How Mike Nouveau Became Social Media's Favorite Watch Dealer

Today on Creators Lunch, we're chopping it up with Mike Nouveau. He started off as a DJ for fashion events across the globe, which is where he picked up his passion and eventual side hustle for vintage watches. After the pandemic halted his DJ career in 2020, Mike seized the opportunity to turn his passion for vintage watches into a thriving full-time venture. He decided to start posting on Tiktok and in just a year and a half, he's skyrocketed to prominence, earning the trust of over 400K followers across all platforms and securing features in prestigious publications like GQ and the New York Times. Tune in to learn how Mike's pivot to content creation led to his meteoric rise as a trusted source in the online watch community.
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0:00:00 Intro
0:02:27 Who is Mike Nouveau?
0:04:44 Mike's First Big Deal
0:07:41 Transition to Becoming a Creator
0:10:58 Discovering an Untapped Audience
0:14:08 Mike's Content Creation Process
0:21:35 Being Featured in the New York Times - The Value of Legacy Press
0:23:17 Does Mike Have a Team?
0:25:09 The Difference Between a "Creator" and "Influencer"
0:26:07 Content Creation as a Marketing Strategy for Your Business
0:27:31 The Importance of Building Trust in Your Community
0:29:10 Navigating Sponsorships and Brand Deals
0:33:38 The Aspects of Mike's Business That He Wants to GROW
0:38:56 Creating Products
0:43:13 The Fear of Being Judged
0:49:44 The Democratization of Access - Good or Bad?
53:27 Mike's Question's for Us

[@marknv8]

Loved this podcast

[@creatorslunch]

Thanks for the love🤜🤛! We're glad you enjoyed it

[@user-dv2ri6lx3r]

Good one

[@creatorslunch]

Thank you!

[@tockingwatches2377]

I like Mike but he seems so reluctant to market his business properly that if he doesn’t embrace it, he’ll never own that apartment.

[@J-ms4hw]

Quite possibly the worst interviewing I've ever seen.A lesson in not interjecting with mind numbingly boring questions about marketing 😴
And crow barring in your opinions when nobody asked or cares

[@creatorslunch]

Appreciate the constructive criticism. What questions would you have wanted to hear?