I would like to see his working process. Most artist's/ designers share their working process in social media and its safe to say that any type of work takes time to get done no matter the skill level. I see him selling this type of bussiness model to teach to people and he makes money from teaching people not necessarily from making designs.
I think the best way to do this model is cap client's at 5-8 max for individual. Have the client's pick styles theme tweek and adjust> pay more for custom one on one time> hire 4 standby expert backups web - design - dig marketing - art director. Try to get more $$$$ through upgrades
~21 business days per month on average 1 request per 2 business days ~10 requests per client per month 40 clients X 10 requests per month = 400 deliverables at a maximum Any practicing designer knows that people aren't timely with feedback and an average feedback time of 24 hours cuts down the maximum deliverables per month to 275. If you work 40 hours a week, then the turnaround time is roughly 9 minutes on average. It's still INSANE, but if you work 100 hours a week, it's totally possible. Again, knowing clients and having to chase some of these people around for feedback, I'm betting the actual deliverables per month from designjoy approach 100 or less with a significant amount of those being minor copy, color, or layout changes. Just about any agency designer has had months like that, sure it's not sustainable in terms of mental and physical health to work 100 hours a week, but even cutting down the clients by half - you make a living equivalent to most medical doctors and you're working a reasonable 50hrs/wk.
This is really interesting. I've done a lot of thinking related to this before I start my own solo agency adventure and what I keep coming back to is while the price tag seems steep, in an entire year it doesn't add up to what a full-time senior level designer would be worth. I also think this model doesn't work for all clients. It forces them to be timely with feedback and requests. If you fill in your backlog column in the Trello board and move a new request over right after approving the previous one then you're golden. Having worked in agencies, I could probably get smaller tickets fully deployed in 2 days on average, larger tickets closer to 4 or 5 days, which means I'm really only doing around 7 or 8 tickets max in a month. I would fire a client if they expected much more than that. Sorry if this seemed ranty, I enjoyed your thought-provoking comment.
It's just a flexible no contract retainer. Low bar to entry. Bottle neck process to limit potential overages. Eliminate meetings, and it's not too radical. Not for everyone tho.
Interesting model, but not sure if most clients give small requests or revisions, how they were sold for this 5K/m plan if he will work on their request only 10-30min every second/third day....?
I think designers hate on him because this goes against everything we're taught. The current design schools and process were made for traditional project models. New payment methods plus tech makes the new subscription easier. And it turns out lots of clients hated the previous scoping projects custom model. They don't know how to scope. They just want predictability and to see consistent progress. Many of todays clients also place a premium on speed and have bought into a culture of iterative progress.
Loved the chat with Brett and He's a great guy.
With all the noise around designjoy this was much needed.
Thanks Kishan! He's really nice and hope the Twitter chats get the chance to hear him out :)
I would like to see his working process. Most artist's/ designers share their working process in social media and its safe to say that any type of work takes time to get done no matter the skill level. I see him selling this type of bussiness model to teach to people and he makes money from teaching people not necessarily from making designs.
Great interview. Glad Brett got to clear the air.
Thanks Payton! Glad he reached out and gave us the chance to hear his side of the story - Vi
Great interview guys. Lots of value here, thanks!
I think the best way to do this model is cap client's at 5-8 max for individual. Have the client's pick styles theme tweek and adjust> pay more for custom one on one time> hire 4 standby expert backups web - design - dig marketing - art director. Try to get more $$$$ through upgrades
~21 business days per month on average
1 request per 2 business days
~10 requests per client per month
40 clients X 10 requests per month = 400 deliverables at a maximum
Any practicing designer knows that people aren't timely with feedback and an average feedback time of 24 hours cuts down the maximum deliverables per month to 275.
If you work 40 hours a week, then the turnaround time is roughly 9 minutes on average. It's still INSANE, but if you work 100 hours a week, it's totally possible. Again, knowing clients and having to chase some of these people around for feedback, I'm betting the actual deliverables per month from designjoy approach 100 or less with a significant amount of those being minor copy, color, or layout changes.
Just about any agency designer has had months like that, sure it's not sustainable in terms of mental and physical health to work 100 hours a week, but even cutting down the clients by half - you make a living equivalent to most medical doctors and you're working a reasonable 50hrs/wk.
Your count of 9 minutes per deliverable is based on doing the 275 deliverables in a week ((60*40)/275) while it is more around 35min ((60*40*4)/275).
This is really interesting.
I've done a lot of thinking related to this before I start my own solo agency adventure and what I keep coming back to is while the price tag seems steep, in an entire year it doesn't add up to what a full-time senior level designer would be worth.
I also think this model doesn't work for all clients. It forces them to be timely with feedback and requests. If you fill in your backlog column in the Trello board and move a new request over right after approving the previous one then you're golden.
Having worked in agencies, I could probably get smaller tickets fully deployed in 2 days on average, larger tickets closer to 4 or 5 days, which means I'm really only doing around 7 or 8 tickets max in a month. I would fire a client if they expected much more than that.
Sorry if this seemed ranty, I enjoyed your thought-provoking comment.
Great podcast! Well done guys 👏
It's just a flexible no contract retainer. Low bar to entry. Bottle neck process to limit potential overages. Eliminate meetings, and it's not too radical. Not for everyone tho.
wow the legend himself, I'm a huge huge fan of Brett
Interesting model, but not sure if most clients give small requests or revisions, how they were sold for this 5K/m plan if he will work on their request only 10-30min every second/third day....?
I think designers hate on him because this goes against everything we're taught. The current design schools and process were made for traditional project models. New payment methods plus tech makes the new subscription easier. And it turns out lots of clients hated the previous scoping projects custom model. They don't know how to scope. They just want predictability and to see consistent progress. Many of todays clients also place a premium on speed and have bought into a culture of iterative progress.
Great chat guys, learnt a lot.
Shais, your microphone's gain is too high. Your mic keeps clipping out
Vim, Malaysia English slang is strong 🔥🇲🇾
Hahaha of course la. Can't let go of home bro! 🇲🇾
All publicity is good publicity
| We LOVE Design Joy. We LOVE Brett. This was hard to watch. At points.
What do you guys use to stream?
I am working on the same service but fixing everything bret did wrong( which is nothing haha) Launching it by making it much better. Thank you.
Good luck!!