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This is terrible news about EVGA. I hope they pivot HARD to AMD. **EDIT** I meant terrible from a loss of revenue. I'm glad they are doing this from a principled perspective, but thinking of jobs. I don't want this to be the start of another high quality American electronics mfg to go away.
@Gamers Nexus, but someone on Reddit has a picture of the 4000-series EVGA card... this is a marketing stunt... we're gonna see EVGA raise again... I kid, although I have a GTX 1080 Ti that I will definitely treasure forever now.
I wrote an email to EVGA once asking the thread and diameter of screws for the sag bracket for my 3080 because I dropped one and it vanished. I expected to get a response simply telling me how much I could buy the screws for. Not only did I get a reply within 15 minutes, but it said "hey dont even worry, I pulled up your info from your purchase and we are already shipping some screws to you Priority Mail so you get them before this weekend!" Saved me a trip to the hardware store even. I know we are only talking half a cent screws here but that kind of speed and attention no matter how trivial your issue builds customers for life. There are really few companies left out there who you can trust are going to take care of you and your gear when you buy things from them. It's either a really sad day seeing the walk to the cemetery for EVGA, or the first day in a glorious new chapter for the GPU market. If they start building Radeon, I think I'll have all the incentive I need to finally jump ship from Green.
Yea! EVGA is 100% customer orientated company. Back in the day i had gtx 260 it was working fine but then just almost at 2 year point it broke(still 3mo warranty left)... It just didnt boot up and was dead. So i reached EVGA Europe support via e-mail, providing all the necessary details, documents. In the same day they replied that sadly they dont have GTX260 in stock to replace. So they can offer me a full refund or a GTX275 shipped via DHL for free as a replacement. I've opted for GTX275(because it is a bit better card and was more expensive to buy than the refund amount) and in 3 business days it was by my doorstep. And the broken 260 i was told to put safely in a box and print out given label to put on and that the same courier will take it back. (wasnt hard as i had the original box) Very satisfied with the EVGA brand. Even tho they are expensive at first, than others if you compare at purchase, their support is top notch without unnecessary bull... if anything happens. 👌
Yeah, honestly. I'm always going to be cautious about being *too* nice to any corporation (even one I like), but as far as corporations go, EVGA is definitely one of the least egregious. I've looked at AMD (and previously ATI) cards every time I've upgraded and always gone Nvidia in the end. But this might actually be the thing that gets me to switch at last.
One of my best memories as a game developer is being at PAX East 2013 with two brand new PC's, neither of which would boot, but both of which had EVGA GTX 650's inside and EVGA was our neighbor. I went over to their booth, explained the situation to them, and asked if they could help. Two guys at their booth came over and sprang into action, ripping our machines apart, finagling hardware and BIOS settings, miraculously getting one to boot, and grabbing a 20' HDMI cable from their toolbox to mirror one monitor onto the other. That show would have been a disaster without their help and I will never forget the effort they made to help out one tiny little indie team that just coincidentally had a couple of their cards running. Needless to say I've been brand-loyal to EVGA ever since for my graphics cards. This news physically hurts.
That's the overwhelming vibe of PAX, as well. Unrelated: I watched Notch give away his booth instead of packing it away. They announced a "Steal from Mojang" contest and less than ten minutes later, Notch and Jeb were standing in an empty space where their booth had been, looking pleased that they didn't have to pack up at show's end.
I have a similar story! I was at the national hardware show in vegas when 2 Asus employees began hitting on me, being 15 and a virgin I was quite flattered and agreed to accompany them to the bathroom to get my free gaming laptop they promised. Turns out I was naive and they held one of those small screwdrivers, that you use to assemble pc hardware, to my neck and told me I had to fellate them! Luckily as I was swallowing the first guys ejaculate an asian EVGA engineer kicked the door open, I instantly saw the fear in the Asus guys eyes. They both held up their mini screwdrivers and said this is none of your business rice eater go choke a dolphin! Big mistake. The EVGA asian sprang into action, ripping the Asus guys apart, finagling limbs and nervous systems, miraculously booting them unconscious, grabbing a 20' HDMI cable to tie one to the other. We then proceeded to remove their pants and needless to say I lost my virginity.
Wow. I know not much of pc component companies or anything of the matter. I wanted a 3080 and waited for pricedls to drop. It seemed like I was waiting forever. I wanted a founders edition like BADLY. I ended up settling for an evga 3080 instead. Hadn't let me down in any way. Hope this little story feels good for you to hear
I am just confused, from what I am hearing NVIDIA stops EVGA from price gouging us? Am I wrong for thinking this? It sounds like they want freedom with the cards so they can manipulate the market like how bad it got with the crypto sales EVGA loves that. Where the lower to lower-mid class get priced out of affording any kind of graphics card at all. I mean you say verbatim can't go higher then a certain $ which I find amazing. So I as a customer can afford a great product without feeling I have been taking advantage of because they have something I need for work, and to play a current game. I mean as a Dev yourself wouldnt you want more people to have access to Graphics cards so they can play, or purchase your games? I feel there's always two sides to a coin.
@@MrNightmaresinner ditto, started with the 1080 ti, moved onto the 2080 super then I had a 2070 for a short period (gave the 2080 super to a friend in dire need of a card) of time and only recently went to the 3070 ti w/ Zotac because it was the only thing in stock.
EVGA was my go to for NVIDIA as well. My first ever GPU purchase was an EVGA GeForce 6200 so my shitty eMachines PC could run Half Life 2 on DX9. I never thought they would stop making GPU's. Such a damn shame.
I am no expert on Nvidia, I am a team red supporter, but the thing I have heard from the mouth of the Nvidia CEO with regards to their technology, and with regards to competitors, is astounding. He makes Joe Biden look like a sane person!
Honestly, they probably already have a deal with AMD for motherboards and GPUs. I think most people know NVIDIA will be gone from the consumer hardware market in the future because they can't build the core of the PC since they don't make desktop CPUs. ;)
@@swft_ The video clearly states that's not the case. Motherboards yes they've already been making some but CPU wise they say no. Maybe in the future though... but damn this is massive.
I designed the Nvidia TNT2 card for Diamond Multimedia in 1999. It was really stressful. The way I summarized it back then: It's like doing an 18 month production cycle in 9 months. The stress was so high that I got really sick and left Diamond. I can seriously empathize with the EVGA employees.
What a hell of a flex, but I'm not complaining! I'd love to read more about your thought process and what you may have gained or learned from that experience
Back in 2006 I bought a turntable from the EVGA CEO Andrew Han. He was selling it to buy a much higher end turntable. When I bought the turntable off of Ebay, I had no idea who the seller was, I only bought it because the seller was local (I lived in Fullerton, and the seller was in Brea). When I arranged with the seller to pick up the TT, that's when I found out I was going to the EVGA office. It turned out the person who sold me the TT was the owner and CEO of EVGA. I went to the EVGA office on a Saturday, and there was no one there other than myself and Andrew Han. He took me into a meeting room with a big table where he had a projector set up. We talked about audiophile stuff for a little while, and he showed me photos (via the projector), of the TT he was replacing the TT which I had bought from him, with. The TT he showed me was more like a piece of art than a TT. It was awesome looking, and cost in the tens of thousands of dollars. This was in 2006, when virtually no one was buying vinyl except crazy audiophiles like ourselves. We had a genuinely great conversation that had almost nothing to do with graphics cards, and I could tell then that Andrew was a very good person. As I was leaving Andrew told me that the next time I was in the market for a graphics card, to call and let him know and he would hook me up. I never took him up on that offer, but there have been many days in which I regretted not having done so.
I’d do so now even for last gen, just to have a piece of history. To speak for myself? If evga isn’t in the graphics cards market, I’m no longer interested in building a pc, unless AMD can get a contract deal.
@@jaybeam1466 no, they're getting free advertising right now. They'll make up after they sell all of their 30 series cards in time to develop a 40 series.
@@jaybeam1466 revenue != income. You could have 80billion dollars in revenue but if the costs were 79billion, your income would only be 1b. this is a basic accounting mistake people make. You could theoretically be losing money even with trillions of Revenue if the costs exceed revenue.
This is truly impressive that EVGA chose you guys as how to break this information to the public. You've done a good job building up that level of respect, GN.
@@blueshift9 Jay is horrible and made an entire video about how the 3000 series wouldn't drop in price, and the new cards wouldn't come out for up to a year (one of the dumbest videos I've ever seen in my life)
this was a closed doors press hearing multiple channels were there no cameras or recording devices aloud watch Jayz vid is clearer on the 4 hour (meeting)
@@beancheez2905 Well, doing it like this lets their customers start slamming Nvidia until Nvidia goes to EVGA and offered them a fair deal. It’s a last ditch effort to fix the problem. Make it public and let the public have their say. It’s a fairly smart move because it makes Nvidia look bad when they have already been exposed selling direct to miners, screwing over gamers. This could be the thing that puts AMD way on top.
Gamers Nexus has become so legit that they are getting huge exclusive tech stories from companies. I’m so proud of you all Steve. Keep up the hard work - we all appreciate it
@@mysteriousth1ef Thank God I got two slots on the EVGA wait list and got two EVGA GeForce RTX 3060 XC GAMING (12 GB) and an EVGA GeForce RTX 3060 Ti (8GB) before this happened. Trying to get a video card without paying over $1k has been nearly impossible for years now. The fact that EVGA was the only maker to have a wait list so I could get them at retail price (higher due to inflation but still half of what they cost from a scalper) says a lot about their company. It's why I've been an EVGA customer for 16 years.
It says a lot for Steve and GN's credibility and reputation that he was one of the folks entrusted with the knowledge of a decision this big before it was made public.
Corporate executives trusting a journalist instead of lower management with important company information is a massive red flag of dishonesty and incoming layoffs to me.
@@Robbie-mw5uu nobody sees this even though Steve mentioned this multiple times but clearly downplayed it. A lot of people don't know how unemployment works and in most states and even other countries if someone is "laid off" they immediately qualify for unemployment which the employer has to pay percentage based quarterly as taxes. I used to work for unemployment. So one of the worse things for an employer to say is "You are laid off." If they don't want to pay their employees. The reason it's bad to not delegate this to lower management and to only tell journalists because this decision is sudden and without warning making it harder for employees to prove it's a layoff and qualify for unemployment. It also creates chaos and confusion which is good for those who want to take the money and run. I'd say though based on my understanding of EVGA and economy, considering the journalists they chose, specifically Steve who will update this story out of pure Tegridy. I do believe EVGA does have the best interest of its core employees at heart. However, I don't believe it has the interest of the employees as a whole. It should have been more open in ending it's contract with Nvidia and gave them more time to migrate. This sort of behavior shouldn't even be legal due to its obvious moral ambiguity and stock manipulation. This could even be considered bullet dodging in some cases if employees has stocks internally invested in the company. This has greed and callousness written all over it.
I am honestly surprised people haven't gathered pitchforks by now and started banging on the doors of these CEOs and absurdly rich. Instead we worship them. Its disgusting.
I remember my EVGA died after a surge in my house (my father in law was working on something in the attic... Don't ask) It was second hand and they still replaced it for me even though they had absolutely no obligation to. They had a customer for life after that. EVGA standing up for themselves is awesome and speaks volumes of their character. Hope it works out for them.
When I was 17, my years old GTX 570 died and I had no warranty or money, I sent it to them with a note pleading for a replacement and they actually did it, they gave me the upgraded model too. Just like you I was a customer for life, Ive bought a 1070, 2070, and a 3070ti from them. I dont even know if any AIB even comes close to the love of the customer they had.
I have never had to deal with their support (so I won't comment on that), however, the 3 different PSUs and 2 GPUs I have purchased from them have continued to stand the test of time. I would love to see EVGA branded AMD or Intel GPUs and maybe we will see them grow their case business or heck even bring their expertise back to the laptop industry.
@@ArtifactSkyline Too late for them to get into the new AMD game.. but I'd like to see it happen in the future - their name has a lot of respect from end customers. I NEVER had an issue with their product, but I stopped buying it because of work/travel. I can't pack a desktop everywhere..
I've heard so many stories of people who owned an EVGA product that needed support and every single one was impressed with the customer service they got. I hope they partner with AMD, since I've been an AMD exclusive consumer for well over a decade now. Wait, maybe more like 20 years now that I think about how old I really am.
This is genuine reporting. No rumors, first party information, combined with industry knowledge and deep diving into concepts. I miss this kind of journalism. It's deeply appreciated.
Seriously though - no offense to Jay but his vid popped in my feed first and I literally wasted like 5 mins before clicking out and just waiting for the GN vid LOL. Should prob just unsub at this point.
Every component in my build has EVGA inscribed boldly across it. For me this news is genuinely heartbreaking. They have produced the highest grade, most reliable, and most solidly supported GPUs on the market. We have lost an absolute Titan of immense and unrivaled hardware quality, we are witnessing the end of a legendary era of computing, as the tides change towards another.
im glad that most people had good experience, but in 2013 I bought two EVGA GeForce GTX 770 4GB Dual SC and used them in SLI, they only lasted 6 years before they both broke (artifacts and repeated freezes in any PC they were tested in that only diminished when lowering clock speed of core and memory in afterburner, until afterburner did not permit any lower speed but they both continued to crash). since then I have made a point to only buy graphics cards with strictly stock clock speeds matching the reference design, but it does not change the fact EVGA sold me products that seemed designed to fail after the warranty ended, so I have not returned to them.
@@tacokoneko - “only lasted six years” - are you serious? They have a 3year GPU warranty and you doubled it. Literally nobody misses a customer like you, when you’re gone.
@@grumpysteelman yeah the ASUS motherboard and Intel CPU I bought at the same time are still working fine to this day and I'm writing this message with them. And before that I had an ASUS motherboard and Intel Pentium III 500 that ALSO worked just fine for 14 years. So I expect better quality and longevity in the products I buy than you evidently do.
@@tacokoneko - Considering your assertion that the video cards were designed to fail right after the warranty? My point stands. Considering you don’t value your own time, or the cost of electricity to run an inefficient old machine, and instead want to brag about limping a 14 year old system along that you could replace with a decommissioned Dell business desktop for $150 that’s 5x faster? Well good for you.
Well, it's not like AMD lacks partners. While EVGA is valuable and AMD would benefit from having EVGA on board, they are also aware that EVGA does not really have many options... It's AMD or no GPU business basically, unless EVGA wants to partner up with Intel, but we all know in what state Intel GPU's are. That being said, all of this only shows that Intel has to succeed before nvidia goes full on apple and doubles the prices.
AMD already have Sapphire, PowerColor, ASRock, and XFX as their exclusive partner and are doing incredibly great with their RDNA2 GPUs (besides ASRock ig). EVGA would've some tough competition if they partnered up with AMD.
except for their higher end models, my 970, a freinds 970, another friends 1080ti caught on fire, and the one with the 1080ti got a 2080ti and suffered the space invader glitches. I really could never recommend them in the high end.
Their support was the selling point for me and the reason I stayed with nvidia. I did not have a single good experience with any other company (both amd and nvidia) that offer any kind of post purchase support. I hope they reconsider and maybe partner with amd.
@@VEN0M415"caught on fire". Dude, this simply did not happen. Why make shit up? Your card died. Good enough, we get it. You don't need to bring combustion into this.
@@VEN0M415 I disagree, I have a GTX 980 SC ACX 2.0 and it's ridiculously good, I have it oc-d 400mhz over what a stock 980 runs at and it's dead reliable, runs at reasonable temps, all since it was made in 2015. Rivals 1070s in performance.
The principled stances of the CEO, even if we don't know the full story, definitely explain the company ethos and quality of the products over the years. The mentality that the product and integrity matters does start from the top.
Yeah, but the part about not wanting to betray Nvidia by going with Intel or Amd seems very stupid, it is literally the best decision EVGA could make right now, intel/amd would kill to have them as partners, that means EVGA could ask for a lot more than what they had with Nvidia
Right. In the video, he sounded very confused as to why EVGA would not just jump into working with other Graphics Card companies. That's exactly what you would do if you did not care about the relationship that was built that is now falling apart. There's something to be said for not immediately jumping into bed with others. Of course, it could also be a tactic to try and force Nvidia to re-negotiate with EVGA since they are such a dominant player in Nvidia graphics card space. I can understand if they were not able to be profitable, but we have no way of knowing their internal financials in order to verify how true their statements are. It could be just the opposite and that EVGA is the most profitable partner Nvidia has and they just want to squeeze out a better deal. Who knows.
Been an EVGA customer since its early days, bought many Nvidia cards from them, must say they ran extremely well and the one that broke was advantageously replaced. Their customer service was top notch. Very bad news to see them leave the market.
Wow, sad to hear this. Out of all manufacturers I've respected EVGAs lineups the most and it was part of reason why I've joined EVGA back in 2011. It was a blast working for them on same team with Vince! My first EVGA card was GeForce2 MX (back in 2000) and first GPU I did extreme overclocking with was EVGA 8800GTS ACS3. Sometimes I miss good old days, pouring LN2 into copper pots. :)
Gosh wow, this is sad to hear, I want you thank you Illya and Vince for everything you've done, you Illya and Vince were great at EVGA, ive followed xdevs/you and Vince for years, you both did amazing work, and that's an understatement, the dark and kingpin series were some of the best electrical engineering and designs in the industry, and not to mention the ability "unlock" either by your hard mods shown on xdevs or just part of the design of the card itself like the classified tool and xoc bios, and others, I hate that there will be no 4000 series, really is sad, that's an understatement as well, and also the work I'm sure you've already done for 4000 series isn't going to see release either is so sad, I hope you yourself and Vince make way somewhere in the industry where you can continue to do the beyond amazing work you've done at EVGA, I don't think, well I hope, that I don't have to worry about you both leaving the industry itself cause I know it's both your passion and love doing what you both do, I look forward and am very excited in seeing what both of you get into in the future, because just as I was so excited whenever a new Kingpin or Dark series dropped, I'm sure I'll be just as if not more excited seeing what you Vince do next, I'll definitely be keeping my eyes open, I wish the best of luck to you both and Thank You Illya for everything.
@@brianschumes4249 I left PC industry already back in Q3 2019 due to personal reasons after 20 series cards and SR-3/Z390 release. So I was not involved in anything past that. Building complex product like graphics card, it was always a teamwork of many people, not just me and Vince. We might have set direction and do performance validation/tuning/critical design changes, but still it is tens of thousands man-hours invested by company into each SKU. And every generation more and more limitations NV puts into product, following evil fenced -gardens- prisons like crapple does, and others, essentially crippling awesome product it could be otherwise.
Is EVGA going the way of Supermicro? Of all the manufacturers only the servers specialize brands are the only ones that don't carry discrete GPUs parts. Also Nvidia is making the same mistake as 3dfx which is to manufacture complete SKUs videocards out of their own to compete with their customers. Also wishful thinking but what if EVGA decide to partner with other minor non competing company like Imagination Technologies and revive smart designs of bandwidth and energy saving graphics processors?
Hey hey! Fellow GeForce 2 MX400 owner here. Loved that card. When I figured out how to kick Warcraft III into OpenGL mode a few years later, the card handled it like a champion. Eventually I upgraded to a 7900GS, then overclocked it 65% right up to 8800GTS levels. (Used a voltmod, drawing silver traces across the PCB. Fun times!)
They screwed me pretty bad when I was a college student. I sent in a written card registration (yikes, I'm that old...). When my card broke after 9 months or so, they told me I never registered my card on their online system that they had just started earlier that year. I told them that I had sent in the written forms, they responded with they don't have any records of my paperwork... I never bought one of their products after that.
@Zippy Dastrange lol if they were the best made, you wouldn't have had to allegedly use that warranty. Why can't you understand this? What have the marketers done to your brain?
@@clansome Yup from the sound of it the current CEO has no intentions of getting back into GPUs at all. Will likely take his retirement for that to change. By that point EVGA would likely be a shell of it's former self.
@@Shadowdane I don't think they are completely ditching graphics cards. If AMD or Intel makes them a good offer, I could easily see EVGA taking them up on that offer. The issue is obviously Nvidia. Nvidia decided to scorch earth those who have been partnered with them for decades now. It says a lot about Nvidia. I foresee an eventual long fall for Nvidia.
@@Lunzatis_Palemoon XFX ditched Nvidia in 2010 .XFX were once Nvidia exclusive partner. Today XFX is team red exclusive manufacturer, still doing great.
Yeah, I don't know. If "customers first" co-incides with a "employees don't matter" I'm much less of a fan. Stopping a cooperation that makes no sense, fine. But rejecting to find any alternative opportunities of the existing employees and preferring to "down-size" instead? Also, we'll tell Steve before the employees doesn't sound very respectfull to me either. Doesn't exactly sound like the decision-making over there is particularly focused on people's needs, so I'm still confused what the real justification is. Unless it really is a personal decision of one/ a few managers who just don't want to deal with this anymore. Edit: Yeah, I commented here before finishing the video. So Steve got there as well, it looks like more of a personal decision of the CEO based on his personal interest/life/state of mind than on an integrated "best for the company / all employees" point of view.
This makes total sense from my experience. We had a partner at a company where I worked that wanted to increase their business with us. New contract was offered with 40% more profit on paper, amazing! But I did some calculations and it turned out that it would actually lose us money compared to the current contract when all things were added into our actual cost. So even though they were a huge chunk of income for us, it was actually profitable to decline the new contract and eventually end all business with them simply because they based their offers on dishonest premises. A few years later they filed for bankruptcy. Not saying that Nvidia will ever lose their market position, but they might be even more profitable if they acted more honestly and respectful toward their partners.
This is incredibly sad news, as EVGA is one of the most respected companies in computer tech. They are a rare company that is loyal to its customers and I'm sad I won't be able to get GPUs from them anymore. I really hope they reconsider partnering with AMD or someone else.
I guarantee that AMD will come by with a good deal, despite EVGA saying they're not going to continue with GPUs, and EVGA will take it, but it will have to be really beneficial to EVGA. This move away from NVIDIA was to let AMD, INTEL and anyone else know that they want to continue but they won't be jerked around.
I honestly would be ok with an AMD EVGA card. EVGA has been really nice with their cards, and let's be honest AMD needs someone to give their team rocket cards a makover.
AMD EVGA cards would be fine by me. I'm already planning to move onto Radeon after being consistently disappointed with the leather jacket man's embarrassing GPU 'launches'. RTX 40 is a total DOA power grid destroying joke.
Everything I ever bought from EVGA I loved. They definitely have the potential to come up as one of the better peripherals and components companies, imo. Also, they had the least shady approach to the GPU shortage. I respect that.
Unreal news. It's incredible EVGA chose you to break the news on this story. Just shows how much trust you earned even from the industry side for your balanced reporting. You deserve it. [other outlets were also invited, don't want to take back my praise though xd]
This is the most insane tech news I’ve heard in a long time. When I first started pc building a decade ago evga was and recently still was the main board partner for nvidia. After a while I started seeing high end intel Motherboards and excellent power supply and great cases like the mini itx hadron. Shit, right now I have an evga card in my system. Nvidia has been a bully in the tech industry for a while and down right dicks to its consumers. This is a huge change for EVGA and the industry.
@AmpEdition it’s not just super flower, some higher end ones are designed by seasonic. And they aren’t “made” by those companies and they aren’t straight up rebrands. That’s not accurate information.
This happens when companies like Nvidia are getting too big and dominant. The end result where there are fewer options to choose from is terrible for all of us.
It happens when companies have very loose work ethics. Unfortunately it's not a direct consequence of corporate size. Working in the semiconductor industry, believe it or not, Intel, samsung or TSMC aren't our most difficult clients :) you'd be amazed how much a single person or a small group of person can drive down partnerships and make stress skyrocket. Sure, EVGA is just another partner for Nvidia, but i hope that story will still serve as a wake up call for them. Losing EVGA, they can afford, but losing brand recognition through the bad press that is about to unleash.. maybe that will hurt them a lot more.
Very sad that Nvidia can't treat their partners well. In my eyes this is a big loss for Nvidia, evga cards were by far the best looking on the market imo.
true, when i first got into learning about graphics cards... EVGA FTW were the first ones i learned about not any other brand. So even though i don't run one, they still for me are the 'look' of a graphics card stamped in my mind. and they look cool as hell!
This is death for EVGA. XFX has never been the same since they stopped selling Nvidia cards. It is a shame though, I have owned a fair number of EVGA cards over the years. My last two xx80 cards have been MSI though and they have been wonderful.
Yup, had the all-time best looking GTX 1080 FTW2 which was absolutely beautiful and now the RTX3080 XC3 Ultra since October 2020 and they are imo the best cards being made. Every time i look at my 3080 it looks so awesome that no other card is as beautiful as this. Sure my gf has a 3070 Suprim from MSI which also looks good but EVGA has that awesome EVGA look. (Except the 20xx Series, there it looked kinda ugly but the 20xx Series chips also were bad. low performance and high price)
this is heartbreaking! EVGA is the only gpu i have used for like 20 years... always the best always the nicest looking and best customer service etc...
Completely agree with you. all the way through the RTX 30 series, I have only used EVGA nVidia GPU's for over 15 years. Over the top customer support-just a fantastic company from a consumer perspective.
@@GamingWithPayne Actually it was, considering how Nvidia are now the scalpers and GPUs are well... not flying off the shelves. They did well by ditching the low margincrap.
I’m not really surprised NVIDIA mistreated their partners but I’m really surprised that EVGA stood up to them. I wonder if they’ll change their mind and transition to AMD or Intel partnerships if the company isn’t sustainable anymore. Good reporting though!
They pretty much HAVE to or they probably go out of business ? And to AMD as Intel is basically insignificant on the GPU market now and even for the next few years.
According to what's written in the video description, it doesn't look like it. From the description: "EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market." So, EVGA is totally withdrawing from the video card market.
They won't. At least not yet. They may in a few years. Just not the moment they broke up with Nvidia. Nvidia is like an abusive Ex. They never forgive and never forget. If EVGA goes to either team Red or even team Blue too soon. Nvidia could likely dig up some documents to attempt to ruin EVGA. Even if the claims are false, but the legal fees would still hurt EVGA more than Nvidia. Even if they won. Many a big company has done this tactic in the past. I can name a few that have done this. Though may not been their intention, but the result was still in their favor.
@@smallfish01 you're right. God damn businesses want profitability so that they can grow. Taking a loss on every GPU for the customer is definitely a good business move. EVGA isn't the only AIB getting screwed financially because of Nvidia and it's far from the first time Nvidia shafted partners for sure. There's been plenty out there in the past that Nvidia are cunts to work with.
Damn, hats off to EVGA for making a stand. Sadly, the end of an era here. I have owned EVGA cards since the 6800 Ultra AGP (possibly older but can't be positve). EVGA has always been synonymous with Nvidia in my mind... and actually more favorable for to EVGA as brand then Nvidia.
This is true for me too. Everytime EVGA was in stock for the generation I wanted, I bought EVGA. I have 2 operating in my home from the 3xxxx generation.
I will have to look into their power supplies and motherboards when I build my next computer. I have liked the products that I have used in the past and it looks like they deserve my money in the future.
@@functionatthejunction They hooked me up with a brand new PSU when mine started acting a bit funny. Single email detailing the symptoms was met with outstanding courtesy and an RMA label in 20min. Turnaround time till i was up and running again was a total of 3 days, and I live in Hawaii.
It gets overused a lot, but really, end of an era. I've been using EVGA cards for over 2 decades, they've consistently had some of the best customer service and support in the industry on top of some absolutely legendary products.
Here is my take: EVGA successfully pivoted to being one of the best power supply manufacturers at the dawn of a new psu scrutiny era. NVIDIA is famously hard to work with, and Evga built cards that made buildzoid's lists of recommendations. So now evga can drop nvidia to get back at nvidia publicly, deprive them of talent, and cut losses to focus on PSUs while Nvidia makes hungrier cards.
The attitude EVGA seems to have with regards to working with Intel or AMD makes me wonder if there's some kind of non compete contract at play. Especially when they talk about remaining loyal to Nvidia even after cutting ties with them. It'll be interesting to see what happens in the future when any remaining legal bindings run out.
Or they don’t want to tarnish their name by putting it on the “second class” gpu. Although I would argue they basically axed themselves already with the decision yesterday.
EVGA's been my top choice for my GPU since the early 2000s - this makes me really sad as I don't feel the same confidence with any other manufacturer...and Step-Up is an AMAZING program (got my 3080 for 14 bucks since I bought their 2080ftw a few months before 3x launch), yet I respect their decision on ethical grounds. Sucks for us consumers, though.
I really hope EVGA really partners with AMD or INTEL, from the 500 series all the way up to their 30xx series, and many of their PSUs later, I really don't want to see such a respected AIB partner just disappear from the market like this. Theres a reason I went EVGA with most of my purchases over any of the other AIB partners.
Not Intel. Amd should be on their knees doing anything possible to get evga on board, just do the opposite of what Nvidia did to piss off evga in the first place
Wow, I never would've expected EVGA to end things with Nvidia. They've been known as the go-to Nvidia board partner since forever and to see this breaks my heart. It also goes to show how bad the computer hardware space has gotten. This is what happens when companies get too big to fail.
It's insane that EVGA made more money from selling freaking power supplies than their GPU department, and is now actively bleeding money per GPU sold. I'm really curious about their accounting numbers, as it seems like they don't make a lot of money in general compared to the other big players like Gigabyte. MSI and ASUS.
they were the cards i always dreamed of, i only ever owned one evga though (it was a geforce 9800 GT) i got it on sale though . usually evga's extra bells and whistles pushes them into the premium price range and i'd go with something cheaper, like zotac or msi instead or just go AMD/ATI on a given build. My curent card i've been stuck on (due to lack of money) is a Zotac AMP edition geforce 1070 . i really wanted a evga 1070 when i got it , but all the evga ones were about 60-100 bucks more in price at the time due to what ever "above and beyond" features they offered on the cards.
1:50 - Can we appreciate the statement, "This, this is easy. Working with NVIDIA was hard." Think about how bad that relationship must have been, if that was their feelings on splitting with a company they've worked with for over 20 years.
It's easy for him to fire people in favor of false righteousness. From the same ahole that had no regrets about selling you $1500 3080's as he sits on his Yacht laughing at Kingpin.
@@anydaynow01 It's simple business. They over-leveraged when the market was good. This is the tumble. Everyone wanted this to happen to these companies 6 months ago when a 3080 was double retail. Now people are crying for EVGA. Boo Hoo.
Blown away by the fair coverage GN gives in this scenario and EVGA sounds like an honest, hard working company that I will try to buy anything I can from.
Yup, I got a 3080 FTW3 Ultra back in October of '21 thanks to them - and I got it at retail when it was selling for DOUBLE that. My last 3 cards have been EVGA so I really hate to see this.
Except they did not. I was on the list since may 2021. In October I still received no product and I was forced to remove notifies untill a maximum of 2 were active. Then last month I received an email stating that existing queues will be removed and that I should order from the website. Of course there still is no stock on their website. So in the end they never shipped. So after 1.5 years they still did not ship.
Hard to fathom this… in my opinion EVGA earned their place at the top. They clearly added value to NVIDIA’s products. Without EVGA in this market, I’m absolutely going for an AMD card next
Same tbh; I used to really like XFX cards back in the day before they went AMD-only. I wonder if their quality standards are still as high today as they were back then.
@@alvatoredimarco for the most part decent. Power Color, Sapphire, Asrock, XFX make the best AMD cards. Asus/MSI/Gigabyte cards are generally mediocre, you can tell AMD cards are an afterthought for those brands.
@@alvatoredimarco I've had a ton of AMD cards from just about every aib. While I can't say xfx has been flawless, their 6000 series cards were very high quality. I purchased 5 6600xts and the xfx quik cards were easily the mode solidly built and ran as cool and quiet as everything but the crazy over built and expensive powercolor red devil.
Oh absolutely. I made the mistake of getting a fucking Gigabyte card last gen and omg, it was horrendous. As bad as my Aorus mobo. I love my EVGA 3080Ti, and now I will cherish it forever knowing it is one of the last EVGA cards ever.
This marks the end of an era. EVGA was head and shoulders above the rest in customer service and product quality. For me, Nvidia cards fell into two categories: EVGA cards, and everyone else. I'm curious to see what happens in the coming years. I won't be buying a GPU for a while now, but the decision is going to be a lot harder now that they're out of the game.
Yeah, I don't see the point of buying another vga now that the current vga is good and cheap enough to play ps5 games. As long as I still playing on 1080p
What a crying shame, I run EVGA psu's and have had a number of EVGA gpu's and am currently running the FTW 3 3080. Sorry to the staff for this difficult spot they have found themself in, and also a thanks for your products. Let's hope a deal gets worked out with AMD
If I was Lisa Su or Pat Gelsinger, I would be rushing to get EVGA on the phone right now. Even if EVGA's CEO can't make a commitment right now, you want to let them know that a GPU partnership with your company is a real option. Make it clear that your relationship will be built on respect and trust, and you might just be able to steal away a prestigious graphics card brand from right under Nvidia's nose. Fantastic work on this report GN! Very few channels would have been trusted to record and release such seismic information.
AMD might not care that much, they already have Sapphire and probably dont see enough benefit in adding another premium brand at the cost of their most loyal ones sales.
@@DebasedAnon no but EVGA at least in the North American market has a huge following. I could see people getting a Radeon EVGA card just because they like EVGA customer service and RMA process compared to the rest.
@@darklink2000 Possibly but is it worth souring the relationship with Sapphire to some degree to sell a few more GPU's? As a customer I would love for EVGA to partner with AMD to give Sapphire some competition and the customers more options but idk if it really makes sense for AMD to make any big effort to get them.
@@DebasedAnon My guy... AMD also has PowerColor, MSI, and XFX for the big names. If you get salty about another competitor coming in, you're not focused on the important things.
You have to give EVGA respect for making a decision like this where integrity is valued higher than money. That said it seems highly irrational to avoid any partnerships with AMD(intel), especially considering their staff-allocation and expertise but also in terms of a potential massive business opportunity. I really hope they do reconsider.
The dude making the decision is a multi millionaire already. Not that big of a deal for him when he's sick of working and it's meaningless to his current living standards.
@@youtubevanced4900 ok? Then retire. He's rich enough to deal with the consequences just fine. Not working with Nvidia is one thing, but not looking to do business with either AMD or Intel, as Steve puts it, is irrational. Whatever, the CEO made up his mind. Best of luck to the remaining employees.
EVGA was always my go to company for graphics cards. They had such amazing cards as well as phenomenal customer support. It's sad to see them leaving the game
My first gpu is from evga. I told my self that I’d make sure I’d get an evga card when I go to upgrade my parts. Looks like that won’t be the case anymore. 😅
I've never been displeased with products through EVGA. Their support has been great. I hope to see EVGA do well in the future. If Nvidia is the only provider of their cards, imagine how expensive they would make these cards... Also like Apple...
I have a FTW3 3080 and one of their Supernova 850 power supplies and have 0 complaints with anything so far. Sad to see them go, as I consider them the best AIB vendor for gpus.
Yeah, Apple has some great build quality and products for certain uses, but man are they expensive. And the post-purchase care is pretty questionable with how much they overcharge for repairs. That's the thing that really bothers me. The attempts to profit off of their own products faults, and fight DIY repairs. Plus their cable fiascos, intentional slowing of iphone OS's in the past, and again, just ripping people off with all sorts of things (like a certain monitor stand lol). Not much reason to trust them.
Lucky you. That wasn't my experience with them. I had a 1070 card that was constantly shutting itself off after less than a year. Known issue. Customer service told me that I was going to have to pay for a new card while I shipped back my old card, and then they'd refund me my money if they examined the card and found it to be defective. Because vapor mining had skyrocketed, my card was now selling for 3x the price of what I paid for it, and I told them that there was no way in hell that I was going to let them charge my credit card for 3x the purchase price to get my defective card swapped. Talked to a manager and got a new card, which has worked ever since, but this was only the 2nd video card I'd had fail on me in 30 years of building PCs, so I wasn't thrilled by the quality, nor the customer service.
Of course the support is great because you guys are american. It got different perspective by people from other regions. Same as Asian who got great support from ASUS, MSI & Gigabyte or even Zotac because they're in the same region especially east & south east asian. LMFAO
Woah, Nvidia must be really taking questionable actions for EVGA to jump ship. All in on PSUs, peripherals, capture devices, and motherboards? Not too bad if they can expand. They seem to make quality stuff overall so hopefully they can survive. Thinking about it I can see it does make sense and I get the comments about respect and principle. I'd like to hope that Nvidia gets a clue, but I doubt it.
Tbh their mobos are stupid good so imo EVGA will survive this. It just sucks that one of the longest things that EVGA has done is just gone like that cause of Nvidias neglegence apparently.
If by questionable, you mean "being total assholes", then yes. I mean, its been clear for YEARS that nvidia is full of assholes that just dont give a shit about anyone. It baffles me that they still have fanboys that blindly support them.
@@jackedup447 I see, good to know about their motherboards. I assumed as much. I'll check them out once I'm able to do my next build. The principle and respect thing goes back to how they deal with customers too, so it is sad to see no more EVGA Nvidia cards but hopefully they start communication with AMD and Intel, so they will still be some type of GPU option for customers.
It's a purely greedy corporate decision. Why waste time on single digit margins when you can get triple digit margins on product you completely control? Also gives great excuse to lay-off huge chunk of your staff, so lower operating costs...which means even more profit. CEO, management, and private investors are salivating at the idea. Is NVIDIA innocent? no I don't think so, but it's telling that only EVGA is doing such a drastic move.
@@amogusenjoyer Will they continue to? Crypto is dying, inflation is hurting disposable income and pricing is out of touch with reality. They flew too close to the sun frankly. Look at all the recent price cuts... this is a GIANT market adjustment and EVGA were brilliant in making such a ballsy move. The point is that they were LOSING money selling them, so it's bad business to keep doing that. This is good corporate leadership and should force Nvidia to reconsider tactics. Discounting the value add of board partners is stupid and shows a frightening lack of industry understanding.
But if you look at the video which JayZ made on this subject, at current prices EVGA are losing hundreds of dollars on every top end (3080 and up) card they sell. They can't compete with the prices charged for the Nvidia own brand cards.
I'm so happy GN got to break this story. It's so HUGE and they deserve the recognition for their journalistic contributions to the tech space over the years.
If Nvidia wants to become a "closed" ecosystem like Apple then I wash my hands of Nvidia. They don't deserve my hard earned money to stifle the gpu market by limiting creativity and allowing partners to push the bounds of their product.
IMHO if they go "apple" I see AMD / ARC making a good move up the sales charts as FEW consumers WANT ONLY ONE style of GPU and with dozens of styles from the board partners in AMD/ARC ++there are Chinese companies also looking at consumer "gaming" GPU chips
With this in mind it might not even be that bad of a business decision for EVGA to terminate their partnership. If NVIDIA is gonna go with a fully closed ecosystem in say, 2 years, it might be better to pull the plug now so you can eventually pivot(although they said they had no plans for this as of now) than to get screwed along with every other partner at the same time when NVIDIA pulls the plug.
Steve and GN quicky rising to the absolute top of tech research and news coverage- a spot that nobody has ever had the integrity to hold until now. Great work to you all, and especially you Steve, for keeping a thoroughly unbiased stance in a tech tuber world where clicks are easy and controversies sell more than the local celeb paparazi shots
@@3xceIIent Money can't buy improved leadership, and the most efficient way to cripple talent is through poor leadership. All things start from the top down.
This is incredible reporting. New to channel. I don’t know how they feel about being part of the “media” but they are and this piece was exceptional It’s rare to find a group that understands the tech side, the business side, and can tell a story in a responsible and entertaining way. True unicorn here. Definitely subscribing!
This is absolutely massive news that I would have never expected. EVGA has always been one of Nvidia's premier AIBs and have put out some of the highest quality AIBs in existence. That said, this is not the first time Nvidia has had a bad rap when it comes to teamwork and cooperability. I remember Linus Torvalds famously giving Nvidia the middle finger, which is effectively what EVGA has done after what is likely to be unfairness. Edit: This decision also has very coincidental timing considering the GPU market is absolutely tanking due to the cryptocurrency crash.
I really respect them for having the courage to make a decision like this. While I hope that they would consider coming back to the GPU market with a different partner (and better terms), I wish them well regardless. It's oddly refreshing to see *any* decision being made that isn't about "shareholder value".
They probably couldn't say they're in talks with AMD for legal purposes. If 80% of their revenue comes from GPUs, it would literary be the death of the company for them to not go back to the market in the future.
The courage of one person who has made bank. If they do not either start something new with existing staff or jump to a competitor, then that one person has decided that the near term future of their employees is less important than their feeling of being restricted.
@@Agownsrs2 80% of their revenue (spending), not 80% of their profit. According to the video, they make more profit from the PSUs even though they account for a fraction of the spending, unless I misunderstood.
@@devilselbow If the profits from the 20% are bigger in absolute values than the other 80% of the sales, then 80% of their revenue is basically a wash.
As a Taiwanese, I'm truely grateful for what they've done in the past few years when it's impossible to get one single card here from any retailer. Now as they decided to step down from the market, I geuss I will keep my 3080ti FTW forever as a reminder of this brand's spirit.
@@budgetking2591 no fam, I currently own a strix 1080ti (still a great card btw). I just like their good design and overall quality, and EVGA ticks all the boxes for me📦
EVGA is one of the best PC companies I've ever worked with...when I was younger just figuring out how to build PCs, I used to call them for EVERYTHING. They literally would sit there and troubleshoot my non-EVGA parts with me and helped me get my PC online. Cannot say enough great things about them, and this just improves my view on them even more.
Going to miss EVGA. Some of the best warranty support and tbh best GPUs I’ve had in the past. Hopefully they come back to the market eventually - not sure who I’d even go with instead.
If you switch to AMD, Sapphire is on a similar level. But even still, EVGA was top-tier customer service and quality product, in my experience. Hard to find a drop-in replacement.
Sapphire is a bit different. Their philosophy is to just make the best video card they can make and sell it for a competitive price. But they only offer two years of warranty and little support network. Their products, especially the Nitro+ models are arguably even better than what EVGA offers, but they don't have EVGA its customer support.
Am from the UK and I got a 1060 ftw but when it wasn't working properly they gave me a 1070 ftw for the same price of the 1060 I paid and it was brand new
I hope EVGA will expand their motherboard business. I've never owned one of their motherboards, but I've been pretty unhappy with Asus and MSI and really want to see a new player in that game.
what problems have you had with your asus board? just curious, i've only had 1 asus board but i've been loving it. although they are very, very overpriced for what they are.
To sum up "For 22 years, my company and I busted our asses for Nvidia and recently they've become more and more insufferable until I could not take it anymore. They want to disrespect me and my company which has taken their products and made them the best they could be? Screw 'em. I've got a family I want to spend more time with, I don't have the time nor the patience anymore to deal with them. I've built a solid company over the last two decades. We can survive without them." I can't fault him. I get all the other stuff but personally, I just can't blame him. Yes, AMD does dumb and shady stuff too yet I can't remember the last really bad story I've heard about them save maybe some minor pricing stuff. Yet it seems like every other week, news comes out about some really bad shit Nvidia's doing.
Well said, what's the saying about power corrupting? Nvidia is killing it in the space and has no real market competitor. Hence the abuse. (And by market space, I'm including their enterprise offerings, like virtualization support with vmware, high end networking and really the entire CUDA core stack. AMD sadly doesn't hold a candle when it comes to that market .)
@@Gojoe107 as i heard power just show who truly you are. And i feel like its true. Idk what i would do if i would have power cause i have problems with my ego and think i can be narcissist or have unhealthy narcissist traits. I think i can change for better though
@@dreadsocialistroberts that really only worked for Americans - European countries got the shaft. I joined the queue for every available card the day it was announced and was never offered the opportunity to buy any 30 series card from EVGA. In fact, the only time I ever heard from them was the announcement that they were converting the existing queues to queues for LHR cards to discourage miners and card-flippers. I ended up getting lucky on an Amazon listing to get one from another brand, but I’m still disappointed about how EVGA handled their queue since every card I bought before that has been an EVGA card.
While I fully believe EVGA's side of things, I do appreciate that you emphasized that it was their side and not "the facts as they are." That's proper journalism, and we need more of it.
I still don't understand the decision to totally shutdown their GPU division considering that AMD would likely welcome them with open arms into a partnership that EVGA could probably define the terms of completely. Just thinking of all that GPU related talent they have assembled and how they won't be able to keep that team together without a solid plan for GPU production going forward.
I know what it's like to get laid off. I feel for those workers and while I've never owned an EVGA GPU, I've heard good things about them and hope EVGA prospers in whatever direction they decide to go with moving forward.
I used to work at a company that made a majority of its products for one big client. When they started to put pressure on us and suddenly declared that we were making shit it first affected our boss and slowly but surely trickled down to every employee. Saying that the atmosphere was unpleasant would be an understatement. It's one thing to make money but it's not easy to stay cold headed when you're constantly reminded that what you do is worthless. Even if it's not true.
EVGA are rockstars in the hardware space and I would love them to pull an XFX and start shipping AMD cards. I hope they’re able to weather this but it’s a little concerning that they don’t have plans to do anything else.
I'm sure, in due time they will focus in growing their portfolio but time is not on their side. I reckon, they will ride out the next few months before making a decision. .
Seeing the 4000 series prices, I am sure it was a huge reason why EVGA showed them the middle finger. They simply said tf are you doing with these prices
The most interesting part of this for me was to see that they lose money on the high end cards in hopes of making money on the low end/mid stream cards. It's interesting because that means every other board partner is also losing on those same cards. Not because they cost so much more to produce. But because NVidia is gouging them on the raw chips. This all ties into everything thats been running around the rumor mill about NVidia trying to fix the market before the launch to justify the price they are going to ask for the new cards. It wont happen but if AMD wanted to use this as an opportunity to hold NVidia to the fire they could release their new cards far enough below NVidia to force them to swallow their pride. Fanboys will be fanboys but at the end of the day money talks and if AMD can hit within 5% of the 4090 at half the price it will cause a huge issue for NVidia.
Lisa Su has unambiguously said AMD is out for high margins now, which was made clear with both Zen 3 and RDNA 2. But chiplet tech could allow RDNA to undercut Nvidia while still keeping relatively high margins, with better yields and lower cooling needs.
@@LucidStrike Lisa Su is probably one of the best CEOs if not the best in the computer business. I cant wait for Zen 3. Currently, loving my Zen 2 card
AMD will keep their prices as high as they can while still selling their cards. They're not in the business out of the goodness of their hearts either.
Ironically, this move is probably a pretty substantial marketing boost for EVGA. Personally, I value this sort of professional integrity as a potential customer. It will be interesting to see how it all turns out.
For sure... an influx of a few million pairs of eyeballs on one brand in an afternoon. I'm wondering if this will allow them to go deeper into the other product offerings they have.
How will they turn that marketing boost into money, if they don't have a product to sell? If they keep most of the employees, there will be so high costs that they won't be able to survive 78% reduction of revenue. So, they have to let people go, downsize massively. Or they need new products. Maybe there is more behind this decision, but I can't see what this could be.
The only company to grace us with a waiting list. I can't even imagine how frustrating the past few years have been for them. I can't even imagine how much money they've lost because of these nonsense "shortages".
I have a friend. His family has built one the biggest corporations in Greece. They are everywhere. They have two principles. 1.Treat employees like family and customers like friends. 2.If any supplier thinks he has something special, make him understand his product is merely a commodity. Even if there are only two suppliers. His product is just like salt, sugar, flour. There is nothing special about it. Carry alternatives. Kill the monopolies before they form.
Evga ran a program keeping stock separated to sell specifically to gamers when this shit was really bad, I am not saying they didnt make bank on it but overall they were like the only group who seemed to make a serious effort during the chip shortage to get cards into gamers hands for a little over msrp
The margin issue makes sense. As I started watching this, it was soon immediately apparent what the issue was. Manufacturers like NVIDIA and AMD have cornered the market and therefore can make virtually any demands they want and can price how they want. For something like a power supply, EVGA can shop around.
Yup. Even for motherboards - the chipset from Intel/AMD is a small part of the overall price. Plenty of room to make budget to premium versions and differentiate yourself. With GPUs it's pretty much all down to price now - except for the people that'll pay a wad more for a few extra Mhz, RGB control that works with their system, or a bullet-proof warranty.
It must have been really really bad for them to do this. There are so many stories of abuse by Nvidia. Greed apoears to be killing the goose laying the golden eggs.
Well luckily there is AMD and Intel has some stuff they are working on. Hope people start using their money to show that they don't approve of these practices by sadly people buy inferior products because of name alone. Ugh still remember when Intel and Nvidia had inferior products in the 90s and 2000s but people would still buy them.
if nvidia tries to go exclusive that would be extremely disappointing. part of the joy of shopping for and using GPUs is all of the selection that's available. might sound kinda dumb to some people but i much prefer having board partners; in 20 years of building gaming rigs, i've never bought an nvidia card, and 90% have been EVGA. ..this news is very sad
From the moment you having am AIB partner in this case, EVGA, you're obligated to give the current gpu drives to them, which is a manufacturer, in order to test their potential. In stead, Nvidia gives them only to the Tech Reviewers. The excuse, which is stupid & childish,was to prevent drivers leaks the other wont leak them.
As a huge supporter of evga, and owner of many of their products over the years, this is absolutely shocking and deeply saddening. I'm hoping there's some behind the scenes deal going on with either Intel or AMD that they just don't want to speak about yet.
When it comes to evga over ordering when demand is high, Nvidia uses allocation to pressure companies to continue to by more even when demand starts to die down. I've seen reports saying even as the crypto market crashed Nvidia was threatening partners with slashing their lovelace supply if they cut down their Ampere orders. It wasn't until all the partners actually took a stand together that Nvidia was forced to change tactics with buy backs and the current price cuts to sell off of stock. Maybe this decision from Evga was part of that push back, June lines up with those rumors. Nvidia has used these tactics for a long time too, a similar thing happened with XFX back when they decided to make AMD cards. Nvidia refused to sell them the upcoming Fermi generation, and pressured channel partners so it became impossible for them to make and sell the older boards. That ended in XFX making the decision to never work with Nvidia again.
I still have an XFX Alpha Dog 8800 sitting in a closet, after they stopped making Nvidia cards I switched to EVGA cards, I think the 570 was my first EVGA card and that's the only brand I've bought since then (currently have an EVGA 3060 ti). EDIT: Forgot about BFG, had a 6800 card from them and then went out of business 4 months after they stopped making Nvdia cards.
I wouldn't want to work with Intel either if I was them given Intel has pulled similar shit. I'm sure AMD has done some gross stuff but they seem to be the least offensive of the three
That's exactly what they do, and Nvidia strong-arms suppliers with back-end "deals" like "If you don't meet this purchasing quota from us we will have to cut your allocations next year".
Damn. This is tragic. EVGA sold me my GPU at MSRP when everywhere else it was $200+. i really liked the fact that you could directly Buy from EVGA without a middle man. this sucks. I got a evga 3070ti x3 ultra. its a good card. everything i play i get well over 100 fps. some even 144fps
Same, I got my 3080 FTW3 Ultra at retail price after waiting a year on their waitlist, nothing but a stellar experience. Absolutely commendable that they committed to MSRP prices while still providing the best version of Nvidia's products. Hoping they pop up in the GPU space in a new home soon, their reliability is truly worth the $
EVGA was by far their best vendor. I had such a great ownership and support experience with my 1080Ti. I recently upgraded to a 6900XT and it's been a monster for 1440p high refresh gaming. If they start building Radeons, I'll be a customer. I just hope they don't go under like BFG.
There's still hope, don't give in to the pessimism so easily!! I'm now gonna hold out for at least one more year, and if EVGA makes an AMD card I will cry. I will fucking cry.
I always went for Sapphire cards, but when deciding what card to buy, EVGA was always the go-to Nvidia card maker who's cards I would check out, as Sapphire is the go-to AMD card maker for me. Kinda sad tbh.
My brother has always gotten EVGA... My goto has always been Asus. Nothing showed this more than when we both bought are 980s, and although mine was about $100 more, it had twice the heatsink, much nicer design, more solid feel and always ran several degrees cooler and was always running quieter.... So his last purchase recently was an Asus... And he said it was worth the wait for it.
I applaud that decision. I work at a "small" contractor company, that works almost exclusively for a multinational company, and we are at the mercy of them, they basically set the prices for our work. So you can guess how everything is going because of inflation.
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NOTE/small correction: EVGA notified NVIDIA in June, not April. They had misstated the original timeline.
You know, they could resume building cards from other vendors and have a more relevant name like "Edisplayport " or "Ehdmi" haha
This is terrible news about EVGA. I hope they pivot HARD to AMD. **EDIT** I meant terrible from a loss of revenue. I'm glad they are doing this from a principled perspective, but thinking of jobs. I don't want this to be the start of another high quality American electronics mfg to go away.
AMD ! letssgo
Don't think nobody noticed you guys stepping up your camera work, btw.
@Gamers Nexus, but someone on Reddit has a picture of the 4000-series EVGA card... this is a marketing stunt... we're gonna see EVGA raise again... I kid, although I have a GTX 1080 Ti that I will definitely treasure forever now.
I wrote an email to EVGA once asking the thread and diameter of screws for the sag bracket for my 3080 because I dropped one and it vanished. I expected to get a response simply telling me how much I could buy the screws for. Not only did I get a reply within 15 minutes, but it said "hey dont even worry, I pulled up your info from your purchase and we are already shipping some screws to you Priority Mail so you get them before this weekend!" Saved me a trip to the hardware store even. I know we are only talking half a cent screws here but that kind of speed and attention no matter how trivial your issue builds customers for life. There are really few companies left out there who you can trust are going to take care of you and your gear when you buy things from them. It's either a really sad day seeing the walk to the cemetery for EVGA, or the first day in a glorious new chapter for the GPU market. If they start building Radeon, I think I'll have all the incentive I need to finally jump ship from Green.
Team Red are now Team China
It could be a 1 cent thing, it's about the way they treat you, not the cost. EVGA was simply on another level, even in Europe...
Yea! EVGA is 100% customer orientated company. Back in the day i had gtx 260 it was working fine but then just almost at 2 year point it broke(still 3mo warranty left)... It just didnt boot up and was dead. So i reached EVGA Europe support via e-mail, providing all the necessary details, documents. In the same day they replied that sadly they dont have GTX260 in stock to replace. So they can offer me a full refund or a GTX275 shipped via DHL for free as a replacement.
I've opted for GTX275(because it is a bit better card and was more expensive to buy than the refund amount) and in 3 business days it was by my doorstep. And the broken 260 i was told to put safely in a box and print out given label to put on and that the same courier will take it back. (wasnt hard as i had the original box)
Very satisfied with the EVGA brand. Even tho they are expensive at first, than others if you compare at purchase, their support is top notch without unnecessary bull... if anything happens. 👌
Yeah, honestly. I'm always going to be cautious about being *too* nice to any corporation (even one I like), but as far as corporations go, EVGA is definitely one of the least egregious. I've looked at AMD (and previously ATI) cards every time I've upgraded and always gone Nvidia in the end. But this might actually be the thing that gets me to switch at last.
1 cent part and $8 shipping, but that would make me brand loyal! I dont even own anything EVGA and I still think of them as best of the best.
One of my best memories as a game developer is being at PAX East 2013 with two brand new PC's, neither of which would boot, but both of which had EVGA GTX 650's inside and EVGA was our neighbor. I went over to their booth, explained the situation to them, and asked if they could help. Two guys at their booth came over and sprang into action, ripping our machines apart, finagling hardware and BIOS settings, miraculously getting one to boot, and grabbing a 20' HDMI cable from their toolbox to mirror one monitor onto the other. That show would have been a disaster without their help and I will never forget the effort they made to help out one tiny little indie team that just coincidentally had a couple of their cards running.
Needless to say I've been brand-loyal to EVGA ever since for my graphics cards. This news physically hurts.
Wow, nice. The overwhelming sentiment is the hope they partner with AMD but my hope is they mend the fences and partner with both.
That's the overwhelming vibe of PAX, as well.
Unrelated:
I watched Notch give away his booth instead of packing it away. They announced a "Steal from Mojang" contest and less than ten minutes later, Notch and Jeb were standing in an empty space where their booth had been, looking pleased that they didn't have to pack up at show's end.
I have a similar story! I was at the national hardware show in vegas when 2 Asus employees began hitting on me, being 15 and a virgin I was quite flattered and agreed to accompany them to the bathroom to get my free gaming laptop they promised. Turns out I was naive and they held one of those small screwdrivers, that you use to assemble pc hardware, to my neck and told me I had to fellate them! Luckily as I was swallowing the first guys ejaculate an asian EVGA engineer kicked the door open, I instantly saw the fear in the Asus guys eyes. They both held up their mini screwdrivers and said this is none of your business rice eater go choke a dolphin! Big mistake. The EVGA asian sprang into action, ripping the Asus guys apart, finagling limbs and nervous systems, miraculously booting them unconscious, grabbing a 20' HDMI cable to tie one to the other. We then proceeded to remove their pants and needless to say I lost my virginity.
Wow. I know not much of pc component companies or anything of the matter. I wanted a 3080 and waited for pricedls to drop. It seemed like I was waiting forever. I wanted a founders edition like BADLY. I ended up settling for an evga 3080 instead. Hadn't let me down in any way. Hope this little story feels good for you to hear
I am just confused, from what I am hearing NVIDIA stops EVGA from price gouging us? Am I wrong for thinking this?
It sounds like they want freedom with the cards so they can manipulate the market like how bad it got with the crypto sales EVGA loves that. Where the lower to lower-mid class get priced out of affording any kind of graphics card at all. I mean you say verbatim can't go higher then a certain $ which I find amazing. So I as a customer can afford a great product without feeling I have been taking advantage of because they have something I need for work, and to play a current game. I mean as a Dev yourself wouldnt you want more people to have access to Graphics cards so they can play, or purchase your games? I feel there's always two sides to a coin.
That sucks. EVGA made great NVIDIA cards. Hate to see this.
All but 2 of my cards have always been EVGA. Trusted em and stuck with em. Gotta find a new one next time I upgrade I guess.
@@MrNightmaresinner ditto, started with the 1080 ti, moved onto the 2080 super then I had a 2070 for a short period (gave the 2080 super to a friend in dire need of a card) of time and only recently went to the 3070 ti w/ Zotac because it was the only thing in stock.
EVGA was my go to for NVIDIA as well. My first ever GPU purchase was an EVGA GeForce 6200 so my shitty eMachines PC could run Half Life 2 on DX9. I never thought they would stop making GPU's. Such a damn shame.
well evga is gonan die now cause this is what kept them alive
Yeeeep. I've been buying EVGA and only EVGA cards for nearly 20 yrs now.
If NVIDIA has such arrogant contempt for its partners, imagine how much arrogant contempt it has for its consumers.
Nvidia is behind all the price hikes. Nvidia doesn't care about any customers, only about profits.
The bigger they are...
I am no expert on Nvidia, I am a team red supporter, but the thing I have heard from the mouth of the Nvidia CEO with regards to their technology, and with regards to competitors, is astounding. He makes Joe Biden look like a sane person!
Its shown in the price...
@@goku445 the harder they fall.
Whoa. NVidia must've been really hard to deal with if EVGA considered ditching 80% of their revenue to be preferable to continuing working with them.
Honestly, they probably already have a deal with AMD for motherboards and GPUs. I think most people know NVIDIA will be gone from the consumer hardware market in the future because they can't build the core of the PC since they don't make desktop CPUs. ;)
You shouldn't forget that revenue is exactly worthless if it doesn't transition to an adequate portion of profit.
Seems like bad decision-making if he's ditching his core entire business as opposed to taking on a new partner under better terms.
@@swft_ The video clearly states that's not the case. Motherboards yes they've already been making some but CPU wise they say no. Maybe in the future though... but damn this is massive.
@@erikdouglas9952 Deal is probably not finalized for GPUs yet, relax.
I designed the Nvidia TNT2 card for Diamond Multimedia in 1999. It was really stressful. The way I summarized it back then: It's like doing an 18 month production cycle in 9 months. The stress was so high that I got really sick and left Diamond. I can seriously empathize with the EVGA employees.
You had Diamond Hands?
What a hell of a flex, but I'm not complaining! I'd love to read more about your thought process and what you may have gained or learned from that experience
Yeah sure you did, are the dragons in this story as well? LMAO
Thank you for being part of the history and sorry about shady business, i had a TNT2. Now a Nvidia Hater. Greetings from Chile 🇨🇱
@@JohnSmith-oh9ux you must not be very smart considering it took me all of 2 minutes to use google and see his story checks outs lmfao
Back in 2006 I bought a turntable from the EVGA CEO Andrew Han. He was selling it to buy a much higher end turntable. When I bought the turntable off of Ebay, I had no idea who the seller was, I only bought it because the seller was local (I lived in Fullerton, and the seller was in Brea). When I arranged with the seller to pick up the TT, that's when I found out I was going to the EVGA office. It turned out the person who sold me the TT was the owner and CEO of EVGA. I went to the EVGA office on a Saturday, and there was no one there other than myself and Andrew Han. He took me into a meeting room with a big table where he had a projector set up. We talked about audiophile stuff for a little while, and he showed me photos (via the projector), of the TT he was replacing the TT which I had bought from him, with. The TT he showed me was more like a piece of art than a TT. It was awesome looking, and cost in the tens of thousands of dollars. This was in 2006, when virtually no one was buying vinyl except crazy audiophiles like ourselves. We had a genuinely great conversation that had almost nothing to do with graphics cards, and I could tell then that Andrew was a very good person. As I was leaving Andrew told me that the next time I was in the market for a graphics card, to call and let him know and he would hook me up. I never took him up on that offer, but there have been many days in which I regretted not having done so.
i would politely do it, he be stoked, be honoured,
You should see if you get your hands on one of those engineering samples.
I’d do so now even for last gen, just to have a piece of history. To speak for myself? If evga isn’t in the graphics cards market, I’m no longer interested in building a pc, unless AMD can get a contract deal.
Now would be a good time😅
thanks for sharing this story
I really hope this isn't the downfall of EVGA. They're such a great company, would be sad to see them go.
80% of their income comes from Nvidia cards rofl. It's definitely the end.
@@jaybeam1466 no, they're getting free advertising right now. They'll make up after they sell all of their 30 series cards in time to develop a 40 series.
@@nathanhamman418 no they out of stock most of their card
@@nathanhamman418 Steve just said they aren't making 40 series cards at all full stop. Did you not watch the video?
@@jaybeam1466 revenue != income. You could have 80billion dollars in revenue but if the costs were 79billion, your income would only be 1b. this is a basic accounting mistake people make. You could theoretically be losing money even with trillions of Revenue if the costs exceed revenue.
This is truly impressive that EVGA chose you guys as how to break this information to the public. You've done a good job building up that level of respect, GN.
And Jay as well, and I am sure a few others by the way Jay talked about it too.
@@blueshift9 Jay is horrible and made an entire video about how the 3000 series wouldn't drop in price, and the new cards wouldn't come out for up to a year (one of the dumbest videos I've ever seen in my life)
Oath
@@blueshift9 I haven't been on Jay's channel in years. I wonder what will happen to him?
@@blueshift9 based on what GN said in this video it was Steve, Jay and John Petty only.
Gamer’s Nexus should be proud that EVGA disclosed this information to clearly to the channel. It says a lot about your ethics, Steve.
Truly.
this was a closed doors press hearing multiple channels were there no cameras or recording devices aloud watch Jayz vid is clearer on the 4 hour (meeting)
@@chrochrocketman Will do 🫡 Still dope they were there talking to them.
That's high praise and I completely agree
@@beancheez2905 Well, doing it like this lets their customers start slamming Nvidia until Nvidia goes to EVGA and offered them a fair deal. It’s a last ditch effort to fix the problem. Make it public and let the public have their say. It’s a fairly smart move because it makes Nvidia look bad when they have already been exposed selling direct to miners, screwing over gamers. This could be the thing that puts AMD way on top.
Gamers Nexus has become so legit that they are getting huge exclusive tech stories from companies. I’m so proud of you all Steve. Keep up the hard work - we all appreciate it
Jaytwocentz also has the story. He was in the evga meeting. He's a evga partner
@@dethtour It's still cool to see.
Major "Dateline Investigates" vibes from this video. GN is legit.
@@dannyparker2527 They have been for years even if they come off a bit casual.
I think a number of industry people were all given the same information. Jay has it as well for example.
It's a shame, my 1070 was my last new card from EVGA, it's given me literally thousands of trouble free computing and gaming, damn good brand.
I've had 8500gt, 9800gt, gts250, and still using gtx1080 right now. It's still running fine :(
@@mysteriousth1ef Thank God I got two slots on the EVGA wait list and got two EVGA GeForce RTX 3060 XC GAMING (12 GB) and an EVGA GeForce RTX 3060 Ti (8GB) before this happened. Trying to get a video card without paying over $1k has been nearly impossible for years now. The fact that EVGA was the only maker to have a wait list so I could get them at retail price (higher due to inflation but still half of what they cost from a scalper) says a lot about their company. It's why I've been an EVGA customer for 16 years.
Still use evga 1050ti and 1060ti in my spare machines
I've been using MSI Ventus, and I've been having 0 issues.
It says a lot for Steve and GN's credibility and reputation that he was one of the folks entrusted with the knowledge of a decision this big before it was made public.
Corporate executives trusting a journalist instead of lower management with important company information is a massive red flag of dishonesty and incoming layoffs to me.
@@Robbie-mw5uu nobody sees this even though Steve mentioned this multiple times but clearly downplayed it. A lot of people don't know how unemployment works and in most states and even other countries if someone is "laid off" they immediately qualify for unemployment which the employer has to pay percentage based quarterly as taxes. I used to work for unemployment. So one of the worse things for an employer to say is "You are laid off." If they don't want to pay their employees. The reason it's bad to not delegate this to lower management and to only tell journalists because this decision is sudden and without warning making it harder for employees to prove it's a layoff and qualify for unemployment. It also creates chaos and confusion which is good for those who want to take the money and run. I'd say though based on my understanding of EVGA and economy, considering the journalists they chose, specifically Steve who will update this story out of pure Tegridy. I do believe EVGA does have the best interest of its core employees at heart. However, I don't believe it has the interest of the employees as a whole. It should have been more open in ending it's contract with Nvidia and gave them more time to migrate. This sort of behavior shouldn't even be legal due to its obvious moral ambiguity and stock manipulation. This could even be considered bullet dodging in some cases if employees has stocks internally invested in the company. This has greed and callousness written all over it.
I am honestly surprised people haven't gathered pitchforks by now and started banging on the doors of these CEOs and absurdly rich. Instead we worship them. Its disgusting.
@@Robbie-mw5uu pretty sure it would have been communicated to lower management first before a journalist lol.
60 year old CEO making big decision, hats off!
I remember my EVGA died after a surge in my house (my father in law was working on something in the attic... Don't ask) It was second hand and they still replaced it for me even though they had absolutely no obligation to. They had a customer for life after that. EVGA standing up for themselves is awesome and speaks volumes of their character. Hope it works out for them.
" father in law was working on something in the attic" that caused a power surge? Surely he's just growing tomatoes, right?
@@UncleButterworth probably sorting our the electronics of his hydroponic tower and had a short.
What else could it be right?!
When I was 17, my years old GTX 570 died and I had no warranty or money, I sent it to them with a note pleading for a replacement and they actually did it, they gave me the upgraded model too. Just like you I was a customer for life, Ive bought a 1070, 2070, and a 3070ti from them. I dont even know if any AIB even comes close to the love of the customer they had.
I have never had to deal with their support (so I won't comment on that), however, the 3 different PSUs and 2 GPUs I have purchased from them have continued to stand the test of time. I would love to see EVGA branded AMD or Intel GPUs and maybe we will see them grow their case business or heck even bring their expertise back to the laptop industry.
@@ArtifactSkyline Too late for them to get into the new AMD game.. but I'd like to see it happen in the future - their name has a lot of respect from end customers.
I NEVER had an issue with their product, but I stopped buying it because of work/travel. I can't pack a desktop everywhere..
Man, Linus Torvalds was right, Nvidia must be a real pain in the butt to deal with.
Middle finger in the air straight for them.
The first thought that came to mind! “Hey NVIDIA!, fuck you!”
@@Philosophe27 Personally that's what I give Linus Torvalds.
Beat me to it
@@clansome Show on a doll where Linus hurt you, child...
I've heard so many stories of people who owned an EVGA product that needed support and every single one was impressed with the customer service they got. I hope they partner with AMD, since I've been an AMD exclusive consumer for well over a decade now. Wait, maybe more like 20 years now that I think about how old I really am.
But doesn't AMD have Sapphire (EVGA equivalent of AMD Cards) already?
My EVGA 1080ti FTW 3 is still going strong after years of abuse. Brilliant Product
It might not be immediately big for the bottom line, but Lisa Su score a coup by bringing this small, but highly reputable company to their team.
@@ScofaUK same here!
@@Black_Cat_997 Around 2:15 he says EVGA has no plans to work with Intel or AMD. Video card manufacturing will shut down.
This is genuine reporting. No rumors, first party information, combined with industry knowledge and deep diving into concepts. I miss this kind of journalism. It's deeply appreciated.
@@auggieaxiom5726 “Thanks Steve.” But in all seriousness it sucks that EVGA even has to deal with this issue.
well it requires the CEO's of these companies to play along when they arent...
they hate trump above all, they brainwashed all the mask licking karens to hate trump too
Seriously though - no offense to Jay but his vid popped in my feed first and I literally wasted like 5 mins before clicking out and just waiting for the GN vid LOL. Should prob just unsub at this point.
Right? This is quality competitive intelligence from an extremely knowledgeable third-party source. Love to see it.
That sucks, I always loved EVGA cards. Sad to see such a great customer-focused company drastically downsize.
im so sad too great company
Same, I loved it for a long time despite not owning one
support is a major hit for end users, but i hope nvidia highers ups gets kicked in the balls hard with that
this is soul crushing man... EVGA is my favorite company in the PC market and now the only thing they make is power supplies
Yeah, I pretty much exclusively bought EVGA Nvidia cards. This is a kick in the nuts but I'm not surprised by the difficulties in working with Nvidia.
Holy ***t they actually did it, someone actually stood up against Nvidia. Hope this inspires more partners to do the same too
Bankrupting your company to own the dominant GPU developer. I'm sure that'll work out great for EVGA...
Probably not i bet asus and the rest are loving this now they will get more now lmao
@@Totenglocke42 This is even worse... NVIDIA was like a big toxic relationship that no money worth it any more :(
@@Totenglocke42 It's not about the money. It's about sending a message.
the ripples of this move are going to spread far and wide and will take some time to fully appreciate.
Every component in my build has EVGA inscribed boldly across it. For me this news is genuinely heartbreaking. They have produced the highest grade, most reliable, and most solidly supported GPUs on the market.
We have lost an absolute Titan of immense and unrivaled hardware quality, we are witnessing the end of a legendary era of computing, as the tides change towards another.
Very well said. Agree completely.
im glad that most people had good experience, but in 2013 I bought two EVGA GeForce GTX 770 4GB Dual SC and used them in SLI, they only lasted 6 years before they both broke (artifacts and repeated freezes in any PC they were tested in that only diminished when lowering clock speed of core and memory in afterburner, until afterburner did not permit any lower speed but they both continued to crash). since then I have made a point to only buy graphics cards with strictly stock clock speeds matching the reference design, but it does not change the fact EVGA sold me products that seemed designed to fail after the warranty ended, so I have not returned to them.
@@tacokoneko - “only lasted six years” - are you serious? They have a 3year GPU warranty and you doubled it.
Literally nobody misses a customer like you, when you’re gone.
@@grumpysteelman yeah the ASUS motherboard and Intel CPU I bought at the same time are still working fine to this day and I'm writing this message with them. And before that I had an ASUS motherboard and Intel Pentium III 500 that ALSO worked just fine for 14 years. So I expect better quality and longevity in the products I buy than you evidently do.
@@tacokoneko - Considering your assertion that the video cards were designed to fail right after the warranty? My point stands.
Considering you don’t value your own time, or the cost of electricity to run an inefficient old machine, and instead want to brag about limping a 14 year old system along that you could replace with a decommissioned Dell business desktop for $150 that’s 5x faster? Well good for you.
If I was AMD right now I'd be writing up the biggest sweetheart contract imaginable to throw at EVGA and try to sway them to making Radeon GPUs.
Well, it's not like AMD lacks partners. While EVGA is valuable and AMD would benefit from having EVGA on board, they are also aware that EVGA does not really have many options... It's AMD or no GPU business basically, unless EVGA wants to partner up with Intel, but we all know in what state Intel GPU's are.
That being said, all of this only shows that Intel has to succeed before nvidia goes full on apple and doubles the prices.
@@Dexiefy the rumor is intel is cancelling it's gaming GPU after the 3rd gen anyway
yasssss
AMD already have Sapphire, PowerColor, ASRock, and XFX as their exclusive partner and are doing incredibly great with their RDNA2 GPUs (besides ASRock ig). EVGA would've some tough competition if they partnered up with AMD.
@@UnsungAces Perhaps a rumor started by Nvidia??
EVGA not only made the highest quality cards, but they had the highest quality support as well.
except for their higher end models, my 970, a freinds 970, another friends 1080ti caught on fire, and the one with the 1080ti got a 2080ti and suffered the space invader glitches. I really could never recommend them in the high end.
Their support was the selling point for me and the reason I stayed with nvidia. I did not have a single good experience with any other company (both amd and nvidia) that offer any kind of post purchase support. I hope they reconsider and maybe partner with amd.
@@VEN0M415"caught on fire". Dude, this simply did not happen. Why make shit up? Your card died. Good enough, we get it. You don't need to bring combustion into this.
@@VEN0M415 I disagree, I have a GTX 980 SC ACX 2.0 and it's ridiculously good, I have it oc-d 400mhz over what a stock 980 runs at and it's dead reliable, runs at reasonable temps, all since it was made in 2015. Rivals 1070s in performance.
I'm not surprised to see that they're continuing to support current customers. I always go for evga, then the cheapest.
The principled stances of the CEO, even if we don't know the full story, definitely explain the company ethos and quality of the products over the years. The mentality that the product and integrity matters does start from the top.
Yeah, but the part about not wanting to betray Nvidia by going with Intel or Amd seems very stupid, it is literally the best decision EVGA could make right now, intel/amd would kill to have them as partners, that means EVGA could ask for a lot more than what they had with Nvidia
Right. In the video, he sounded very confused as to why EVGA would not just jump into working with other Graphics Card companies. That's exactly what you would do if you did not care about the relationship that was built that is now falling apart. There's something to be said for not immediately jumping into bed with others.
Of course, it could also be a tactic to try and force Nvidia to re-negotiate with EVGA since they are such a dominant player in Nvidia graphics card space. I can understand if they were not able to be profitable, but we have no way of knowing their internal financials in order to verify how true their statements are. It could be just the opposite and that EVGA is the most profitable partner Nvidia has and they just want to squeeze out a better deal.
Who knows.
Inb4 EVGA enters the GPU market with its own iteration. One can wish right.
A quality that's being abandoned more and more
Intel has abandoned the GPU market now, so it'll be Nvidia or AMD at this point for EVGA.
Been an EVGA customer since its early days, bought many Nvidia cards from them, must say they ran extremely well and the one that broke was advantageously replaced. Their customer service was top notch. Very bad news to see them leave the market.
Wow, sad to hear this. Out of all manufacturers I've respected EVGAs lineups the most and it was part of reason why I've joined EVGA back in 2011. It was a blast working for them on same team with Vince! My first EVGA card was GeForce2 MX (back in 2000) and first GPU I did extreme overclocking with was EVGA 8800GTS ACS3. Sometimes I miss good old days, pouring LN2 into copper pots. :)
Gosh wow, this is sad to hear, I want you thank you Illya and Vince for everything you've done, you Illya and Vince were great at EVGA, ive followed xdevs/you and Vince for years, you both did amazing work, and that's an understatement, the dark and kingpin series were some of the best electrical engineering and designs in the industry, and not to mention the ability "unlock" either by your hard mods shown on xdevs or just part of the design of the card itself like the classified tool and xoc bios, and others, I hate that there will be no 4000 series, really is sad, that's an understatement as well, and also the work I'm sure you've already done for 4000 series isn't going to see release either is so sad, I hope you yourself and Vince make way somewhere in the industry where you can continue to do the beyond amazing work you've done at EVGA, I don't think, well I hope, that I don't have to worry about you both leaving the industry itself cause I know it's both your passion and love doing what you both do, I look forward and am very excited in seeing what both of you get into in the future, because just as I was so excited whenever a new Kingpin or Dark series dropped, I'm sure I'll be just as if not more excited seeing what you Vince do next, I'll definitely be keeping my eyes open, I wish the best of luck to you both and Thank You Illya for everything.
@@brianschumes4249 I left PC industry already back in Q3 2019 due to personal reasons after 20 series cards and SR-3/Z390 release. So I was not involved in anything past that. Building complex product like graphics card, it was always a teamwork of many people, not just me and Vince. We might have set direction and do performance validation/tuning/critical design changes, but still it is tens of thousands man-hours invested by company into each SKU. And every generation more and more limitations NV puts into product, following evil fenced -gardens- prisons like crapple does, and others, essentially crippling awesome product it could be otherwise.
Is EVGA going the way of Supermicro? Of all the manufacturers only the servers specialize brands are the only ones that don't carry discrete GPUs parts. Also Nvidia is making the same mistake as 3dfx which is to manufacture complete SKUs videocards out of their own to compete with their customers. Also wishful thinking but what if EVGA decide to partner with other minor non competing company like Imagination Technologies and revive smart designs of bandwidth and energy saving graphics processors?
Hey hey! Fellow GeForce 2 MX400 owner here. Loved that card. When I figured out how to kick Warcraft III into OpenGL mode a few years later, the card handled it like a champion. Eventually I upgraded to a 7900GS, then overclocked it 65% right up to 8800GTS levels. (Used a voltmod, drawing silver traces across the PCB. Fun times!)
EVGA was the only graphics card manufacturer whose warranties I trusted.
lol
They screwed me pretty bad when I was a college student. I sent in a written card registration (yikes, I'm that old...). When my card broke after 9 months or so, they told me I never registered my card on their online system that they had just started earlier that year. I told them that I had sent in the written forms, they responded with they don't have any records of my paperwork... I never bought one of their products after that.
Trust in the warranty is absurdly stupid. I trusted in the other cards because they were made so much better.
don't trust a corporation
@Zippy Dastrange lol if they were the best made, you wouldn't have had to allegedly use that warranty. Why can't you understand this? What have the marketers done to your brain?
I'll be loyal to evga whenever they return. Any company that puts its customers first gets my support
IF, not when.
@@clansome Yup from the sound of it the current CEO has no intentions of getting back into GPUs at all. Will likely take his retirement for that to change. By that point EVGA would likely be a shell of it's former self.
@@Shadowdane I don't think they are completely ditching graphics cards. If AMD or Intel makes them a good offer, I could easily see EVGA taking them up on that offer. The issue is obviously Nvidia. Nvidia decided to scorch earth those who have been partnered with them for decades now. It says a lot about Nvidia. I foresee an eventual long fall for Nvidia.
@@Lunzatis_Palemoon XFX ditched Nvidia in 2010 .XFX were once Nvidia exclusive partner. Today XFX is team red exclusive manufacturer, still doing great.
Yeah, I don't know. If "customers first" co-incides with a "employees don't matter" I'm much less of a fan. Stopping a cooperation that makes no sense, fine. But rejecting to find any alternative opportunities of the existing employees and preferring to "down-size" instead? Also, we'll tell Steve before the employees doesn't sound very respectfull to me either.
Doesn't exactly sound like the decision-making over there is particularly focused on people's needs, so I'm still confused what the real justification is. Unless it really is a personal decision of one/ a few managers who just don't want to deal with this anymore.
Edit: Yeah, I commented here before finishing the video. So Steve got there as well, it looks like more of a personal decision of the CEO based on his personal interest/life/state of mind than on an integrated "best for the company / all employees" point of view.
This makes total sense from my experience. We had a partner at a company where I worked that wanted to increase their business with us. New contract was offered with 40% more profit on paper, amazing! But I did some calculations and it turned out that it would actually lose us money compared to the current contract when all things were added into our actual cost. So even though they were a huge chunk of income for us, it was actually profitable to decline the new contract and eventually end all business with them simply because they based their offers on dishonest premises. A few years later they filed for bankruptcy.
Not saying that Nvidia will ever lose their market position, but they might be even more profitable if they acted more honestly and respectful toward their partners.
OK I did not see this coming 😅
Nore did i paul. I really like my evga 3060ti.
PAUL I'M SCARED HOLD ME
BUY ALL THE EVGA CARDS BEFORE THEY GO UP!!!!!
I really wanted a 4090 hydrocopper. 🥲
No one saw it coming!!! Craziest twist since the Thanos snap!
This is incredibly sad news, as EVGA is one of the most respected companies in computer tech. They are a rare company that is loyal to its customers and I'm sad I won't be able to get GPUs from them anymore. I really hope they reconsider partnering with AMD or someone else.
@Ryan Hansen shush
They should go full on Intel and AMD,better yet make own cards
@Ryan Hansen You're*
@Ryan Hansen Some people have jobs working with computer, go figure...
@Ryan Hansen sad news is you trying to make a witty comment but sounding dumb af in the process
Damn, I've been using EVGA NVIDIA graphics cards for over a decade. That's really surprising, sad to see them go.
Evga is the only cards I’ve had.
@@tjcmoto5484
Bought my last two cards from them....think I'll miss their long upgradable warranties
same
They've always been a top choice for myself as well between aesthetics, cooling, and overall design.
I guarantee that AMD will come by with a good deal, despite EVGA saying they're not going to continue with GPUs, and EVGA will take it, but it will have to be really beneficial to EVGA. This move away from NVIDIA was to let AMD, INTEL and anyone else know that they want to continue but they won't be jerked around.
AMD cards are ass bro..
I honestly would be ok with an AMD EVGA card. EVGA has been really nice with their cards, and let's be honest AMD needs someone to give their team rocket cards a makover.
@@jaybeam1466 So was your mom yet here you are.
Yes potentially it would be a good move - the other way to do of course is just to offer all the staff jobs...
AMD EVGA cards would be fine by me. I'm already planning to move onto Radeon after being consistently disappointed with the leather jacket man's embarrassing GPU 'launches'. RTX 40 is a total DOA power grid destroying joke.
Everything I ever bought from EVGA I loved. They definitely have the potential to come up as one of the better peripherals and components companies, imo.
Also, they had the least shady approach to the GPU shortage. I respect that.
True that, they sold cards at MSRP on a waiting list, that's something more than respectable.
They just dumped their employees through a fucking TH-cam documentary. Curb your respect.
I got one in my computer right now. Heck when he pulled out the 1080ti I realized that my video card was essentially rendering a copy of itself.
@@Al.j.Vasquez it wouldn't surprise me if nvidea pushing them to sell at a higher price informed this decision to leave the gpu market
@@jaybeam1466 huh? when did they dump employees?
Unreal news.
It's incredible EVGA chose you to break the news on this story. Just shows how much trust you earned even from the industry side for your balanced reporting. You deserve it.
[other outlets were also invited, don't want to take back my praise though xd]
Jayz2cents and a few others as well
its not just him that they called to the meeting
The fact that EVGA shared this information with you in a PRIVATE meeting before informing their employees shows you how gutless of a company EVGA is.
It's all over the place dude
I have more respect for GN , and Steve than any other tech site and tech tuber. Keep up the good work, keeping them (manufacturers)honest.
This is the most insane tech news I’ve heard in a long time. When I first started pc building a decade ago evga was and recently still was the main board partner for nvidia. After a while I started seeing high end intel Motherboards and excellent power supply and great cases like the mini itx hadron. Shit, right now I have an evga card in my system. Nvidia has been a bully in the tech industry for a while and down right dicks to its consumers. This is a huge change for EVGA and the industry.
Hopefully it makes a positive difference, and not just the withdrawal of Nvidia's best vendor.
@AmpEdition it’s not just super flower, some higher end ones are designed by seasonic. And they aren’t “made” by those companies and they aren’t straight up rebrands. That’s not accurate information.
EVGA makes some rock solid products. Whatever move they decide to make next they'll have my support.
This happens when companies like Nvidia are getting too big and dominant. The end result where there are fewer options to choose from is terrible for all of us.
That's what happens when there is lack of competition and especially open competition.
For real. Nvidia needs to be more submissive
It happens when companies have very loose work ethics. Unfortunately it's not a direct consequence of corporate size.
Working in the semiconductor industry, believe it or not, Intel, samsung or TSMC aren't our most difficult clients :) you'd be amazed how much a single person or a small group of person can drive down partnerships and make stress skyrocket.
Sure, EVGA is just another partner for Nvidia, but i hope that story will still serve as a wake up call for them. Losing EVGA, they can afford, but losing brand recognition through the bad press that is about to unleash.. maybe that will hurt them a lot more.
Only regulation will solve this. Even intel wasn’t able to start up a GPU business.
There was only Nvidia, there will remain to be only Nvidia. What options have been lost?...
Very sad that Nvidia can't treat their partners well. In my eyes this is a big loss for Nvidia, evga cards were by far the best looking on the market imo.
true, when i first got into learning about graphics cards... EVGA FTW were the first ones i learned about not any other brand. So even though i don't run one, they still for me are the 'look' of a graphics card stamped in my mind. and they look cool as hell!
This is death for EVGA. XFX has never been the same since they stopped selling Nvidia cards. It is a shame though, I have owned a fair number of EVGA cards over the years. My last two xx80 cards have been MSI though and they have been wonderful.
Nvidia treats well nobody.
Yup, had the all-time best looking GTX 1080 FTW2 which was absolutely beautiful and now the RTX3080 XC3 Ultra since October 2020 and they are imo the best cards being made. Every time i look at my 3080 it looks so awesome that no other card is as beautiful as this. Sure my gf has a 3070 Suprim from MSI which also looks good but EVGA has that awesome EVGA look. (Except the 20xx Series, there it looked kinda ugly but the 20xx Series chips also were bad. low performance and high price)
Not really , but i did like kingpins
For a company to give up 80% of its income, Nvidia must be horrific to work with.
Or eVGA is planning a major pivot in their business, and they're disguising their plans by starting beef with nVidia.
Always have been
Then again we are talking about revenue here. So if you spend more to get that income than the income forgoing it makes lot of sense.
If the vast majority of that income was not even driving profits it's not a big as deal on that front is it ?
Sony figured it out with the PS3 and swore never to work with them again.
this is heartbreaking! EVGA is the only gpu i have used for like 20 years... always the best always the nicest looking and best customer service etc...
There are more choices. Probably not a smart choice for EVGA, honestly.
Completely agree with you. all the way through the RTX 30 series, I have only used EVGA nVidia GPU's for over 15 years. Over the top customer support-just a fantastic company from a consumer perspective.
@@GamingWithPayne
Actually it was, considering how Nvidia are now the scalpers and GPUs are well... not flying off the shelves.
They did well by ditching the low margincrap.
Same! I always chose EVGA for their reliability.
ditto
I’m not really surprised NVIDIA mistreated their partners but I’m really surprised that EVGA stood up to them. I wonder if they’ll change their mind and transition to AMD or Intel partnerships if the company isn’t sustainable anymore. Good reporting though!
They pretty much HAVE to or they probably go out of business ? And to AMD as Intel is basically insignificant on the GPU market now and even for the next few years.
They HAVE to transition to AMD.
Video Cards are their business, and I doubt they're closing doors.
According to what's written in the video description, it doesn't look like it. From the description: "EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market." So, EVGA is totally withdrawing from the video card market.
EVGA transitioning into making AMD would be huge
@@Havlock So, what would EVGA do if it's not GPU?
What a shame! EVGA makes great GPUs and has great customer service. Huge loss to the industry. Really hope they will consider working with AMD
EVGA's quality was so good I never needed to search for their customer service number.
They won't. At least not yet. They may in a few years. Just not the moment they broke up with Nvidia. Nvidia is like an abusive Ex. They never forgive and never forget. If EVGA goes to either team Red or even team Blue too soon. Nvidia could likely dig up some documents to attempt to ruin EVGA. Even if the claims are false, but the legal fees would still hurt EVGA more than Nvidia. Even if they won. Many a big company has done this tactic in the past. I can name a few that have done this. Though may not been their intention, but the result was still in their favor.
So good until abandoned their customers? They wont sell any now because there is no profit, they chose profit over YOU! WAKE UP fan boyyyyyssss
@@smallfish01 you're right. God damn businesses want profitability so that they can grow. Taking a loss on every GPU for the customer is definitely a good business move. EVGA isn't the only AIB getting screwed financially because of Nvidia and it's far from the first time Nvidia shafted partners for sure. There's been plenty out there in the past that Nvidia are cunts to work with.
@@smallfish01, and you are working for free? Or what?
Damn, hats off to EVGA for making a stand. Sadly, the end of an era here. I have owned EVGA cards since the 6800 Ultra AGP (possibly older but can't be positve). EVGA has always been synonymous with Nvidia in my mind... and actually more favorable for to EVGA as brand then Nvidia.
EVGA, the company that Jensen believes "provides no value". I fucking hate capitalist scum.
Than.
NOT then.
@@PSYCHOV3N0M 🤓
This is true for me too. Everytime EVGA was in stock for the generation I wanted, I bought EVGA. I have 2 operating in my home from the 3xxxx generation.
This, I've owned other brands over the years but EVGA has shown to be the best GPU manufacturer IMO.
it's rare to see a company that hasn't turned into just being about money i hope the best fo EVGA
I will have to look into their power supplies and motherboards when I build my next computer. I have liked the products that I have used in the past and it looks like they deserve my money in the future.
@@befru I will not buy non-EVGA power supply. They are worth every penny of the slightly higher price.
Finding out you may lose your job through a youtube video is dubious at best
that name is devious
@@functionatthejunction They hooked me up with a brand new PSU when mine started acting a bit funny. Single email detailing the symptoms was met with outstanding courtesy and an RMA label in 20min. Turnaround time till i was up and running again was a total of 3 days, and I live in Hawaii.
One of the benchmarks of the industry, holy shit. EVGA is an actual legend in the GPU world - and to see them just cut it and leave it is incredible.
They could do AI accelerators for the server market.
It gets overused a lot, but really, end of an era. I've been using EVGA cards for over 2 decades, they've consistently had some of the best customer service and support in the industry on top of some absolutely legendary products.
Here is my take: EVGA successfully pivoted to being one of the best power supply manufacturers at the dawn of a new psu scrutiny era. NVIDIA is famously hard to work with, and Evga built cards that made buildzoid's lists of recommendations. So now evga can drop nvidia to get back at nvidia publicly, deprive them of talent, and cut losses to focus on PSUs while Nvidia makes hungrier cards.
@chink exterminator yeah because Seasonic PSUs are extremely bad.
@@TheSjuris seasonic is good lol 2 years with their px850 watt version
@@redclaw72666 I believe he was being sarcastic, as in EVGA is not going to have anywhere near the clout when it comes to PSUs like it did with GPUs
@@therevanchist1123 hoping so!
@@TheSjuris Okay soyjak
The attitude EVGA seems to have with regards to working with Intel or AMD makes me wonder if there's some kind of non compete contract at play. Especially when they talk about remaining loyal to Nvidia even after cutting ties with them. It'll be interesting to see what happens in the future when any remaining legal bindings run out.
good point
Or they don’t want to tarnish their name by putting it on the “second class” gpu. Although I would argue they basically axed themselves already with the decision yesterday.
@@FreightTrain22 Ah, we found the fan boy.
@@TH-camStoleMyNick yes dingus I shill for nvidia. No shame at all
@@FreightTrain22 like they don't put their name on "second class" CPUs?
EVGA's been my top choice for my GPU since the early 2000s - this makes me really sad as I don't feel the same confidence with any other manufacturer...and Step-Up is an AMAZING program (got my 3080 for 14 bucks since I bought their 2080ftw a few months before 3x launch), yet I respect their decision on ethical grounds.
Sucks for us consumers, though.
Idk for Nvidia cards I like msi. I've had one evga Nvidia card, and it caught fire.
I really hope EVGA really partners with AMD or INTEL,
from the 500 series all the way up to their 30xx series, and many of their PSUs later, I really don't want to see such a respected AIB partner just disappear from the market like this. Theres a reason I went EVGA with most of my purchases over any of the other AIB partners.
Not Intel. Amd should be on their knees doing anything possible to get evga on board, just do the opposite of what Nvidia did to piss off evga in the first place
>Intel-Aviv
No thanks
But with Sapphire and Powercolor already providing the top end cards is their room for them there?
@@FoolOfATuque simply, yes.
intel will be evga savior sadly.......but then again raja can't even make any graphic card in 20 years dude is a clown
Wow, I never would've expected EVGA to end things with Nvidia. They've been known as the go-to Nvidia board partner since forever and to see this breaks my heart. It also goes to show how bad the computer hardware space has gotten. This is what happens when companies get too big to fail.
AMD should make an offer give them heavy creative control and build some baddass higher end super OC cards
It's insane that EVGA made more money from selling freaking power supplies than their GPU department, and is now actively bleeding money per GPU sold. I'm really curious about their accounting numbers, as it seems like they don't make a lot of money in general compared to the other big players like Gigabyte. MSI and ASUS.
they were the cards i always dreamed of, i only ever owned one evga though (it was a geforce 9800 GT) i got it on sale though . usually evga's extra bells and whistles pushes them into the premium price range and i'd go with something cheaper, like zotac or msi instead or just go AMD/ATI on a given build. My curent card i've been stuck on (due to lack of money) is a Zotac AMP edition geforce 1070 . i really wanted a evga 1070 when i got it , but all the evga ones were about 60-100 bucks more in price at the time due to what ever "above and beyond" features they offered on the cards.
Why??? Nvidia has been treating EVGA like shit for years. this is many things but a surprise is not one of them.
Every EVGA card I have used has been fantastic. Never had a problem with them. Sucks to see them end things like this tbh.
1:50 - Can we appreciate the statement, "This, this is easy. Working with NVIDIA was hard."
Think about how bad that relationship must have been, if that was their feelings on splitting with a company they've worked with for over 20 years.
I would say that like a bad marriage that the little things build up over time until all there is left is hate.
It's easy for him to fire people in favor of false righteousness. From the same ahole that had no regrets about selling you $1500 3080's as he sits on his Yacht laughing at Kingpin.
Yeah man, I never realized they were such a small company, only 280ish employees. No wonder Nvidia felt they could push them around.
@@anydaynow01 It's simple business. They over-leveraged when the market was good. This is the tumble. Everyone wanted this to happen to these companies 6 months ago when a 3080 was double retail. Now people are crying for EVGA. Boo Hoo.
Blown away by the fair coverage GN gives in this scenario and EVGA sounds like an honest, hard working company that I will try to buy anything I can from.
Their quality and support is second to NONE!
Literally the only company that helped actual customers get 30 series cards during the shortage. Getting 40 series is about to get very hard 😔
Yes, that would have been true at the end of 2021. Here at the end of 2022 there is a glut of GPUs
Yup, I got a 3080 FTW3 Ultra back in October of '21 thanks to them - and I got it at retail when it was selling for DOUBLE that. My last 3 cards have been EVGA so I really hate to see this.
u mean "shortage". If u were Asian mining store there was no shortage at all
Except they did not. I was on the list since may 2021. In October I still received no product and I was forced to remove notifies untill a maximum of 2 were active. Then last month I received an email stating that existing queues will be removed and that I should order from the website. Of course there still is no stock on their website. So in the end they never shipped. So after 1.5 years they still did not ship.
I doubt it will be difficult at all. Quite the opposite even. 40 series are at the point where they are too hungry to even be worth using.
Hard to fathom this… in my opinion EVGA earned their place at the top. They clearly added value to NVIDIA’s products. Without EVGA in this market, I’m absolutely going for an AMD card next
Same tbh; I used to really like XFX cards back in the day before they went AMD-only. I wonder if their quality standards are still as high today as they were back then.
@@alvatoredimarco for the most part decent. Power Color, Sapphire, Asrock, XFX make the best AMD cards. Asus/MSI/Gigabyte cards are generally mediocre, you can tell AMD cards are an afterthought for those brands.
@@alvatoredimarco I've had a ton of AMD cards from just about every aib. While I can't say xfx has been flawless, their 6000 series cards were very high quality. I purchased 5 6600xts and the xfx quik cards were easily the mode solidly built and ran as cool and quiet as everything but the crazy over built and expensive powercolor red devil.
Honestly you'll buy 4090
Oh absolutely. I made the mistake of getting a fucking Gigabyte card last gen and omg, it was horrendous. As bad as my Aorus mobo. I love my EVGA 3080Ti, and now I will cherish it forever knowing it is one of the last EVGA cards ever.
This marks the end of an era. EVGA was head and shoulders above the rest in customer service and product quality. For me, Nvidia cards fell into two categories: EVGA cards, and everyone else. I'm curious to see what happens in the coming years. I won't be buying a GPU for a while now, but the decision is going to be a lot harder now that they're out of the game.
they had the most problems the last 2 gens xD
Yeah, I don't see the point of buying another vga now that the current vga is good and cheap enough to play ps5 games. As long as I still playing on 1080p
@@PrefoX that's sad. i still have my evga 960 4gb windforce running strong. they were definitely on my list of who to give my money to.
They've had more problems then any in last 2, if any ASUS is our only hope.
There is only ASUS z and other brand ….. nvidia Nevis is doesn’t care about evga
What a crying shame, I run EVGA psu's and have had a number of EVGA gpu's and am currently running the FTW 3 3080. Sorry to the staff for this difficult spot they have found themself in, and also a thanks for your products. Let's hope a deal gets worked out with AMD
If I was Lisa Su or Pat Gelsinger, I would be rushing to get EVGA on the phone right now.
Even if EVGA's CEO can't make a commitment right now, you want to let them know that a GPU partnership with your company is a real option.
Make it clear that your relationship will be built on respect and trust, and you might just be able to steal away a prestigious graphics card brand from right under Nvidia's nose.
Fantastic work on this report GN! Very few channels would have been trusted to record and release such seismic information.
AMD might not care that much, they already have Sapphire and probably dont see enough benefit in adding another premium brand at the cost of their most loyal ones sales.
@@DebasedAnon no but EVGA at least in the North American market has a huge following. I could see people getting a Radeon EVGA card just because they like EVGA customer service and RMA process compared to the rest.
@@darklink2000 Possibly but is it worth souring the relationship with Sapphire to some degree to sell a few more GPU's? As a customer I would love for EVGA to partner with AMD to give Sapphire some competition and the customers more options but idk if it really makes sense for AMD to make any big effort to get them.
@@DebasedAnon no because they will pay for the radeon license regardless.
@@DebasedAnon My guy... AMD also has PowerColor, MSI, and XFX for the big names. If you get salty about another competitor coming in, you're not focused on the important things.
You have to give EVGA respect for making a decision like this where integrity is valued higher than money.
That said it seems highly irrational to avoid any partnerships with AMD(intel), especially considering their staff-allocation and expertise but also in terms of a potential massive business opportunity.
I really hope they do reconsider.
The dude making the decision is a multi millionaire already. Not that big of a deal for him when he's sick of working and it's meaningless to his current living standards.
I could see it happening, but I doubt it would make Saphire happy. I think Vanced's comment is pretty spot on tho.
@@youtubevanced4900 ok? Then retire. He's rich enough to deal with the consequences just fine. Not working with Nvidia is one thing, but not looking to do business with either AMD or Intel, as Steve puts it, is irrational.
Whatever, the CEO made up his mind. Best of luck to the remaining employees.
@@carl8790 I mean, it is also possible the same greedy crap is happening on AMD and Intel? I doubt they have never contacted each other before.
@@youtubevanced4900 it's not meaningless for all the employees who will lose their jobs
EVGA was always my go to company for graphics cards. They had such amazing cards as well as phenomenal customer support.
It's sad to see them leaving the game
My first gpu is from evga. I told my self that I’d make sure I’d get an evga card when I go to upgrade my parts. Looks like that won’t be the case anymore. 😅
I been a loyal customer for many years, I love EVGA products.... All my EVGA components still run perfectly, Thank you!
I've never been displeased with products through EVGA. Their support has been great.
I hope to see EVGA do well in the future.
If Nvidia is the only provider of their cards, imagine how expensive they would make these cards... Also like Apple...
I have a FTW3 3080 and one of their Supernova 850 power supplies and have 0 complaints with anything so far. Sad to see them go, as I consider them the best AIB vendor for gpus.
Yeah, Apple has some great build quality and products for certain uses, but man are they expensive. And the post-purchase care is pretty questionable with how much they overcharge for repairs. That's the thing that really bothers me. The attempts to profit off of their own products faults, and fight DIY repairs. Plus their cable fiascos, intentional slowing of iphone OS's in the past, and again, just ripping people off with all sorts of things (like a certain monitor stand lol). Not much reason to trust them.
Lucky you. That wasn't my experience with them. I had a 1070 card that was constantly shutting itself off after less than a year. Known issue.
Customer service told me that I was going to have to pay for a new card while I shipped back my old card, and then they'd refund me my money if they examined the card and found it to be defective. Because vapor mining had skyrocketed, my card was now selling for 3x the price of what I paid for it, and I told them that there was no way in hell that I was going to let them charge my credit card for 3x the purchase price to get my defective card swapped.
Talked to a manager and got a new card, which has worked ever since, but this was only the 2nd video card I'd had fail on me in 30 years of building PCs, so I wasn't thrilled by the quality, nor the customer service.
thank god Nvidia doesn't have power like apple.
Of course the support is great because you guys are american. It got different perspective by people from other regions. Same as Asian who got great support from ASUS, MSI & Gigabyte or even Zotac because they're in the same region especially east & south east asian. LMFAO
Woah, Nvidia must be really taking questionable actions for EVGA to jump ship. All in on PSUs, peripherals, capture devices, and motherboards? Not too bad if they can expand. They seem to make quality stuff overall so hopefully they can survive. Thinking about it I can see it does make sense and I get the comments about respect and principle. I'd like to hope that Nvidia gets a clue, but I doubt it.
Tbh their mobos are stupid good so imo EVGA will survive this. It just sucks that one of the longest things that EVGA has done is just gone like that cause of Nvidias neglegence apparently.
If by questionable, you mean "being total assholes", then yes. I mean, its been clear for YEARS that nvidia is full of assholes that just dont give a shit about anyone. It baffles me that they still have fanboys that blindly support them.
Nvidias many execs are petty, egocentric, and obnoxious. We saw how they were with hardware unboxed, “gamer partner program”, etc. they are scummy
@@jackedup447 I see, good to know about their motherboards. I assumed as much. I'll check them out once I'm able to do my next build. The principle and respect thing goes back to how they deal with customers too, so it is sad to see no more EVGA Nvidia cards but hopefully they start communication with AMD and Intel, so they will still be some type of GPU option for customers.
It's a purely greedy corporate decision. Why waste time on single digit margins when you can get triple digit margins on product you completely control? Also gives great excuse to lay-off huge chunk of your staff, so lower operating costs...which means even more profit. CEO, management, and private investors are salivating at the idea. Is NVIDIA innocent? no I don't think so, but it's telling that only EVGA is doing such a drastic move.
Smart time to make this decision. The high end GPU market is pointless and the prices have become unrealistic and out of touch.
Yet they still sell like crazy
@@amogusenjoyer Will they continue to? Crypto is dying, inflation is hurting disposable income and pricing is out of touch with reality. They flew too close to the sun frankly. Look at all the recent price cuts... this is a GIANT market adjustment and EVGA were brilliant in making such a ballsy move. The point is that they were LOSING money selling them, so it's bad business to keep doing that. This is good corporate leadership and should force Nvidia to reconsider tactics. Discounting the value add of board partners is stupid and shows a frightening lack of industry understanding.
But if you look at the video which JayZ made on this subject, at current prices EVGA are losing hundreds of dollars on every top end (3080 and up) card they sell. They can't compete with the prices charged for the Nvidia own brand cards.
@@vailpcs4040 yes, they do.
the honest players are leaving and the financially craven attracted
It's insane to see how far GN has come since leaving Steve's house. Amazing work guys!
I'm so happy GN got to break this story. It's so HUGE and they deserve the recognition for their journalistic contributions to the tech space over the years.
Jayztwocents posted as well its not just Gamers Nexus dropping the story
If Nvidia wants to become a "closed" ecosystem like Apple then I wash my hands of Nvidia. They don't deserve my hard earned money to stifle the gpu market by limiting creativity and allowing partners to push the bounds of their product.
IMHO if they go "apple" I see AMD / ARC making a good move up the sales charts as FEW consumers WANT ONLY ONE style of GPU and with dozens of styles from the board partners in AMD/ARC ++there are Chinese companies also looking at consumer "gaming" GPU chips
With this in mind it might not even be that bad of a business decision for EVGA to terminate their partnership. If NVIDIA is gonna go with a fully closed ecosystem in say, 2 years, it might be better to pull the plug now so you can eventually pivot(although they said they had no plans for this as of now) than to get screwed along with every other partner at the same time when NVIDIA pulls the plug.
@@jasonriddell but normies love apple
Apple can become a closed ecosystem nvidia only makes gpus and that’s it
But apple sells more phones than any other company
Steve and GN quicky rising to the absolute top of tech research and news coverage- a spot that nobody has ever had the integrity to hold until now. Great work to you all, and especially you Steve, for keeping a thoroughly unbiased stance in a tech tuber world where clicks are easy and controversies sell more than the local celeb paparazi shots
+1
and maybe this a silent dab on mlid calling out steve GN on not referring them oin leaks
LMG must be sad they can’t buy a new building / team to be able to report like this. Team size and money can’t make up for talent and industry trust.
@@okaminekokami4930 You say that as if money can't buy talent.
@@3xceIIent Money can't buy improved leadership, and the most efficient way to cripple talent is through poor leadership. All things start from the top down.
This is incredible reporting. New to channel. I don’t know how they feel about being part of the “media” but they are and this piece was exceptional
It’s rare to find a group that understands the tech side, the business side, and can tell a story in a responsible and entertaining way.
True unicorn here. Definitely subscribing!
This is absolutely massive news that I would have never expected. EVGA has always been one of Nvidia's premier AIBs and have put out some of the highest quality AIBs in existence. That said, this is not the first time Nvidia has had a bad rap when it comes to teamwork and cooperability. I remember Linus Torvalds famously giving Nvidia the middle finger, which is effectively what EVGA has done after what is likely to be unfairness.
Edit: This decision also has very coincidental timing considering the GPU market is absolutely tanking due to the cryptocurrency crash.
Also, XFX used to be an exclusive nvidia AiB partner until they switched to ATI
huh!? I thought Linus' last time was Techtips.
@@pradipkhangembam4294 Linus torvalds, guy who made the linux kernal
@@pradipkhangembam4294 that's Linus Tech Tips Sebastian
to be fair he gives everyone the middle finger...
I really respect them for having the courage to make a decision like this. While I hope that they would consider coming back to the GPU market with a different partner (and better terms), I wish them well regardless. It's oddly refreshing to see *any* decision being made that isn't about "shareholder value".
They probably couldn't say they're in talks with AMD for legal purposes. If 80% of their revenue comes from GPUs, it would literary be the death of the company for them to not go back to the market in the future.
The courage of one person who has made bank. If they do not either start something new with existing staff or jump to a competitor, then that one person has decided that the near term future of their employees is less important than their feeling of being restricted.
@@Agownsrs2 80% of their revenue (spending), not 80% of their profit. According to the video, they make more profit from the PSUs even though they account for a fraction of the spending, unless I misunderstood.
@@TheWhiskeyDouble true. Kind of selfish honestly... it is a business, not a popularity contest.
@@devilselbow If the profits from the 20% are bigger in absolute values than the other 80% of the sales, then 80% of their revenue is basically a wash.
As a Taiwanese, I'm truely grateful for what they've done in the past few years when it's impossible to get one single card here from any retailer. Now as they decided to step down from the market, I geuss I will keep my 3080ti FTW forever as a reminder of this brand's spirit.
yeah, i will only buy EVGA RTX 3080. I really like this company. And it's jawdroppingly goodlooking 👍
Agree they were basically the only one that actually tried to save us from gpu shortage.
Guess I need to precious more of my EVGA RTX 3070.
@@ДмитрийСвиридов-ч6ю theres enough other good brands, always so cringe when people become fan of a brand, its the wrong way to go.
@@budgetking2591 no fam, I currently own a strix 1080ti (still a great card btw). I just like their good design and overall quality, and EVGA ticks all the boxes for me📦
EVGA is one of the best PC companies I've ever worked with...when I was younger just figuring out how to build PCs, I used to call them for EVERYTHING. They literally would sit there and troubleshoot my non-EVGA parts with me and helped me get my PC online. Cannot say enough great things about them, and this just improves my view on them even more.
Crazy to think I bought my last EVGA card like this is lowkey heartbreaking to me. Since I was a kid I always saw EVGA as an enthusiast card.
I joked that it feels like watching a friend going through an ugly divorce. Hope they bounce back to greater things without nasty Nvidia. 😁
Our EVGA cards will be relics of a better time.
3090TI was definitely the nail in the coffin
I decided after I got my last MSI card that I was going either EVGA or asus and now I’m sad
Right like why can't this be zotac instead haha if they disappeared it'd be like mehh... K...... Lol......
Going to miss EVGA. Some of the best warranty support and tbh best GPUs I’ve had in the past. Hopefully they come back to the market eventually - not sure who I’d even go with instead.
If you switch to AMD, Sapphire is on a similar level. But even still, EVGA was top-tier customer service and quality product, in my experience. Hard to find a drop-in replacement.
Sapphire is a bit different. Their philosophy is to just make the best video card they can make and sell it for a competitive price. But they only offer two years of warranty and little support network. Their products, especially the Nitro+ models are arguably even better than what EVGA offers, but they don't have EVGA its customer support.
Am from the UK and I got a 1060 ftw but when it wasn't working properly they gave me a 1070 ftw for the same price of the 1060 I paid and it was brand new
I hope EVGA will expand their motherboard business. I've never owned one of their motherboards, but I've been pretty unhappy with Asus and MSI and really want to see a new player in that game.
I have a lga 1366 EVGA board that’s still running today. Really solid board. That some features on it still aren’t standard on todays boards
I'm very interested in how they'll handle AM5
what problems have you had with your asus board? just curious, i've only had 1 asus board but i've been loving it. although they are very, very overpriced for what they are.
Their overclocking motherboards are considered one of the best OC motherboards out there by a large margin.
Asus hardware is amazing, it their software that make me loathe them so much
Not expanding the business, not selling, not laying off workers, no more video cards, not making other brands of video cards... yeah right.
To sum up
"For 22 years, my company and I busted our asses for Nvidia and recently they've become more and more insufferable until I could not take it anymore. They want to disrespect me and my company which has taken their products and made them the best they could be? Screw 'em. I've got a family I want to spend more time with, I don't have the time nor the patience anymore to deal with them. I've built a solid company over the last two decades. We can survive without them."
I can't fault him. I get all the other stuff but personally, I just can't blame him. Yes, AMD does dumb and shady stuff too yet I can't remember the last really bad story I've heard about them save maybe some minor pricing stuff. Yet it seems like every other week, news comes out about some really bad shit Nvidia's doing.
Well said, what's the saying about power corrupting? Nvidia is killing it in the space and has no real market competitor. Hence the abuse.
(And by market space, I'm including their enterprise offerings, like virtualization support with vmware, high end networking and really the entire CUDA core stack. AMD sadly doesn't hold a candle when it comes to that market .)
@@Gojoe107 as i heard power just show who truly you are. And i feel like its true. Idk what i would do if i would have power cause i have problems with my ego and think i can be narcissist or have unhealthy narcissist traits. I think i can change for better though
yet marketing blind idiots buy it then get angry when you point out DLSS artifacts while they are proclaiming it's the best thing since sliced bread.
truths
Evga were the gpu heroes of 2020 and 2021, selling close to msrp when no one else did. Good luck to them in their future endeavors.
And they setup the queue system so that you had a chance to get one and not get hit by scalpers.
@@dreadsocialistroberts that really only worked for Americans - European countries got the shaft. I joined the queue for every available card the day it was announced and was never offered the opportunity to buy any 30 series card from EVGA. In fact, the only time I ever heard from them was the announcement that they were converting the existing queues to queues for LHR cards to discourage miners and card-flippers. I ended up getting lucky on an Amazon listing to get one from another brand, but I’m still disappointed about how EVGA handled their queue since every card I bought before that has been an EVGA card.
While I fully believe EVGA's side of things, I do appreciate that you emphasized that it was their side and not "the facts as they are." That's proper journalism, and we need more of it.
Steve's legit.
I still don't understand the decision to totally shutdown their GPU division considering that AMD would likely welcome them with open arms into a partnership that EVGA could probably define the terms of completely. Just thinking of all that GPU related talent they have assembled and how they won't be able to keep that team together without a solid plan for GPU production going forward.
I know what it's like to get laid off. I feel for those workers and while I've never owned an EVGA GPU, I've heard good things about them and hope EVGA prospers in whatever direction they decide to go with moving forward.
Damn, and here i am quitting my job. I almost feel bad...
He said no one will be laid off
I don't think I've ever seen such a massive bombshell in PC gaming. This is crazy.
i dunno, all the other nvida scandals were pretty big, lol.
It's 2022. 😳
Anything is possible.
Telltale going under was pretty memorable.
why? Plenty of other geforce card makers.
Big non event imho. Partner bored of slim profit margins. Figures it's not worth the bother any more. Basic business. No biggy.
I used to work at a company that made a majority of its products for one big client. When they started to put pressure on us and suddenly declared that we were making shit it first affected our boss and slowly but surely trickled down to every employee. Saying that the atmosphere was unpleasant would be an understatement.
It's one thing to make money but it's not easy to stay cold headed when you're constantly reminded that what you do is worthless. Even if it's not true.
EVGA are rockstars in the hardware space and I would love them to pull an XFX and start shipping AMD cards. I hope they’re able to weather this but it’s a little concerning that they don’t have plans to do anything else.
I'm sure, in due time they will focus in growing their portfolio but time is not on their side. I reckon, they will ride out the next few months before making a decision. .
@@SpartanArmy117 motherboards too and i guess AIOs?
Seeing the 4000 series prices, I am sure it was a huge reason why EVGA showed them the middle finger. They simply said tf are you doing with these prices
The most interesting part of this for me was to see that they lose money on the high end cards in hopes of making money on the low end/mid stream cards. It's interesting because that means every other board partner is also losing on those same cards. Not because they cost so much more to produce. But because NVidia is gouging them on the raw chips. This all ties into everything thats been running around the rumor mill about NVidia trying to fix the market before the launch to justify the price they are going to ask for the new cards. It wont happen but if AMD wanted to use this as an opportunity to hold NVidia to the fire they could release their new cards far enough below NVidia to force them to swallow their pride. Fanboys will be fanboys but at the end of the day money talks and if AMD can hit within 5% of the 4090 at half the price it will cause a huge issue for NVidia.
Lisa Su has unambiguously said AMD is out for high margins now, which was made clear with both Zen 3 and RDNA 2. But chiplet tech could allow RDNA to undercut Nvidia while still keeping relatively high margins, with better yields and lower cooling needs.
@@LucidStrike Lisa Su is probably one of the best CEOs if not the best in the computer business. I cant wait for Zen 3. Currently, loving my Zen 2 card
@@icecoldkv8005 being a good ceo =/= good products. Its about being good for shareholders
AMD will keep their prices as high as they can while still selling their cards. They're not in the business out of the goodness of their hearts either.
I hate fanboys.
Ironically, this move is probably a pretty substantial marketing boost for EVGA. Personally, I value this sort of professional integrity as a potential customer. It will be interesting to see how it all turns out.
For sure... an influx of a few million pairs of eyeballs on one brand in an afternoon. I'm wondering if this will allow them to go deeper into the other product offerings they have.
Well respecting them don't bring in any money. What are you going to buy from them now
@@dipper5835 EVGA only makes Graphics Cards?
@@dipper5835 u think amd will let that drop on the ground
How will they turn that marketing boost into money, if they don't have a product to sell? If they keep most of the employees, there will be so high costs that they won't be able to survive 78% reduction of revenue. So, they have to let people go, downsize massively. Or they need new products.
Maybe there is more behind this decision, but I can't see what this could be.
The only company to grace us with a waiting list. I can't even imagine how frustrating the past few years have been for them. I can't even imagine how much money they've lost because of these nonsense "shortages".
Can you 👆For more?
they made a shitload of money don't worry
@@PrefoX It's their agency I worry about.
I have a friend. His family has built one the biggest corporations in Greece. They are everywhere. They have two principles. 1.Treat employees like family and customers like friends. 2.If any supplier thinks he has something special, make him understand his product is merely a commodity. Even if there are only two suppliers. His product is just like salt, sugar, flour. There is nothing special about it. Carry alternatives. Kill the monopolies before they form.
Evga ran a program keeping stock separated to sell specifically to gamers when this shit was really bad, I am not saying they didnt make bank on it but overall they were like the only group who seemed to make a serious effort during the chip shortage to get cards into gamers hands for a little over msrp
Dont forget the RTX 2060 KO they developed so as to lower the price on basically 2060 performance.
They did that!? God damn I should've payed more attention!!!
The margin issue makes sense. As I started watching this, it was soon immediately apparent what the issue was. Manufacturers like NVIDIA and AMD have cornered the market and therefore can make virtually any demands they want and can price how they want. For something like a power supply, EVGA can shop around.
Yup.
Even for motherboards - the chipset from Intel/AMD is a small part of the overall price.
Plenty of room to make budget to premium versions and differentiate yourself.
With GPUs it's pretty much all down to price now - except for the people that'll pay a wad more for a few extra Mhz, RGB control that works with their system, or a bullet-proof warranty.
It must have been really really bad for them to do this.
There are so many stories of abuse by Nvidia. Greed apoears to be killing the goose laying the golden eggs.
And Intel is waiting in the wings to collect those eggs as soon as the goose is cooked.
Well luckily there is AMD and Intel has some stuff they are working on. Hope people start using their money to show that they don't approve of these practices by sadly people buy inferior products because of name alone. Ugh still remember when Intel and Nvidia had inferior products in the 90s and 2000s but people would still buy them.
if nvidia tries to go exclusive that would be extremely disappointing. part of the joy of shopping for and using GPUs is all of the selection that's available. might sound kinda dumb to some people but i much prefer having board partners; in 20 years of building gaming rigs, i've never bought an nvidia card, and 90% have been EVGA. ..this news is very sad
From the moment you having am AIB partner in this case, EVGA, you're obligated to give the current gpu drives to them, which is a manufacturer, in order to test their potential. In stead, Nvidia gives them only to the Tech Reviewers. The excuse, which is stupid & childish,was to prevent drivers leaks the other wont leak them.
@@etgripper RISC-V CPU's/GPU's look like they will be crazy fast and efficient.
The EVGA card powering down was a good opener. Kudos to your production team.
As a huge supporter of evga, and owner of many of their products over the years, this is absolutely shocking and deeply saddening. I'm hoping there's some behind the scenes deal going on with either Intel or AMD that they just don't want to speak about yet.
When it comes to evga over ordering when demand is high, Nvidia uses allocation to pressure companies to continue to by more even when demand starts to die down. I've seen reports saying even as the crypto market crashed Nvidia was threatening partners with slashing their lovelace supply if they cut down their Ampere orders. It wasn't until all the partners actually took a stand together that Nvidia was forced to change tactics with buy backs and the current price cuts to sell off of stock. Maybe this decision from Evga was part of that push back, June lines up with those rumors.
Nvidia has used these tactics for a long time too, a similar thing happened with XFX back when they decided to make AMD cards. Nvidia refused to sell them the upcoming Fermi generation, and pressured channel partners so it became impossible for them to make and sell the older boards. That ended in XFX making the decision to never work with Nvidia again.
I still have an XFX Alpha Dog 8800 sitting in a closet, after they stopped making Nvidia cards I switched to EVGA cards, I think the 570 was my first EVGA card and that's the only brand I've bought since then (currently have an EVGA 3060 ti).
EDIT: Forgot about BFG, had a 6800 card from them and then went out of business 4 months after they stopped making Nvdia cards.
Very interesting
NVIDIA has since it’s inception been doing dodgy tactics and dealings, NVIDIA became the top of the ladder through scummy tactics like that.
I wouldn't want to work with Intel either if I was them given Intel has pulled similar shit. I'm sure AMD has done some gross stuff but they seem to be the least offensive of the three
That's exactly what they do, and Nvidia strong-arms suppliers with back-end "deals" like "If you don't meet this purchasing quota from us we will have to cut your allocations next year".
Damn. This is tragic. EVGA sold me my GPU at MSRP when everywhere else it was $200+.
i really liked the fact that you could directly Buy from EVGA without a middle man. this sucks.
I got a evga 3070ti x3 ultra. its a good card. everything i play i get well over 100 fps. some even 144fps
You realize that’s due to Nvidia not EVGA. EVGA is responsible for better overclocking (small portion of power) and mostly noise and cooling ability.
what res/settings 4 ur games?
Was going to say the same thing. They were the only reason I was able to get my 3070 for retail. Extremely sad to see this title.
@@philiplubduck6107 you go try to cool a 300 watt card lil boy.
Same, I got my 3080 FTW3 Ultra at retail price after waiting a year on their waitlist, nothing but a stellar experience. Absolutely commendable that they committed to MSRP prices while still providing the best version of Nvidia's products. Hoping they pop up in the GPU space in a new home soon, their reliability is truly worth the $
EVGA was by far their best vendor. I had such a great ownership and support experience with my 1080Ti. I recently upgraded to a 6900XT and it's been a monster for 1440p high refresh gaming. If they start building Radeons, I'll be a customer. I just hope they don't go under like BFG.
I was REALLY hoping to hear they would move to AMD from this... its sad to see such a good company leaving the GPU market.
Me too....wouldve been awesome. But who knows what tomorrows announcement will be.
I'm not sure either party has really decided yet.
There's still hope, don't give in to the pessimism so easily!! I'm now gonna hold out for at least one more year, and if EVGA makes an AMD card I will cry. I will fucking cry.
Would be really funny if at the end of the next GPU presentation Lisa Su turns around and just holds up an EVGA card
@@BBWahoo if evga made an amd card i would 100% buy it
I always went for Sapphire cards, but when deciding what card to buy, EVGA was always the go-to Nvidia card maker who's cards I would check out, as Sapphire is the go-to AMD card maker for me.
Kinda sad tbh.
My brother has always gotten EVGA... My goto has always been Asus. Nothing showed this more than when we both bought are 980s, and although mine was about $100 more, it had twice the heatsink, much nicer design, more solid feel and always ran several degrees cooler and was always running quieter.... So his last purchase recently was an Asus... And he said it was worth the wait for it.
I applaud that decision. I work at a "small" contractor company, that works almost exclusively for a multinational company, and we are at the mercy of them, they basically set the prices for our work. So you can guess how everything is going because of inflation.
Caieieee! 😜