents is really helpful.I use to hate illustrator now I can work work easily in it, all because of you thanks a lot.keep up the good work.
Tom great video this am bro. I like the laid back style and having yourself in the corner - def feels more like having a coffee and chat with you. Love the points. "KISS - keep it simple stupid!" 😎👊
I love all of your tutorials. Yo You explain concepts so good. You constantly mention "less is more" and I am trying to work on that but it is rather difficult
Thank u.. its really helpful.. All the 6 tips are useful n last one is really great..as at times people do use multi colors for their logo and deciding the color for logo type is challenging...
The dude aint wrong, you did the exact opposite of what you said to do on the first tip. It's not about zoom or device... Next to your logo, the brand name looks way too underweight
The one about scaling it smaller was a really good point, like when ur reading the tag on clothes u don't normally see the text light u usually see it thicker so the brand can still be visible when seen
I really enjoyed this video and I agree with you totally. In the beginning I believe I would overthink the design and to simplify was really hard to do but I got it now and I actually like it better. I'm in the sign business so depending on the sign it can get really graphical. I try to lead my customers towards Simplicity by using the KISS rule. 'Keep It Simple Stupid'
Satori please correct me if I'm wrong. "Thin font's weigh is better not to use as logotype when combined with logomark or rather align logotype aside logomark." This is my own thought I consider while working. Also, I scored 70 as a beginner designer.
I've been trying to come up with a logo for my personal freelancing for almost a year now and I'm just struggling because my name is so hard to create. I need a logo that works as an icon and can also be used as watermarks for my photos/videos. Not a fan of cliche photography logos like cameras or red dot recording buttons or cursive with my name. But this does help narrow down what I need to focus on.
Great video. I have a question though. On the third logo revision is it possible that the font is too thin for the logo? (as explained in the first logotype mistake example?)
Thanks for the reply man ;) Keep it up with the good work ;) i started to finally study more graphic design and your videos are helping me a lot. High five ;)
do we have to consider the logo and the color we design must be able to adjust in each background color that will be placed? or every logo that we design only or must have a special background color, so it doesn't have to be able to match all background colors?
Hello, Could you possibly lead me to a video where I can make something as similar as the one shown in the "elements" logo? I would like to look up about the way the color sections looked pleasing. :)
You can hire me for consulting. Txt me or email and send over your design. I’ll either re-design it for you or tell you how to fix it. Invoice won’t be more than $100 either way. I like your videos so I’m giving you a discount
Doesn't example 3 & 5 break your first rule ??? Typo is unreadable when down sized ??? Its not a criticism, just a question. I love the logos, real nice. Great vid.
You never explained why we should not use one letter for two words. I am not an amateur logo designer and I’ve made a logo with one letter two words, but the difference is the two words are the name of the brand but each in a different language that share one letter (S) which looks like the letter “e” in the other language. So what’t exactly the reason for not using one letter for two words? Thanks in advance.
Satori Graphics I see. Makes lots of sense. Using one letter in that case surely shows no consistency in the name parts, so it’ll be separated in the eye and observed as two different parts. Thanks a lot for the clarification. Keep it up, we love these videos :)
Hi Tom, I have got a question about your new membership on the website. When you say "Free vectors for commercial & personal use" what sort of vectors are they? :) And can you still use them if your membership expires? Don't have to go into too much detail, thanks!
@@SatoriGraphics Thank you for the quick response, sounds like a very good concept, I will probably give it a try ;) And the page for it looks really damn nice as well did you design it?
hello satori graphics i am a new designer and a daily follower of your channel. So i want to learn how to make any shape from image for logo without copyright
Mmm i know less is more, but i really want make a colorful logo for my imaginary game studio with color that represents joy & dream my problem is i just can't make a good looking logo. Is colorful logo too hard for the beginner?
I am designing a logo for a client and I usually do more behind the scenes work and have been studying a lot of logos and I cant really find anything mazing to inspire me as far as designers who produce insane work. Any thoughts?
I wish my clients would watch these videos. I can’t tell you how many times a client will think they are creative and a designer just because they thought about some bullshit. Then they add something to the design and completely ruin it.
Satori Graphics They know that I know more than them. They know I’m a better designer. But they do not understand that everyone can design something. But not everyone can design well. I tell them illustrator and photoshop are tools. Just like a hammer. Just because you know how to use a hammer doesn’t mean you know how to build a house. Unfortunately, in this day and age it’s extremely difficult to get people to realize their own incompetence.
I think that typography with another purpose than compose the graphics should be avoided in logos at all. If you just put the brand name somewhere with your logo, it doesn't really is part of the design, and if the customer can't recognize the brand looking to graphics, will hardly do it by name. A lot of logos today need to be used on application icons, and subtitles doesn't work anyway. But if the brand name is part of logo (like FedEx), no problem.
Hey satori on your website there is a mistake on the About section,3rd paragraph " My TH-cam channel as of 2019 has o ver" fix the space between the o to v
Not related to fonts, but I always pack logo files for my clients with various sizes/formats for print and web, including JPEGs and PNGs and a small e-mail signature logo. They are organized into folders and labeled accordingly. Most of my clients have no idea what formats to use and this keeps them from calling me every time they need something. ;-) Well worth the extra 15 minutes to do this.
I do send a PDF and ai file but never thought of a white file - great idea! Thanks! I always enjoy your tutes and pointing out my pet peeves! ;-)@@SatoriGraphics
I do this as a photographer as well.
Several folders with crops and resolutions suitable for print, web, social platforms, etc.
It's a tiny amount of extra work initially but saves so many phone calls and work later.
Could you please link which standard resolutions and formats are usually used?
@@eshavjy for print a mostly a pdf file with 350 ppi and in cmyk formate
And for web a jpeg or png with 80 ppi in rgb color formate
i like how you jump into the points and not waste time like some others do ... great content (Y)
@@SatoriGraphics keep it up
I love these. Makes me a better design than just knowing how to use illustrator
We had a font "wall of shame" at a publisher I used to work at. Hobo and Comic Sans were of course displayed prominently! 😂
@@SatoriGraphics We did. Many of those tacky fonts that were around when desktop publishing took off might have been cutting edge at that time, but from a pure design perspective... they all deserve to be mocked and ridiculed. 😁
Personally any designer I see using Comic sans, I don't take them seriously 😂😂
Informative and definitely helpful. Thanks a lot for sharing :)
Hi, I’m just discovering your work on the tube and I’m loving your skills. Your approach and logic behind the methods are sound and well-thought out. Your end products are clean, neat, eye-catching and crisp. Loving what I’m seeing. You’ve got the goods to back it up. Great work. 👍🏾
Phelix
Wow! I actually see the difference in each. In other words it may look good to the eye to the designer but to the viewer it can be complicated. I thank you for this tutorial. I took notes.
Came across your video by mistake but i am glad i did, i couldn't stop watching.....GREAT VIDEO Thanks Bro!!
Glad you enjoyed it and cheers for the comment
Valid points there Satori...
The distance factor...
I'm so excited to meet you here.
Your contents are absolutely brilliant
3:39 And always watch out for the kerning and try to manually compensate. That "y" is still too close to the "t".
yep not arrnged perfectly. Neglected the y alone
Another great video, not too long but thorough and well explained
thanks Vonetta, this is quite an old video as well
Wonderful advice! Those of use with good computer graphic capability, but who lack a practical grasp of the art, really appreciate this type of "how to" instruction. Again, thank you for the content and effort.
very good assessments!!!
Thanks a lot Linda
Hey Tom your contents is really helpful.I use to hate illustrator now I can work work easily in it, all because of you thanks a lot.keep up the good work.
Good tips. I conffess I found the informative texts you wrote here and there hard to read on a phone screen. But the tips themselves, great. Thanks!
@@SatoriGraphics Yep. That's right. I watch TH-cam videos on a smartphone 99.99% of the time LOL
Love you Satori🥰
can you make more videos like this, I love this, there is a high value to train the eyes for logo mistakes, thank you :)
Thanks for the video love your accent 😊
Hey thanks for the comment and compliment ✌️
Your channel is so good
Thanks s lot Kamsul
@@SatoriGraphics can you give me some criticism on a logo I created?
Tom great video this am bro. I like the laid back style and having yourself in the corner - def feels more like having a coffee and chat with you. Love the points. "KISS - keep it simple stupid!" 😎👊
Great as always, Tom. Really good examples of what not to do and why.
Nice work, keep it up.
Thanks, will do! Have a great day
I love all of your tutorials. Yo You explain concepts so good. You constantly mention "less is more" and I am trying to work on that but it is rather difficult
Thank u.. its really helpful..
All the 6 tips are useful n last one is really great..as at times people do use multi colors for their logo and deciding the color for logo type is challenging...
Great information on what not to do when it comes to logo designs. Thanks for sharing. As always have a great day.
informative. thanks.
Always a pleasure
Thank You Satori
On the third logo you made the same mistake you mentioned on the first logo!
The one crown one? It's still legible if zoomed out.
The dude aint wrong, you did the exact opposite of what you said to do on the first tip.
It's not about zoom or device... Next to your logo, the brand name looks way too underweight
@@SatoriGraphics Just what RealFoin explained. The font you picked belongs to a totally different world than the shape you made.
True
The font in the former was too playful that's why it needed a change
Thanks Tommy, could there be away we can be sharing our work with you for review and simple guidance?
Great video really helpful
Great work 👏👏....thank you Satoriiiiiii
2:54 Could the font be heavier in the revision side? Seems to me you scale it down and it will not be readable
Thanks Satori, this was very informative.
@@SatoriGraphics same
The one about scaling it smaller was a really good point, like when ur reading the tag on clothes u don't normally see the text light u usually see it thicker so the brand can still be visible when seen
I really enjoyed this video and I agree with you totally. In the beginning I believe I would overthink the design and to simplify was really hard to do but I got it now and I actually like it better.
I'm in the sign business so depending on the sign it can get really graphical. I try to lead my customers towards Simplicity by using the KISS rule.
'Keep It Simple Stupid'
You are a saviour
nice tutorial..learned something. thank you.
Tom has no chill in this one XD "it looks tacky and unprofessional! Stop doing it!" said in a tone of voice of a Buddhist monk really made me laugh XD
haha! Yeah the voice didn't match the emotion there, I must admit
Thanks you helped me to improve my logo design
Useful tips to keep in mind.
Thanks for sharing your professional skills.
More please. Excellent
Satori please correct me if I'm wrong.
"Thin font's weigh is better not to use as logotype when combined with logomark or rather align logotype aside logomark." This is my own thought I consider while working. Also, I scored 70 as a beginner designer.
Very useful tips, thank you :)
I agree with all of these. Hope to see you on Instagram more often!
Bravo! Thanks for sharing your professional skills!
Can you do a video about the use of colour and logo design
I have touched upon this before, not specifically on logo design. You can search into TH-cam 'satori graphics colour logo' and there will be something
Great video!
Extremely helpful!
Love it!
Very useful
Excellent tips! What is the name of the more sophisticated font you chose for the third example (One Crown)?
Great tops - thanks 🙏🏾
Thanks, this is quite helpful.
I've been trying to come up with a logo for my personal freelancing for almost a year now and I'm just struggling because my name is so hard to create. I need a logo that works as an icon and can also be used as watermarks for my photos/videos. Not a fan of cliche photography logos like cameras or red dot recording buttons or cursive with my name. But this does help narrow down what I need to focus on.
More vidio in this way plzzzz
I will try and make more videos like this for sure, thanks for the comment
The last logo "elements" is awesome, could you make a video how to make a logo like that with that type of colours and 3d effects... thanks so much
SO GLAD you jumped all over the "one letter for two" at 1:24 . - I absolutely hate that
I chuckled good when he brought that up "i find it really annoying" was spoken fron the heart 😂😂
Thank you man
nice job
Oh yes,really very very very useful ....
How is the solution to the third example not having the same problem with the first?
Great job, really miss the quizz part even I already know these mistakes ^^
@@SatoriGraphics Great :D
Great video. I have a question though. On the third logo revision is it possible that the font is too thin for the logo? (as explained in the first logotype mistake example?)
Thanks for the reply man ;)
Keep it up with the good work ;) i started to finally study more graphic design and your videos are helping me a lot. High five ;)
awesome!!
thanks big help
This is useful advice
Thanks Tom
Great vid
love it
well video .but my design has not enough quality but i don not find out this problem
do we have to consider the logo and the color we design must be able to adjust in each background color that will be placed?
or every logo that we design only or must have a special background color, so it doesn't have to be able to match all background colors?
Your webcam is way too small mate, either make it bigger or not have it at all
Agree. Maybe should remove it
Great video, I will apply your advice to create the logo of my new youtube channel
1:55 Isn't the icon also a bit complicated? Wouldn't it be too hard to read on a small scale?
I have logo may u tell whats wrong with it. I think it needs improvement but don't know how. Thsnks
Hello,
Could you possibly lead me to a video where I can make something as similar as the one shown in the "elements" logo? I would like to look up about the way the color sections looked pleasing. :)
Design your future today with Satori.
I could use with some help, just do not know where to start from.
research the design process, and also look into the graphic design principles
You can hire me for consulting. Txt me or email and send over your design. I’ll either re-design it for you or tell you how to fix it. Invoice won’t be more than $100 either way. I like your videos so I’m giving you a discount
Doesn't example 3 & 5 break your first rule ??? Typo is unreadable when down sized ???
Its not a criticism, just a question. I love the logos, real nice. Great vid.
How so? when downscaled the crown will be legible.
Its barely legible and typeface looks nice but does not match the mark's bold geometric appearance
i dont know why but i would consider it a creativity tbh the O represents both words .. just my opinion... btw love the video
You're amazing
You never explained why we should not use one letter for two words. I am not an amateur logo designer and I’ve made a logo with one letter two words, but the difference is the two words are the name of the brand but each in a different language that share one letter (S) which looks like the letter “e” in the other language. So what’t exactly the reason for not using one letter for two words? Thanks in advance.
Satori Graphics I see. Makes lots of sense. Using one letter in that case surely shows no consistency in the name parts, so it’ll be separated in the eye and observed as two different parts. Thanks a lot for the clarification. Keep it up, we love these videos :)
Hi Tom, I have got a question about your new membership on the website. When you say "Free vectors for commercial & personal use" what sort of vectors are they? :) And can you still use them if your membership expires? Don't have to go into too much detail, thanks!
@@SatoriGraphics Thank you for the quick response, sounds like a very good concept, I will probably give it a try ;) And the page for it looks really damn nice as well did you design it?
thanks
BRAVO
Funny how half of the do nots i see in all the brand subway ads everywhere have them hahhaa
Interesting observation lol
hello satori graphics i am a new designer and a daily follower of your channel. So i want to learn how to make any shape from image for logo without copyright
Hi Satori - try to access your website but no luck. Is it currently under construction?
@@SatoriGraphics Ok, can we find more tutorials and skills shared on any other platform excluding youtube for Satori Graphics
Sir, I'm form India. And I wanted to know that how do I start my graphic designing carrier?
*WITH SMALL BUDGET*
Hope you will reply soon.
Yes, sir I found it
I notice you've got a Canon 50mm lens I have one too really love the pics out of it and it was less than £100! Do you do a lot of photography?
Mmm i know less is more, but i really want make a colorful logo for my imaginary game studio with color that represents joy & dream my problem is i just can't make a good looking logo. Is colorful logo too hard for the beginner?
I am designing a logo for a client and I usually do more behind the scenes work and have been studying a lot of logos and I cant really find anything mazing to inspire me as far as designers who produce insane work. Any thoughts?
I hate to sound like this but usually designers already have that inspiration inside of us… that’s why we charge clients to make them a logo.
And thank you for using the word “penultimate” correctly...
Hello, can I contact you one on one and consistently send you my designs for review
I wish my clients would watch these videos. I can’t tell you how many times a client will think they are creative and a designer just because they thought about some bullshit. Then they add something to the design and completely ruin it.
Satori Graphics They know that I know more than them. They know I’m a better designer. But they do not understand that everyone can design something. But not everyone can design well. I tell them illustrator and photoshop are tools. Just like a hammer. Just because you know how to use a hammer doesn’t mean you know how to build a house. Unfortunately, in this day and age it’s extremely difficult to get people to realize their own incompetence.
I think that typography with another purpose than compose the graphics should be avoided in logos at all.
If you just put the brand name somewhere with your logo, it doesn't really is part of the design, and if the customer can't recognize the brand looking to graphics, will hardly do it by name.
A lot of logos today need to be used on application icons, and subtitles doesn't work anyway.
But if the brand name is part of logo (like FedEx), no problem.
Hey satori on your website there is a mistake on the About section,3rd paragraph " My TH-cam channel as of 2019 has o ver" fix the space between the o to v
Finally webcam video
Min 2:00 👋👋👋😹😹😹💞💞💞😎😎😎