What if you only have 2 weeks? How to be "Scrappy" in Industry UX Research

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  • เผยแพร่เมื่อ 28 มิ.ย. 2024
  • Supercharge your UX research analysis and start your FREE trial of Condens today! condens.io/
    Timestamps:
    00:00 Intro
    01:06 Common mistakes of what being "scrappy" means
    03:34 Tip 1: Pick another method (but get the same type of data)
    04:36 Tip 2: Down-scope your research
    05:45 Tip 3: Look into the past...
    06:09 Tip 4: Industry-common tricks to research faster ;)
    07:35 Tip 5: My secret weapon!
    👇🏻You can now book a private or small group career chat session with me: calendly.com/aonatalks
    ---------
    ☺ UXR Resources ☺
    » Best tactics for running UX workshops and more: pipdecks.com/decks Using my promo code "AONA96864 " during checkout for an additional 15% off
    » A good overview of UXR (mostly Qual): amzn.to/3wv1cA8
    » UXR stakeholder management: It’s Our Research: amzn.to/3fER7H7
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    » About field study and ethnography: amzn.to/31hWGr3
    » An easy-to-read intro to stats: The Cartoon Guide to Statistics amzn.to/3nFwstF
    ----------
    ☺ About Me ☺
    Hello there! I’m Aona, creator of AonaTalks, also a Senior UX Researcher (UXR) working in Silicon Valley. Topics I enjoy talking include but not limited to UX research, UX career growth, and Silicon Valley fashion and lifestyle. I hope my content can help aspiring and like-minded UXers find their personal and professional footing in this field. Thank you for visiting my channel! I hope you find what you are looking for.
    --------
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    --------
    ☺ Connect With Me ☺
    » For business inquiries: aona.ux@gmail.com
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    » Linkedin: / aonayang
    --------
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    » Edit: Final Cut Pro
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    --------
    ☺ Disclaimer ☺
    My opinions are my own and they do not represent my employer in any way.
    Some of the links are affiliated (I will get a small commission if you purchase the item through the link, at no extra cost for you).
    --------
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ความคิดเห็น • 40

  • @lovefelicia
    @lovefelicia 4 หลายเดือนก่อน +8

    Hey Aona, hope you’re doing well! really miss your UXR videos and hope you can bring some more insightful & awesome content for us in 2024!😊

  • @paul_solis
    @paul_solis ปีที่แล้ว +4

    UXR at Microsoft here. Great video overall! One thing I wanted to add to help with scrappiness is to refine your data analysis/synthesis process, as well as your report/deck creation process.
    For data, codifying your qualitative findings (i.e. verbatims, clips, behaviors observed) ahead of time and utilizing templates or pre-fab spreadsheets can streamline the most time consuming part of the process. Similarly with reporting, utilize templates or patterns that resonate with you and find your flow with copy and paste to create reports that are consistent, error free, and speedy.

    • @Itsrichayo
      @Itsrichayo 7 หลายเดือนก่อน

      Thanks for this comments Paul. It embodies your skill and experience and I see your willingness to share knowledge 😊 Will consider mentoring a Junior UR like me?

  • @gamma_girl
    @gamma_girl 2 ปีที่แล้ว +5

    Good tips 👍🏼 I've done all these except cafe studies. You're very articulate in making these videos. Though I've done a lot I'm not able to recall or express these things in interviews. Your videos are helping me navigate it.

  • @glory9077
    @glory9077 ปีที่แล้ว +3

    Your tattoo is badass.
    But also, I’m in the middle of a boot camp trying to compose a research plan and this was so practical and helpful. I come from academia research so it’s hard for me to think outside of the “I must have x amount of users for this to be statistically relevant” and having my hypothesis checked and rechecked. The “good enough” is really where I struggle. Thank you for this!

    • @strawberrrys
      @strawberrrys ปีที่แล้ว

      im in the exact same shoes rn, also coming from academia research

  • @yanyanchen1527
    @yanyanchen1527 2 ปีที่แล้ว +5

    Thanks for these amazing videos, Aona! This was actually one of the questions I got in my UXR interviews (too bad that you didn't make this video when I interviewed).

  • @anitius101
    @anitius101 8 หลายเดือนก่อน +1

    I just found your channel today and, firstly, I'm binge watching it and, secondly, I want to thank you because I can tell you actually work in UX...This is soooo helpful, you have no idea. Any recommendations as to how to get to your research insights faster or developing the best mindset, or best tools for discovering them?

  • @iwalolasobowale
    @iwalolasobowale 2 ปีที่แล้ว

    Awesome video. Thank you for sharing these really useful tips!

  • @AygulAkhmadullina-xl5xg
    @AygulAkhmadullina-xl5xg ปีที่แล้ว

    Extremely deep content, appreciate what you do, Aona!

  • @anivia47
    @anivia47 ปีที่แล้ว

    Thank you so much for these videos! I am trying to make a transition to UXR from a very different background and your videos have been so helpful ❤Hope you are doing well😊

  • @Zarefukhan
    @Zarefukhan 2 ปีที่แล้ว +3

    This is a great video! I literally needed this today because I took on this project with a startup and their timeline is so tight. Thanks for a great video! learned alot

    • @neilbradley9035
      @neilbradley9035 2 ปีที่แล้ว +1

      Wow! I hope you do great on the delivery!

  • @mannywalton3734
    @mannywalton3734 ปีที่แล้ว

    Aona, I wanted to personally thank you for these videos. Thanks to you, I was offered my fist UX Role!! I cannot be happier to be moving onto a new career!

  • @josephwalsh3921
    @josephwalsh3921 2 ปีที่แล้ว +1

    Thanks for your videos! I've been binge-watching them! Have the chance at a UXR apprenticeship with a major tech company and you may be a bug reason why I succeed, thank you!

  • @stephiebattista6050
    @stephiebattista6050 4 หลายเดือนก่อน

    Found this topic intriguing! In today's fast-paced world, knowing how to navigate between a scrappy approach and the more deliberate, slow-paced strategy seems crucial, especially when dealing with companies rapidly advancing pace of development.

  • @NicoleHu-cd5mv
    @NicoleHu-cd5mv ปีที่แล้ว

    your video is very amazing!

  • @Astronomad
    @Astronomad 2 ปีที่แล้ว

    Thank you for this amazing channel, I was a pharmacist, now I started my position as a full time UXR in a great startup, I am doing really well.

  • @jordindesenzo6379
    @jordindesenzo6379 2 ปีที่แล้ว

    I just graduated with master's in psychology and I'm still in my research lab post-grad. I'm looking into UX Reserach as a career path and this is VERY HELPFUL TO TRANSITION INTO INDUSTRY RESERACH THANK YOU!!

  • @wuobiabanganoh3398
    @wuobiabanganoh3398 ปีที่แล้ว

    Aona, your videos are very helpful and educative. Please for your next YTV can you discuss how many types of UX research methods for, examples of projects that best suits each method, also, how you analyze data and what tools you use. Thank you

  • @fawagner
    @fawagner 2 ปีที่แล้ว

    These are always so helpful. Do you have any ideas or resources on how to build out best practices in a new UXR department?

  • @sangojeevan6151
    @sangojeevan6151 2 ปีที่แล้ว +1

    Thanks for the video Aona! I'm also curious about what people mean by research "rigor" as I imagine it means different things in different contexts. But it's also another term that I often hear about research, especially when comparing academic and industry research

    • @AonaTalks
      @AonaTalks  2 ปีที่แล้ว

      Check the video I just launched a month ago ;)th-cam.com/video/lFvfYSHPi08/w-d-xo.html

  • @Su_y2770
    @Su_y2770 ปีที่แล้ว +1

    Aona, we miss you! Hope you are doing well ❤.

    • @AonaTalks
      @AonaTalks  ปีที่แล้ว +3

      I miss yall too! im coming back soon i promise!

  • @eros8385
    @eros8385 9 หลายเดือนก่อน +1

    Hey! I was wondering if you could speak to the demand of UX researchers especially at the junior level or is it over saturated with people trying to switch careers? What are some other research jobs or other roles in tech that may be similar and we can apply the same skills and experience to?

  • @trust.it.444
    @trust.it.444 ปีที่แล้ว +1

    Please do podcast on Spotify!

  • @lynnwee
    @lynnwee ปีที่แล้ว +2

    Hey Aona! I was wondering how you would go about doing "scrappy" surveys? Say for example, a startup wants to do a quick check on the level of interest in various potential programme offerings... is it possible to conduct a rigorous survey that doesn't require collecting responses from a few hundred responses?

  • @shellyems
    @shellyems 2 ปีที่แล้ว +1

    This is so helpful! Do you have an example of pre-study homework for participants?

    • @AonaTalks
      @AonaTalks  2 ปีที่แล้ว +3

      Yea! Say you want to know which websites they go to to shop for home appliances. You can give them a homework task to shop for a dishwasher and ask them to document how they did it and the websites they used throughout the process. Then you discuss them during your 1:1s with them.

  • @BlueberryBoogie
    @BlueberryBoogie 2 ปีที่แล้ว +1

    Hi Aona! Your channel has me so amped to get into the field! I graduate this year with an MS in experience design/ research. My question for you: from your experiences with UTs and IDUIs is it important to follow a script / to have a script for stakeholders to look at? I’ve seen so many diff styles at this point… is it just personal preference?! TIA

    • @AonaTalks
      @AonaTalks  2 ปีที่แล้ว +1

      It really depends on the project (how specific your research questions are). It's always good to have a discussion guide for stakeholders to look at (as a form of communication, and paint them a picture of how your sessions are structured). Generally, usability sessions are more structured than IDIs. IDIs sometimes were also called "semi structured" interviews for that exact reason. See this video for more reference: th-cam.com/video/MgC6HpMYzn4/w-d-xo.html

  • @urszular.9119
    @urszular.9119 5 หลายเดือนก่อน

    Will you be recording any more?

  • @nellasixishe9095
    @nellasixishe9095 9 หลายเดือนก่อน +1

    For someone trying to get into UXR would you recommend any beginner courses or bootcamps?

    • @AonaTalks
      @AonaTalks  9 หลายเดือนก่อน +2

      Eeek.. in this economy, I highly suggest not - unless they are free or very affordable to you. This is from a financial burden to ROI perspective.

  • @CC-ow7fe
    @CC-ow7fe ปีที่แล้ว +1

    请问下视频剪辑和字幕的软件可以分享吗?好可爱有趣

    • @AonaTalks
      @AonaTalks  ปีที่แล้ว

      我都是用final cut pro哒!

    • @CC-ow7fe
      @CC-ow7fe ปีที่แล้ว

      @@AonaTalks 片头动画“anoa talks”的话是用AE吗?

  • @aipingcheng7576
    @aipingcheng7576 2 ปีที่แล้ว

    Aona不玩b站了呀

  • @hirainforest
    @hirainforest 2 ปีที่แล้ว +2

    Love the entry point of scrappy and learning about your take on it! The myths are myths, and the tips are great tips 🥹 [no spoiler in my comment, go watch the vid]