Betty Crocker: Marketing Icon
ฝัง
- เผยแพร่เมื่อ 8 พ.ย. 2020
- For a hundred years, Betty Crocker and her products have made baking and cooking easier, and her name has adorned everything from famous cookbooks to au gratin potatoes to Fruit Roll Ups. The History Guy recalls the forgotten history of a woman who built an enduring legacy - in cake.
This is original content based on research by The History Guy. Images in the Public Domain are carefully selected and provide illustration. As very few images of the actual event are available in the Public Domain, images of similar objects and events are used for illustration.
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All events are portrayed in historical context and for educational purposes. No images or content are primarily intended to shock and disgust. Those who do not learn from history are doomed to repeat it. Non censuram.
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Script by JCG
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I'm watching this while sitting in a General Mills plant that produces Betty Crocker cake and brownie mix.
The old Gold Medal 🥇 mill by the river in St. Paul, MN that exploded and burned is now restored as a museum. It is interesting to see.
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Get back to work, Adam. 😉
@@tehbonehead yes don't get caught. Back to work.
@@tomtheplummer7322 was that the one that happened in the late 90's??
My late mother in law was a member of the typing pool replying to Betty Crocker questions from homemakers.
So cool. I'm sure she learned alot from that job. 💜
Aw, man, that's so awesome. I'd love that job.
May your mom's memory be a blessing. 💖
When we got married 30 years ago we moved to my wife's country where the citizens don't have built-in ovens in their kitchens. Most somehow think that a toaster oven is an acceptable substitute, but about all they can bake in them is a cupcake. This video made me realize that Betty Crocker not only helped generations of American homemakers make better cakes, she helped shape the American kitchen by virtually guaranteeing that all homes will have an oven big enough in which to bake those cakes. I never realized how much I missed Betty Crocker cakes until now.
probably also helps Peak Betty was peak suburban rush, so the average American was buying a home that had room for a full sized range with four burners and an oven. And that fully equipped modern kitchen was a status symbol in itself(or at least that is what the marketing department said).
My toaster oven produces cornbread & muffins, biscuits, pretzels and flatbreads just fine. Tools are just tools, it's the hands using them that matters.
I would like to point out the children's Easy Bake Oven which used a light bulb as a heating element can make perfectly acceptable mini cakes. The toy has fallen out of favor in the last 20 years. But it makes acceptable baked goods.
@@njpaddler Can it make a full-size cake?
I like the opening sequence--it adds so much.
I was the Texas state winner of the Betty Crocker Homemaker of tomorrow competion in 1973. Texas had twice as many students take the test as any other state. I won a $1500 scholarship for the state win, and an all expenses paid trip to Washington DC to compete for the all-American Homemaker of tomorrow. My chemistry teacher went with me and a reporter from the local paper accompanied us on the trip. I didn't win the national title, but I truly enjoyed the trip.
The evaluation and choosing was performed by 3 PhD psychologists.
I wonder if there is a Betty Crocker recipe for Texas Fruit Cake. In high school in the 60's we members of the school band in California sold Manor Texas Fruit Cakes to raise funds for band expenses like instruments and uniforms. They were the best; not your usual fruit cake---lots of pecans in and on them, and no citron.
That Betty Crocker cookbook is loaded with cooking fundamentals, tips, information about cuts of meat and more. It’s a classic I’ve used for 35 years. I highly recommend it for a people unfamiliar with cooking. I did a whole Thanksgiving dinner using this book when I was young. Turned out great!
I love this channel!
chuckled at "cooking ... passed on from mother to daughter"; in my case it was grandmothers to grandson
For me it was "youtube tutorial" to "guy only just learning to take care of themselves in their late 20s"
I remember touring the Betty Crocker test kitchen as a kid in the 1970's. We received the iconic red spoon as a souvenir.
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People commenting how they don't like his non-military videos. I rather enjoy these kind of videos.
Lane markings, coin slot machines, cranberry scares.
My friends think it is weird I know so much random information
Yeah, I prefer this sort of content to learning more about man's inhumanity to his fellow man.
There are so many war documentaries already in existence. I personally find them boring, they're not really surprising or that different in the end, just people killing each other in different times in different ways. I much prefer videos like this that talk about the less known history behind everyday things.
Just the other day I used my late Mom's 1950 Betty Crocker cookbook. Every recipe that uses milk tells you to scald it before using. Took a while before I realized that back then reliably processed milk that was safe to drink wasn't readily available everywhere.
Marjorie Child Hustad was my great aunt. Pronounced with a long “u”. She was married to a radio personality Wallace Hustad
I sell stuff on eBay as a third job, I can't keep old Betty Crocker first editions up, they are some of the best selling books I can get my hands on reasonably.
I have a Betty Crocker I was given in 1971, I love it, so great! I have a huge collection of very old cookbooks, including one from 1919 called, "A Thousand Ways To Please Husband" and is a fictional account of a newly married couple and how she uses some new fangled gas cooker instead of a wood stove to bake and roast. There are some references to kitchen appliances I've never heard of. When my mother married in 1946, she was handed a cookbook after the civil service that had truly nauseating advice on how to please your hard working "daddy", which even my mother found offensive, especially since she worked outside the house and more hours than my dad. They should have handed every new couple a cocktail bar set from what I saw growing up...
What is the going price as we have a first edition still in use?
@@markwhite1780 they top out around $50 depending. There's plenty of them, not rare, but popular
@@markwhite1780 there's like probably hundreds of different BC cookbooks
Mine is from 1956, a gift from my mother-in-law that she bought at a yard sale. I will use it until it is in tatters, LOL, it is that good a cook book. 😃
You didn't mention the Betty Crocker restaurant in Minneapolis, MN. I ate there in December, 1976, and the food was, as one would expect, quite good.
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@@MrNecryptic it’s a spambot
@@MrNecryptic there's actually a spam or unwanted commercial content flag under report comment option
Just because it isn't specifically about war doesn't mean that it isn't important to history. Bravo for this kind of program. This is exactly what I need to separate from politics.
She pronounced her last name as Hewstead, with the long U. She was my uncle's aunt. Met her a number of Child family events back in the 60's and 70's. She was a force to be reckoned with.
she doesn’t exist bro betty is a made up name
@@Pontoloons You didn't watch the video at all. Marjorie Husted invented Betty Crocker.
For many years in my mother's family, when a woman got married, her mother would be responsible for getting her equipped with what she considered the most important recipes and cookbooks for her daughter to have. Exactly what this meant varied from person to person, but always included two things: firstly, a box of recipe cards, onto which the bride's mother, grandmother, aunts, etc. had copied their most important recipes; and secondly, the current edition of the Betty Crocker cookbook. I think my mother also received "The Joy of Cooking", being as she was married in 1973, but I'm pretty sure my grandmother only bought that because it was the trendy cookbook of the era. As far as fundamentals went, the family recipes and the Betty Crocker recipes covered the entirely of what my very skilled Italian grandmother herself used (and she reminds me to this day that skillful cooking is a matter of practice, not inborn skill, as she "couldn't boil water" when she got married).
The Joy of Cooking was first published in 1931. It was the trendy cookbook of most of the 20th century. I only stopped using it when Allrecipes. com came along.
Thanks for this! I was born in 1967 and EVERYBODY had a Betty Crocker recipe book in their kitchen. Any edition is still great for basics and a lot of the recipes, but you probably want to skip over jello section. 😂
Then my younger aunts also had Joy of Cooking and sometimes Moosewood. My friends got Joy of Cooking and/or Silver Palate and/or Moosewood, but they received them as housewarming gifts for a first apartment or bought them for themselves, us coming up in the 90s. 😀
All great cookbooks! You made me realize what historical markers they are, as well.
As a kid hanging around kitchens, I liked flipping through them and also noticed which pages were most stained. When I got older I knew, THAT's the recipe you want to copy for yourself!
And anybody who likes baking cookies, do youself a favor and get yourself Betty Crocker's Cooky Book. Most of my tried-and-true cookie recipes are from that book and there are still more I want to try.
For me, it’s the Fannie Farmer.
I remember the Bloom County story arc when Milo went on a pilgrimage to find Betty Crocker. It was pretty cute.
Ha ha ha! I remember that.
OMG- I'm so glad somebody remembered that!
BC was awesome! Second only to Calvin & Hobbs.
I always wished she would marry Duncan Hines but unfortunately the age difference was not surmountable.
I still have my mother’s Betty Crocker cook book from the early 1950’s. It must be about 70 years old now but I still refer to it from time to time. It reminds me of a time gone by that will never come again.
Foodie plus sometime marketing geek here, and I loved this. It sounds like a lot of Betty Crocker's success and persistence in pop culture memory is really down to Marjorie Husted. I was marveling as you were describing the sheer volume and breadth of multi-channel content she was pushing out, and the far-reaching marketing machine she built. I could fancy you doing a whole show just about her.
Thanks to Betty Crocker my handwriting and signature became more unique as I learned to write in the late 1950s. I was mildly dyslexic and began using a backwards "3" for a capital "E", just as I had seen how she signed her name and "E's" on her cake boxes. I continue to do so☺
I lived in Minneapolis for 9 years and still didn't know most of this stuff. Green Giant, Pillsbury, General Mills, Hormel . . . Minnesota food icons all.
And 3m, Control Data, Bobcat skid steers, water-skiing, snowmobiles, bundt pans............
I grew up there. Moved to Colorado in 1982. I still went back to visit the food museums with my parents when they were still alive. Mom’s birthday was 11/11, she called it Armistice Day. My Dad was a Veteran. They are both buried at Fort Snelling National National Cemetery.
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And, Target is headquartered there.
Another fun one. Say it with me now; "It is history that deserves... to be remembered."😁
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Looove this!!! I actually work for the tv side of WCCO! Though 830 & Ch. 4 are separately owned these days.
Also there’s a Betty Crocker Rd. In Golden Valley, MN.
the "Good Neighbor" had its own version of Betty Crocker -- growing up I remember my mom listening to Joyce Lamont daily
Mark Burfeind Nice!!!
For anybody starting out on their own, I strongly recommend "The Betty Crocker Cookbook" as well as "The Good Housekeeping Cookbook" if you own those two there isn't much you can't cook.
I have both. They are old ones. Tried and true recipes.
@@brianeisenga882 "Better Homes and Gardens" is a classic cookbook as well, but I find it rather bland, likely because it had to appeal to the broadest of tastes, and I can see the value in that.
In the South, the "Auburn Book", the cookbook put out by the Alabama State Extension Service/Agency, is an awesome cookbook, whether you like Auburn or not. Of course, it's regional, but it's a good example of why Southern cooking is so good.
When I turned 18 my mother handed me a Betty Crocker cookbook and said "You're out of here."
@@terryboyer1342 smart mother, forced you to take responsibility for your self. Probably accelerated you development ten fold.
Throw in "The Joy of Cooking" and you have all the kitchen library you need. A lot of information besides just an amazing number of recipes in it.
I'm old enough to have saved about a ton of Betty Crocker coupons to get my Oneida silverware.😄
I'm more of a pie person but I still occasionally use lemon cake mix to jump off to lemon cake cookies. 🙂😋🤤
Put 5 eggs instead of just two in the mix, and you'll bake an amazing cake. Give it a try. You'll be glad; you did.
Good idea, and when I make Jiffy cornbread I always add a couple of eggs, some butter and a bit of sugar, MUCH tastier and moister.
@@mzulft3227
Oil can also be substituted with applesauce with a one to one ratio, 1 cup of oil = 1 cup of applesauce.
Depends how big your eggs are
@@highpath4776 Good point. I use "large" chicken eggs. I think, there's a flexible enough range, where anywhere from medium to extra-large is fine. Jumbo may be too large for 5, so limiting them to 3 or 4 might be best. Likewise, If I used quail eggs or ostrich eggs, I'd need to adjust accordingly.
J V Always! Never use oil
My mother and grand mother had BettyCrocker cookbooks. I have inherited them. I also have my own and have marked in the margins quick tips for making family special touches. The blank notes pages have other recepies we love. It's amazing how the books have evolved. All of the newer books have changed to lower the amounts of sugar and fats yet, they keep the finished products tasty. Stay safe and healthy out there! Thank you for sharing a part of your day with us!
As a man fortunate enough to have married a beautiful intelligent woman who chose to practice the art of homemaking I say Bravo Betty! And bravo HG for the Burns and Allen reference
I have a vintage Betty Crocker Cookbook from 1956, a requested gift from my wonderful mother-in-law who found it at a yard sale. It has a whole section about how a woman can divide her (homemaker) work day, including rest breaks, and how to plan elaborate meals. I love it because the recipes use ingredients like lard and fat drippings (lard is awesome). There are meat charts, temperature tables, and strange recipes. The best soup, bread, and cake recipes are in that book; and I learned how to cook and slice ham and turkey by following the instructions. I also have a New Betty Crocker Cook Book, also good, yet I still find myself referencing the old book first. 😁
I just realized I’m eating a Betty Crocker cake my wife and daughter made. Mmm good breakfast! Lol
And why not?
@@mjrussell414 no why not. I happily polished it off. Waiting for the brownies now. 😁
Sounds like the old Cosby routine.... “chocolate cake for breakfast .... eggs.... milk..... wheat...”. Why not?
I still have and use a Betty Crocker cookbook given to me by my mother when I got married twenty years ago.
I inherited my Grandmother's 1950 Betty Crocker Cookbook and it's one of my most prized and well-used possessions. 💜💜💜
Why is the history of Betty Crocker one of the most enthralling things I've ever heard???
You know that YT is getting out of control when the ad you have to watch before the video is FOUR TIMES the length of the video... and thankful that YT still lets you dismiss the ad after 5 seconds. 🤦🏻♂️
Another great video, Lance! 👍🏼👍🏼
Without AdBlock, the Internet is just television
That's nothing new. I can remember having ads that were 2, 13, 24, and 31 hours long, years ago; with in the first year of them adding ads. What is ridiculous is having add 6 times during a 10-15 minute video, and not being able to skip half of them.
You Tube is my Netflix. I pay for YT Premium and I forget ads ever existed except when I read comments like this. Those ads WERE annoying. And I felt guilty by not watching them because the You Tubers are paid in part by the number of viewers who watched the ads. (Or that is my understanding.)
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I’m mean instead of complaining try to make the ads useful you might just find something. There very useful if you don’t use social media I think at least.
My wife bought our daughters classic Betty Crocker cookbooks for Christmas. They were raised on Betty Crocker recipes.
My Mom taught me how to cook from an early age, and the main cook book we used was Betty Crocker's 1964(?) Cook Book. When I moved out on my own, I got my own Betty Crocker cook book, though mine is the 1993 edition (just a little less butter used in everything). Now I've got a growing collection of cook books, nearly to 30, all because Mom and Betty Crocker taught me to love cooking!
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Tuna & Jello Pie? Hotdog Fondue? Those were indeed troubled times... Still - "history that deserves to be remembered".
And in these cases especially so it doesn't repeat itself!
I gonna be sick!
University Students around the world.....
After a lost weekend of heavy drinking theses were obviously the malicious recipe suggestions the boys in the ad department came up with.
Hot dog fondue sounds like something college kids would try.
Thank you Betty, My childhood would have been meaningless without you. 🥮🥧🍞
Betty Crocker won me a $15 trivia night! This was great and brought up memories of that night!!!
Yes, certainly Betty Crocker is a legendary figure that makes for a tremendous story. I would comment that there was another Betty who was involved from 1951 forward in the very same field and was also a very real human being. I refer to, of course, Betty Furness and as always there is a complete history of that remarkable lady in Wikipedia. Being born in 1945, I lived through the period in question, and I remember the time very well.
My grandfather, George Runge, was a commercial artist... and did work for General Mills. He created letterhead, annual reports, recipe pamphlets, and more... He also designed the General Mills sign that was at the road side for many years at the headquarters in Golden Valley - it's gone now. 😞
I've known for several years that Betty was a marketing ploy rather than a real person. I appreciate the depth of your research and am grateful to have learned something new.
I had the Betty Crocker kid’s cookbook when I was a kid and still have a tattered copy of the Betty Crocker Cookbook someone gave me when I got married.
My first cookbook was the one for kids by Betty Crocker. You showed several photos of it n your "lesson". That's how I started to learn how to cook/bake. Thanks for the memories (to quote Bob Hope).
I live in Central Oklahoma and two weeks ago we had an ice storm that knocked out our power (and internet). I just got my internet back yesterday and really missed these videos. I've been binge watching and now that I've caught up, the world is a sunnier place!
My sister was terrible cook, so Mom got her the Betty Crocker Junior Cookbook. It was so basic it had a recipe/instructions for making toast! She’s a great cook now! Thanks, Betty.
Soon as my mom taught me how to bake a cake in about 3rd grade, I'd always come home with cake mixes when dad took me food shopping with him. As mentioned, Betty Crocker and McDonalds, they were two icons of a fun childhood for me.
Every little boy who had to made their first cake owes their success to their mom and Betty Crocker
thank you i have worked for General Mills for 37 years and although i knew the basic story i never heard it told so clearly and so well
Growing up, my Mom had her cook book. When got a little older, my sister and I cooked a few thing from that book. Even fried donuts from that book. Good memories. An icon of home living.
This is going to be interesting. I already knew that Betty Crocker wasn't a real person, but not much more.
How mean of the m to "out" her and call it a fraud though. Here in UK we have Kiplings cakes and they are advertised as being made by Mr Kipling, everyone knows that it's not a real man but just an advertising thing but no-one mentions it. You either buy the product or not.
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@@julianneannie3463 Really has nothing to do with the subject here.
@@colinp2238 Report them as spam. I do.
Very interesting information in "The Making of an Icon". Thanks for enlightening me on Ms. Betty Crocker and Gold Medal and General Mills.
I am very familiar with Ms. Crocker. Her products made many appearances in my Mom's kitchen over the years. I myself sent in a cereal box top for a set of toy Betty Crocker bakeware.
Today Betty Crocker is helping millions of children receive books through her coupons for books program.
And yes, when I was a kid, I thought Betty Crocker was a real person, as real as Aunt Jemima was to me.
🍰🎂🍪🍽️
Suggestion: The forgotten history of toy trains.🚂🚂🚂
Good morning everyone.
And a Good Morning to you as well...thank you.
Good morning, stranger
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This 37-year-old male grew up using my mom's Betty Crocker cookbook there is a legacy still, and it should be maintained in some form because cooking is never a bad skill to have!
I remember growing up with that Betty Crocker cook book in the kitchen. Mom baking and cooking recipes from that book are good memories to cherish.
We've had Betty Crocker in our lives forever. Thanks.🇺🇸
I live of off Betty Crocker exit on highway 169 in. St. Louis Park, Mn a suburb of Minneapolis. I always wondered who that was. Thanks
I still use my 50's vintage Betty Crocker cookbook I "borrowed" from my mother. Many people love those old-fashioned tastes.
We were fortunate to have a Mom who made everything from scratch. Nothing made from a box could ever taste as good!
I've lived in minnesota all my life (63 years) and didn't know this. As always a great video.
I did until 1982, I do know this. I’m 61.
I use the Banana Bread recipe from Betty Crocker’s cook book- nothing better! Even the picky eaters in my family beg me to bake it all the time, and it’s easy!
I'm a big fan of betty crocker. My mom has one from the seventies that i use frequently. I think one of the best things about it is that the recipes encapsulate it's particular decade. She bought me one from the ninety's and it was very different. I'm an historical recipe buff :)
I love Betty Croker!!! I love to hear about Betty and her cooking and etc. Thank u for Betty Croker!
Thank you The History Guy for a delightful tasty episode. Now I am off for some cake and coffee. The first sip is to you sir. Good Day! 😀
@11:00- "Cooking is an art, passed on from mother to daughter- for good or for ill.." You may have been able to get away with it, but that little smirk said so much. Take Mrs. HG out to dinner tonight, and then bake her that cake..
After watching 'Betty Crocker', now I'm hungry. Gotta go make a cake! 🎂
This one was a nice surprise....thank you kind sir
Another amazing piece of history I never knew I wanted to know! Thank you for putting in the time to make this great content :)
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Betty and the Green Giant... not too shabby for a small rural stare of no more than four million ... on Minnesota!
I grew up learning to cook using my mom’s Betty Crocker’s cookbook. And received my own cookbook as wedding gift. I still use some of Betty Crockers receipts. Today you can find them online.
Honestly, I've seen a LOT of your videos, Mr History Guy, but THIS ONE TOPS THEM ALL!! Superior in every way! Thank you for posting this great look into the world of Betty Crocker, it's fascinating!
Cooking is still an art today. We've just shifted from baking to barbeque.
I would say cooking and barbecue are the arts and baking is the science.
Very nice! You should do one on Ettore Boiardi...otherwise known as Chef Boyardee -- who WAS a real person.
My Betty Crocker recipe book has held pride of place in my kitchen bookshelf. It is inconstant use
My wife's favorite cookbook 79 edition, worn and battered,treated like gold,tried and true ,a mainstay in our home,kids left the nest,meals for two now.
How BAD ASS!??! I had no idea! 52y.o. and have never baked a cake from scratch! Bettys been my go to thru all of my adulthood! N all the while-- she wasnt even a real-life woman! Thats retty wild!
GREAT POST SIR! 👊🏻😊🇺🇸❤️
Baltimore Maryland!
I remember Betty Feezor that was with WBTV in Charlotte NC, the cooking show aired from 1953 to 1977. Look her up
I have a original copy of the gold medal flour "a century of success cook book" from 1979. It is valued at over $100 now. I've made many of the recipes and they are all excellent. They give a brief history about Betty Crocker in the cook book. Thanks for the more in depth history.
do more of these non-military history, no one else is doing this. Do Oscar Meyer
Do him, I don’t even know him!
I agree more things that are not military this was very interesting!
Or Jello!
History of the Weiner mobile!
My hotdog has a first name, it's o s c a r. My hotdog has a last name,...
An older guy who worked in a bookstore with me once had to show some old ladies where the cookbooks were. For whatever reason, they compared stories about their first dates. When it came his turn, he picked up a Betty Crocker cookbook, gave it a smooch and said, “I’ll never forget her. Betty was my first...”
Why did I watch this just before bed? Now I want cake.
Another well baked episode. Can always Bet on a great show - never a Crock!
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I never believed in forex trading but Mr Nicholas make me understand how it works and I give it a try, surprisingly I got my profit of $15,750 I found this honest, I want you all to check mr Nicholas on Instagram @nicholas__fxtrade tell him I send you..
I have a modern reproduction of the original Betty Crocker Picture Cookbook. Looking at the 1950 recipes etc from a 2020 perspective is fascinating!
Let them eat cake! As long as the mix comes from Betty Crocker.
My father, mother and older sister all worked for General Mills and Betty was, and still is, a prominent feature in our kitchen. In fact, three boxes of Betty Crocker Au Gratin Potatoes has been a part of our Christmas dinner for as long as I remember.
I fondly remember my mother in the kitchen teaching me how to make a cake using a Betty Crocker cake mix.in the 50's
I love Betty Crocker, my mother had her cook book and we see how women in business made business successful yet never paid the same or treated with respect. Home making is an art and should still be respected be it a man making the home or a woman.
Crosby really should've gone into the whiskey business: Crosby Stills & Mash.
😂👍🏾❤
Thanks for telling the history and details of Betty Crocker.
I learned to cook with the Betty Crocker cookbook.
I was nine when I ventured to bake a lemon meringue pie from scratch, using the Betty Crocker cookbook! It turned out great! The instructions were very clear. I was so proud!
In the middle of the Cold War, Comrade Betty was selling the delicious and popular (at the time) dish, Noodles Romanoff, in a box! Delicious.
I wondered why WCCO was west of the Mississippi. The one cookbook I'd never give up is my Betty Crocker. Thanks.
I just turned 70 and I'm single. I ordered a Betty Crocker cook book on line so I could make meals like my mother did. There is nothing like old time cooking. and by the way, lumpy home made mashed potatoes are the best!
Not gonna lie , I almost exclusively learned how to cook from my grandmother's copy of that Betty crocker picture cookbook .
Betty Crocker may not have been real but my mother, and probably grandmother, was brought up with Mrs Beeton's cookbook. This was written by a real person of the name!
Kudos to whomever is responsible for the opening videos that relate to the substance of the history lesson to be learned. Very talented and creative individual(s) to be sure. Thanks again for a job well done.
As a fat guy that enjoys cake i appreciate this video. 😆
ive been suscribed for 3 years...i enjoy your channel...i cant wait to check it out....your the best history teacher ever...again thank you very much
i have my mom's betty crocker cook book. she got a three ring binder with some recipes and with the points she'd get more recipes to put in it. it's the hand written notes on the recipes are priceless
I have the first Betty Crocker cookbook! I love it. Love your channel! You go!