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How To Film A Restaurant Commercial
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- เผยแพร่เมื่อ 14 ธ.ค. 2017
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Just added a new video on how to plan shoots by creating preproduction concepts. th-cam.com/video/nG_JP2rEEXM/w-d-xo.html
very amateur buddy
you should learn more before teaching
Great video! As a food photographer one tip I could give is, let the chefs know when building the plate build it looking at a side view (camera view) most of the time chefs will build the plate to look appealing from over head
Solid tip. We always have to balance that time and even sometimes commitment of the restaurant staff. The more pro chef lead places will pay very careful attention to platting for the camera. Some other places regardless of the equipment and record being made will just move on. We spent over an hour shooting four different copies of the same plate to get it perfect. Thanks for watching.
Thank you so much for taking the time out and doing this. This is very useful for me.
Thanks Benjamin, good luck on your projects.
Thanks a lot for this video & advices below!!!!
Thanks a ton, for uploading this!
Definitely did help me put things in perspective. ❤️
Glad it was helpful!
I want that fried ice cream!
Thanks for this. I'm about to put a proposal together for a restaurant and this was most helpful!
Hope you get the project.
Thanks Camilo. Very helpful and just what I needed. All the best from Ireland. 🙂
Glad it was helpful! Thanks for watching. Good shooting.
Excellent. Been looking to find one of these sort of vids. You did an excellent job. Thanks for sharing
Thanks for watching!
Hi Camilo, this video has been really really helpful -- we do a lot of these cafe and restaurant shoots in Calcutta.
Thank you so much.
This was so helpful. I'm shooting a restaurant commercial this week, and it gave me better focus.
Glad you got something out of it. Good luck on your shoot.
Man this is a sweet video. Just what ive been looking for!!! Thank Doc!!!
Thanks for watching.
Very very helpful thank u so much
Keep making these types of videos
And on editing also please
This is really helpful I finished my project in style XD
Helpful video! Thanks!
Could you make an updated video, please. Thanks
Very Helpful , thank you!
Bravo Camilo, simple and yet effective, that means professional..!!
Thanks Carlo, appreciate the kind words.
Thank you soooo much... Very educative video
Great Video! Thank you!
This is great! Im going to be filming at a steakhouse pretty soon and this has been very helpful!
Thanks- good luck. Feel free to share the link with me.
This video is clearly very good! I do something similar for a living
Just amazing!!!
LOVE this video Camilo! I find myself returning to it. I am considering entering this field and really wished I would have seen it before acquiring gear. Haha
All the best!
Thanks, I'm glad you enjoyed it.
Good video. Thanks!
So many great tips in this video!
Thanks!
ah thank you! Im going to film at my parents restaurant soon for a school project and had no idea where to start
Your welcome. Good luck on your shoot.
I really did enjoy that. Thank!!
Thanks
Looks great
Amazing video, thanks for sharing
You are the BEST! Thank you for the Great video
Appreciate it.
Amazing video... Thanks for sharing it
Glad you enjoyed it
Great! Thanx
thanks for your upload. appreciate the bts for commercial.
Thanks for watching.
Very good, very educative, I am looking for such videos from long time, I am new in DSLR video making, It will help me lot, thank you very much !
Appreciate the feedback. Good luck.
thank you for this inspiring and realization video. i would like to ask permission to use this video for our upcoming virtual webinar thank you so much for your response and time.
Great to have a view in your work 👍🏼
Thanks.
Thank you for demo. Footage looks great! What were your camera settings? ISO/Speed/Fstop?
Muchas gracias ... thanks .. You're BTS helps me a lot ! I'm begginner filmarker and need tutorial like yours..👌
Glad you got something out of it- good luck on your journey.
Thanks, this was very useful!
Glad to hear!
Awesome!
Very helpful, brother Camilo. Many thanks.
Thanks, good luck!
looove this...very helpful
Thank for watching!
Hey Camilo thanks for this really inspired me.
Awesome. Thanks for watching.
Camilo. Really Wonderful JOB I just love your job. Regards from Danmark
Appreciate it.
Very helpful. Thanks.
Glad it was helpful!
Wow, Violet Parr from "the Incredibles" have really grown up
Thank you, nice video.
Glad you liked it
Gran vídeo Camilo. Un saludo desde España
Saludos y abrazos!
thanks that is very helpful - maybe eight years old but just what I was looking for. :-.)
I still use the techniques and restaurants built my business.
Good job!
Thanks Camilo. You're video was VERY helpful. I have been filming restaurant vlogs for quite a few weeks now and having a blast. But I'm having difficult finding a tripod that has a smooth pan with a quick way of attaching and detaching the camera. Do you have any suggestions?
I use a manfrotto tripod with a quick release plate. You can check out my kit to see the gear I use - kit.com/Conecto/conecto-video-kit
This was very helpful thanks man ♥️🇮🇳
Glad you enjoyed it.
thanks for this great video! Question: how do you go about charging these? Do you offer a price based on the amount of time shooting/length of video? Or do you offer a package including various deliverables (photos, different mini-videos, social mdia strategy...). I'd love to hear your angle on this!
I have two methods to charge my clients. First is on monthly retainer. We shoot spots and manage campaigns for companies. I won't go into to much detail, but it is my preferred way. For most restaurant shoots I charge a flat rate that includes the video, stills, and usually some casual videos. My rate here in Colorado is $1200. That includes editing of the videos, light retouching of the photos, and music. I offer everything as a package with one price. I see way to many people try to do a line items charge for their services. Most businesses don't want to see a break down of costs because it's confusing. You never want some saying- oh editing is $400 but what would I get if I only paid $300? The only time I break down line item pricing is when working with an agency. Businesses just want a bottom line price. I do often have separate pricing if I have to pay extras or talent. Just so its clear that its not coming out of my charge.
We do ask how the videos will be used and offer to setup campaigns for the videos if they are to be commercials. Most of my clients want to get a business benefit out of the videos so its usually part of an ad campaign. I charge separately for this because it includes the campaign creation and in most cases the ad inventory. Digital advertising makes this easier and cheaper since facebook/insta and youtube ads are pretty simple to run. We often have more complex campaigns that include broadcast. If the customer doesn't have a plan on how the video is going to be used and shown I generally coach the client first. The worse thing is having a cool piece that no one watches because they didn't consider an ad budget.
For corporate videos and such, its generally flat rate based on a days shooting. I always include the editing in that price because as with commercials, clients want a bottom line price for everything. This strategy has worked very well for me for the past four years. Side note- I price myself so I loose 20-30% of my proposals. If you keep "winning" your proposals, it usually means your charging to little.
beautiful sir.
thank you for this awesome video..i have my very first client milk tea cafe nd i hope i can handle everything 🙏🏻
Best of luck!
Great tips. One question though - would you use LED lights with 5500K temperature to shoot during the night, when the restaurant lights are basically regular bulbs with warm temperature or would you adjust LEDs temperature to about 3200K to make things easier in post production? Thank you!
I would match the restaurant lights as best as I could at 3200k. Especially at night. I would go daytime lights for shooting the food closeups though. I try to limit as much of the restaurant light as possible. I use a daylight led as my main fill light.
Camilo, thank you for filming your shoot. This great! What happens after the shoot and edit? You mentioned you were shooting 4K and 1080P, I assume you would export in 1080P. Where will it air? TV? Website? Are there special resolution requirements for a project like this that would be shown on a local TV station? Thank you
The other part of our business is creating the "what happens next." We shoot our spots for local and regional marketing. Depending on the business is where it will appear. We export our spots to 1080pm and use them social campaigns.
Our primary promotional avenues are Facebook, Instagram, and TH-cam. We will give the client the ad file and many of them will put it on their website and google business page. On Facebook, Instagram, and TH-cam we create ad campaigns to distribute the video. There are also numerous third party campaign managers to stream the video as an ad on the streaming services. We could hand the video off to a local station, they usually require a specific framerate and exact timing, but we rarely do since we place most of the ads ourselves. Hope that helps. I'm working on a preproduction video and will probably do a video on the actual campaign build out.
I think most videographers and content creators need to have a really clear idea of how to show the clients videos to the most people .
I have a restaurant that used the same facebook video ad with our spot for the past six months. They had their biggest lift in business in years and people identify the servers in the ad.
@@acamilop Camilo, thanks and I think I speak for all of us when I say we can't WAIT! :) to see the video about preproduction re the campaign build out. you're a really Really great presenter! Awesome behind the scenes.
genius!!!
Where the link for the edited video? TIA
I LOVE IT> MAKE MORE CONTENT. Its helpful
Thanks- let me know what kind you would like to see.
@@acamilop How you go about contacting customers to get their business. I've watched the video you made on Google Maps already and I plan to use that. I see you can put short video clips on Maps now too
Since you were using the fill lights..what iso and aperture did you have the camera?
I keep the iso at 400 and the aperture varies greatly. When going for the tight food shot and a specific item I'll be at a 1.8.
Hi Camilo thanks for your good video.I have a question whats your slide brand ? Its imazing
I bought a cheap neweer slider on amazon. The key is to lube it regularly with silicone spray. My next slider will be a motorized slider, but for now this works fine. I think youtubers are misleading because they always buy and have the most expensive gear. I rely on my client videos to pay my bills, so I don't have a ton of money left over for gear.
I so appreciate this answer! YES! It's incredibly annoying when "DIY TH-camrs" have the most expensive gear and then claim "anyone can do this", lol @@acamilop
Do you think a 28-75 mm lens with sony a7c would work for filming in a kitchen? or would i need something wider?
That would work great. I generally shoot food and stills at 35mm and 50mm. I shoot standups at 25mm generally.
good man
Hello Camilo
Did you record in slow motion in the kitchen and at what frame? Greetings
I shoot 4k 60p in the kitchen and for most of the food shots.
Very informative video.
Thanks so much.
amazon link please for slider, and connector adapter for tripod,
It's an old slider here kit.co/Conecto/conecto-video-kit I still use it on all my shoots and it essentially lives on my tripod. I'm sure you can find a butter newer slider. Good luck.
great vid.....
Thanks for watching.
Hello Sir ... are you recording for your spots in 24fps o more thanks what are you recoment.??
I output most of my spots at 29.97. I shoot either 4k at 60fps or 1080pm at 60. I like shooting standups at 4k and the food I like the ability to slow down if needed. Since these spots usually end up on facebook ads or youtube ads I output at 1080/30.
what is the frame around the GH5? GREAT VIDEO
I use a camvate rig. You can see it in this video th-cam.com/video/xqyvGQ5XyCU/w-d-xo.html.
Thank you so much!
Great Video! I like the clips....Actually what didnt comfort me watching was the focus, was it on autofocus? it seemed like things were blurred which shouldnt be blurred like the mozarrella and a lot more actually.
Thanks for watching, A couple of the shots have softer focus than you would like but I'm trying to get as much as I can in a kitchen thats live. At the end of the day most of the spots are 30 seconds and under with 1.5 second shots so if you screw up slightly its not the end of the world. Since I shot this video, I know use a fullframe Canon R5 instead of the GH5 and the autofocus is a million times better. My overall point to viewers is go out and shoot.
You are using a G7 camera ? If so how do you deal with the recording limit of 30 mins?? Thanks!
I have used the g7 extensively and the record limit has never been a problem. When I shoot events I usually have a chance to pause and resume the shot. No factor.
Cool
Thanks
this video was very helpful there was only one thing that bothered me, the skin tones on the main speaker, it stood out like a sore thumb, idk if it was a WB issue or a lighting issue but it was really bad, everything else looked great though
Appreciate the feedback.
Please please tell me where can I get that rig you're using!
Hi Franchesca, that is a camvate rig. I list everything I use at kit.com/Conecto/conecto-video-kit Thanks for watching.
Ciao Camilo, which lens were you using with the GH5?thx-Dom
I use three lenses mostly. For most shots of people I'll shoot with the 25mm panasonic prime. For food especially in the kitchen I use the 20mm pancake lens. Keeps camera small so I can get in very close. I also shoot wide shots with the panasonic 14mm. I have a bunch of other lenses but these are the ones I use the most. If you don't have a Panasonic Pancake lens run out and get one. It is by far my favorite travel and people lens.
How much should I charge for my first commercial? I thought about asking a local café or restaurant, small restaurant, not a chain. I also thought about checking with local smaller dealerships car dealerships.
Find a cafe you really like and shoot the first one for free. Get some practice and then take that finished spot around to more restaurants. Start at $200 pre spot including editing to make it easy for your clients. If the work is good, build your client base and charge more. I charge $600 for a video with a mix of stills for a short spot.
@@acamilop Thank you so much!
where did you purchase that crane?
What crane?
Where do you film this stuff? Do the owners of the restaurant choose a day to close and film, or do you film while it’s in service?
We shoot in the restaurants. If it is kitchen heavy and focused usually we shoot before hours. Normally though we shoot during service. I like filming in busy high energy restaurants, it adds so much to the feel of the piece. Nothings worse then seeing an empty restaurant. The restaurants we work with usually have a slower time in the afternoon before dinner. Shoot the standups while it is quiet and then get all the b-roll when its busy. Here is a piece we shot at peak service th-cam.com/video/NPyT_mWYDW0/w-d-xo.html
@@acamilop Oh yeah that makes sense now. I really appreciate the feedback. That video turned out really good
What lens are you using?
I shoot with a 14mm wide angle, 22mm pancake, and 25mm prime.
Looks good, I just wish the interviewee was dressed nicer and that you hid the lighting gear during his interview shots.
Thanks for feedback. The owner and the restaurant have a very relaxed and comfortable vibe. He is a humble guy who likes to choose how he is perceived. Sometimes you have to let your client make there own choices.
What cage is that? Thanks in advance ^^
Its a camvate rig from amazon. th-cam.com/video/xqyvGQ5XyCU/w-d-xo.html
Hey Camilo how do you strategize pricing to the likings of you and your clients and also formatting it.
For commercials we have a flat rate half day and full day pricing. The flat rate includes editing of the spot. We keep it simple because we have learned that complicating the pricing confuses the customers. Generally we charge for production of the spot and separately to create the social media campaign for the spot. It works great for our business.
@@acamilop could you make a video about breaking down on the social media campaign? And pricing.
@@W93h3753mwesley That is a good idea, I have a couple spots that would be good examples.
At 3:50 ...Did you say, recommend that the Chef use "black gloves"?? ...Please clarify.
I think black rubber gloves for cooking look better then the blue or purple ones. It looks more natural then the blue gloves in the video. I actually prefer the Chef not using gloves but there are local laws that you should follow.
What frame rate did you guys shoot in?
It depends on the shot. For food I really like shooting 59.98 as much as possible. Being close to the food, even with a gimbal or slider looks best with that smoother 1/2 speed shot. For most productions its either 24p or 30p depending on the end use. We have shot a bunch of broadcast spots that we had to have at 30p. For webstuff, I use 24p. Thanks for watching.
Thank you so much for the info!! Love your channel!!! You are awesome!
Did you shoot the entire video with the 14mm and 20mm?
I shot the standup with my 25mm as well.
Camilo Pineda why do you choose such wide lenses and not something like a 35 or 50 wouldn’t that look better for the human face?
What lens you used ?
I use several m43 lenses- 1.7 25mm Panasonic, 14 mm Panasonic, and for some specific food shots I use a 22mm pancake lens.
@@acamilop Thank you so much !!!
@@acamilop Where u get the camera grip its very nice, please you share the link it will be great !!!
Should have worn a lav mic, hard to hear over the ambience noise of the restaurant
Totally agree. I had the owner setup with a lav mic and external recorder but the recorder didn't stay on. One of the bad thing about external recorders is you can't monitor audio. Spot did very well though, so sometimes you have to use what you got. Thanks for watching.
Exactly my thoughts !
was that a 16mm lens
nvm he said it was 20 mm
Hi, how much do you charge for this kind of commercials?
We generally charge $600 for a half day shoot like this. That includes editing. The key for us is setting up and shooting fast. If you spend to much time on getting everything setup you essentially are loosing money. The client gets three revisions.
This pricing has worked incredibly well for us and keeps us busy and our clients happy. If we can shoot three spots a quarter with our clients we are doing good.
@@acamilop Thanks for the info, you have a new suscriber
How much you charge
Now or then? Three years ago I was charging $600-$800 for a short commercial. I'm charge $1600 starting at this time.
I noticed you were using the pancake lens there, did it work ok shooting the bacon instead? 😂😂😂 #dadjokesrule
I always bring extra syrup just in case 😜
@@acamilop 😂
Is the restaurant really called samples?
It is. The owners last name is Sample. Its a cool name for a great place.
Camilo Pineda OK that makes more sense because then he can relate it to his family story and such
so.... where is the comercial finished?
Here is the link. th-cam.com/video/vvJqQNeZgUU/w-d-xo.html . I also put a bunch of examples up here th-cam.com/video/_y9n8Whd_Gk/w-d-xo.html
Hi Camilo great video. I'm an Italian colleague, how much you pay for a video like that, if you can answer you will be kind.
Also I make videos like these and I never know how much to make me pay.
I do not know if I ask for too much or little money ....
Make it easy for the client. For something quick that will take you a half day to shoot and another half day to edit I charge $400-600. With my restaurant clients I try to get them to shoot something quarterly at least. New seasonal items, specials, dinner events are moments to shoot a new spot. For some restaurants I'm on retainer , so monthly they pay me for content both stills and video. I like this because for many of the little social media spots we go in and shoot and have fun.
thank you so much
Just wondering why you shot "real" food and not stylized food using some fake materials. Was that decision based on what the client preferred or was it a matter of time?
I think for restaurants you should show the food as it arrives to the customer. We do try to make it look as delicious as possible, and it usually turns out well. I have shot styled food for stills for campaigns, and its mostly so the food "holds up" over time. Most hot plated food looks best within a few minutes of it being made.
The dude presenting or restaurant owner should wear something else. The brown Tshirt with the background and his blue jeans, just doesn't float with the beautiful scenery. But I liked your shots in the commercial. Great job!
Thanks. Sometimes you have to let the owners decide how they want to be on screen.
If the owner doesn’t care why should you care and make that vain comment?
It’s crazy to see how no one was wearing masks while cooking lol
Different times. Thanks for watching.
I’d think you guys would atleast have a boom guy or a LAV mic atleast to make an instructional video on this. The audio makes this video unusable cause I can’t even hear what he’s saying in some parts and lots of background noise
As I noted in the video - this was a rough and dirty behind the scenes look at what we do. We were there to get the client shot first and foremost. I appreciate the feedback and thats for watching.
Nice video. But do restaurants really pay for these kind of shoots ? ............In my country, a restaurant with this kind of infrastructure wont spend 200$ to make a video promo/commercial with a GH5/Drone/Ronin Gimbal/Motorized Dollies/1 full day shoot/full 4k pipeline with 2K delivery/color grading/sound fx/all that. They dont want it. They want it if its FREE or at the most 40-50$. Cheap bottom feeder business mentality in India.
In the US restaurants pay for these kind of shoots. They want to show off the best they have to offer, especially because social media is so important these days.
@@acamilop > Means their clients will circulate it via FB and twitter etc. I mean social media refers to ?
@@mgr5550 Exactly.