I Get Roofing Reviews on My GBP Map, But I Don't Show Up in Rankings

Local roofing companies have been led to believe that reviews are the most crucial local SEO ranking factor. Sometimes it goes even further where some think it's the only local ranking factor. However, you will learn that you need more than reviews to allow your roofing business to rank in Google's Local Map 3-Pack results.
Suppose you've done your work to garner customer reviews and still aren't ranking within the 3-Pack. In that case, your business needs other digital branded signaling required to rank. For example, is your business website attached to your Google Business Profile? And is the website strong enough (in terms of quality content and branding) that it enhances your Google Business Profile?
Roofers usually think they can focus only on reviews and stick up a basic website with no content. This strategy rarely works. Sometimes you can still rank because of proximity and authority (if you've been in business for 5+ years). However, you leave yourself vulnerable to competitors who address every aspect of Local SEO.
Trust is only one component of the EEAT ranking signal, and reviews are a large percentage of establishing that trust. However, your business must also demonstrate experience, expertise, and authoritativeness. You can achieve this by enhancing your website, especially with DataPins.
Listen to this podcast episode to learn the nuance of ranking on Google's Local Map 3-Pack and why it requires more than reviews. Nolen and Jason of Roofing Webmasters cite examples from clients and decades of experience in the roofing SEO industry.
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