Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

Jeremy Allen White is stripped back in Calvin Klein.
Directed by Mert Alas in downtown New York City.
Shop the campaign: calvin.re/Jeremy-YT
Discover more from the world of CK:
IG: / calvinklein
PN: / calvinklein
FB: / calvinklein
TW: / calvinklein

[@noplace3571]

Whoever did the lighting for this ad deserves an award

[@liamvandenberk]

a few geld 18ks bounced for that natural look, they smoked it !

[@sk-rz8qr]

the sun

[@xhoglinam9517]

it's outdoors, it's all about the right lenses to capture that perfect natural light

[@louvretreekay12_]

90’s look. Unsinkable.

[@angelinavaldez8992]

Sun

[@joannatuu]

this deserves an oscar honestly

[@christinemcdonald2726]

Amen.

[@mirandavdberge]

Ohhhhhhhh yeah❤

[@melaniemaynard1529]

He's been my number one Hall Pass since S1E1!!!!!

[@StephenBekker]

Cinematographer and video editor? Also costume designer 😂

[@leilanilove3911]

real.

[@lisamclean4609]

I try to watch this at least twice a day. It's very good for my mental health.

[@ajmakesvideos]

Definitely puts me in a good place😁

[@Iyasugi]

😂😂😂😂😂😂

[@kyrak.4143]

Yeah those 🍑 shots

[@zeunnamitsoy6214]

Love yoy

[@CoachingHigher]

Hahahahaha

[@H0es.luv.m3]

the only ad I would never skip.

[@yullygabriellyaraujo4720]

Nunca irei pular

[@bungalowintransition9112]

Well…this and the “hands free shoe commercial”…watching that man get slapped around is sooooo satisfying.😂 This one….and entirely different kind of smacking comes to mind.😂

[@thyop89]

I think this might be the most powerful use of male sexuality in advertising since Brad Pitt and Levis. Jeremy Allen White has got IT. I legitimately want to buy my husband Calvin Klein underwear after watching. This campaign feels like a true classic.

[@ktnxbye1]

When was Brad Pitt in Diet Coke ad?

[@flySUPERNOVAfly]

Truthfully. Like “Julian, babe. If Jeremy’s rocking them, you have too as well” 😅🥰

[@KG-by7lk]

I came here to say the same ! Finally, really powerful one after all the woke rubbish that only pushes people away from a brand

[@clairegordon8765]

@@dafaeriequeene😂😂😂😂

[@yellabone94]

It wasn't Brad Pitt in that commercial... but agreed.

[@hulu]

every second counts

[@vfloo6665]

😭

[@mimmyyyyyy]

😭😭😭😭

[@Brook167]

Wow Hulu

[@Brook167]

Wow Hulu

[@THEDOORIZCLOSED]

Now Hulu..😂😂😂😂

[@theyluv_ryleighhh]

ITS CRAZY THAT HULU COMMENTED AND SAID “every second counts” 💀😭😭

[@whereart]

#LOL

[@keyzanajla3450]

The fact that the Hulu comment is bellow this 😂

[@noellebailey7376]

How many times have you watched this?
Yes

[@user-zo7ic5sd2u]

Twice a day everyday for the last month when I discovered it. Love him in the bear and he was amazing in The Iron Claw.

[@imcherbitch943]

Without being creepy, what a lovely advert. Purely for the lighting, cinematography and the appreciation of the male form that hasn’t been done well on an advert in a long time. feels like a classic Calvin Klien advert!

[@onecutesweetypie]

Say advert more.

[@Becizzle]

Love this post. Yes. Amazing cinematography.

[@EstbXCIII]

​@@alejandromolinac You know what she meant..

[@whateverbabe]

Why you say that? I mean men have been sexualising women since the beginning of time! Women don't need permission to express their attraction and appreciation for the masculine body.

[@lilypadlane7492]

Fr and with the way they frame his body it’s more graceful and not like overly sexual

[@babynyxe4784]

The eye contact and the final touch of the birds flying...my God, this might be art

[@jannykrystelgonzalez5156]

Oraaaa y la nariz tambien

[@JakeMazurski]

This is very far away from art

[@maratesfaye]

@@JakeMazurskihow so? enlighten everybody.

[@Kaguraaaplays]

why is it kinda giving adrien…. from mlb

[@babynyxe4784]

@@JakeMazurski womp womp

[@DisneyUpBoilerUp]

I probably wouldn't get my feelings hurt if somebody made a 1-hour loop of this commercial🤷‍♀️

[@nadineneu]

My husband: what are you watching?
Me: 👁️👄👁️ .. commercials

[@AmethystUnicorn]

Right 😭

[@AnastasiiaBriukhanova]

This situation had just happened lol 🤣🤣

[@ciri_riannon235]

He looks like a Greek God, that sculpted body and his hair...a modern David of Michelangelo

[@HollyGolightly078]

His face looks like the butt of a Greek God.

[@Susan-lp9rn]

He looks just like that perfectly said. Ooh La La.❤

[@manifoldseditor9801]

I JUST SAID THAT OUT LOUD WHILE WATCHING

[@p0312y]

And his profile

[@pouetpouetdaddy5]

with the Dustin Hoffman youth face

[@SuburbanPrncess]

So CRAZY so INNOVATIVE a 10 hour campaign is PERFECT I watch this everyday for research purposes

[@ckotcher1]

10 hours? and yeah…. research 🫦

[@sple3ns]

GIRL SAME

[@lun4r.h4ze]

I’m just watching on repeat for research as well 💀

[@cori_bri]

we can compare notes 😍

[@breadsrights6824]

LITERALLY

[@littlecora47]

who knew 50 seconds could be so amazing

[@willmenalove]

Everyone say thank you CK for this gift

[@niki.sk167]

Everyday I wake up, I eat breakfast, I watch Jeremy Allen White's ad, I go to sleep. Repeat

[@annaandreeva24]

Yees… my life never be the same again

[@shoop5959]

First and last thought of the day. Game changer.

[@kyrak.4143]

I'm a simple woman

[@AwesomenessTV]

Suddenly I want to be stairs, or a ladder, or a big red comfy sofa...

[@SlimReaper-rw5xy]

Bruh I wish I was the underwear

[@Anyone-MTs]

@@SlimReaper-rw5xy💀💀💀💀

[@AwesomenessTV]

@@SlimReaper-rw5xy WILD

[@culsud]

@@SlimReaper-rw5xy word

[@JustMiranda08]

@@SlimReaper-rw5xyGURL 😭

[@dead4424]

This is GENIUS marketing! I didn't even know that an ad would make me this invested tbh.

[@slowandsomaticyoga6555]

I'm studying this ad for academic reasons.....it's true, hand on heart! Housework is a breeze after a few seconds of watching this clip. That was my academic research topic!

[@fioleal8774]

I'm getting my degree in marketing and there's solely no better excuse for watching this ad over and over again for hours for "research purposes"

[@Colors2000]

lol I do my final year research on Neuromarketing. So I'm also here for 'research purposes'😅

[@17honhathong56]

​@@bunga4354 ok bunga

[@KennetG]

Why a degree? 😂

[@incursionlee7987]

marketing ??? lol dis is just art... oversexuality, overblow art that overly pompus art. LOL

[@marsaaas]

I am a teacher. So I cant come out with excuse 😂
Except for that it's a stressful work so I deserve to watch it over for like 100 times a day if I want to

[@jisookomblackpinkkru256]

Not me low-key rolling my eyes seeing people fangirling over this all over my fyp and then coming here to check what all the fuss is about and finally getting it 🤣

[@peepoteep365]

Fr! Just got here to watch this 10 minute ad, revolutionary 😂

[@tessacecil1791]

🤣 my 13 year old told me about it as I was watching shameless, he said everyone was losing their mind over Lip 😅

[@Michaelabeauty96]

Girl I had to myself and I hadn’t seen this one and my mouth was hanging open I watched him on Shameless too and I’m like I don’t remember him looking like this the glow up I have a new celeb crush all at once🤣🤣

[@emankhurram]

literally what im doing to haha

[@charisselovelymaebasilio5167]

the music,lighting,his physique and face plays so well❤️❤️❤️

[@ajmakesvideos]

Everything about this ad is utter perfection. How can this be topped?!😍😍😍

[@katyshannon1890]

No one is mentioning how PERFECT the song is in helping create the vibe! Bravo also to the camera/lighting and JAW’s… physical presence…

[@sawyer011]

using this song is crazy considering its message.

[@pandagal9805]

@@sawyer011loll i was thinking the same thing 💀

[@kalliope7499]

Was thinking the exact same thing, only in my head it went something like “oh, but I do kind of want to be owned by this guy for a few minutes… or hours… omg” drool

[@user-zt8wf5kt8f]

This song is perfect almost in every case, when it was used, from "first wives club" to this ad)

[@Janaina-gm5jb]

Quem canta?

[@lexi6693]

thank you calvin klein for a steamy start of the year. perfect casting of Jeremy Allen White

[@emerald_butterfly]

Это единственная реклама в мире, которая НЕ раздражает и которую хочется пересмотреть ещё раз

[@shoop5959]

Happy Birthday, Jeremy!!! Have a wonderful day! Every second counts!

[@YRodriguesM]

Just because he took off those pants without taking off his sneakers, he would deserve an award.

[@kimmorris6001]

Did he sneakers on? I didn't notice.

[@ramdhanmeena1998]

Who came here after seeing haleeyybaleyy's short ?😅

[@KatyVLOGS12]

Women of culture unite 🫡

[@areaofapplauses2258]

Nooow i see what she meant

[@meii3116]

😂we all here taking attendance

[@snisoo7954]

yes LOL

[@sec2no153]

He is beautiful

[@maridefazio4848]

Dear God, yes I’m here again, I won’t apologize for something I know I will do again…

[@Kat-Parada]

This is the definition of “iconic”, literally after this I hear this Lesley Gore song I associate it with this beautiful, spectacular, AD campaign.

[@pamelagrossman3638]

I am getting over the flu. This is the first thing in days that has reminded me life is beautiful.

[@imcherbitch943]

aw 💓 hope ur feeling better

[@kym.impossible655]

Now that's an advert that works. I immediately want to buy the product and appreciate the cinematography at the same time. Also, can we appreciate how natural this feels and seems less edited. While Jeremy does have a great physique he also isn't so far above looking like the average guy which as far as realism and inclusivity go, is just perfect. Well done Calvin Klein.

[@serg918]

whilst i understand where you’re coming from in regard to being average (jeremy is short, long unkept hair and average facial features) his physique is something you could spend your whole life working for and never reach. that isn’t just a slightly above average physique it’s a full time job to maintain that.

[@jonathan18.10.]

This is the best Ad I've ever watched!

[@augijyotbali2131]

How many times have you watched this?
Yes.

[@ghiaoutar4593]

what a treat… repeated it like 30
times, ain’t even mad about it 😂

[@AndrewAlvarado.]

preach

[@lgrillo]

The birds flying off at the end after the couch flop. Perfection.

[@maryl.2787]

I have to say that the first time I watched it-completely missed the birds. I was very much fixated somewhere else...

[@TY-gj6fb]

@@maryl.2787on a different bird perhaps?

[@Ode_notOde]

​@@maryl.2787 Well it's hard to not get distracted😂

[@ckotcher1]

we’re there birds? i didn’t notice

[@anam0253]

Slowing down the video makes me appreciate it so much more.

[@merlinhoek8060]

What a fantastic day to have eyes

[@sniitzel]

This is the only ad I search on TH-cam to watch continuously. There's something about this man, that is so fascinating, and it's not only his body, I can assure you, because I don't watch other ads with ripped dudes as often as this ad with him.

[@Stargazer9900]

Agreed.

[@bassavino]

those eyes

[@shoop5959]

Everything about him is magic.

[@anaishetu3473]

There is something so pure and simple in this add. It’s just a man running to a roof top of a building but it feels like so much more. Watched it like 5 times. Cameraman did an exquisite work too. C’est magnifique!

[@alyssalane3442]

The directing, cinematography, choreography, lighting editing....omfg! Yall deserve accolades!🎉🎉

[@verneicecallands-lovelace400]

I'm ve viewed this numerous time and still can ' t get enough

[@A.Rose.G]

This guy really knows how to move. That walk is mesmerizing, almost magic somehow... So is that stretch.

[@alyssalane3442]

Baby, that strut!!!

[@missmissyphotography]

This has me flustered and I keep coming back! The whole thing is stunning! 🎉👏

[@graceeg5212]

i literally got goosebumps 😭😭😩

[@ShinbiBelldandy]

The amount of times I've watched this ad is criminal! XD

[@theronaldophotography4971]

From Lip Gallagher to Chef Carmy.. The acting magic of this guy is phenomenal! J.A.W has gone a very long way and he's definitely one of Hollywood's shining stars right now.

[@kuzyakl]

От мальчика в Movie 43))

[@ki0_o605]

this is gonna break girl internet

[@toweringdaddy-qy7if]

whoever chose this song is genius

[@heheheyourreadingmyname7735]

This has changed me in ways you could never imagine

[@megan.kortum]

I watch this AT LEAST once a day.

[@adelinadzhalelova5933]

- How many times you watched that?
- Yes

[@sorialorenzotomas6078]

This encourages me as a short person

[@jemmy1124]

I JUST WATCHED IT!! IM CRYING RN😭💀✋🏼

[@MikeHoncho610]

Thank you Calvin Klein for making me question my sexuality. I thought I was a straight dude for the last 33 years.

[@sandezw66]

😂❤

[@slaysan]

​@@okboomer7840so?

[@kristinavicenova3437]

This add made me question my sexuality too..I am a woman

[@kelsiemcveety999]

Look I think we need to acknowledge we're all a little more bisexual than we thought

[@carmenneumann9479]

This is more attention grabbing than if it was a nude ad. Beautiful 😊

[@john94114]

maybe

[@alexander2685]

What's the difference really.🙄

[@manosthessalonikA]

idk. they have to make a nude one to decide.....😆😆

[@alexander2685]

@@manosthessalonikA dirty 🐦.

[@horimiya84]

@@manosthessalonikAhahahahahaha i love you

[@Rianasx]

i just watched this 20 times in a row and i love it

[@TadanGirl]

How can people say that the male body is ugly? This is absolutely beautiful.

[@444_Kahnleigh]

Whoever’s idea this was…thank you so so sooo much🙏🏾

[@romanastana8538]

thank you calvin klein for this masterpiece 🙏🏻

[@chikabolong]

i’ve lost count of how many times i’ve watched this video honestly

[@n0tic333]

I’ve confidently watched this over 100 times.

[@naichalamet]

i lost count of how many times i’ve rewatched this ad in the last 24 hours…

[@user-kn5mz9ky3o]

Honestly this deserves a Nobel peace prize

[@ckotcher1]

Nobel peace prize 🤣🤣🤣🤣 Yes Jeremy save the world with your sexiness.

[@linochka-nu3vg]

This should get a prize for the best ad of all time.

[@chasinggreatness6390]

You do own me Jeremy.😂

[@kewlchik3194]

I knew he was going to be a big star after watching Shameless. He definitely has that star quality and I knew it before he was truly recognized. Well deserved!

[@lstarr5040]

This is just the best thing I've seen all week.

[@shravani4911]

went without blinking for 51 seconds straight

[@shoop5959]

Calvin Klein should run this beautiful ad during the superbowl this week. The world needs to see him in this. He is phenomenal! They would definitely sell a lot of underwear!

[@UnencumberedWords]

This man hasn’t worn a shirt since his divorce

[@novellaciceri2531]

Aaaand we don't want him to, do we

[@user-bf3yh6ue7p]

god bless the divorce

[@nadiaprettyaussie8898]

Hope he never wears a shirt again 😘

[@THEDOORIZCLOSED]

He was naked several times on Shameless lol

[@fruitnoodle1]

I mean, if I put that kind of work in, I would probably stop wearing a shirt as well!

[@softroo522]

This was on insta, and someone said they are now pregnant. I couldn't stop laughing 😂

[@eva.is.better.]

he’s literally all i want, perfection

[@manreetsangha]

I’m convinced he won the Emmy based off of this performance honestly

[@laura19861]

This advert is 100% aimed at women buying pants for their partners isn’t it 😂😂

[@stephanieanne5311]

Pants?

[@laura19861]

@@stephanieanne5311 yes pants - the thing he’s wearing 😅

[@user-ex3nl8k0l]

​@@laura19861that's a Bikini

[@ckotcher1]

That’s funny because it didn’t make me buy anything for someone it just made me take them off someone. 🫢….So yeah.. opposite effect.

[@theyregreat]

@@ckotcher1WHAT

[@13ees.]

Literally i keep coming back to watch this omfg it’s now a new guilty pleasure😭

[@Methne777]

What a time to be alive!

[@razzbag9237]

one of the very few new pieces of genuine art produced in the last decade i salute the production team

[@joceylarae4630]

This popping up on my tv wasn't enough! Now I can watch it here on repeat?!?! Lord yes ❤🥵😍😩🥲👌🫠

[@brokenragamuffin]

YESSSS CHEF! Perfect way to ring in the New Year ❤❤❤❤ Great casting and Jeremy and Calvin THANK YOU!

[@mishacoins7361]

He hypnotized me through his ads first and then I heard the hype through vague TikTok’s. I was like who. Is Jeremy white??

[@LightGE]

I'm really glad Jeremy Allen White is getting more widespread notoriety. He was so great on Shameless, but it's quite a niche audience. Now he's got Calvin Klein recognition? So happy for him. He deserves it.

[@celinepraveeni2706]

Now THIS, is a very artistic ad i will be watching without skippinh a beat! Honestly and not in a creepy way, the cinematography, the angles, the lighting is wonderful! Perfectly capturing the beauty of male physique! Its like watching Michaelangelos David moving around! The music choice is excellent and honestly, im just glad someone made an effort to make a quality ad thats pure art!

[@lizoder7046]

This ad is perfection and a new classic for modern history !

[@ilaydazehraitak6181]

watching every single day

[@HaitianBlackGinger11]

The bird flying at the end of the advert. Chef kiss!

[@user-yw8fw6fd4t]

THIS is beyond magnificent. The hole feeling that is being sold with the camera shots, the depth and obviously him. Bravissimo!!

[@dennyii5292]

The *Bulge* at the 00:35 mark just made my heart skip a beat.

[@Christie_Love]

Exactly!!! I was wondering when I would finally see a comment about that monster bulge at the end. 😇

[@themysticwarriorgal9465]

Ew

[@keepitsecret-dl1pr]

It’s like mini lol

[@seek-an-orbit6388]

@@keepitsecret-dl1prwhat do you MEAN mini 😭😭😭 that is far too big pls and thank you

[@ernest230]

amazing ad. have watched a billion times already... for reasons i cant explain right now....

[@ernest230]

beautiful lighting bro this is amazing this needs to be in the oscars or sum

[@Dev2Cool4u]

This is literally the perfect ad❤

[@tukituki6755]

the colours are gorgeous, gorgeous lights, gorgeous contrast and the slomo scenes are literally perfection and are a perfect fit for the song

[@josiegrimaldo661]

Everything was spot on the moves the music the couch at the end. Absolutely flawless!

[@nataliekate2176]

This was beautifully shot!

[@michelejohnson3142]

I can’t stop watching this… speechless ❤

[@polskolg]

I rewatch it every day from now on

[@aprentissdaye]

Jeremy Allen White is fkn amazing. 🤘🏼🔥

[@nadiaprettyaussie8898]

I agree 😻

[@syakhairi1225]

**how many times have you watched this?**
me: yes

[@nikkixo6334]

This song and this video lord have mercy