How much money can Tottenham’s stadium make?
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The Tottenham Hotspur Stadium is widely regarded as one of the best sporting arenas in the world. The build was completed in 2019 at a staggering cost of £1.3 billion.
But will it ever be able to recoup those costs? Abhishek Raj looks at the four main ways Spurs’ home ground can make its money back. Philippe Fenner illustrates.
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#THFC #Spurs
I'm sorry, but even in 2007, whoever thought a major development of this size in London, one of the most expensive cities in the world, would only be £300m was clearly being unrealistic.
Facts. They should've known better after seeing how much it cost arsenal and they started their less ambitious stadium build a decade before.
Apple with oranges. The original plan involved a smaller capacity (approx 52k) and no sliding pitch. Levy then upped the ante, going all out for everything.
@@imconfused1237 Levy might have been guilty of selecting all the optional extras he could but even so, the cost of purchasing the land in central London, levelling what was there before to strike ground and the costs of labour in the capital was never going to be cheap. £300m was, in my opinion, too low, even back in 2007 - the starting estimation should have been twice that.
@@neilmartin7776 Tottenham is hardly Central London
@@northweezie1 it's more central London than, say, Nottingham. By which I mean, it was in the London area - it was always going to be ridiculously expensive to build.
I went to the stadium for the Rugby League Challenge Cup Final in May - absolutely unreal. Best sporting facility I've ever been to hands down
The video doesn't make any mention of the tray system for the pitch. With a normal stadium you'd be worried about ruining the surface with too many events. They can host an event and then literally swap out the ground to ensure a pristine surface for the football club.
Indeed. And the addition of a removable pitch was only included in the third proposal - at least 5yrs after the first (scrapped) KSS design.
As a Tottenham Hotspur supporter, our new stadium has become a game changer in how stadiums are designed, built and run for years, nay centuries to come.
yes but all the work off the field is great but on the field its a disgrace
They should invest in the area then cos we haven’t seen a thing apart from useless cafe being built here 😊
@@12Kcalico Why should they?
@@12Kcalicono puedes invertir en algo que no te pertenece?
No looks good now but moves do quick tech be out of date totally by 2035. The emirates is looking dated now for example.
Wouldn't be surprised if it lands the Super Bowl in the next 15 years
You'd think that if a Super Bowl came to London, it would be at Wembley for the additional capacity. Super Bowl has never been played in a lower capacity stadium than the Tottenham Hotspur Stadium.
Way too small for the super bowl. Plus UK fans would never be prepared to pay the same ticket prices that American fans pay for their sports. Starting price for American sports tickets is often 3 times the starting price for PL. Add in the fact that nobody cares about nfl like that over here aswell
America builds a new redundant overpriced stadium every couple of years with owners often holding local government's and their money to ransom, in exchange mostly for not moving their franchise, the effect of this is that not only that it widens inequality and shifts local demographics wildly (Golden State Warriors) by pricing local fans out of games, but it means that upon these significant costs and contracts being signed in the first place leagues often guarantee hosting rights to Super Bowls/All-Star games to help cover costs that need to be recouped in order for the league to run at a profit, so they're first on the list. Why would Tottenham think they would be done a favour? Another side effect of clueless/arrogant American ownership.
NFL is a fad in the UK. Look at the quality of games scheduled there. It'd probably also be a net loss if they ever hosted the Super Bowl there. With Tottenham unwilling to eat further costs. This isn't Saudi Arabia. Yet.
@@tjr2109aparte del poco interés en el "handball" de la NFL
As an American, I think Google really does a viable path towards winning naming rights for the stadium. They recently just closed a deal to bring NFL Red Zone to TH-cam, which ended DirecTV's ownership of it since its inception. With more NFL teams increasingly investing in both Premier League and Football League clubs, Google really could be the big coup for the NFL to open an NFL franchise in London.
TH-cam paying around 2.5 billion dollars a season and it doesn't include red zone.
why do Google even bother. Granted most major corporations throw millions at advertising, but most of them are doing it to strengthen their brand over the competition. Google has no competition. Pissing billions on sponsoring/ naming rights of a club that is unlikely to even win any trophies is just a crazy waste of money.
@@highnoon7097 Nokia had no competition.
@@imconfused1237 silly comparison, They were the market leader but there was enough competition to justify continued marketing. There's a big difference between Nokia v Motorola to Google v Bing. Besides, even if that wasn't the case your point is completely invalid as Nokia never guffed billions on the naming rights of any premier league stadium.
@@highnoon7097 The comparison is to highlight the danger of complacency. You’re Nokia CEO early 00s. You suffer from a lack of vision; you assume the experience of today will be the same of tomorrow. You also display a shallow knowledge of the sector; Google is much much bigger than just a search engine.
The Pandemic came at the worst possible time for Spurs
Yeah, that's what I was thinking. Imagine spending more than a Billion to build a stadium, and, once it is ready, there's a Pandemic and you are forced to play without people in the stadium
They’ve already made the money back with NFL contract La and boxing
@@AL-np5br you think the NFL and boxing paid/made a billion pound combined?😂
@@pazthepole2814 Considering that the NFL and Tottenham have a 10 year deal to play games at the new stadium, it's possible it's close to a billion.
@@uncreative5766 after the 10 years u might get close to a QUARTER of a million sure but nowhere near a billion and certainly not after 2/3 years of it opening
Most valuable football stadium, you’ll never sing that
😥
Massive toilet for a stadium, you'll never sing that.
Chelsea have joined the chat
We won a trophy, you’ll never sing that
@@michaelrodrigues4725 yes because football began in 2009. You must be a man city fan?
Alll this juse baffles me to think Westham are paying 2m a year for a 60k seater stadium lmao
Its actually insane this was allowed
99 yr lease, that's a steal !
Mind boggling deal.
Someone somewhere in a meeting room made a 4D chess move.
True but the stadium isn’t that great for football and if they start to drop off on the pitch they could get relegated or just struggle to fill that 60k
@@AyoSosanya Even second division teams can pay of two million easily. Better than paying 20 million in just interest payments.
@@shaikaftab1199 Wrong. THFC owns their stadium and it therefore becomes an asset - bricks and mortar - to leverage and securitise borrowing against. On the flip side, unsecuritised finance is always much more expensive.
Anyway, it’s a poor comparison. WHUFCs London Stadium is a G-Wiz relative to THFCs Rolls Royce Wraith. Two very different stadiums appealing to very different audiences. And that is perfectly fine too.
3:09
If SPURS win trophy it will become second most like Instagram post after messi wc post.
Sounds like they'd be paying £20m a year to make "Google Stadia" mean something else
Google paying 20m a year for a team that don't win trophy is bad marketing
@@benishben4364 nbjkkknnb be bnn
@@benishben4364 nb
no bbnnnnnb
nn
Stadium would break even in the next year if you were allowed to have a pint in the crowd.
The numbers stated here for the final cost of the stadium are wrong. 1st estimates were stadium just the stadium cost 400 million they changed to include the whole development, which is over a billion. Donna Cullen stated the final cost for the stadium was 800 million
Indeed. It’s poor journalism again from Tifo. If I was to be charitable, I’d say that it’s understandable how THFC can be intentionally vague ‘Group investment’, when it wants. Still, a good researcher would cut through that.
Great video
Do one for real Madrid’s new Bernabéu too
Bernabéu is a Referb. It might have a higher capacity and look shiny on the outside but I think the inside still looks old.
Can’t wait for the sensible signings videos 🧍🏽♂️
Should make a video about Wimbledon/MK dons
Nah
Imagine spurs from the nba making Tottenham stadium their home stadium 💀
It would have been nice of you to mention Kieran Maguire's podcast - The Price of Football.
This stadium destroyed our title and Champions League finalist team under Pochettino but I am optimistic that because of this stadium we will see many more successes in the post-Pochettino era.
4:34 Not sure if I'd be willing to pay 50 quid for a sykwalk edge experience though... ;)
Parece chévere
"continue to strengthen their team" must have missed that loool
Liverpool and Chelsea: 💀
The Tottenham Stadium has more awards that Tottenham itself 😂
The stadium can be monetized quite cleverly and shrewdly. But the build costs spiralled out of control by the time they decided to start construction. The board were either too negative or asleep when big decisions needed to be made? Could have built the stadium around 2010 onwards for £4-500m? Someone should have been sacked for the time lag!! At least now they have a home for the next 100+ years. Suspect the interest on the debt will be paid. Until they have some excess capital to pay some debt off? With current worldwide interest rates going up, expect 4-5%+ on the debt.
The 2007 plan does not look like the stadium they built at all, so I'm pretty sure plans were still being made in 2010.
I also would have liked maintenance costs, or maybe I missed it (?. Good video though.
Celos?
SONNY IS HERO TO TOTTENHAM.
What’s up with the 585 new homes? That seems insane, no wonder their building cost went over £1b. Did they sell these at a profit to help offset building costs, or are they a major landlord now and rent them out?
This largely relates to the parcel of land towards the southern end of the site (the one with the now iconic glass facade) The club has approved plans to build 3 or 4 residential blocks, along with a hotel, on that space.
In addition, the club is a major owner of land surrounding it - largely acquired over 20 odd years (Levy is no fool) They have built various developments on them in order to offset core capital outlay, such as the NDP.
The amount of financial power THFC has is actually quite extraordinary.
@@imconfused1237 pov if the spurs sign some super star it will be paid with the rent of the people living there
They're used to mostly stash mistresses and traveling "workers".
This could do with an update with actual earnings, post pandemic re-opening 👍
If google buy it they should call it the pixel palace
The prize winnings from the Audi cup win have been greatly exaggerated
all that's left is spurs to win something to put in the museum
What Liverpool finance expert Harry Maguire 😂?
Would have been an interesting video had you actually answered your own question in the title.
All I learned is how much income Spurs lost due to pandemic enforced games behind closed doors, but I learned next to nothing about how much money Spurs make from the other events.
£6M per home game or roughly £200M per year from matches. Did you even watch the video you pinecone?
Spurs museum showing off all their second place finishes
Think about the Emirates and where Arsenal are now... similar path to Spurs perhaps?
Cómo está en Arsenal?
The outlandish stuff that Spurs wanted for their stadium really seems a bit abysmal to me, a literal college and an entire neighborhood of houses built.
If you knew absolutely anything at all about development, you would know it was the local council - Haringey - who insisted on such things in order for it to grant planning permission.
Spurs are the richest club in London and 8th in the world according to latest figures
Disappointing. I thought you were going to quantify the income generated by the new stadium but you dodged it
0:45 "broader northumberland development project" eh? NORTHUMBERLAND?
Yes, Northumberland
Foreigner here, could you please explain?
Northumberland Park, Haringey
A multicultural, deprived satellite of Tottenham, situated in the north-east corner of the borough
Marsh Lane (now Northumberland Park) station opened on the Northern and Eastern Railway in 1842, bringing development opportunities to the area’s farms and market gardens.
A curving avenue was laid out in the late 1850s between Tottenham High Road and the station, on land behind the site of the Black House, a medieval mansion that had been owned by the dukes of Northumberland. The avenue was accordingly named Northumberland Park and was built up with villas for the upper middle classes.
In an early municipal utilities scheme, the Tottenham board of health sank a 450-foot well near the station at the beginning of the 1890s. Shown in the photograph below,* the disused pump house survives to the present day as a locally listed building. It recently served as Mount Zion Restoration Ministries’ London Miracle Centre until its miraculous sale in 2015 for around £3.75 million (with outbuildings and almost an acre of land).
Tottenham Hotspur FC played at Asplins Farm, beside the railway line in Northumberland Park, before moving a short distance to the club’s present home at White Hart Lane in 1899.
From the start of the 20th century factories were established in place of the surviving nursery gardens north of the station and the area remained an important industrial zone until after the Second World War. Over a 15-year period from the late 1950s a medieval farmhouse, disused industrial sites and most of Northumberland Park’s villas were replaced by Tottenham council’s expansive Northumberland estate of slab blocks and dull terraces.
On the opening of the Victoria line in 1968 an extensive depot was built beside the main-line railway tracks, but plans to run a Victoria line shuttle service to the station were later shelved.
Northumberland Park school opened in 1972 in the former Tottenham county school’s buildings and soon afterwards moved to purpose-built premises on Trulock Road. The school is now Duke’s Aldridge academy.
@@davidc1721 don't forget about my people from Wood Green too!
I am Surprised that it was written by anyone other than Seb Stefford -Bloor😂
Hundreds of stadiums all over UK. How do any make money?
No, todos los estadios son así de grandes y pueden albergar eventos.
This video has some lies in it. Spurs were ranked as most valuable club in 2020 by somebody at university of Liverpool (never agreed by places like Forbes) so it was a personal opinion. In 2022 they are 5-6th (checks date on video, nope not 2 years ago). Stop using old numbers to try push a point its poor journalism. If u mentioned the valuation was in 2020 it would have been more credible. In this order the most valuable clubs are ranked, united, Liverpool, city, Chelsea, arsenal (forbes have arsenal behind spurs) and spurs. they were always the 3rd most valuable london club anyway so nothings changed (apart from Forbes rankings). Whats worse it you double down on this saying forbes agreed with Liverpool university (thus one would assume they are the most valuable club) and then say their 10th. them being 10th IS in 2022 but still have 4 English teams above them.
Sadly Spurs will never be a footballing powerhouse. Unfortunately the unfair landscape of how their rivals are owned means they will never be in it to win titles and stay in champions league year after year.
They are about to hit their ceiling
You realise that eventually every PL club will be owned in the same manner including Spurs and they're probably one of the most attractive prospects for some random oligarch or venture capital firm when you consider they have the best infrastructure, location & commercial partnerships. People who own football clubs all think of them as investments, Daniel Levy & ENIC will be more than happy to sell on the club for 1000%+ profit because they're not personally liable for any of the costs incurred in developing the club
@@mashfnch30 if every PL club gets owned in the same manner that means, there will still have to be some oligarch whose club doesn't make the top 4, and that would be spurs or arsenal. Personally I think billionaires who buy clubs for the love of the game and not future profit have run out and those are mostly Arabs or Russians, I can't see an American billionaire coming in and buying spurs and spending money on transfers like the sheiks
@@mashfnch30 Problem is its already too late for Tottenham even if they do get bought by an oligarch. Most players will keep preferring Man United, Liverpool, Chelsea, Arsenal and now Man City and Newcastle.
Fulham are owned by billionaires but you don't see them competing to sign the best players.
Think of it long term Man Tottenham will not attract the best until they win multiple trophies. No matter how much money they have
@@Collisco7 fulhams owner also owns The Jacksonville Jaguars who often get blacked out on TV in USA because they don't sell enough tickets.. if he could somehow finance a bigger stadium some where In London and find way to keep hold of Craven Cottage there's your 1st franchise 🇬🇧🏈🏟
@@Collisco7siempre sobran jugadores porque solo pueden jugar 11 y los realmente buenos no quieren ser suplentes.
*insert your tottenham no trophy jokes here*
هل يوجد عرب هنا
New homes✅
Cinema ✅
Extreme sports hub✅
Trophy cabinet?….. “nah why waste money on that”
If only they knew how to win trophies
wow content
levy out
Google just bought NFL Sunday Ticket. WOn't be long now til cable is done forever!
Cuál es la diferencia de los tickets?
shirt sponsorship too
Not enough
Was this an presentation on behalf of Tottenham?
I wonder what they have to show for in their Museum.
yea i was wondering about that too :D what a joke
levy doesnt spend a penny so doesnt matter
As a Guns n' Roses fan who attended one of the two concerts, the sound at that stadium was... not great. Maybe it'll get better once they actually figure out how to set the stadium up for concert audio.
Spurs museum 😂😂😂 Messi can use some space!!
Penalty for Penalessi
Imagine paying for your stadium 🤣
You lot sit so far back from the pitch you might as well watch it from your caravans!
🚐🔭
@@nickcorleone8709it’s literally like 10 metres at the most. They removed most of the running track. Also it’s 2 million a year, for 99 years, for a 60,000 seat stadium.
Imagine not owning your home! Just being a tenant. A bit like renting a plot on a caravan 🚐 site
Spurs did a great job to have stadium tour with empty trophy room.
We’re winnin something buddy
@Nigel Ng Genuinely not worth educating people on football before the Premier League, if the trophies weren't won by Oligarchs or OPEC states, they don't care.
@Nigel Ng he agrees w u bro hes saying other ppl dont
@@AnonNomad Leicester own by oligarch and oppec ? Okay, mr football knowledge master
@@SongofIceandTea Well, what’s your “football knowledge” - Twitter memes?
Imagine not winning trophies that couldn't be my club 😂😂(actually it is my club I was born to follow this team 💀)
Real fan
1:45 “omg keep politics out of football” comments incoming
You said Northumberland instead of North London. Yank.
just watch how revenue will increase when we win the champions league this season
x4 times over the estimated cost. I hope someone was fired for that (from a canon)... shocking business
Instead Levy gave himself a massive bonus
Soulless corporate bowl
You couldn’t be more wrong. That stadium was built with materials from its predecessor, retains several cues to its heritage and involved renovating key historical buildings.
Moreover, its stands were purposefully built to be as tight as possible to the pitch and also has the largest single tier stand in English football. It is very loud.
A truly “soulless bowl” was Emirates.
If spurs got better owners the premier league would be a farmers league. There’s not a club on the planet with their ceiling
It's near impossible for the premier league to ever become a farmers league even Man City are failing in their attempt
No its bc of son
Google complex?
I’ve been to this stadium 2 twice and I’ve seen multiple titles being won.
Lol "the mlb".
How does the University guy give Tottenham the highest valuation and Forbes gives it 10th and 5th in the PL?
Forbes values Man U almost 2x as much, but the University guy has Tottenham as first? What?
Where are the messi world cup win and world cup videos
Penalty for Penalessi
A big club that has not been champion for over 50 years … lol.
جميل جدا
Expensive for a bottle bank…😂
"Impact of the pandemic has passed"
The immediate impact might have (i.e. being closed to paying customers), but the tail has a long way to go (inflation, energy costs, etc.,).
Also, a £400 to £850M increase cannot be "significantly" laid at the floor of the exchange rate between GBP & USD. If the entire £400M was being spent in the US, and at the best exchange from 2009 to June 2016 (£1=$1.71 in 2014), when you use the lowest rate in 2018 (£1 = $1.25), that takes it to £550M. Where did the other £300M come from?
Tifo’s speculating that the differential was due to FX is comical. A large additional expense (approx. £120m) can be attributed to rework which delayed the opening. However, the delay also allowed for a change in configuration (additional capacity) so it’s a bit swings and roundabouts.
But remember guys spurs don't have money to throw around 😂😂😂😂😂😂😂
After spending billions on the stadium, and then bring hit by a pandemic, most teams don’t have much money left
@@gmonkeyfn8961 It’s all about cash flow. Their debt is serviced over 35yrs.
Yo
London is red it has always been red and always will be red
London is blue 🏆🏆
@@gustavofernandezdevillanue8621 10th in the League with a billion dollar squad but ok
@@heligian4866i mean, the blue side of london has 2 ucl, how many does the red one have?
Tears Spurs' stadium has won a trophy before Spurs themselves 😭😭
Biggest club in the world without silverware
This is fascinating, thanks.
Joe do you know what the 20th letter of the alphabet is
Did you lose yours
Can I buy you another
What does losing your tee mean? 😅
I'm sorry, "upliftment"? 😂
Anyway, this feels like corporate PR. Weird video.
Pay all that money to get the experience and see a virtually empty trophy case lmao
I hate tottenham
Overrated stadium.
not enough to buy a trophy
How does this effect Messi’s legacy ?
Penalty for Argentina
tottenham get battered everywhere they go🎶
Arsenal get battered everywhere they go 🎶
@@timothyeapen9186 Arsenal won more league titles at White Heart lane than Spurs 🎶
@@M4NA5 Woolwich you mean? North London is White. And London is Blue.
@@edenhazard2751 London was, is, and will always be Red. Everton and Aston Villa have more league titles than Chelsea. Fun fact: Arsenal’s last minute win away at Liverpool that won them the league title in 1989, Chelsea were playing in second division at the time lmao. Another fun fact: Tottenham are only relevant because of Arsenal. Woolwich Supremacy. R.I.P. Chelsea 1997-2023.
@@M4NA5 How many Champions League titles are there of Woolwich lol? Notthing.
Leave it. How many European titles does Woolwich has? Nothing. Lol go back to South London Woolwich. Even Aston Villa has more Champions League trophies than Woolwich lol.
You dont belong in North London. That's why North London is White and London is Blue.
The legend tour had me in tears 😂😂.. What legends? 🤣🤣🤣
Well you know nothing about football then wally
A stadium with no trophies
'Spurs Museum ' For the 17 trophies won in Stoneage Era 😂😂😂
Eerrrmmm ?????
First
WHAT DO YOU THINK OF TOTTENHAM?
The best team in London 🤍
@@timothyeapen9186 comedy parayatheda 😂😂😂😂
@@DJ-dk8he sathyam mone
Not bad for a stadium that looks like a toilet.
And y’all’s looks like a dump
Was the right decision imo given the football played at the stadium day in, day out 💩🚽
Zzzzzzzzzs 😴
By Matt G, Aged 7.
@@imconfused1237 you seem confused.
It still blows my mind that after spending £1 Billion, the best design they could come up with was a toilet bowl. Classic Spurs.
Surely if you go to like japan or ikea or something you can find a toilet bowl to match most stadiums
If you want mind-blowing stuff, think back to Chelsea fans rattling buckets outside their ground to ‘Save The Bridge’. Classic levels.
Spurs should pay google to name their stadium after them, not the other way around
Así no funcionan los patrocinios
o trophies to show for tours though
There are videos on TH-cam where they do showcase their trophies
@Nigel Ng yeah people always cut off the "since 2008" part when talking about Tottenham trophies. They act like not having won something recently equals to having never won
A Yew club all about making money, color me surprised
Free palestine 🇵🇸🇵🇸 🔥🔥