CH - 13| PART 1| SETTING PRODUCT STRATEGY | HPSC PGT COMMERCE 2023, IBPS SO , NET2023 PHILIP KOTLER

HERE IN THIS VIDEO WE WILL DISCUSS THE CH 13 OF PHILIP KOTLER MARKETING. TOPICS COVERED HERE ARE :
- MEANING OF PRODUCT
- COMPONENTS OF A MARKET OFFERING
- PRODUCT LEVELS : THE CUSTOMER VALUE HIERARCHY :-
1. CORE BENEFIT
2. BASIC PRODUCT
3. EXPECTED PRODUCT
4. AUGMENTED PRODUCT
5. POTENTIAL PRODUCT
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