CH - 13 | PART 9 | SIX PRODUCT MIX PRICING METHODS || HPSC PGT COMMERCE MAINS 2023 IBPS SO, NET EXAM

HERE IN THIS VIDEO WE WILL DISCUSS THE CH 13 OF PHILIP KOTLER MARKETING. TOPICS COVERED HERE ARE :
- PRODUCT MIX PRICING METHODS :-
1. PRODUCT LINE PRICING
2. OPTIONAL - FEATURE PRICING
3. CAPTIVE - PRODUCT PRICING
4. TWO - PART PRICING
5. BY - PRODUCT PRICING
6. PRODUCT - BUNDLING PRICING

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