Hoyoverse's Unique Promotion For Zenless Zone Zero By Hired Indonesian Artists For Graffiti Campaign
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- เผยแพร่เมื่อ 7 ก.ย. 2024
- This is one of the most distinctive promotions Hoyoverse has undertaken for their game. It gained viral attention from various reports revealing that Hoyoverse enlisted several Indonesian artists to create Zenless Zone Zero graffiti. This initiative was launched to celebrate the upcoming release of ZZZ in a few days. The graffiti can be found in 20 different locations across Indonesia. Hoyo is not only marketing their game but also supporting local Indonesian artists by employing their talents. This effort is truly impressive, so thank you, Hoyoverse.
#hoyocreators #zenlesszonezero #zzz #honkaistarrail #darkos88
Hoyo supporting Indonesian artists more than their government do
Fr 😔
Ting ting ting ting...
Sooo Baksooooo.....
fr man
Very real
The saddest thing is the government won't even acknowledge artists as those who do art, and can't even distinguish genuine art vs ai, and still look down on designers as they will think 'drawing is not a job', so yeah, they won't support artists, that's a fact.
Hoyo marketing is top tier .
i love ur name!!
Indeed..
Name is cool but i think there marketing is average at best.
@@TheAssassainAltair actually it is not count as average anymore, this physical art on busy streets will last longer, alot of eyes will see it, i think this one is a clever way to promote, besides its in line with the game, pop art street by pop-like game, its actually genius, the art represent the game artsyle.
@@TheAssassainAltairyou mfs act like this is common
Okay this is just really cool, we as a global society need to hire graffiti artists to do this kinda thing more
Ain't Graffiti artists criminals tho?
Like you open a supermarket, you come back tomorrow and theres a Huge Billy the Kid on your store?
@@kellywilson137 not exactly. At least here in Germany, there are many places where you can legally do graffiti. And on top of that, business owners can hire the artist (as shown in the short) to paint their building
@@kellywilson137you can still do it legally if you already buy/rent the place or people commission artist to do it in their place.
🙌
@@kellywilson137 not if they're hired to do it
I was so surprised it's also in my city despite not being a capital city, what a outstanding hoyo marketing
@@YasaYasamura emangnya di kota mana???
@@Jelicaleft one of the city mentioned there, I won't say which one for obvious reason :)
@@YasaYasamura DEPOK W GRAHHHHH DEPOK MENANG WOOOOO
@@YasaYasamura okay, fair😂🤣
I also surprised when I saw one in my city😂, I was like "ain't no way that's what I think it is".
When hoyo appreciate Indonesian Artist more than the Indonesia govermen
Edit : aryist -> artist
@@FBICABANGINDO true
True
Sometimes there are rogue graffiti artists that would paint anywhere they like such as trains, walls, etc., and it's mostly not even art, it's just their graffiti texts signature. This makes the official graffiti artists look bad to people
@@plang-plang5035 do you live in Indonesia ?
Edit : If no... well... our goverment is kinda..... nuts
Diffrerent cases but one of our minister like this :
A hacker just hack the country data and the minister who responsible for the data is just like
"OH HACKER DONT ATTACK US" and the hacker continued to attack and lock the country data and... the minister doesnt have a backup data "moron"
Well there are so many artist that can make a good grafitti but the goverment doesnt appreciate it even the grafitti is really beautiful. Luckly some goverment still appreciate them
Even they once wanted to block many games "Genshin included" because they want the office is in Indonesia (They wanted to do it because MONEY). Well the money doesnt appeared to existence because corruption.
The conclusion is : Our country and the people is good but the minister and goverment is SHIT
@@plang-plang5035 anyway you make a good point there but the cases of illegal grafitti is really low. I never saw an illegal grafitti, Even if there is a grafitti the goverment doesnt care lmao
rare indo W
😭
@@AkagamiYami Untuk Nyata
Rare Indo AND Hoyo W 🗣️
Benar sekali
Can't wait until Some dude saying thIs a vandalism🗣🗣
Untuk nyata
Not only the artist but also the people are happy because someone with a high rank in Indonesia has been marketing themself using AI image and got away with it scot free. Hoyoverse's move to support Indo artist meant a lot for us. 💕
Not just high rank, THE FUCKING FUTURE PRESIDENT AND VICE PRESIDENT HOLYNFUCK WE ARE COOKED
while ur typing this on a phone masde by slaves lol @@prds25386
You can't beat AI, all you can do is adapt.
@@CrextComic are you saying that using AI image as a marketing campaign when the country is known for it's art and culture is ethical?
If not, then I apologize for catching the wrong meaning in your sentence :D!
Hey, Indonesian here!!!!
Let me add to the narrative and much background
Currently, the creative industry in Indonesia are at bad point especially with the use of AI art.
In the election happening this years, the presidencial candidates used AI art to promote their campaign and they win (unfortunately)
Because of this, alot of big company starts using AI Art and many Indonesian Artist lost their job
In the midst of this, Hoyoverse stand their ground and commission REAL ARTIST to create for them ❤
iya lo Gimana tu presiden bukan nya membantu rakyat nya malah make teknologi luar negeri aneh banget dah tapi emang sih Hoyoverse bukan kaleng kaleng
It's unfortunate that AI art is ruining real artists careers no matter where in the world it is
Yea, I extremely hate those AI images they used in their campaign. They're adults and one of them is already of a considerable age, why the hell are they using those cutesy images!?!?
I really hate it when ai comes to be used for creating generate images, ai generate images feels like violating artists (even though I'm not an artist)
This is a great form of effective marketing combined with corporate social responsibility (CSR)! Props to hoyoverse for giving attention to local artists 🎉
ADA INDONESIA COY 🗣️🔥🔥🔥🔥🔥
ADA INDONESIA COYYY🗿
RAAAAH!!!!!🔥🔥🔥🔥🔥🔥🦅🦅🦅INDONESIA MENTIONED!!!🔥🔥🔥
ADA INDO 🇮🇩🇮🇩🇮🇩
MENYALA INDONESIA KOOEE 🗣🗣🔥🔥🔥
Indonesia kena highlighted cok
Gacorrr
And let's hope no one would go around destroying these art again just for their own entertainment, like the one they did to Yoimiya art………
Wait hold up what exactly happened to Yoimiya?
@@spacedorito9592 someone in China drawed a Yoimiya art on a wall with her signature v pose and fireworks background
just so when ppl is happy about the art and coming to the place just to have photo with it, someone ruin the art having it sexualized + write "die genshin player" similar meaning on it
Wait wut
Either my reply got deleted or it didn't send, or maybe because I used censored word? cause I use the word d*e
There's an artist in China draw a Yoimiya art (her signature v pose with fireworks background) a lot of ppl like it and even travel from different state/country just to have photo with it
then someone/group of ppl ruin the art and have it s*x-ual*ze, and write "d*e genshin player" something similar, all of this probably just for their entertainment
(Probably wouldn't get deleted this time right? unless it's op who deleted it🤣)
As an indonesian this means alot for us artist here, most of our citizen use ai "art" even our own government did it too
Can't wait to play it tomorrow!
Wait it's tomorrow?
July 4th, 2024
@@creatingartwithmeJuly 3 for people in the west(america), July 4, for people in the east (asia)
Tomorrow???,i already play it and i download it at playstore is it a bug?😅
@@Sonnetttomg ty, I’d have missed it by a day like HSR
*INDONESIA MENTIONED RRAAAARRRHHHH* 🦅🦅🦅🦅🇮🇩🇮🇩🇮🇩🇮🇩🔥🔥🔥🔥🔥
Jokes aside it's actually really cool and well appreciated, as for me a local Indonesian citizen.
RRAAAAAAAHHH FOR THE ARCHIPELAGO🏝🏝🏝🏝🏝 MY LAND AND WATER.
I'm really cringe, i know😢
ME TOOOO 🦅🦅🦅🦅🦅🦅🦅🦅
Sama
UNTUK INDONESIA 🦅🦅🦅🦅🦅🦅🦅🦅🦅🇮🇩🇮🇩🇮🇩🇮🇩🇮🇩
INDONESIA MENTIONED 🔥🔥🔥🔥WHAT THE FUCK IS FAST INTERNET CONNECTION RAAAHHHH🦅🦅🦆🦆🦆
Punishing Gray Raven collab with Nabati, and in the art Lee's jacket has Indonesia flag.
Now Zenless Zone Zero promoting Indonesian Artist to draw many Graffiti in different places
Dang, indonesia just got a big W
Edit: the indomilk one was fake. WW didn't Collab with Indomilk
Since when ww colab with indomilk? That meme already used by alot of games before, its not new, you can see alot of edited photos using tobrut female char on indomilk package, it has been practised since majapahit era.
WAIT WHAT?
WHEN? FR?
indomilk had never done any collab with wuwa, genshin, nor hsr. it was just a meme made by somebody on the internet.
@@ferosythemobilegamer4505 yang WuWa itu meme. Dah banyak game laen yang dicantol di indomilk
That indomilk was clearly edited lmao. The heck you talking about.
I ve seen it already, it coolest thing i ever seen in game marketing
Is it in jakarta?
Indonesia got some talented artists holy hell
It is such a shame the government are prioritize AI technologies to replace Huma artist in Indonesia (most of the ad using AI to save their budget)
Indonesian here, there are new thing today! Hoyoverse rent a billboard to promote ZZZ!!
It's only seen in 1/2 cities, but i think there will be more spreading for promoting the first launch!
This is even more important and influential when you have the context that Indonesia's president won using AI art in their campaigns and is still promoting the usage of AI art. Hoyoverse using graffiti art as marketing for their upcoming game is HUGE!!! 🎉
Seketika orang indonesia "ADA INDONESIA CUUUY!"
Indonesian here
I was in Bekasi the other day and I actually saw one of the graffiti but didn't think much about it. I was surprised when I saw that it's actually official art
Also they're actually doing another one in my hometown Palembang😮
bekasi daerah mana? kebetulan ane daerah bekasi juga
It was also cool that they made it an event for everyone to do so it promoted all kinds of art even from small artists. Rare w for Hoyo
They're learning their audience better and better with each passing year
ada indonesia coyy
oh wow its actually close to me, I should go take a look then
This is actually a pretty creative way to promote their game, while Indonesia is having a bad point on art kind of stuff, Hoyoverse are actually supporting them!!! As an Indonesian citizen, I appreciate it🙏
thank you hoyoverse from indonesia
Yall never know how underappreciated artist in Indoensia this is just one way to actual support their actual work
RAH INDONESIA MENTION!🔥🗣️🗣️
WTF IS NON-CORRUPT GOVERMENT🗣️🔥🔥🔥
WTF IS A NON-CORRUPT GOVERMENT‼️‼️‼️ 🗣️🗣️🇮🇩🇮🇩🇮🇩🇮🇩🦅🦅🦅🔥🔥🔥🔥
As an indonesian ive seen some of these spray paints and i find it really nice that they hired graffiti artists for their marketing
They cooked 🍳 😋 😩 😭 😍 🙌
I found one, and it's so close to my home!! 😭 I can't believe that Hyv hired the artists themselves, that's so cool!
With the complicated situation in Indonesia right now, I hope this could help local artists to grow and create lots of magnificent art pieces like these.
This is sick ngl
I love it when companies market using local artists, it's so refreshing when you live in a world of 30-second ads
INDONESIA MENTIONED RAAAAHH 🇲🇨🇲🇨🇲🇨🦅🦅🦅🦅🦅🔥🔥🔥🔥🔥
As a indonesian artist, i feel so happy because the goverment never give indonesian artist a changes to create something creative🥹🥹🥹🥹
Ada indonesia coy🇲🇨🇲🇨
Zenless Zone Zero is also a unique game from what I’ve played. I honestly think it’s the most unique hoyoverse game we’ve got so far
They did a GIANT painted mural for zzz in hongdae seoul south korea!
HSR with large screens all over the world
ZZZ with graffiti all over in Indonesia
AAAAAAA! OH MY! THAT'S ONE OF THE BEST VIDEOS I'VE SEEN IN A LONG TIME!?! Really, the designs, story and quality of this is beautiful ❤️
The one at Tamansari Bandung has dedicated wall along the street for such graffiti. Usually they change the graffiti every once in a while. It was usually done by art faculty students from ITB, which is located on Tamansari street.
Aww i wanna live in Indonesia now, hoyoverse should also do more stuff outside SEA sometimes
also, it’s really smart considering the fact that there’s TONS of graffiti in the games background too that you can see in places like sixth street. so i guess it’s also technically a homage to the areas that the game takes place in
They did it in a couple of places im Mexico too, that was really cool
Im not surprised since hoyo did donate to pet charities using Topaz's name as donor before
This is really amazing and we do need more people to support the artists here. They are all amazing. See, since the presidential election this year, one of the candidates used AI arts to promote themselves. And now that he has (unfortunately) been elected, the use of AI art in this country became unbelievable. We need more people to support Indonesian artists because of this.
If you see an artist from Indonesia, or any artist in general, pls interact with their art and give your supports ❤
Not only in Indonesia, they are gonna do it in Mexico City next week.
this is actually so meaningful to us indonesians because artists are often treated really poorly, even by our government
THERE IS AN ABNORMALLY LARGE AMOUNT OF ADVERTS LIKE GOD DAMN THEIR AD GAME IS TOP NOTCH
And kids from Indonesia install this game and play this game between their parents😌🩴
*INDONESIA HAS BEEN MENTIONED, GARUDA DI DADAKU!!* 🗣🗣🔥🔥🦅🦅
As someone who come across one when doing grocery, I was proud of my country 😂
THIS IS SO COOL!! KEEP IT UP TO THE ARTISTS!! May Yah be with you all and your loved ones!!💙🪼🫐💙
promoting art, helping artists and promoting their game, Hoyoverse is amazing
I was roaming around the city when i saw it one of em, i was quite surprised at how well it looked, unfortunately i dont usually pass there anymore so i dont get the chance to see it much
Hoyoverse does lots of things to promote and support local artists! They have promotional videos that showcase more unknown or underrated arts, being inspired in their games. They're very awesome at making an example of how big companies should behave ❤
This show us how talented people out there in another nation. Thanks to Hoyoverse❤
My neighbouring country got graffiti on their place, ZAMN THAT'S SO COOL!
Graffiti has been a fairly common way to advertise for a while. For example Dying light did a huge mural in Poland where the studio is located.
But anyway it does look cool and its great that it supports local artists
as someone who lives in indonesia, i can say that the hoyoverse is supporting indonesian artists more than our government, since our gov uses AI to make their campaign posters for the previous election...
fr fr fr
ngapain kluar duit buat bayar gituan.. mending gw pake AI "gratis".. gaguna juga bayar artist sh1t lah buat bgituan, penting bisa desain dan murah ga mentingin copyright.
sebel ga sih lu?
This actually made me genuinely smile for once, idk why.
graffiti artist is soon going to be an official job title in the future
A lot of what I heard from people say on Twitter is that because ID had the whole crazy AI thing along with the election, it means a lot that they’re paying real artists who are very skilled in their craft.
While some people dislike Hoyo for various reasons, even they know that Hoyo LOVES artists, and are grateful that they continue to support them. That and also their funding to more renewable energy resources as well.
This way of advertising is so UNIQUE, it's so cool!
Ubisoft does this in my city, there’s a wall that would get painted every time a new assassins creed came out.
Indonesian mentioned!!!!!!!!!!!!!🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
Smart business move, not only to promote the game but also help a side husiness thrive that can also benefit for housing, design and paint jobs of cars too.
What a coincidence that they made released this a month after wuthering waves was released rn idk whats popular bcs ive been hearing zzz and its only been 1 day of release 😭
Is it just me or has hoyo really gotten much better this year
Love to see some Graffiti Artists shine !!
Yep, saw that too and it was a fricken BLAST
I LIVE THERE
I'M GONNA GO LOOK AT EM RIGHT NOW :DDD
Well Hoyo knows the tarfget audience for a masssive free marketing
Is this why I always see so many Billy graffities in my wall
additionally graffiti really fits the aesthetic of zenless zone zero, so it also makes sense
Finally someone supported our artist, because ffs, people here really underestimate local artists
Hoyo REALLY wants people to know about there game. It was sponsored be lots of TH-camrs when it was about to release.
My brother got commissioned to make ZZZ graffiti in denpasar and he got paid $4.000 while i watched him making it and he gave me $100(1.5 Million rupiah). Thats a lot for a 15 years old kid.
regardless what people say for the current Z Z Z (apparently there is drama about the game, like bad or bellow expectation or ETC), i like the art, the music, and character design, even the PV look interesting. its temp me to play tbh.
They gave Zhu Yuan one HELL of a tan
Quick reminder, they also did a song with the fricking DJ Tiësto and some other artis also to promoye
I'm and indonesian and i have found one of the grafittis! It was a billy kid grafitti whoever made them are so talented! I hope hoyoverse makes more games to entertain us!!!
Thank you hoyoverse for promoting and doing random stuff in Asia instead of listening to player feedback. Can't wait for ZZZ tho.
the penacony marketing with the orb thing is Las Vegas Nevada was crazy
Seeing how there support Indonesian artist and made it promote this really 😮
Fun fact: other games have done this, like scarlet nexus! It sucks how those games are a bit less known 😔
INDONESIA MENTION😆😆 I WISH I COULD SEE IT WITH MY 2 EYES!!!!!
I'm from indonesia, i live in west java Bandung, i see these grafiti man
Today im going to one of the art, and that was really cool. Im also meet someone who also want to take a picture with the art
Yep they did, I just walk by pass Sesetan St. in Denpasar when I saw the graffiti. Honestly the graffiti looks awesome!
No hate. Indonesian's sense of overproud helped this promotion spread globally. This is the cheapest way to do promotions.
Thanks for helping and paying the artists fairly
Really the more and more I hear about hoyo doing stuff like this my views changed on them as a company
Indonesian here, mega pog especially the one in my city, that shit bussin
Smiling Racoon is something I didn't know I needed
Zzz will be the new favorite since hi3, seeing all the money spent in everything around it
Mann Bogor?!! I Really Courios The Gravity They Made!!! It's Just Take 30 Minutes From My Home
Of course, our "Deadpool" boy, Billy Kid.
Okay, I live in Indonesia (especially Jakarta) so I gotta see this gravity art and I'm glad that Indonesian artists are exposed to a great platform 😎👏🏻💖
Omg that's why I saw it when I was going to a friend's house!! My mom was like 'Oh look (Real name), that's the game you we're talking let's a photo.'