GP 34: Beyond the Gloss: Authentic Visual Place Storytelling: with Nick Worley of Fletcher Priest

In this episode of the Grow Places Podcast, host Tom Larsson speaks with Nicholas Worley, partner at Fletcher Priest Architects and a passionate photographer, about the power of authenticity in visual storytelling for architecture and design.
Nicholas shares his journey from studying architecture to becoming a renowned photographer, highlighting how his dual careers have influenced his approach to creating meaningful spaces and visuals. Together, they explore the evolution from glossy, aspirational imagery to genuine narratives that reflect how spaces truly feel and function.
Key highlights include:
The significance of people-first design in architecture, with a focus on their design in the heart of London.
How authentic storytelling through visuals fosters trust and connects with real users.
Insights from cities like Copenhagen and Zurich, where water and natural elements transform urban life.
The role of AI in visual communication, balancing inspiration with authenticity in a rapidly evolving landscape.
This episode offers a thoughtful exploration of how architects, designers, and photographers can use their craft to tell real stories about place and create environments that truly resonate with people.
Tune in to discover how authenticity can redefine the way we design, build, and communicate about the built environment.