The Power of Style | Laura K. Sawyier | TEDxStLouisWomen

Style is an overt expression. It's your clothing, how you adorn your body and carry yourself, your hair, beauty and grooming habits, communicating your gender, cultural, religious, and personal beliefs. Style is at a pivot point in today's world. You can express yourself more authentically, command presence, craft a personal brand, and tell a story about yourself to others. There is power in you being your authentic self, ultimately aiding you in establishing a confident opinion of yourself and positively impacting your life. I'll share three ways in which you can unlock the power of your style. Wardrobe stylist and confidence consultant Laura K. Sawyier works with Fortune 500 companies and individuals, using evidence-based research within the Applied Psychology of Fashion.
She helps organizations and people develop the skills necessary to use their chosen style of dress to foster a healthy self-regard around how they present themselves externally and feel about themselves internally. Laura coaches individuals on their style through closet edits, budgeted shopping, special events, travel styling, and lookbooks, among other fashion and styling-related concierge services.
A nationally recognized thought leader in the Psychology of Style, Laura consults organizations and teams on confidence, influence and presence, and personal and professional branding. She also leads seminars, workshops, and keynotes on the science behind what we wear every day and how it impacts performance, moods, behaviors, and relationships. She is currently pursuing her Master's in Psychology from Harvard University.
A style expert for various media outlets, her work has been featured in MSNBC, Fast Company, Travel + Leisure, Elle India, The Zoe Report, among others. Clients include Mastercard, Edward Jones, Scoular, Washington University in St. Louis, FOCUS St. Louis, Hill Investment Group, Angad Arts Hotel, Summersalt, and Sarah Flint. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx