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So what you’re saying is that musical artists, who are already going above and beyond to keep up with all the added layers of responsibility - social media, distribution, publishing etc. now also should be expected to produce even more music. It seems to me like we are adapting too much to a system that is set in place to benefit literally everyone except for the artists around whom the industry revolves. How about instead of adapting to an exploitative industry, we start to give advice on how to unionize and start to get better conditions and more realistic expectations so that all this hard work is actually worth our time and talent. From what I’ve heard, musicians, even at Charli’s level, are generating most of their income from partnerships, no? Let’s not encourage more burnout.
Yeah. Every time there's announcements about "changes" is normally bad news (for artists) and a bunch of new stuff you have to do (after the previous stuff you did never worked).
Well 1. I am not as dismayed when the changes encourage collaboration and creativity compared to the many vast other awful options 2. I agree some are bad but for example MVVs are a good advent now that videos are cheaper. I think right now 3. Very for the union wish the one organizing was a bit more organized. 4. ITs hard to say for sure that the partnerships are it since as someone who sees big artists income its very messy and disparate year to year. Especially genre to genre
@@Musformation the collaboration aspect seems like a bit of a throwback or even a paradox. The changes in the industry have been encouraging artists in a band format to become solo artists for a long time now, with the logistics of people management becoming a bigger challenge than what it used to be. Not to mention whatever income being split 4 or 5 ways in a band situation. Some artists have abandoned the band format to then be told to "collaborate" which feels like getting back to dealing with the same logistics but in a long distance manner.
Please apply your ideas to very, very, small artists, niche genre artists, non-genre artists. You nearly always have megastars as your exemplars, people who are already famous or who work in mainstream genres that are relatively easy to market. Thanks.
I literally dissect artist who went from small to big every week on the members feed . I talk about what small artists can do in nearly every episode and this had tips for artists of any size.
I see people shitting on Jesse but I think he's truly one of the most insightful guys on the music marketing space. I've been applying his ideas for the last 3 years and while it's been full of ups and downs and I'm constantly working my ass off, it helped me get myself and 3 artists I produce to around 50k monthly listeners on spotify, and another artist to 200k monthly listeners. You just have to be painfully patient and consistent.
I have noticed lately that some producer's Spotify profiles feature songs that are by other artists. I'm guessing the song was produced by the profile owner in question, and when the artist released the song, they put the producer in the metadata as a featured artist so that their song would be featured on the producer's profile, and thus utilized collaboration as a promotional tool. Do I have this right? If so, if I am a producer (I am) would it be advisable to tell the bands that I produce for to put my name in as a featured artist (as well as producer) when they release their songs that I produced, so that they're featured on my profile as well as their own, and we cross market to each other's fans?
That is kinda becoming the norm in hip hop, I do that for all of my songs. As a produced you just have to learn to be mindful of what style of bands or artists you will promote this way, you've to target a specific kind of sound with your producer profile or you will end up delivering metal songs to rnb listeners, stuff like that
@RECAPSLABEL that's exactly what I was thinking. I mainly have produced for punk bands, my solo spotify page has mostly country songs, and I play in a metal band. Sounds like it could get messy 😄
So, in the context of the WTF era, what do you think about releasing live versions of singles, or a live version of the whole album for a rock band? I'm not saying to do that INSTEAD of doing what you laid out in the video, but just doing it AS WELL AS doing the things you talked about. I have good quality live recordings of our stuff that I haven't done anything with yet, and our record came out a month ago and I'm trying to think of more ways to keep momentum from fizzling out. Thanks brother 🖖
Many many years and there’s pundits who show who will get it since sadly it’s a very rigged system by who the labels push. They’re pushing her obviously. I’ve wanted to make a video about it but it feels not helpful
but does that mean if ur super versatile as an artist and that’s unexpected u should do that microgenre too? Where does contradiction start becoming confusion
At around 1:25 you're going on about "the algorithm" but you provide no context for what platform you are referring to. Correct me if I'm wrong but all algorithms are not the same. So what platform are you referring to when you mention the algorithm at 1:25? Thanks for your work!
@ roll out wise? Think there’s some to be said about how direct he was he announced a week in advance and got straight to the point he didn’t drag it out created a whole world for it and gonna do 250 with only 4 days of tracking
@ aaah okay so there’s no practical way to replicate it for smaller artists cool. Thank you 🙏🏿 also do you think you can talking about selling merch through FB ads I saw a video where Kevin Goetz talked about it but I feel like you actually do the real deep dives to know if something is actually viable
I promise you that you could give me whatever plan you have for an album roll out and I could use chat GTP and Claude to make it better. In about 10 ways you can't think of. It's impossible for you to think about it. But you can think about getting what you want from these things in better ways. Can I have your plan for an album roll out 😂😂
I have seen so many of them and they are always harvested from the most boring ones. I use Claude all day, it’s not creative it reformats data not makes things more creative
When are you coming out with the 2025 30-day release set up video? I LOVE your content, btw. Some other folks on here were confusing me but I don't think you ever lied, sir.
@@Musformation Nobody said you lied. I was just saying you give really good advice. "u ain't neva lied" type shit. And that would be right on time for me. If I blow up I won't forget you, man.
Bro its not my fault you're not INTELLIGENT enough to understand the harsh noise influences and lofi productions of my favorite Kvist records. Underground black metal is truly the peak of musical creation and if you don't like it I pity you. #leavenochurchunburned
@@Musformation I thought I made it clear that TRUE black metal is the inversion of your false god. Pah - some things are meant to stay underground. #nogodsnomasters
Sign up for Bandzoogle, the best platform to build a website for musicians at bandzoogle.com/?pc=musformation using code MUSFORMATION to get 15% off your first year using the service.
So what you’re saying is that musical artists, who are already going above and beyond to keep up with all the added layers of responsibility - social media, distribution, publishing etc. now also should be expected to produce even more music.
It seems to me like we are adapting too much to a system that is set in place to benefit literally everyone except for the artists around whom the industry revolves.
How about instead of adapting to an exploitative industry, we start to give advice on how to unionize and start to get better conditions and more realistic expectations so that all this hard work is actually worth our time and talent.
From what I’ve heard, musicians, even at Charli’s level, are generating most of their income from partnerships, no?
Let’s not encourage more burnout.
Yeah. Every time there's announcements about "changes" is normally bad news (for artists) and a bunch of new stuff you have to do (after the previous stuff you did never worked).
Well 1. I am not as dismayed when the changes encourage collaboration and creativity compared to the many vast other awful options 2. I agree some are bad but for example MVVs are a good advent now that videos are cheaper. I think right now 3. Very for the union wish the one organizing was a bit more organized. 4. ITs hard to say for sure that the partnerships are it since as someone who sees big artists income its very messy and disparate year to year. Especially genre to genre
what does MVV mean?
@@Musformation the collaboration aspect seems like a bit of a throwback or even a paradox. The changes in the industry have been encouraging artists in a band format to become solo artists for a long time now, with the logistics of people management becoming a bigger challenge than what it used to be. Not to mention whatever income being split 4 or 5 ways in a band situation. Some artists have abandoned the band format to then be told to "collaborate" which feels like getting back to dealing with the same logistics but in a long distance manner.
See you when "It totally changed" again
Not inaccurate
😂
Please apply your ideas to very, very, small artists, niche genre artists, non-genre artists. You nearly always have megastars as your exemplars, people who are already famous or who work in mainstream genres that are relatively easy to market. Thanks.
I literally dissect artist who went from small to big every week on the members feed . I talk about what small artists can do in nearly every episode and this had tips for artists of any size.
I see people shitting on Jesse but I think he's truly one of the most insightful guys on the music marketing space.
I've been applying his ideas for the last 3 years and while it's been full of ups and downs and I'm constantly working my ass off, it helped me get myself and 3 artists I produce to around 50k monthly listeners on spotify, and another artist to 200k monthly listeners. You just have to be painfully patient and consistent.
Love to hears this. But also shitting on me
@ hell no bro, it's just that we're fucking dumb and it takes a long while to learn to apply the stuff you teach effectively
@ lol
thanks for the reminder Jesse! heading towards month 3 of promoting my album and continuing the conversation around the record 🙏🏽💎
Thanks Jesse! Lots of good lessons here
🕺🏼
Seriously love your videos, Jesse. Always insightful! And thanks for chatting with me last week!
Much appreciated
Another golden video. Thanks Jesse! 🙏🏼🙏🏼🙏🏼
Ty
to your point around 04:30 Poetic Justice by Kendrick Lamar. the collab helped spread his album.
you were rly cookin' with this one brother
I’d been marinating for months
I have noticed lately that some producer's Spotify profiles feature songs that are by other artists. I'm guessing the song was produced by the profile owner in question, and when the artist released the song, they put the producer in the metadata as a featured artist so that their song would be featured on the producer's profile, and thus utilized collaboration as a promotional tool. Do I have this right? If so, if I am a producer (I am) would it be advisable to tell the bands that I produce for to put my name in as a featured artist (as well as producer) when they release their songs that I produced, so that they're featured on my profile as well as their own, and we cross market to each other's fans?
That is kinda becoming the norm in hip hop, I do that for all of my songs. As a produced you just have to learn to be mindful of what style of bands or artists you will promote this way, you've to target a specific kind of sound with your producer profile or you will end up delivering metal songs to rnb listeners, stuff like that
@RECAPSLABEL that's exactly what I was thinking. I mainly have produced for punk bands, my solo spotify page has mostly country songs, and I play in a metal band. Sounds like it could get messy 😄
So, in the context of the WTF era, what do you think about releasing live versions of singles, or a live version of the whole album for a rock band? I'm not saying to do that INSTEAD of doing what you laid out in the video, but just doing it AS WELL AS doing the things you talked about. I have good quality live recordings of our stuff that I haven't done anything with yet, and our record came out a month ago and I'm trying to think of more ways to keep momentum from fizzling out. Thanks brother 🖖
I love it
the underscores "what" sample is sending me
How do you know she got a nomination? Are you a voting member?
Many many years and there’s pundits who show who will get it since sadly it’s a very rigged system by who the labels push. They’re pushing her obviously. I’ve wanted to make a video about it but it feels not helpful
Can you do a video tutorial on a successful album rollout strictly focusing on direct to consumer without using DSPs?
No to be honest that is not something I’d ever advise
u may be charli’s biggest stan but i am ur biggest stan
Awww
but does that mean if ur super versatile as an artist and that’s unexpected u should do that microgenre too? Where does contradiction start becoming confusion
It often is. The confusion is part of the conversation and parsing it.
At around 1:25 you're going on about "the algorithm" but you provide no context for what platform you are referring to. Correct me if I'm wrong but all algorithms are not the same. So what platform are you referring to when you mention the algorithm at 1:25? Thanks for your work!
They all work cumulatively what feeds TikTok feeds Spotify and TH-cam
Whenever you recommend collabs does that also apply to bands/rock bands?
100%
Gen z alpaca 🦙 haircut was clutch 😂😂
Lol
Good thing all our stuff is extremely DIY
That is a good thing.
Do one for Tyler The Creator cuz he killed his roll out
I love the Tyler record but there’s not a ton to say
@ roll out wise? Think there’s some to be said about how direct he was he announced a week in advance and got straight to the point he didn’t drag it out created a whole world for it and gonna do 250 with only 4 days of tracking
Yes but I think the problem is that only works for an artist like Tyler whose fans are so obsessed with him he doesn’t have to do more than that
@ aaah okay so there’s no practical way to replicate it for smaller artists cool. Thank you 🙏🏿 also do you think you can talking about selling merch through FB ads I saw a video where Kevin Goetz talked about it but I feel like you actually do the real deep dives to know if something is actually viable
@815nights @andrew southworth does that stuff better than I could ever so I stay out of that lane
I promise you that you could give me whatever plan you have for an album roll out and I could use chat GTP and Claude to make it better. In about 10 ways you can't think of. It's impossible for you to think about it. But you can think about getting what you want from these things in better ways. Can I have your plan for an album roll out 😂😂
I have seen so many of them and they are always harvested from the most boring ones. I use Claude all day, it’s not creative it reformats data not makes things more creative
NOT THE DUA LIPAA DANCE 😭😭😭🤣
When are you coming out with the 2025 30-day release set up video? I LOVE your content, btw. Some other folks on here were confusing me but I don't think you ever lied, sir.
2-3 weeks. Who said I lied?
@@Musformation Nobody said you lied. I was just saying you give really good advice. "u ain't neva lied" type shit. And that would be right on time for me. If I blow up I won't forget you, man.
lol I get it appreciate it
Bro its not my fault you're not INTELLIGENT enough to understand the harsh noise influences and lofi productions of my favorite Kvist records. Underground black metal is truly the peak of musical creation and if you don't like it I pity you. #leavenochurchunburned
God help us
@@Musformation I thought I made it clear that TRUE black metal is the inversion of your false god. Pah - some things are meant to stay underground. #nogodsnomasters
Rock artists do re-mixes?
yeah dawg
Hello Jesse, how would you promote instrumental music
Little more complicated but alternate versions still work.
Wow, it must be a UK thing but I always end up with a headache after watching your videos. I love the content but the delivery is painful.
I made this one so much less ADHD
Does this also work for instrumental music?
Yes
No.
Lol
Yeah but nah…too contrived.
broken old cassette Mixtape is the next trend
Never ever heard of her🤕
Everytime I look through the Top 200 artists on Spotify even I dont know 10-20%