EP131 - Getting Started with Marketing - Powerful Platforms - Part 3 with Ian Luckett

In this episode of the IT Experts Podcast, we delve into the key strategies needed to leverage powerful platforms effectively for your MSP business. We discuss how to select the right platform, understand your target audience, and create resonating content. We also explore how to analyse the effectiveness of your marketing efforts, plan your content, and ensure a smooth customer journey.
First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls.
Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CRM metrics, email lists, content planning and creation strategies, and how to make the most of your blog content.
Finally, we talk about events and their importance in your MSP marketing toolkit. We take you through the power of direct message campaigns and the benefits of niche targeting.
Of course, this whole process and this three-episode mini-series would not be effective and “perfect” if you do not know how to supercharge your results, so we discuss this as we wrap up.
We hope you enjoyed this mini-series, and we suggest you listen to it as many times as you need to soak and absorb all the content this show offers.
I'll see you in our next episodes!