Product Development: Using Systems Thinking to Achieve Better Business Outcomes

We’re back with an all-new episode of SoundNotes where we discuss the nature of products. What are they? How are they different from services and experiences? And does it really even matter? Watch this week’s spirited conversation to see how we’re thinking about and defining products, and discover how your organization might be spinning its wheels by even having the debate.
Key Moments
0:00 Intro
1:31 Introductions
3:13 Debating Definitions: What is a Product?
11:01 Products, Value Propositions, and Jobs to Be Done
22:59 Why Too Many Labels are Self-Defeating
26:38 Thoughts on Differentiating Between Products and Services
28:56 The Relationship Between Products and Journey Mapping
36:20 Reconciling Utopia with Reality
39:37 Tailoring the Organization and Avoiding Dogmatism
43:42 Closing Thoughts
Wanting More?
The Truth Behind Market Product Fit Assumptions
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Encapsulation of Value
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