@@BrandMasterAcademy Stephen, I downloaded your PDF guide and currently using it to complete rebranding within our business. It is VERY useful and really well written. I got stuck on the 1.4 part - "Define how you will behave". Do you have some examples o this bit? I fint it difficult to digest it in a practical sense.
Hi and thanks for the tips here. I have a question: is rebranding (actually refreshing the brand) different for a company than for a membership organisation?
Sorry, never saw this. So it’s more of a trade organisation that represents companies, rather than a traditional company that sells something or aims to make a profit.
![Brand Archetypes [The Brand Personality Framework]](/img/n.gif)
This is absolutely golden. Thank you!
Glad you enjoyed it!
@@BrandMasterAcademy Stephen, I downloaded your PDF guide and currently using it to complete rebranding within our business. It is VERY useful and really well written. I got stuck on the 1.4 part - "Define how you will behave". Do you have some examples o this bit? I fint it difficult to digest it in a practical sense.
Hi and thanks for the tips here. I have a question: is rebranding (actually refreshing the brand) different for a company than for a membership organisation?
Can you elaborate? Isn't your membership organisation a company? If not, how do you define the difference?
Sorry, never saw this. So it’s more of a trade organisation that represents companies, rather than a traditional company that sells something or aims to make a profit.